--- title: ActiveTrail Reviews meta_title: 'ActiveTrail Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 28 reviews by the users' company size, role or industry to find out how ActiveTrail works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 28 scale: '5' date_modified: '2026-11-11' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

ActiveTrail Reviews & Product Details

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Pricing

Pricing provided by ActiveTrail.

Basic

$8.00
Flat Rate Per Month

Plus

$11.00
Flat Rate Per Month

User Insights

Average based on 28 real user reviews.

Typical contract price

$0k - $0k

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ActiveTrail Reviews (28)

Reviews

ActiveTrail Reviews (28)

4.4
28 reviews

What do users say?

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Disha A.
DA
Disha A.
Key Account Manager
Small-Business (50 or fewer emp.)
"one stop marketing solution"
4/5
What do you like best about ActiveTrail?

i like how they have multiple services on 1 platform Review collected by and hosted on G2.com.

What do you dislike about ActiveTrail?

storage services for media such as photos, videos, gifs Review collected by and hosted on G2.com.

Moh A.
MA
Moh A.
Digital Marketing Executive
Small-Business (50 or fewer emp.)
"Great Tool for Email Marketing"
5/5
What do you like best about ActiveTrail?

Best part of active Trail is there automation. Specially for eCommerce website, automation is best part to engage with user. Also newsletter option by Active Trail is really helpful Review collected by and hosted on G2.com.

What do you dislike about ActiveTrail?

Well, there e-mails may have header issue that's why 20-30% email get bounce or get into spam folder. Review collected by and hosted on G2.com.

Verified User in Management Consulting
AM
Verified User in Management Consulting
Small-Business (50 or fewer emp.)
"Bad Service...lost my data"
0.5/5
What do you like best about ActiveTrail?

The price is good compared with similar apps. Review collected by and hosted on G2.com.

What do you dislike about ActiveTrail?

The support service is really bad. A traumatic experience for anyone looking for a simple newsletter sending service. My service was closed and deleted because the newsletter was including links to external pages. No previous information or warnings were given to us. They just closed the service. Review collected by and hosted on G2.com.

SR
Scott R.
Marketing Manager
Small-Business (50 or fewer emp.)
"Easy to use, feature-packed email marketing program"
5/5
What do you like best about ActiveTrail?

Simple to utilize and get acquainted with; there are various sorts of messages to browse; wide assortment of accessible formats, customization alternative through the HTML manager; included advantage of SMS and point of arrival creation; messages can be seen on various stages (work area/versatile) Review collected by and hosted on G2.com.

What do you dislike about ActiveTrail?

Mechanization highlight is somewhat dubious for somebody who is new to utilizing an email advertising program/administration. Could be better if the choices and capacities under have a straightforward depiction or clarification. Review collected by and hosted on G2.com.

Verified User in Arts and Crafts
UA
Verified User in Arts and Crafts
Small-Business (50 or fewer emp.)
"Great for new businesses; very user-friendly, and has very flexible payment scheme."
5/5
What do you like best about ActiveTrail?

I immensely appreciate how user-friendly ActiveTrail is. Their automation system is presented like a flow-chart, so those who are not quite familiar with marketing automation software, like me, can easily accomplish the template. And speaking of templates, they have numerous email templates to choose from.

My business is still young, so I'm thankful for their payment options, which is very flexible in terms of growing my contact list. Review collected by and hosted on G2.com.

What do you dislike about ActiveTrail?

I wish they have promos like the special savings on one-year programs. But considering their various email packages and flexible price range, not having that promo is well within reason. Review collected by and hosted on G2.com.

Jeremy S.
JS
Jeremy S.
Shipping Coordinator
Enterprise (> 1000 emp.)
"Starting an email campaign the easy way"
5/5
What do you like best about ActiveTrail?

I like that the interface in the software is incredibly easy to use to affectively start an email marketing campaign. It allows businesses to help keep track of promotions and especially small business is starting out. I like how you can monitor all your email marketing campaigns with this program. I also like how it allows you to keep track of everything you’ve done or everything yet to do. Such a sufficient amazing program. Review collected by and hosted on G2.com.

What do you dislike about ActiveTrail?

I don’t like how the SMS feature is incredibly buggy still needs to be worked out but its Incredibly easy to not mind everything else doubles for what it lacks. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
Originally submitted 12/17/2018
"ActiveTrail will make email marketing even better!"
5/5
What do you like best about ActiveTrail?

ActiveTrail is one of the standard and renowned tool available in this space. We are using this tool to fulfill all our email marketing needs. With ActiveTrail, we create our email templates in more efficient way as it has a very flexible email template builder with a lot of pre-designed email template with the help of this we can create our mailers in more efficient way. Review collected by and hosted on G2.com.

What do you dislike about ActiveTrail?

Sometimes there are problem from the server end which occurs very rare. What I do not like much about ActiveTrail is that I think it's a bit expensive, but I think its effectiveness is worth the investment. Review collected by and hosted on G2.com.

VP
Vasil P.
Manager
Small-Business (50 or fewer emp.)
"I love activetrail. Really easy to work with."
5/5
What do you like best about ActiveTrail?

Very cool automations grid. It works great, and I have almost 10 running email and SMS automations. Review collected by and hosted on G2.com.

What do you dislike about ActiveTrail?

Interface could be a bit more modern, it looks a bit old school in my opinion. Review collected by and hosted on G2.com.

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Pricing Options

Pricing provided by ActiveTrail.

Basic

$8.00
Flat Rate Per Month

Plus

$11.00
Flat Rate Per Month

Premium

$298.00
Flat Rate Per Month
ActiveTrail Features
Building and Personalizing Emails
Sending Outbound Emails
Manage Email Deliverability
Landing Pages and Forms
Dynamic Content
A/B Testing
Marketing Lead Database
Segmentation
CRM Lead Integration
Budgeting