A big advantage of AB Tasty is that it’s an all-in-one platform. Instead of juggling multiple tools, AB Tasty brings together testing, personalization, feature experimentation, and user segmentation in one place. Review collected by and hosted on G2.com.

Many users feel the pricing is high compared to the value, especially if you don’t end up using all the features. It’s often seen as better suited for mid-to-large companies rather than startups. Review collected by and hosted on G2.com.

It's a really fleshed out web optimization platform. The AI features are more promising than most of the competitors. I'm also a fan of their recent partnership with Optimizely, as there are a lot of benefits that could come from that.

Integrations are solid. Connects to GA4 easily.But I think the thing I like most is the support. They get back to me really quick. Their onboarding is also extensive, although some of that seems to be tiered with the package you get. Review collected by and hosted on G2.com.

As with most A/B testing platforms, you have to get used to the UI and where everything is placed. It's mostly intuitive, but a few things were ticky to find. Pricing can also be a bit steep. You do get a lot for it, however. Review collected by and hosted on G2.com.

The team’s support and response time have been a standout for me. I’ve had issues with other platforms that outsource customer service, which has led to major delays in getting problems resolved. Here, I feel like I can actually get help in a reasonable timeframe. I also appreciate how active the platform is in developing new features, which gives me confidence it will be around for the long term compared with others. Review collected by and hosted on G2.com.

At the moment, there aren’t any straightforward native connections to Salesforce. Because of that, I haven’t been able to use the platform’s analytics capabilities, since there’s no easy way for our firm to link intakes to their corresponding statuses. With these integrations missing, I’ve had to create my own in-house calculations to track experiment probabilities and results, using a Google Sheets-GA4 integration. And our long-term play is to bring in Segment, which integrates with AB Tasty. Review collected by and hosted on G2.com.

I appreciate AB Tasty for its usefulness in A/B testing, which I find easy to get hands-on with. The setup process was quite straightforward, thanks to the helpful guidance from assigned advisers. I value how AB Tasty reduces the time and resources needed to implement website changes, especially when our developers are occupied. The ability to employ personalization through AB Tasty is highly beneficial for making changes efficiently. Review collected by and hosted on G2.com.

I find the process of setting up specific tracking quite tedious as it requires communication with the AB Tasty developer team, which can be cumbersome for our team. Additionally, I would like the reporting feature to include a sorting function for goals based on specific metrics such as conversion gain or conversion rate, which would make it easier for us to communicate results. Review collected by and hosted on G2.com.

What I value most is its "drag-and-drop" visual editor. I find it extremely intuitive and it allows me to make changes to the website interface quickly, without having to constantly write code. Review collected by and hosted on G2.com.

Sometimes, the visual editor can take a while to load, especially when the web page is very heavy or includes many external scripts. Review collected by and hosted on G2.com.

What I like best is the balance between power and simplicity. The Visual Editor is incredibly intuitive for marketers to make quick changes without needing a developer, yet the targeting and segmentation options are deep enough to run sophisticated, high-impact experiments. Review collected by and hosted on G2.com.

While the interface is clean, the initial setup and learning curve for more advanced features can be a bit steep. Navigating the data reporting section takes some time to master before you can fully extract the deep insights the platform is capable of providing. Review collected by and hosted on G2.com.

I like the fact that AB Tasty can be quite targeted, allowing me to use GA data or integrate with Mixpanel to target specific cohorts. It's quite flexible in how I can set up my targets. For instance, if I have both B2B and B2C traffic on the site, I can set up an AB test only for B2B traffic. This flexibility is really helpful for tailoring my experiments. Review collected by and hosted on G2.com.

I would really like if I could also do surveys or have pop ups in which I can ask things qualitatively as well. It's so tough to have so many tools that you experiment with. So you do heat maps on one tool, and then you do surveys on another tool. I really want AB testing to help me experiment in general for both qualitative and quantitative aspects. Review collected by and hosted on G2.com.

I really appreciate AB Tasty for its easy user tools that empower our marketing team to independently add and edit content on the website without developer assistance, saving us significant time. The tool provides direct data access, enhancing our ability to make informed decisions quickly. I find the AI tool particularly useful as it allows us to bring creative ideas to life without the need for CSS or HTML, thereby reducing reliance on development resources. Additionally, the AI tool and targeting capabilities are incredibly beneficial for our A/B testing, enabling precise audience segmentation and targeting, which is crucial given our high visitor volume. The ease of making modifications, such as adding countdown pop-ins or changing links for offers during events, is invaluable. Furthermore, the initial setup was quite straightforward, and the one-day training provided was incredibly helpful in getting us up to speed quickly. Review collected by and hosted on G2.com.

I dislike that when executing significant changes, the loading time becomes very long. This affects the accuracy and quality of tests, as the edits on the page appear unnatural or not native. Review collected by and hosted on G2.com.

What I use in this tool overall: personalization + Reco&Merch. The personalization/abtest part is very intuitive, campaigns can be launched very quickly. On the other hand, R&M requires a real logic to acquire, but once mastered, the feature becomes much more fluid and efficient.

The support is also worth mentioning as a positive point; in case the account manager is unavailable, the "chat" bubble in the tool instantly connects us with technical support. Review collected by and hosted on G2.com.

The implementation of the tool and the setup of the Reco & Merch section were a bit complex at the start, especially with a product catalog as varied and structured as ours. This required a period of adaptation, but once the logic was mastered, the tool works well. Review collected by and hosted on G2.com.

It has a simple and very organized interface that allows multiple profiles from the same team to work coordinated on the same tests. The functionalities and the level of customization for conducting segmented tests are very powerful, allowing you to integrate with your data layer to impact the users you need to impact. Review collected by and hosted on G2.com.

Not having the ability to have a repository of images, data tables, and/or other resources that you can upload to the tool for use in your A/B tests.

It would make the tool orders of magnitude more powerful and the tests more customizable if you could directly add these resources in AB/tasty to use them in the tests. Review collected by and hosted on G2.com.