--- title: Adobe Target Reviews meta\_title: 'Adobe Target Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 70 reviews by the users' company size, role or industry to find out how Adobe Target works for a business like yours. aggregate\_rating: rating\_value: 4.0 review\_count: 70 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- ### Adobe Target Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **personalization capabilities** of Adobe Target, enhancing their marketing efforts and user experiences. [(4 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450846&qs=pros-and-cons#reviews) Users value the **ease of A/B testing setup** in Adobe Target, enabling quick and efficient experiment launches. [(3 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1451150&qs=pros-and-cons#reviews) Users value the **capabilities for A/B testing** in Adobe Target, enhancing personalized experiences and targeting efficiency. [(3 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450814&qs=pros-and-cons#reviews) Users appreciate the **accessible and helpful customer support** of Adobe Target, enhancing their overall experience and efficiency. [(2 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=2046836&qs=pros-and-cons#reviews) Users value the **customization options** in Adobe Target, allowing precise targeting of business decision makers effectively. [(2 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=2046873&qs=pros-and-cons#reviews) Users find a **learning curve** with Adobe Target, as setup can be time-consuming and somewhat cumbersome. [(3 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450693&qs=pros-and-cons#reviews) Users report frequent **bug issues** with Adobe Target, especially after updates, impacting custom experience creation and support. [(2 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=2046832&qs=pros-and-cons#reviews) Users find the **difficult setup** of Adobe Target cumbersome, requiring significant time and effort to configure effectively. [(2 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1451053&qs=pros-and-cons#reviews) Users find Adobe Target **not intuitive** , with a manual setup process that detracts from overall usability. [(2 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450760&qs=pros-and-cons#reviews) Users face a **steep learning curve** with Adobe Target, requiring time for setup and adaptation compared to other modules. [(2 mentions)](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450717&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Adobe Target ##### 1. Personalization Users value the **personalization capabilities** of Adobe Target, enhancing their marketing efforts and user experiences. [ See 4 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450846&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 1.5/5 "Target is effective when it works, but frequently runs into issues" What do you like about Adobe Target? Has lots of capabilities and allows you to personalize experiences, run A/B tests and more. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 3.5/5 "Target for Personalization" What do you like about Adobe Target? Adobe Target is great for our personalization efforts and ultimately does what it needs to. ##### 2. A/B Testing Users value the **ease of A/B testing setup** in Adobe Target, enabling quick and efficient experiment launches. [ See 3 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1451150&qs=pros-and-cons#reviews) See Related User Reviews ![Stephen D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen D.") SD Stephen D. Enterprise (\> 1000 emp.) 5.0/5 "Effortless AB Testing with Reliable Performance" What do you like about Adobe Target? I really value how easy it is to set up AB testing, making it possible for me to launch experiments both quickly and efficiently. The initial setup pr ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 1.5/5 "Target is effective when it works, but frequently runs into issues" What do you like about Adobe Target? Has lots of capabilities and allows you to personalize experiences, run A/B tests and more. ##### 3. Experimentation Users value the **capabilities for A/B testing** in Adobe Target, enhancing personalized experiences and targeting efficiency. [ See 3 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450814&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 1.5/5 "Target is effective when it works, but frequently runs into issues" What do you like about Adobe Target? Has lots of capabilities and allows you to personalize experiences, run A/B tests and more. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 3.5/5 "Target for Personalization" What do you like about Adobe Target? Adobe Target is great for our personalization efforts and ultimately does what it needs to. ##### 4. Customer Support Users appreciate the **accessible and helpful customer support** of Adobe Target, enhancing their overall experience and efficiency. [ See 2 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=2046836&qs=pros-and-cons#reviews) See Related User Reviews ![Stephen D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen D.") SD Stephen D. Enterprise (\> 1000 emp.) 5.0/5 "Effortless AB Testing with Reliable Performance" What do you like about Adobe Target? I really value how easy it is to set up AB testing, making it possible for me to launch experiments both quickly and efficiently. The initial setup pr ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") I Verified User Enterprise (\> 1000 emp.) 5.0/5 "Target honest review" What do you like about Adobe Target? VEry easy to use and implement, great customer support ##### 5. Customization Users value the **customization options** in Adobe Target, allowing precise targeting of business decision makers effectively. [ See 2 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=2046873&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 5.0/5 "Adobe Target: Scale the ABM!" What do you like about Adobe Target? We are able to go after audience members who are business buyers/decision makers, and serve our specific ABM content to those personas. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 5.0/5 "Personalization on Web Channels" What do you like about Adobe Target? Ability to personalize and customize web channel leveraging audiences ### 5 Cons or Disadvantages of Adobe Target ##### 1. Learning Curve Users find a **learning curve** with Adobe Target, as setup can be time-consuming and somewhat cumbersome. [ See 3 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450693&qs=pros-and-cons#reviews) See Related User Reviews ![Stephen D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen D.") SD Stephen D. Enterprise (\> 1000 emp.) 5.0/5 "Effortless AB Testing with Reliable Performance" What do you dislike about Adobe Target? There is a learning curve to using it. It takes time to set up with your organization. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 3.5/5 "Target for Personalization" What do you dislike about Adobe Target? Setting up the targets can be very manual, and a bit of an eyesore. If there's a way to improve the UI or make it less manual (without the addition of ##### 2. Bug Issues Users report frequent **bug issues** with Adobe Target, especially after updates, impacting custom experience creation and support. [ See 2 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=2046832&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 1.5/5 "Target is effective when it works, but frequently runs into issues" What do you dislike about Adobe Target? Adobe Target is very buggy, especially after the latest UI update. Adobe support for Target is also very unhelpful and frequently not able to provide ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 5.0/5 "Personalization on Web Channels" What do you dislike about Adobe Target? Errors and lag time to create custom experiences ##### 3. Difficult Setup Users find the **difficult setup** of Adobe Target cumbersome, requiring significant time and effort to configure effectively. [ See 2 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1451053&qs=pros-and-cons#reviews) See Related User Reviews ![Stephen D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen D.") SD Stephen D. Enterprise (\> 1000 emp.) 5.0/5 "Effortless AB Testing with Reliable Performance" What do you dislike about Adobe Target? There is a learning curve to using it. It takes time to set up with your organization. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 3.5/5 "Target for Personalization" What do you dislike about Adobe Target? Setting up the targets can be very manual, and a bit of an eyesore. If there's a way to improve the UI or make it less manual (without the addition of ##### 4. Not Intuitive Users find Adobe Target **not intuitive** , with a manual setup process that detracts from overall usability. [ See 2 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450760&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 3.5/5 "Target for Personalization" What do you dislike about Adobe Target? Setting up the targets can be very manual, and a bit of an eyesore. If there's a way to improve the UI or make it less manual (without the addition of ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "iper personalization at scale to get improvement of CR and CX" What do you dislike about Adobe Target? not too easy to be used compared to other Adobe modules ##### 5. Steep Learning Curve Users face a **steep learning curve** with Adobe Target, requiring time for setup and adaptation compared to other modules. [ See 2 mentions ](https://www.g2.com/products/adobe-adobe-target/reviews?filters%5Bsentiment_snippet%5D=1450717&qs=pros-and-cons#reviews) See Related User Reviews ![Stephen D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen D.") SD Stephen D. Enterprise (\> 1000 emp.) 5.0/5 "Effortless AB Testing with Reliable Performance" What do you dislike about Adobe Target? There is a learning curve to using it. It takes time to set up with your organization. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "iper personalization at scale to get improvement of CR and CX" What do you dislike about Adobe Target? not too easy to be used compared to other Adobe modules ## Top-Rated Alternatives [ ![VWO Testing](https://images.g2crowd.com/uploads/product/hd_favicon/7f2ba18cb7212bda044bea61149e1908/wingify-vwo-testing.svg "VWO Testing") VWO Testing 4.4/5(929) ](https://www.g2.com/products/wingify-vwo-testing/reviews) [ ![AB Tasty](https://images.g2crowd.com/uploads/product/hd_favicon/ceceb7e0a5def6fc849e00c1952dfade/ab-tasty.svg "AB Tasty") AB Tasty 4.4/5(416) ](https://www.g2.com/products/ab-tasty/reviews) [ ![Optimizely Web Experimentation](https://images.g2crowd.com/uploads/product/hd_favicon/b8e6e558f0501913b7a2ffbb97ac258e/optimizely-web-experimentation%282%29.svg "Optimizely Web Experimentation") Optimizely Web Experimentation 4.2/5(411) ](https://www.g2.com/products/optimizely-web-experimentation/reviews) [ View All Alternatives ](https://www.g2.com/products/adobe-adobe-target/competitors/alternatives) ![Wael E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wael E.") WE Wael E. Art Director Mid-Market (51-1000 emp.) 5/4/2023 "Awesome AI Marketing Tool for Business" 4.5/5 What do you like best about Adobe Target? Adobe Target has a fantastic way to carry out an A/B test graphically. Additionally, it offers excellent detailed reports as it can be integrated with adobe analytics, which can help create an accurate marketing plan for customers. Review collected by and hosted on G2.com. What do you dislike about Adobe Target? Support of the platform needs to be more responsive to reach our inquiries as quickly as possible; thats what I noticed during the experience. Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? We needed to get detailed Testing reports which we would use while enhancing our marketing and customer experience plan; Adobe Target was a powerful solution as it provided us with Accurate A/B Testing Results as well it helped us to understand customers' interests . Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite MO marc o. CRO Manager Enterprise (\> 1000 emp.) 4/20/2023 "Adobe Target benefits and limitations" 3/5 What do you like best about Adobe Target? Powerful personalisation capability. Hardcoded implementation showed relatively good impact on site performance compared to some other tools. Costs vs industry benchmark was quite competitive, esp when incl personalisation capabilty. Review collected by and hosted on G2.com. What do you dislike about Adobe Target? Support could be better. Not easy integration with other tools. Would like more robust management around user security. Few out-of-the-box audiences available. Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? Adobe Target has helped us improve user-journeys through our funnels; improve user-experience to improve engagement. Improve conversion rates incl sign-ups, web enquiries, sales. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Tejashri P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tejashri P.") TP Tejashri P. Sr Consultant Adobe Target Enterprise (\> 1000 emp.) 2/14/2023 "Overall Satisfaction with Adobe Target" 4.5/5 What do you like best about Adobe Target? 1.Integrates extremely well with Adobe Analytics, which is to be expected. Both tools now own each and has made drastic strides over the last years to improve the integration through A4T 2. Audience targeting - Target is no doubt best personalisation tool but it creating audience couldn't be more simpler and accurate if it wasn't in target. Review collected by and hosted on G2.com. What do you dislike about Adobe Target? It can be bit lacking and buggy time to time. The worst example is the frequency at which the tool will fail to save due to an error, but not inform you this until you try to save. Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? As I work in banking and finance domain, 90% of my work is creating A/B testing campaigns in adobe analytics. I can totally reply target and no other tool when it comes all the problem related to A/B testing Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite RH rosanna h. Director of New Digital Initiatives Enterprise (\> 1000 emp.) 4/18/2023 "Super Easy Tool" 4.5/5 What do you like best about Adobe Target? Adobe Target is very easy to use and integrates well with all programs it can easily allow for segmentation and thoughtful audience targeting Review collected by and hosted on G2.com. What do you dislike about Adobe Target? The only downside is that if you have other programs outside of Adobe product suite it takes a bit more effort. Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? We solution with Adobe Target to identify specific audience sets to communicate unique messages to Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic Review from User Profile ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Mid-Market (51-1000 emp.) 9/8/2023 "Native integration benefits with Adobe Suite" 4/5 What do you like best about Adobe Target? The best part about Adobe Target is its native integration with Adobe suite which give accurate reporting of our AB test experiments. Review collected by and hosted on G2.com. What do you dislike about Adobe Target? The implmentation on the client side has some limitation which at least we faced like both the variations getting crawled for SEO which we would not want. Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? Running hypothesis and testing them by conducting AB test experiments. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic Review from User Profile ![Verified User in Entertainment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Entertainment") UE Verified User in Entertainment Mid-Market (51-1000 emp.) 4/19/2023 "Increase sales and conversion rate with easy integration within the Adobe suite" 4.5/5 What do you like best about Adobe Target? It integrates well with Adobe Audience Manager and Adobe Analytics to segment audiences for a personalised experience and to gain insights to make iterations or see which experience is the winner and loser. Review collected by and hosted on G2.com. What do you dislike about Adobe Target? Adobe Target and Adobe's suite of products can be quite expensive and is not the most affordable choice for small to medium-sized businesses Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? If sales are declining or remaining stagnant, we're able to provide a personalised experience to our users to provide them with what they're looking for, resulting in more satisfied customers and the likeliness of sales. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Faisal A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Faisal A.") FA Faisal A. Senior Associate Mid-Market (51-1000 emp.) 2/7/2023 "Best Tool for Website Optimization and AB testing" 4.5/5 What do you like best about Adobe Target? User-friendly Interface Quick QA testing capabilities and three-step guided workflow are the same in almost all activities. In Build Audiences, which covers nearly all scenarios of user targeting. Review collected by and hosted on G2.com. What do you dislike about Adobe Target? Adobe Target Documentation is not well written, sometimes it becomes very difficult to understand and work on a particular topic using adobe target documentation as your reference. Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? AB testing is the key benefit that i am getting while working on customer's website, it becomes easy to suggest client, best use cases after doing AB test and checking their results. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Jester J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jester J.") JJ Jester J. Web Editor Enterprise (\> 1000 emp.) 5/18/2023 "Adobe Target FTW" 5/5 What do you like best about Adobe Target? The upside of Adobe Target is that as a developer when you try to target a certain audience you can manipulate what they can see through different browsers. Review collected by and hosted on G2.com. What do you dislike about Adobe Target? The cons of Adobe Target is that if you don't know much about it, you might get lost. Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? Adobe Target solves the user's perspective regarding the user experience journey on the website. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Mahesh D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mahesh D.") MD Mahesh D. Sr Consultant Adobe Target Enterprise (\> 1000 emp.) 2/1/2023 "Great Tool for Personalization" 4.5/5 What do you like best about Adobe Target? Best tool for testing and experimentation. Audience targetting and segmentation is quite easy for who already used analytics Tools allows you to analyse and monitor results of tests Review collected by and hosted on G2.com. What do you dislike about Adobe Target? Tools is bit slow if you compare with other Personalization tool Adobe itself has its own loading issue for all its tools that they provide under marketing suite Otherwise rest is good Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? We can produce a profile in Adobe Marketing Cloud and share it between platforms. The product offers insight reports for influencers, offers, and audiences. You can generate personalized content for complex audiences. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Luis A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Luis A.") LA Luis A. Senior Localization Publisher Enterprise (\> 1000 emp.) 1/18/2023 "Great targetting and segmentation tool" 4.5/5 What do you like best about Adobe Target? One of the most remarkable features of Adobe Target is the ability to offer a different web experience based on users' profiles which allows segmenting your clients depending on their shopping behavior, geolocation, and many other customer types. Review collected by and hosted on G2.com. What do you dislike about Adobe Target? The only downside of Adobe Target could be the pricing model, which can be extremely difficult to cover for small businesses. Review collected by and hosted on G2.com. What problems is Adobe Target solving and how is that benefiting you? Client segmentation is one of the biggest problems, and Adobe Target is excellent at solving this problem for us; our current targeted campaigns have also been a relief since the implementation. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ##### Categories on G2 [Personalization](https://www.g2.com/categories/personalization)[A/B Testing](https://www.g2.com/categories/a-b-testing-tools)[Mobile App Optimization](https://www.g2.com/categories/mobile-app-optimization) ##### Explore More [Best relational database software for tech startups](https://www.g2.com/discussions/what-s-the-best-relational-database-software-for-tech-startups)[Is a dedicated ETO ERP worth the cost for a 20 to 50 person custom fabrication shop?](https://www.g2.com/discussions/is-a-dedicated-eto-erp-worth-the-cost-for-a-20-to-50-person-custom-fabrication-shop)[What are the best cloud-based demand planning solutions for global operations?](https://www.g2.com/discussions/what-are-the-best-cloud-based-demand-planning-solutions-for-global-operations) [Top AI helpdesk automation tools for fast response times](https://www.g2.com/discussions/top-ai-helpdesk-automation-tools-for-fast-response-times)[What are the best data de-identification platforms that remove PII from databases without application code changes or complex integrations?](https://www.g2.com/discussions/what-are-the-best-data-de-identification-platforms-that-remove-pii-from-databases-without-application-code-changes-or-complex-integrations)[Pros and Cons Details](https://www.g2.com/products/adobe-adobe-target/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)