--- title: Adobe Target Reviews meta\_title: 'Adobe Target Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 70 reviews by the users' company size, role or industry to find out how Adobe Target works for a business like yours. aggregate\_rating: rating\_value: 4.0 review\_count: 70 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- ### Adobe Target Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **personalization capabilities** of Adobe Target, enhancing their marketing efforts and user experiences. [(4 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450846&qs=pros-and-cons#reviews) Users value the **ease of A/B testing setup** in Adobe Target, enabling quick and efficient experiment launches. [(3 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1451150&qs=pros-and-cons#reviews) Users value the **capabilities for A/B testing** in Adobe Target, enhancing personalized experiences and targeting efficiency. [(3 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450814&qs=pros-and-cons#reviews) Users appreciate the **accessible and helpful customer support** of Adobe Target, enhancing their overall experience and efficiency. [(2 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=2046836&qs=pros-and-cons#reviews) Users value the **customization options** in Adobe Target, allowing precise targeting of business decision makers effectively. [(2 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=2046873&qs=pros-and-cons#reviews) Users find a **learning curve** with Adobe Target, as setup can be time-consuming and somewhat cumbersome. [(3 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450693&qs=pros-and-cons#reviews) Users report frequent **bug issues** with Adobe Target, especially after updates, impacting custom experience creation and support. [(2 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=2046832&qs=pros-and-cons#reviews) Users find the **difficult setup** of Adobe Target cumbersome, requiring significant time and effort to configure effectively. [(2 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1451053&qs=pros-and-cons#reviews) Users find Adobe Target **not intuitive** , with a manual setup process that detracts from overall usability. [(2 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450760&qs=pros-and-cons#reviews) Users face a **steep learning curve** with Adobe Target, requiring time for setup and adaptation compared to other modules. [(2 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450717&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Adobe Target ##### 1. Personalization Users value the **personalization capabilities** of Adobe Target, enhancing their marketing efforts and user experiences. [ See 4 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450846&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 1.5/5 "Target is effective when it works, but frequently runs into issues" What do you like about Adobe Target? Has lots of capabilities and allows you to personalize experiences, run A/B tests and more. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 3.5/5 "Target for Personalization" What do you like about Adobe Target? Adobe Target is great for our personalization efforts and ultimately does what it needs to. ##### 2. A/B Testing Users value the **ease of A/B testing setup** in Adobe Target, enabling quick and efficient experiment launches. [ See 3 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1451150&qs=pros-and-cons#reviews) See Related User Reviews ![Stephen D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen D.") SD Stephen D. Enterprise (\> 1000 emp.) 5.0/5 "Effortless AB Testing with Reliable Performance" What do you like about Adobe Target? I really value how easy it is to set up AB testing, making it possible for me to launch experiments both quickly and efficiently. The initial setup pr ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 1.5/5 "Target is effective when it works, but frequently runs into issues" What do you like about Adobe Target? Has lots of capabilities and allows you to personalize experiences, run A/B tests and more. ##### 3. Experimentation Users value the **capabilities for A/B testing** in Adobe Target, enhancing personalized experiences and targeting efficiency. [ See 3 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450814&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 1.5/5 "Target is effective when it works, but frequently runs into issues" What do you like about Adobe Target? Has lots of capabilities and allows you to personalize experiences, run A/B tests and more. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 3.5/5 "Target for Personalization" What do you like about Adobe Target? Adobe Target is great for our personalization efforts and ultimately does what it needs to. ##### 4. Customer Support Users appreciate the **accessible and helpful customer support** of Adobe Target, enhancing their overall experience and efficiency. [ See 2 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=2046836&qs=pros-and-cons#reviews) See Related User Reviews ![Stephen D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen D.") SD Stephen D. Enterprise (\> 1000 emp.) 5.0/5 "Effortless AB Testing with Reliable Performance" What do you like about Adobe Target? I really value how easy it is to set up AB testing, making it possible for me to launch experiments both quickly and efficiently. The initial setup pr ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") I Verified User Enterprise (\> 1000 emp.) 5.0/5 "Target honest review" What do you like about Adobe Target? VEry easy to use and implement, great customer support ##### 5. Customization Users value the **customization options** in Adobe Target, allowing precise targeting of business decision makers effectively. [ See 2 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=2046873&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 5.0/5 "Adobe Target: Scale the ABM!" What do you like about Adobe Target? We are able to go after audience members who are business buyers/decision makers, and serve our specific ABM content to those personas. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 5.0/5 "Personalization on Web Channels" What do you like about Adobe Target? Ability to personalize and customize web channel leveraging audiences ### 5 Cons or Disadvantages of Adobe Target ##### 1. Learning Curve Users find a **learning curve** with Adobe Target, as setup can be time-consuming and somewhat cumbersome. [ See 3 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450693&qs=pros-and-cons#reviews) See Related User Reviews ![Stephen D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen D.") SD Stephen D. Enterprise (\> 1000 emp.) 5.0/5 "Effortless AB Testing with Reliable Performance" What do you dislike about Adobe Target? There is a learning curve to using it. It takes time to set up with your organization. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 3.5/5 "Target for Personalization" What do you dislike about Adobe Target? Setting up the targets can be very manual, and a bit of an eyesore. If there's a way to improve the UI or make it less manual (without the addition of ##### 2. Bug Issues Users report frequent **bug issues** with Adobe Target, especially after updates, impacting custom experience creation and support. [ See 2 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=2046832&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 1.5/5 "Target is effective when it works, but frequently runs into issues" What do you dislike about Adobe Target? Adobe Target is very buggy, especially after the latest UI update. Adobe support for Target is also very unhelpful and frequently not able to provide ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 5.0/5 "Personalization on Web Channels" What do you dislike about Adobe Target? Errors and lag time to create custom experiences ##### 3. Difficult Setup Users find the **difficult setup** of Adobe Target cumbersome, requiring significant time and effort to configure effectively. [ See 2 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1451053&qs=pros-and-cons#reviews) See Related User Reviews ![Stephen D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen D.") SD Stephen D. Enterprise (\> 1000 emp.) 5.0/5 "Effortless AB Testing with Reliable Performance" What do you dislike about Adobe Target? There is a learning curve to using it. It takes time to set up with your organization. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 3.5/5 "Target for Personalization" What do you dislike about Adobe Target? Setting up the targets can be very manual, and a bit of an eyesore. If there's a way to improve the UI or make it less manual (without the addition of ##### 4. Not Intuitive Users find Adobe Target **not intuitive** , with a manual setup process that detracts from overall usability. [ See 2 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450760&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 3.5/5 "Target for Personalization" What do you dislike about Adobe Target? Setting up the targets can be very manual, and a bit of an eyesore. If there's a way to improve the UI or make it less manual (without the addition of ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "iper personalization at scale to get improvement of CR and CX" What do you dislike about Adobe Target? not too easy to be used compared to other Adobe modules ##### 5. Steep Learning Curve Users face a **steep learning curve** with Adobe Target, requiring time for setup and adaptation compared to other modules. [ See 2 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450717&qs=pros-and-cons#reviews) See Related User Reviews ![Stephen D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen D.") SD Stephen D. Enterprise (\> 1000 emp.) 5.0/5 "Effortless AB Testing with Reliable Performance" What do you dislike about Adobe Target? There is a learning curve to using it. It takes time to set up with your organization. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "iper personalization at scale to get improvement of CR and CX" What do you dislike about Adobe Target? not too easy to be used compared to other Adobe modules ## Top-Rated Alternatives [ ![VWO Testing](https://images.g2crowd.com/uploads/product/hd_favicon/7f2ba18cb7212bda044bea61149e1908/wingify-vwo-testing.svg "VWO Testing") VWO Testing 4.4/5(929) ](https://www.g2.com/products/wingify-vwo-testing/reviews) [ ![AB Tasty](https://images.g2crowd.com/uploads/product/hd_favicon/ceceb7e0a5def6fc849e00c1952dfade/ab-tasty.svg "AB Tasty") AB Tasty 4.4/5(416) ](https://www.g2.com/products/ab-tasty/reviews) [ ![Optimizely Web Experimentation](https://images.g2crowd.com/uploads/product/hd_favicon/b8e6e558f0501913b7a2ffbb97ac258e/optimizely-web-experimentation%282%29.svg "Optimizely Web Experimentation") Optimizely Web Experimentation 4.2/5(411) ](https://www.g2.com/products/optimizely-web-experimentation/reviews) [ View All Alternatives ](https://www.g2.com/products/adobe-adobe-target/competitors/alternatives) ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Enterprise (\> 1000 emp.) 3/18/2022 "Love the integration with Adobe Analytics" 3.5/5 What do you like best about Adobe Target? Integration with Adobe Analytics is seamless and vital Review collected by and hosted on G2.com. What do you dislike about Adobe Target? impact on page performance - sometimes causes flicker Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? validating hypotheses in a data driven way Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Todd F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Todd F.") TF Todd F. Digital Marketing Financial Services Enterprise (\> 1000 emp.) 9/21/2020 "Adobe Target Review" 4.5/5 Validated ReviewerSource: Organic ![katerina G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "katerina G.") KG katerina G. DMTS, Distinguished Member of Technical Staff Enterprise (\> 1000 emp.) 9/16/2020 "A tool to Personalize and Optimize Content" 5/5 What do you like best about Adobe Target? It is exceptionally simple to use because of its very intuitive features and functions. According to my opinion, it is one of the best tools to optimize websites to run smoothly. It has good integration with Adobe Analytics, It contains a vast supply of resources and advanced targeting capabilities and features. It is useful for less experienced team members due to the new drags and drops interface for setting up tests is excellent. Review collected by and hosted on G2.com. What do you dislike about Adobe Target? Its rearranging feature is somehow complicated because many users find some difficulties to understand it. Some of the swap efforts can also be unsuccessful to work. In some areas, Adobe targeting needs some improvements because many people find it challenging to use it and they need some training to learn and understand how to set up tests. As for small companies, it may appear expensive or costly to be used. Review collected by and hosted on G2.com. Recommendations to others considering Adobe Target: It is useful for less experienced team members due to the new drags and drops interface for setting up tests is excellent. Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? People can get their work done easier and faster by using this software and it is simple to use as you can make changes to the site in a very short interval of time. It is designed to test all the pages constantly and analyze them and this gives your customers a better experience. This helps in making a good relation with the customers. It helps you to access all the insights that help you do your job better. Adobe Target allows you to personalize websites and apps. Review collected by and hosted on G2.com. Show More 9/19/2020 Validated ReviewerIncentivizedSource: G2 invite ![Rachit B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rachit B.") RB Rachit B. Analyst Small-Business (50 or fewer emp.) 5/7/2020 "Adobe Target as a Content Personalization Tool" 5/5 What do you like best about Adobe Target? The most help full and best thing about Adobe Target is it's ability to use java scripts as well as jQuery along with it's UI based tweaks. Use of these Technologies to personalize content really to our heart's desire. We can almost recreate a page for a particular Audience. The second thing I like the most is it's ability to Target users in real time with the help of mbox. It really is amazing that we can target a user in it's first visit to our site. Review collected by and hosted on G2.com. What do you dislike about Adobe Target? The most annoying thing about adobe target is solving for it's Flicker issues. it sometimes get's on our nerves. Review collected by and hosted on G2.com. Recommendations to others considering Adobe Target: I would advise other to take Adobe Target, Measure it's capabilities as per their company needs and then try to test some TEsts. Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? Adobe Target helps us to really perform A/B tests to test 2 different user experiences before going live with the best one. It also helps us in actually going in depths of UI to figure out what is not working well for a particular audience and helps us in rectifying it. Adobe Target is really a great tool. It can really help us in optimizing the content based on different campaigns user is landing on our page, sites user is visiting the most, Test 2 different checkout journeys to confirm/ to really choose the one which suits better to our customer instead of our developers. This tool also helps us avoid different dev cycles for just some minor UI changes to the site. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Joe R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe R.") JR Joe R. Director, Marketing Operations & Data Enterprise (\> 1000 emp.) 5/2/2020 "Works well enoug" 3.5/5 What do you like best about Adobe Target? Changes go through immediately. It's very easy to create a test for simple elements (text on page, colours, font size). Review collected by and hosted on G2.com. What do you dislike about Adobe Target? The WYSIWYG editor has limits, and it's not always easy to find ways around it. If you're trying to test something relatively complex, you can use selectors and custom code, but the emphasis in the UI is on the other ways to edit. You end up entering a lot of code in a box made for a few lines of text. If something doesn't work, figuring it out becomes quite tedious. Review collected by and hosted on G2.com. Recommendations to others considering Adobe Target: The UI is challenging in some cases, but it does what it says. Everything works better if it's fully integrated with Adobe Analytics. Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? We used Target to test on-page elements vs. a control. It's helped us prove the value in some of our layout elements. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Small-Business (50 or fewer emp.) 4/6/2020 "A testing platform behind times" 2/5 What do you like best about Adobe Target? It is easy without dev knowledge to make changes to the pages and the code - although it was questionable if this always worked Review collected by and hosted on G2.com. What do you dislike about Adobe Target? It was difficult to use this tool as it always broke. A lot of times the test changed halfway through tests whenever they did a release on their software Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? It just allowed us to be able to test different alternatives of pages or elements relatively easy Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Enterprise (\> 1000 emp.) 10/8/2019 "Easy to use GUI, flexible for more control on selectors" 5/5 What do you like best about Adobe Target? Highly configurable site optimization, straightforward to debug and preview test subject experiences. Simple reporting interface to measure performance. Review collected by and hosted on G2.com. What do you dislike about Adobe Target? Measurement with Adobe Analytics, sounds good on the surface and is seemingly simple to set up; however, caveat here- the analytics themselves need to be bulletproof. Custom events and custom dimensions, depends on how and when they are collected, may make a confusing report. Review collected by and hosted on G2.com. Recommendations to others considering Adobe Target: Ensure you are on top of your server call needs, the pricing model for Target. Anticipate server calls like page views. Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? Personalized experiences, marketing content to users on affinity to products, Adobe Sensei, the AI brain, boasts the ability to learn and personalize. Still evaluating Sensei in Target; but, it shows a lot of promise in intelligence for Analytics Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") CI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 9/28/2019 Business partner of the seller or seller's competitor, not included in G2 scores. "Good Tool for A/B testing and Personalization" 4/5 What do you like best about Adobe Target? The UI is very intuitive and i like the drag and drop functionality to create work flows and tests. The platform does the audience selection based on the targeting model you choose and it also helps you get the accurate sample size for meaningful results. Review collected by and hosted on G2.com. What do you dislike about Adobe Target? The platform works better if you have other experience cloud products as well. Adobe Target on its own would not give you the required insights and data selection/segmentation capabilities. Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? We do A/B test campaigns and have been able to reduce bounce rate and increase conversion for specific elements on our site. We also use experience targeting, to deliver selected content to a segmented population of our overall traffic. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 4/17/2019 "Not the best for testing and personalization" 3.5/5 What do you like best about Adobe Target? In theory, it has a lot of great features. The best features are the predictive abilities, the integration with Adobe Analytics, and the (sometimes) easy connection to ecommerce data. Review collected by and hosted on G2.com. What do you dislike about Adobe Target? The user interface is not intuitive. It's too complicated to set up a lot of tests and personalizations. Oftentimes, tests do not work on the live site. Many problems all around with this tool. There are much better tools out there if you need to run many tests for many projects without involving a developer or their support team. Review collected by and hosted on G2.com. Recommendations to others considering Adobe Target: Unless you are a developer or need to run something in conjunction with Adobe Analytics, you would be better off with other tools. Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? Wanted to perform sophisticated A/B testing and personalization. In reality, this rarely happened. The benefits were small. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Design](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Design") CD Verified User in Design Enterprise (\> 1000 emp.) 4/3/2018 Business partner of the seller or seller's competitor, not included in G2 scores. "Great tool for online personalizations" 4.5/5 What do you like best about Adobe Target? Ease of use is very good, everything is UI based and not very high level of coding is required. Business users can also use it for personalizing their websites. Visual Content editor is very good and allows customizations on website in WYSWYG. Review collected by and hosted on G2.com. What do you dislike about Adobe Target? Integration with DTM is manual as if you want to use at.js, manual configuration is required. In Adobe Launch this has been fixed though. Review collected by and hosted on G2.com. Recommendations to others considering Adobe Target: This is a great personalization tool. However, its real power can be seen when you have Marketing Cloud integration, i.e. you have Adobe analytics/Adobe Audience Manager and Adobe Experience Manager. Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? Website personalizations for known and unknown visitors, personalization reporting, A/B testing. Its a nice tool which needs very less dependency on IT/Developers. Basic knowledge of HTML/JS will do and most of the things are UI based so no coding required. Review collected by and hosted on G2.com. 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