--- title: Adobe Target Reviews meta\_title: 'Adobe Target Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 70 reviews by the users' company size, role or industry to find out how Adobe Target works for a business like yours. aggregate\_rating: rating\_value: 4.0 review\_count: 70 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- ### Adobe Target Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **personalization capabilities** of Adobe Target, enhancing their marketing efforts and user experiences. [(4 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450846&qs=pros-and-cons#reviews) Users value the **ease of A/B testing setup** in Adobe Target, enabling quick and efficient experiment launches. [(3 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1451150&qs=pros-and-cons#reviews) Users value the **capabilities for A/B testing** in Adobe Target, enhancing personalized experiences and targeting efficiency. [(3 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450814&qs=pros-and-cons#reviews) Users appreciate the **accessible and helpful customer support** of Adobe Target, enhancing their overall experience and efficiency. [(2 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=2046836&qs=pros-and-cons#reviews) Users value the **customization options** in Adobe Target, allowing precise targeting of business decision makers effectively. [(2 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=2046873&qs=pros-and-cons#reviews) Users find a **learning curve** with Adobe Target, as setup can be time-consuming and somewhat cumbersome. [(3 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450693&qs=pros-and-cons#reviews) Users report frequent **bug issues** with Adobe Target, especially after updates, impacting custom experience creation and support. [(2 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=2046832&qs=pros-and-cons#reviews) Users find the **difficult setup** of Adobe Target cumbersome, requiring significant time and effort to configure effectively. [(2 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1451053&qs=pros-and-cons#reviews) Users find Adobe Target **not intuitive** , with a manual setup process that detracts from overall usability. [(2 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450760&qs=pros-and-cons#reviews) Users face a **steep learning curve** with Adobe Target, requiring time for setup and adaptation compared to other modules. [(2 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450717&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Adobe Target ##### 1. Personalization Users value the **personalization capabilities** of Adobe Target, enhancing their marketing efforts and user experiences. [ See 4 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450846&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 1.5/5 "Target is effective when it works, but frequently runs into issues" What do you like about Adobe Target? Has lots of capabilities and allows you to personalize experiences, run A/B tests and more. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 3.5/5 "Target for Personalization" What do you like about Adobe Target? Adobe Target is great for our personalization efforts and ultimately does what it needs to. ##### 2. A/B Testing Users value the **ease of A/B testing setup** in Adobe Target, enabling quick and efficient experiment launches. [ See 3 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1451150&qs=pros-and-cons#reviews) See Related User Reviews ![Stephen D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen D.") SD Stephen D. Enterprise (\> 1000 emp.) 5.0/5 "Effortless AB Testing with Reliable Performance" What do you like about Adobe Target? I really value how easy it is to set up AB testing, making it possible for me to launch experiments both quickly and efficiently. The initial setup pr ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 1.5/5 "Target is effective when it works, but frequently runs into issues" What do you like about Adobe Target? Has lots of capabilities and allows you to personalize experiences, run A/B tests and more. ##### 3. Experimentation Users value the **capabilities for A/B testing** in Adobe Target, enhancing personalized experiences and targeting efficiency. [ See 3 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450814&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 1.5/5 "Target is effective when it works, but frequently runs into issues" What do you like about Adobe Target? Has lots of capabilities and allows you to personalize experiences, run A/B tests and more. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 3.5/5 "Target for Personalization" What do you like about Adobe Target? Adobe Target is great for our personalization efforts and ultimately does what it needs to. ##### 4. Customer Support Users appreciate the **accessible and helpful customer support** of Adobe Target, enhancing their overall experience and efficiency. [ See 2 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=2046836&qs=pros-and-cons#reviews) See Related User Reviews ![Stephen D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen D.") SD Stephen D. Enterprise (\> 1000 emp.) 5.0/5 "Effortless AB Testing with Reliable Performance" What do you like about Adobe Target? I really value how easy it is to set up AB testing, making it possible for me to launch experiments both quickly and efficiently. The initial setup pr ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") I Verified User Enterprise (\> 1000 emp.) 5.0/5 "Target honest review" What do you like about Adobe Target? VEry easy to use and implement, great customer support ##### 5. Customization Users value the **customization options** in Adobe Target, allowing precise targeting of business decision makers effectively. [ See 2 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=2046873&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 5.0/5 "Adobe Target: Scale the ABM!" What do you like about Adobe Target? We are able to go after audience members who are business buyers/decision makers, and serve our specific ABM content to those personas. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 5.0/5 "Personalization on Web Channels" What do you like about Adobe Target? Ability to personalize and customize web channel leveraging audiences ### 5 Cons or Disadvantages of Adobe Target ##### 1. Learning Curve Users find a **learning curve** with Adobe Target, as setup can be time-consuming and somewhat cumbersome. [ See 3 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450693&qs=pros-and-cons#reviews) See Related User Reviews ![Stephen D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen D.") SD Stephen D. Enterprise (\> 1000 emp.) 5.0/5 "Effortless AB Testing with Reliable Performance" What do you dislike about Adobe Target? There is a learning curve to using it. It takes time to set up with your organization. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 3.5/5 "Target for Personalization" What do you dislike about Adobe Target? Setting up the targets can be very manual, and a bit of an eyesore. If there's a way to improve the UI or make it less manual (without the addition of ##### 2. Bug Issues Users report frequent **bug issues** with Adobe Target, especially after updates, impacting custom experience creation and support. [ See 2 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=2046832&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 1.5/5 "Target is effective when it works, but frequently runs into issues" What do you dislike about Adobe Target? Adobe Target is very buggy, especially after the latest UI update. Adobe support for Target is also very unhelpful and frequently not able to provide ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 5.0/5 "Personalization on Web Channels" What do you dislike about Adobe Target? Errors and lag time to create custom experiences ##### 3. Difficult Setup Users find the **difficult setup** of Adobe Target cumbersome, requiring significant time and effort to configure effectively. [ See 2 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1451053&qs=pros-and-cons#reviews) See Related User Reviews ![Stephen D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen D.") SD Stephen D. Enterprise (\> 1000 emp.) 5.0/5 "Effortless AB Testing with Reliable Performance" What do you dislike about Adobe Target? There is a learning curve to using it. It takes time to set up with your organization. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 3.5/5 "Target for Personalization" What do you dislike about Adobe Target? Setting up the targets can be very manual, and a bit of an eyesore. If there's a way to improve the UI or make it less manual (without the addition of ##### 4. Not Intuitive Users find Adobe Target **not intuitive** , with a manual setup process that detracts from overall usability. [ See 2 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450760&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 3.5/5 "Target for Personalization" What do you dislike about Adobe Target? Setting up the targets can be very manual, and a bit of an eyesore. If there's a way to improve the UI or make it less manual (without the addition of ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "iper personalization at scale to get improvement of CR and CX" What do you dislike about Adobe Target? not too easy to be used compared to other Adobe modules ##### 5. Steep Learning Curve Users face a **steep learning curve** with Adobe Target, requiring time for setup and adaptation compared to other modules. [ See 2 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450717&qs=pros-and-cons#reviews) See Related User Reviews ![Stephen D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen D.") SD Stephen D. Enterprise (\> 1000 emp.) 5.0/5 "Effortless AB Testing with Reliable Performance" What do you dislike about Adobe Target? There is a learning curve to using it. It takes time to set up with your organization. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "iper personalization at scale to get improvement of CR and CX" What do you dislike about Adobe Target? not too easy to be used compared to other Adobe modules ## Top-Rated Alternatives [ ![VWO Testing](https://images.g2crowd.com/uploads/product/hd_favicon/7f2ba18cb7212bda044bea61149e1908/wingify-vwo-testing.svg "VWO Testing") VWO Testing 4.4/5(929) ](https://www.g2.com/products/wingify-vwo-testing/reviews) [ ![AB Tasty](https://images.g2crowd.com/uploads/product/hd_favicon/ceceb7e0a5def6fc849e00c1952dfade/ab-tasty.svg "AB Tasty") AB Tasty 4.4/5(416) ](https://www.g2.com/products/ab-tasty/reviews) [ ![Optimizely Web Experimentation](https://images.g2crowd.com/uploads/product/hd_favicon/b8e6e558f0501913b7a2ffbb97ac258e/optimizely-web-experimentation%282%29.svg "Optimizely Web Experimentation") Optimizely Web Experimentation 4.2/5(411) ](https://www.g2.com/products/optimizely-web-experimentation/reviews) [ View All Alternatives ](https://www.g2.com/products/adobe-adobe-target/competitors/alternatives) ![Verified User in Consumer Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Services") AC Verified User in Consumer Services Enterprise (\> 1000 emp.) 1/5/2018 "Drag & Drop A/B Testing For Simplified Tests" 3.5/5 What do you like best about Adobe Target? Its drag and drop for a lot of the basic tests you'd like to do so they learning curve for the basics isn't bad. This makes the average user able to setup tests quickly and get going with the tool. Also has decent integration with Adobe Analytics if you also have that. Additionally it has some capabilities for site personalization to change parts of the site based on user actions, analytics and segments which is powerful depending on your data set. Review collected by and hosted on G2.com. What do you dislike about Adobe Target? When you want to do more complicated tests across a variety of page elements or with complicated goals it can make it hard to use the drag and drop tooling. I often have to include custom scripts and css to the pages which requires development assistance so plan for that staffing need if you want to complicated testing. Not necessarily a knock on Target, but as with all A/B testing you have to really understand setting up your goals correctly so you are getting valid results that are meaningful. Not comparing apples to apples can screw your results up quickly. We may also need to buy the Premium version to get all the segmentation and personalization we want. Review collected by and hosted on G2.com. Recommendations to others considering Adobe Target: Consider testing other lower cost options. If you just need drag and drop without any tight integration with Analytics and aren't already in the Adobe ecosystem there are plenty of worthy competitors as far as I've seen. Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? We wanted a solution that integrated tightly with our existing Adobe Analytics package and could provide us with both A/B testing, but also personalization. A/B testing has uncovered some gems for us already, but we have only scratched the surface of personalization and may need to get Target Premium to get all the personalization options we need and want. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Javier J. H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Javier J. H.") JH Javier J. H. Marketing Operations Manager Mid-Market (51-1000 emp.) 7/3/2017 "Great tool for A/B test" 3.5/5 What do you like best about Adobe Target? As a Marketing Analytics A/B testing is part of your every day live. Few tools that I have used in the past are as good as Adobe Target when it comes to doing tests on your site. The interface is so user friendly and getting data is both quick and easy. Review collected by and hosted on G2.com. What do you dislike about Adobe Target? Maybe this is not an universal issue but on my personal case it tends to fail when I try to use Google Chrome. The site doesn't render properly or things aren't save etc. Review collected by and hosted on G2.com. Recommendations to others considering Adobe Target: If money is not an issue is a no brainier. Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? We use Adobe to improved our site by creating A/B test to test changes on our sites such as content, images, design etc. Test are easy to set, use and report on it. That's the biggest benefit from this tool. The data seems to be accurate and it is really easy to export the relevant information to Excel and crunch the numbers you need. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Publishing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Publishing") AP Verified User in Publishing Enterprise (\> 1000 emp.) 2/1/2018 "User Friendly Solution But Keep Your Dev Team Handy" 3.5/5 What do you like best about Adobe Target? Their UI is friendly and much improved over the previous iteration of their product (Test & Target) Review collected by and hosted on G2.com. What do you dislike about Adobe Target? Despite the elevator pitch that your marketing team can execute A/B testing without involving your dev team, it's often not entirely true. Review collected by and hosted on G2.com. Recommendations to others considering Adobe Target: Implementing a testing/targeting solution is a huge undertaking. You not only need resources to implement, you need tech resources to handle ongoing tests, marketing teams with skill in launching and interpreting test data, and a company receptive to feedback that what they are doing might not be working. Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? Developing internal understanding about what site layouts perform best Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Sports](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Sports") US Verified User in Sports Enterprise (\> 1000 emp.) 12/13/2017 "Director, Digital Analytics" 3.5/5 What do you like best about Adobe Target? The ease of use and how quickly it is in setting up A/B tests Review collected by and hosted on G2.com. What do you dislike about Adobe Target? Adobe Target needs better functionality in setting up MVT tests Review collected by and hosted on G2.com. Recommendations to others considering Adobe Target: dont use any other a/b testing tool. this is the one for you Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? Allowing us the ability to do A/B tests we can quickly gain learnings on how to create better UXs. Review collected by and hosted on G2.com. Show More 1/25/2018 Validated ReviewerIncentivizedSource: G2 invite ![Minerva L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Minerva L.") ML Minerva L. Associate Director, IT Business Solutions Enterprise (\> 1000 emp.) 12/7/2017 "Zen of desk" 3.5/5 What do you dislike about Adobe Target? It’s hard to sort a bunch of ticket by custom filters Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? Personalization and notification Review collected by and hosted on G2.com. Validated ReviewerSource: Organic ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") IF Verified User in Financial Services Enterprise (\> 1000 emp.) 11/17/2017 "A decent digital marketing product that can be improved" 4/5 What do you like best about Adobe Target? One can buy it and get it running quickly. Launching a simple AB test is simple and doesnt need any sort of expertise except basic understanding of the DOM and JavaScript. Review collected by and hosted on G2.com. What do you dislike about Adobe Target? Poor implementation of the Cloud App user interface. Slow UI Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? Simple AB tests to highly targetted Multivaruate Experience tests. Helps in understanding customer preferences and trouble points in the application. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") AI Verified User in Insurance Enterprise (\> 1000 emp.) 1/5/2017 "Adobe Target can solve your advance personalization needs." 4.5/5 What do you like best about Adobe Target? Adobe Target is easy, fast and quick to implement on even the most complex websites. Built with UX/UI to ease digital marketing to create experiences from AB testing to Recommendation testing. You can now integrated Adobe Target with all Adobe Marketing Cloud products using the Adobes Visitor Service ID. Review collected by and hosted on G2.com. What do you dislike about Adobe Target? Adobe Target can cause timing and delay issues if experience is too heavy to load. Also, Adobe Target requires initial setup and licenses for other Adobe Marketing cloud products to get full use. Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? Provide the best user experience and the customize their journey on the site in order to impact goals in a positive way. Looking for a fast and simple solution to help optimize user experiences with data being collected from analytics Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in International Affairs](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in International Affairs") GI Verified User in International Affairs Mid-Market (51-1000 emp.) 9/8/2016 "Simplifying content testing" 3.5/5 What do you like best about Adobe Target? Adobe Target is so easy to use it has simplified my life and streamlined my workflow. The mobile app optimization is crucial since a majority of content these days is consumed via smartphones. Its so much easier than other work around mobile optimization tricks I've resorted to in the past. A/B testing is super easy and the targeting is part of the process! No need to build your targets outside of the platform and add it in later. Can't tell you how happy this feature makes me. Customizing segments is seriously useful as well. The amount of data feedback : Reporting and analytics give the depth and breath I need. Review collected by and hosted on G2.com. What do you dislike about Adobe Target? If you are a non technical person, it may be little difficult to use at first. I would also have appreciated a post-hoc segmentation capability. Also its not very intuitive. Review collected by and hosted on G2.com. Recommendations to others considering Adobe Target: Adobe Target does give insightful results to help improve user experience and performance but make sure you have technical staff that is adequately trained in order to fully maximize the potential of it and leverage its capabilities to benefit your operation. Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? Targeting audiences and building strategic fundraising campaigns. Deploying emails for clients. This is way better than other glitchy programs we previously used. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") CI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 3/30/2017 "Only personalized tool for the Client Targeting" 3.5/5 What do you like best about Adobe Target? Very optimal and best features which can target different customer personas. Review collected by and hosted on G2.com. What do you dislike about Adobe Target? More integrations with third party tools helps to peak the tool usage drastically. Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? Marketing and Content Teams day-day content authoring cycle. Very easy and less technical for the users to use and get to what they want from end customer standpoint. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Design](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Design") GD Verified User in Design Small-Business (50 or fewer emp.) 9/8/2016 "It is a decent product for creating targets for your page views & website." 3/5 What do you like best about Adobe Target? I like that I am able to specifically able to create a goal that I want for my page views to increase. That is one of the better features of the site. Review collected by and hosted on G2.com. What do you dislike about Adobe Target? I dislike that it does not offer a large variety of options for digital targeting (or maybe I haven't figured it out yet). I think that Google currently offers a better way to track conversations, target demographics, and analytics. I wish that it would add more features like this. Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? I am going to my clients with more information and statistics for their websites that I know not every company is giving them, and I think this tool is not widely enough used so it is differentiating me in the field of design currently. Review collected by and hosted on G2.com. 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