--- title: ActiveDEMAND Reviews meta\_title: 'ActiveDEMAND Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 68 reviews by the users' company size, role or industry to find out how ActiveDEMAND works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 68 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### ActiveDEMAND Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **real-time analytics** of ActiveDEMAND, enhancing their ability to manage multiple client campaigns effectively. [(1 mentions)](https://www.g2.com/products/activedemand/reviews?filters%5Bsentiment_snippet%5D=2324109&qs=pros-and-cons#reviews) Users value the **responsive customer support** of ActiveDEMAND, enhancing their overall experience and satisfaction with the platform. [(1 mentions)](https://www.g2.com/products/activedemand/reviews?filters%5Bsentiment_snippet%5D=2324043&qs=pros-and-cons#reviews) Users value the **customizability** of ActiveDEMAND, enabling tailored dashboards for effective client management and analytics. [(1 mentions)](https://www.g2.com/products/activedemand/reviews?filters%5Bsentiment_snippet%5D=2324076&qs=pros-and-cons#reviews) Users value the **customization options** in ActiveDEMAND, enhancing their ability to tailor the platform to their needs. [(1 mentions)](https://www.g2.com/products/activedemand/reviews?filters%5Bsentiment_snippet%5D=2324028&qs=pros-and-cons#reviews) Users appreciate the **easy implementation** of ActiveDEMAND, benefiting from excellent onboarding and responsive support. [(1 mentions)](https://www.g2.com/products/activedemand/reviews?filters%5Bsentiment_snippet%5D=2324007&qs=pros-and-cons#reviews) Users find the **learning curve steep** due to a complicated interface and limited integration options. [(1 mentions)](https://www.g2.com/products/activedemand/reviews?filters%5Bsentiment_snippet%5D=1259247&qs=pros-and-cons#reviews) Users find the **limited functionality** of ActiveDEMAND frustrating, particularly regarding CRM integration and email tracking delays. [(1 mentions)](https://www.g2.com/products/activedemand/reviews?filters%5Bsentiment_snippet%5D=2323986&qs=pros-and-cons#reviews) Users face challenges due to **limited integration options** , particularly with unsupported CRM systems like Salesforce. [(1 mentions)](https://www.g2.com/products/activedemand/reviews?filters%5Bsentiment_snippet%5D=2324002&qs=pros-and-cons#reviews) Users find **limited CRM integrations** problematic, especially due to the lack of native Salesforce support. [(1 mentions)](https://www.g2.com/products/activedemand/reviews?filters%5Bsentiment_snippet%5D=2324056&qs=pros-and-cons#reviews) Users find a **steep learning curve** due to the complex interface and limited support for integration options. [(1 mentions)](https://www.g2.com/products/activedemand/reviews?filters%5Bsentiment_snippet%5D=1259241&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of ActiveDEMAND ##### 1. Analytics Users value the **real-time analytics** of ActiveDEMAND, enhancing their ability to manage multiple client campaigns effectively. [ See 1 mentions ](https://www.g2.com/products/activedemand/reviews?filters%5Bsentiment_snippet%5D=2324109&qs=pros-and-cons#reviews) See Related User Reviews BV Bernardo V. Enterprise (\> 1000 emp.) 4.0/5 "a great all in one Marketing Automation tool" What do you like about ActiveDEMAND? This platform offers a wide range of features and impressive automation capabilities. The onboarding process is excellent, and the customer support te ##### 2. Customer Support Users value the **responsive customer support** of ActiveDEMAND, enhancing their overall experience and satisfaction with the platform. [ See 1 mentions ](https://www.g2.com/products/activedemand/reviews?filters%5Bsentiment_snippet%5D=2324043&qs=pros-and-cons#reviews) See Related User Reviews BV Bernardo V. Enterprise (\> 1000 emp.) 4.0/5 "a great all in one Marketing Automation tool" What do you like about ActiveDEMAND? This platform offers a wide range of features and impressive automation capabilities. The onboarding process is excellent, and the customer support te ##### 3. Customizability Users value the **customizability** of ActiveDEMAND, enabling tailored dashboards for effective client management and analytics. [ See 1 mentions ](https://www.g2.com/products/activedemand/reviews?filters%5Bsentiment_snippet%5D=2324076&qs=pros-and-cons#reviews) See Related User Reviews BV Bernardo V. Enterprise (\> 1000 emp.) 4.0/5 "a great all in one Marketing Automation tool" What do you like about ActiveDEMAND? This platform offers a wide range of features and impressive automation capabilities. The onboarding process is excellent, and the customer support te ##### 4. Customization Users value the **customization options** in ActiveDEMAND, enhancing their ability to tailor the platform to their needs. [ See 1 mentions ](https://www.g2.com/products/activedemand/reviews?filters%5Bsentiment_snippet%5D=2324028&qs=pros-and-cons#reviews) See Related User Reviews BV Bernardo V. Enterprise (\> 1000 emp.) 4.0/5 "a great all in one Marketing Automation tool" What do you like about ActiveDEMAND? This platform offers a wide range of features and impressive automation capabilities. The onboarding process is excellent, and the customer support te ##### 5. Easy Implementation Users appreciate the **easy implementation** of ActiveDEMAND, benefiting from excellent onboarding and responsive support. [ See 1 mentions ](https://www.g2.com/products/activedemand/reviews?filters%5Bsentiment_snippet%5D=2324007&qs=pros-and-cons#reviews) See Related User Reviews BV Bernardo V. Enterprise (\> 1000 emp.) 4.0/5 "a great all in one Marketing Automation tool" What do you like about ActiveDEMAND? This platform offers a wide range of features and impressive automation capabilities. The onboarding process is excellent, and the customer support te ### 5 Cons or Disadvantages of ActiveDEMAND ##### 1. Learning Curve Users find the **learning curve steep** due to a complicated interface and limited integration options. [ See 1 mentions ](https://www.g2.com/products/activedemand/reviews?filters%5Bsentiment_snippet%5D=1259247&qs=pros-and-cons#reviews) See Related User Reviews BV Bernardo V. Enterprise (\> 1000 emp.) 4.0/5 "a great all in one Marketing Automation tool" What do you dislike about ActiveDEMAND? The user interface can feel complicated for those who are new to the platform. There are also limited CRM integration options, with Salesforce not bei ##### 2. Limited Functionality Users find the **limited functionality** of ActiveDEMAND frustrating, particularly regarding CRM integration and email tracking delays. [ See 1 mentions ](https://www.g2.com/products/activedemand/reviews?filters%5Bsentiment_snippet%5D=2323986&qs=pros-and-cons#reviews) See Related User Reviews BV Bernardo V. Enterprise (\> 1000 emp.) 4.0/5 "a great all in one Marketing Automation tool" What do you dislike about ActiveDEMAND? The user interface can feel complicated for those who are new to the platform. There are also limited CRM integration options, with Salesforce not bei ##### 3. Limited Integration Users face challenges due to **limited integration options** , particularly with unsupported CRM systems like Salesforce. [ See 1 mentions ](https://www.g2.com/products/activedemand/reviews?filters%5Bsentiment_snippet%5D=2324002&qs=pros-and-cons#reviews) See Related User Reviews BV Bernardo V. Enterprise (\> 1000 emp.) 4.0/5 "a great all in one Marketing Automation tool" What do you dislike about ActiveDEMAND? The user interface can feel complicated for those who are new to the platform. There are also limited CRM integration options, with Salesforce not bei ##### 4. Limited Integrations Users find **limited CRM integrations** problematic, especially due to the lack of native Salesforce support. [ See 1 mentions ](https://www.g2.com/products/activedemand/reviews?filters%5Bsentiment_snippet%5D=2324056&qs=pros-and-cons#reviews) See Related User Reviews BV Bernardo V. Enterprise (\> 1000 emp.) 4.0/5 "a great all in one Marketing Automation tool" What do you dislike about ActiveDEMAND? The user interface can feel complicated for those who are new to the platform. There are also limited CRM integration options, with Salesforce not bei ##### 5. Steep Learning Curve Users find a **steep learning curve** due to the complex interface and limited support for integration options. [ See 1 mentions ](https://www.g2.com/products/activedemand/reviews?filters%5Bsentiment_snippet%5D=1259241&qs=pros-and-cons#reviews) See Related User Reviews BV Bernardo V. Enterprise (\> 1000 emp.) 4.0/5 "a great all in one Marketing Automation tool" What do you dislike about ActiveDEMAND? The user interface can feel complicated for those who are new to the platform. There are also limited CRM integration options, with Salesforce not bei ## Top-Rated Alternatives [ ![Ortto](https://images.g2crowd.com/uploads/product/hd_favicon/27da85c6ee9e83f5910ec6b8a258f3c5/ortto.svg "Ortto") Ortto 4.4/5(624) ](https://www.g2.com/products/ortto/reviews) [ ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,916) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") ActiveCampaign 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews) [ View All Alternatives ](https://www.g2.com/products/activedemand/competitors/alternatives) ![Kadir T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kadir T.") KT Kadir T. sales director Small-Business (50 or fewer emp.) 6/29/2022 "Use Active DEMAND for best performance !!" 4.5/5 What do you like best about ActiveDEMAND? Active demand has a good user interface, then you can easily track and find what you need. Second , this software has all aspects of campaign follow-up features. Review collected by and hosted on G2.com. What do you dislike about ActiveDEMAND? i have asked to develop couple of improvements from help center team. They completed it in a week, but campaign should be monitored by daily or sometimes hourly bases. Should be more quick. Review collected by and hosted on G2.com. What problems is ActiveDEMAND solving and how is that benefiting you? Reporting campaigns to a partners easy and time saving. But , i think they can develop more features on this level. Partners sometimes can be more demanding in terms of reporting level. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Cassandra S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cassandra S.") CS Cassandra S. Copywriter Small-Business (50 or fewer emp.) 6/14/2022 "Active demand review" 4/5 What do you like best about ActiveDEMAND? Communication integration is the best part of active demand. It makes everything so easy Review collected by and hosted on G2.com. What do you dislike about ActiveDEMAND? There's quite a huge learning curve in the beginning Review collected by and hosted on G2.com. What problems is ActiveDEMAND solving and how is that benefiting you? It's so easy to follow up on leads that my team is generating Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Small-Business (50 or fewer emp.) 6/16/2022 "Does everything that HubSpot can at a better price!" 4/5 What do you like best about ActiveDEMAND? The feature set has clearly been designed to match HubSpot but they are actively chasing new customers and giving generous incentives to switch. Review collected by and hosted on G2.com. What do you dislike about ActiveDEMAND? The UI is a little utilitarian. It's fine once you get used to it but it could definitely be better! Review collected by and hosted on G2.com. What problems is ActiveDEMAND solving and how is that benefiting you? Our existing CRM solution was getting bloated with added fees for extra contacts etc. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Small-Business (50 or fewer emp.) 10/3/2019 "Excellent value" 4/5 What do you like best about ActiveDEMAND? ActiveDemand connects us with our CRM Nmble so we can have a complete marketing and contact system. All with timelines for each customer or lead, built in appointment scheduler and landing pages. Customer support is incredible Review collected by and hosted on G2.com. What do you dislike about ActiveDEMAND? The initial learning curve. However Active Demand is most generous with one on one screen share meetings to help you any way they can, Review collected by and hosted on G2.com. Recommendations to others considering ActiveDEMAND: Active Demand works well with NImble CRM. Plus natively integrated with appointment scheduler and landing pages Review collected by and hosted on G2.com. What problems is ActiveDEMAND solving and how is that benefiting you? Connecting leads and customers with our CRM Nimble to market to them as well as keep in contact with them. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Networking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Networking") AC Verified User in Computer Networking Mid-Market (51-1000 emp.) 12/4/2019 "ActiveDEMAND" 3.5/5 What do you like best about ActiveDEMAND? We like the use of email marketing. The analysis is also quite engaging for users to understand. Review collected by and hosted on G2.com. What do you dislike about ActiveDEMAND? Due to how advanced this software is. There's so many features and functions integrated with the software which makes this overwhelming. Review collected by and hosted on G2.com. Recommendations to others considering ActiveDEMAND: Any company that requires a advanced intricate software. ActiveDEMAND is the way forward. Review collected by and hosted on G2.com. What problems is ActiveDEMAND solving and how is that benefiting you? Helping us manage email marketing and managing our engagement model Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Erin S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erin S.") ES Erin S. Marketing Director Construction Small-Business (50 or fewer emp.) 2/7/2018 "3rd Party User" 4.5/5 What do you like best about ActiveDEMAND? This product keeps all of your reports in one place so you can easily track everything from phone calls to forms. It also reports information regarding interactions and conversions online. The best part about this, all of the information is displayed in real time. Review collected by and hosted on G2.com. What do you dislike about ActiveDEMAND? I am not 100% well versed in all of its capabilities. I am using this software as a 3rd party user (What I mean by that is that another company set up the account and is helping keep track of the information). Review collected by and hosted on G2.com. Recommendations to others considering ActiveDEMAND: This is a great product if you are looking for a way to track calls and conversions in real time. It archives everything, so you can easily compare periods of time and view past success to position yourself for future successes. Review collected by and hosted on G2.com. What problems is ActiveDEMAND solving and how is that benefiting you? I am able to more accurately report all information regarding campaign success. It has allowed me as Marketing Director to see how well we are spending our dollars on certain campaigns so that money can be moved elsewhere if we are not seeing a great deal of success. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite CG Clinton G. Small-Business (50 or fewer emp.) 6/12/2018 "Great value, phenominal support" 5/5 What do you like best about ActiveDEMAND? Great price for and all in one software. Review collected by and hosted on G2.com. What do you dislike about ActiveDEMAND? The drag and drop editor isn't super fluent, but works well once you get used to the interface. Review collected by and hosted on G2.com. What problems is ActiveDEMAND solving and how is that benefiting you? A very affordable all-in-one solution that i'm able to use for small business clients. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 11/3/2015 "Unreliably slow with little help from customer service" 3/5 What do you like best about ActiveDEMAND? It does everything we need it to do and is easy to execute Review collected by and hosted on G2.com. What do you dislike about ActiveDEMAND? Customer service is a pain. Wait 10-20 minutes for a live chat representative, if they don't solve your problem, there's no follow up. Was once told that I was more than welcome to not use their service when I asked why I should keep using it if the social media posts were going to fail... Review collected by and hosted on G2.com. Recommendations to others considering ActiveDEMAND: There's better products out there with better customer support. Review collected by and hosted on G2.com. What problems is ActiveDEMAND solving and how is that benefiting you? We are able to track things accurately. Review collected by and hosted on G2.com. Show More 4/29/2018 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Danelle W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Danelle W.") DW Danelle W. FYI Content Writer Public Relations and Communications Small-Business (50 or fewer emp.) 1/31/2017 "The best automation platform I've used so far!" 4.5/5 What do you like best about ActiveDEMAND? The customer support. The chat functionality is incredible and that support team has helped me work through issues/questions countless times. And submitting a support ticket doesn't slow down the process at all - I've never waited more than 12 hours before receiving a response. Incredible! Review collected by and hosted on G2.com. What do you dislike about ActiveDEMAND? I feel like I have to ask a lot of questions of the customer support team because I can't easily find articles, videos, etc. that'll answer my questions. I'm not sure if that's because they're not available or they're just not easy to find, but a more robust training package up front may be helpful. Review collected by and hosted on G2.com. Recommendations to others considering ActiveDEMAND: Take the time to review all the videos and read the support articles. Schedule as many training sessions as you're allowed to and ask questions! Review collected by and hosted on G2.com. What problems is ActiveDEMAND solving and how is that benefiting you? We were looking for a platform that would allow us to create behavioural-based automated campaigns -and we've definitely found that. Now we can reach our audience more effectively by sending them information they actually want to see. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Jens B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jens B.") JB Jens B. Digital Relationsbygger Marketing and Advertising Small-Business (50 or fewer emp.) 1/25/2017 "The best email marketing program for agencies " 4/5 What do you like best about ActiveDEMAND? I like that you can scale your business in a new way. Because you can copy one client to another. It saves easily 50 % of time in making at new client. The have a really good supporting. Review collected by and hosted on G2.com. What do you dislike about ActiveDEMAND? That it is very hard to work in. It didn't work properly for us before we hired at backend developer to managed it. But now it is amazing. Review collected by and hosted on G2.com. What problems is ActiveDEMAND solving and how is that benefiting you? Scaling is very hard when you use other similar programs. Now we can scale our business very fast. Review collected by and hosted on G2.com. 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