# Lengow Reviews
**Vendor:** Lengow  
**Category:** [E-Commerce Tools ](https://www.g2.com/categories/e-commerce-tools)  
**Average Rating:** 4.4/5.0  
**Total Reviews:** 26
## About Lengow
Lengow is a leader in intelligent e-commerce solutions that help brands and retailers drive profitable growth across the digital shelf. By combining optimised product data with actionable market intelligence, Lengow already enables more than 3,600 businesses to expand their reach on sale and advertising channels, streamline feed management, adjust pricing dynamically with competitor insights, and monitor resellers to protect brand integrity. Choose the products that match your goals: - NetAmplify for optimised feeds across 400+ advertising platforms like Google, Meta, Criteo, and more. Enrich your catalogue thanks to automated optimisation rules, ensure channel-perfect content, and easily expand to new channels using a no-code custom channel builder. - NetMarkets to scale your D2C sales on 70+ marketplaces such as Amazon, Cdiscount, Zalando, and more. Easily adapt your product catalogue to each channel requirements, manage error reports and sync your order flows across your ERP, OMS, PIM, or CMS. - NetRivals to track competitor offers and boost your competitiveness through dynamic pricing. Monitor competitor price and stock across thousands of websites and marketplaces to react faster, protect margins, and optimise pricing strategies. - NetMonitor to monitor your brand products across reseller websites, marketplaces and comparison sites. Stay in control with brand monitoring across authorised and unauthorised sellers, and ensure consistent pricing and product presentation across all channels. And our expert teams, from onboarding to customer success, provide tailored advice and strategic recommendations to help your business grow with confidence. Explore Lengow solution now by requesting a demo at https://hello.lengow.com/demo.



## Lengow Pros & Cons
**What users like:**

- Users commend the **excellent customer support** at Lengow, always ready to assist with problem-solving. (1 reviews)
- Users appreciate the **customizability** of Lengow, allowing them to tailor the solution to their specific needs. (1 reviews)
- Users value the **excellent customer support** from Lengow, which effectively aids in resolving issues promptly. (1 reviews)

**What users dislike:**

- Users note a **difficult learning** process initially, which can hinder their onboarding experience with Lengow. (1 reviews)
- Users experience a **learning curve** initially, which may hinder their ability to utilize Lengow effectively right away. (1 reviews)

## Lengow Reviews
  ### 1. Ease of Use and Advanced Features

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alexis P.

**Reviewed Date:** December 05, 2025

**What do you like best about Lengow?**

I love the ease of mapping my existing attributes in channel feeds with Lengow. The formula logic to fill fields via conditional rules or additions to own attributes is also highly appreciated. This allows me to enrich my catalogs and data feeds in the channels, which is crucial. Additionally, the onboarding was clear, even though it was handled by the technical teams.

**What do you dislike about Lengow?**

The interface could perhaps be simplified, particularly by disabling the tools we do not have access to. Better visibility of sub-accounts through an administrator account in slightly more advanced brand architectures.

**What problems is Lengow solving and how is that benefiting you?**

Lengow mainly solves field problems. I like the ease of mapping my existing attributes and using logical formulas to enrich my catalogs, which improves my data feeds on digital channels.

  ### 2. Facilitate Catalog Management, Excellent Customer Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alex S.

**Reviewed Date:** February 04, 2026

**What do you like best about Lengow?**

I really like the customer service at Lengow, especially our KA Lise Keller, who always has the right answer and guides appropriately through the process. Additionally, I value the product attributes, as they allow me to customize my catalog according to the platform where I display it.

**What do you dislike about Lengow?**

It is not very intuitive and the formulas to specify attributes are complicated. It could be more visual and not require 'code' to create specific orders.

**What problems is Lengow solving and how is that benefiting you?**

Lengow makes it much easier to transfer my ecommerce catalog to different platforms like Google, Meta, and Amazon. I use product attributes to customize my catalog according to the platform where I display it.

  ### 3. Customizable, Supportive, with a Learning Curve

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kellie M.

**Reviewed Date:** February 05, 2026

**What do you like best about Lengow?**

I find the customer support at Lengow to be great. They are always willing to help me solve problems, and that's a big plus. Also, the solution is really customizable, which makes it easier to tailor it to specific needs.

**What do you dislike about Lengow?**

There is a learning curve at first.

**What problems is Lengow solving and how is that benefiting you?**

I use Lengow for feed management, which automates data and setup for media campaigns, making processes more efficient.

  ### 4. Personalized support and guaranteed success

**Rating:** 5.0/5.0 stars

**Reviewed by:** Yasmine B. | Chef de projet &amp; support marketplace, Enterprise (> 1000 emp.)

**Reviewed Date:** September 09, 2025

**What do you like best about Lengow?**

Support
Reputation
Regularity

**What do you dislike about Lengow?**

Number of features
Lack of AI for a very rich catalog that changes all the time (in our case)

**What problems is Lengow solving and how is that benefiting you?**

The update of offers & products

  ### 5. EXCELLENT SOLUTION AND COLLABORATION

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.)

**Reviewed Date:** September 05, 2025

**What do you like best about Lengow?**

Lengow was able to support us in the deployment of our activity. Thank you to the whole team.

**What do you dislike about Lengow?**

update delays sometimes slightly long

**What problems is Lengow solving and how is that benefiting you?**

Accompany us in the creation of a new channel.

  ### 6. Lengow experience

**Rating:** 5.0/5.0 stars

**Reviewed by:** Elliot S. | Responsable de projet marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 15, 2024

**What do you like best about Lengow?**

After several interviews, we decided to go ahead with their platform. During the setup, we encountered some challenges related to integrating our PrestaShop with the Lengow module, which delayed the launch. However, the Lengow team quickly took charge of the situation and actively worked to resolve the issue by finding suitable solutions. Lengow is a valuable solution when investing in marketplaces, and it is easy to use. We are overall very satisfied with Lengow and recommend it to companies wishing to expand on marketplaces.

**What do you dislike about Lengow?**

Not much negative to say, since all the issues have been addressed.

**What problems is Lengow solving and how is that benefiting you?**

Stock
Orders
Integration

  ### 7. Good product feed manager

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 22, 2024

**What do you like best about Lengow?**

The interface is very user-friendly. The support is quite responsive.

**What do you dislike about Lengow?**

The usage fees are high
Lack of support on very specific topics

**What problems is Lengow solving and how is that benefiting you?**

Lengow allows us to distribute our product catalog on marketplaces and acquisition channels (Shopping, Meta, etc.)

  ### 8. A convenient price tracking tool

**Rating:** 3.0/5.0 stars

**Reviewed by:** Hashem A. | Senior telesales attendant, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 27, 2023

**What do you like best about Lengow?**

Helped us alot in making competitor analysis which gave us an a small edge over competitors in terms of traking prices especially.

**What do you dislike about Lengow?**

Lack of 3rd party support, And I would love to have a mobile version.

**What problems is Lengow solving and how is that benefiting you?**

Monitor our competitors prices ,it helped us create competitor analysis reports to come up with counter strategies on how to have an edge over our competitors.

  ### 9. NET-RIVALS REVIEW

**Rating:** 3.0/5.0 stars

**Reviewed by:** Mitul S. | Solution Specialist, Enterprise (> 1000 emp.)

**Reviewed Date:** November 06, 2022

**What do you like best about Lengow?**

The best thing about NetRivals is their Collaboration with any third-party reporting tools to get data-related information to any of your business areas or departments: Sales, Finance, CRM and Data Science. This also provides excellent comparing price tracking for accurate price decisions on any product, for example, comparing prices on product offerings in e-commerce such as Ebay, Flipkart, Amazon etc.

**What do you dislike about Lengow?**

The only issue with this Netrivals is their growth in partner and customer level, which is currently not much in the market. Due to the acquisition, it will also improvise in terms of the data evaluation portfolio by Lengow.

**What problems is Lengow solving and how is that benefiting you?**

It helps in providing a comprehensive view of the market through competitive pricing analysis, which allows the end consumers to decide on better pricing information and get their product value adequately defined. The second most crucial review is their substantial technology options, such as Automatch and Product recognition, Netrivals Security Standards, and custom reports.

  ### 10. Best Tool To Monitor the prices of My Competitors And Potential Clients

**Rating:** 5.0/5.0 stars

**Reviewed by:** Federico  B. | Business Consultant, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 19, 2022

**What do you like best about Lengow?**

• Netrivals is an extremely comprehensive and accurate product analysis tool, which can be used to find data on both marketplaces and direct web.
• The software is developed by an best team on pricing, product attributes, and image recognition, so we can be sure that the data collected is reliable and accurate.
• Netrivals offers a free trial so we can try out the software before deciding whether to purchase it.
• The software is easy to use and navigate, even for those with no prior experience using similar tools.
• Netrivals provides customer support in case you have any questions or need assistance using the software.

**What do you dislike about Lengow?**

• Netrivals is a paid software, so you will need to budget for the cost of the subscription if you decide to use it long-term.
• The software may require some time to learn and master, depending on your level of experience with similar tools.
• There is always a risk of errors when collecting and analyzing data, so you should double-check the results before making any decisions based on them.

**What problems is Lengow solving and how is that benefiting you?**

NetRivals is a powerful tool that allows me to see my competitors' pricing. I can track the price of specific items or set up alerts to notify me when they change in price. I also love the app because it has all the same functionalities as the website and it's always with me so I can record prices from my phone. Netrivals can be used by all audiences, as it have a product database that covers all categories, like pet-related products or baby care. Moreover, Netrivals is able to extract information from price comparison sites and also has an image recognition software that identifies the product.

  ### 11. Best Price tracking tool for accurate pricing decisions

**Rating:** 5.0/5.0 stars

**Reviewed by:** Saransh V. | Trainee Analyst, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 05, 2022

**What do you like best about Lengow?**

NetRivals is an excellent tool for any business that needs to track its competitors' pricing. It's available on the web and has an app I can use on my phone. I've been using NetRivals for over a year, which has been invaluable to my company.

**What do you dislike about Lengow?**

NetRivals is a great way to find the best price for any item. It's easy to use, and has a fantastic interface but lacks support for some websites.

**What problems is Lengow solving and how is that benefiting you?**

NetRivals has been such a lifesaver for our company. I am constantly in need of accurate pricing and revenue tracking but my staff is not always willing to keep up with it. I tried to use other apps but always had to go back and fix their mistakes, which led me to waste more time. NetRivals is the best! It does all the work for me to focus on what's important!

  ### 12. Good and easy to use software

**Rating:** 4.5/5.0 stars

**Reviewed by:** Nimisha O. | Business Analyst, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 08, 2022

**What do you like best about Lengow?**

It's one thing to have an excellent system, which Netrivals excels at. The individuals that assist us with our demands are the main component that makes this organisation exceptional. They are always seeking for ways to assist. They consider our suggestions seriously and keep enhancing the product in a way that is clear to customers.

**What do you dislike about Lengow?**

A little bit more accuracy and regularity could be added to the smart connections. Absence of a mobile mode and a lack of updates or features information Connectivity of the product, a more sophisticated scraper

**What problems is Lengow solving and how is that benefiting you?**

The most cutting-edge and client-focused price comparison website is NetRivals. With new features being introduced often, the UI is highly user-friendly, there are many practical functions, and the customer support is superb. I cannot express how highly I endorse this programme!

  ### 13. The Best Pricing Solution available in the market

**Rating:** 3.5/5.0 stars

**Reviewed by:** Avesh K. | Software Tester, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 18, 2022

**What do you like best about Lengow?**

Support the majority of platforms from small to big companies for price tracking tools from the past six months and product availability on different platforms. We can get a global vision of the market at the price and product attribute level and lead the game.

**What do you dislike about Lengow?**

They should also release extensions for the Windows 11 Edge browser and add more support for older versions of browsers in Windows. Also, sometimes when two or more products are open in the same tab, it gets easily confused about the price for both.

**What problems is Lengow solving and how is that benefiting you?**

We can check and compare product prices from different platforms, including eBay, Amazon, Google, etc. It is a straightforward tool for any individual or business, and it works best.

  ### 14. Smooth and useful:)

**Rating:** 4.0/5.0 stars

**Reviewed by:** Rafik M. | Customer support, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 03, 2022

**What do you like best about Lengow?**

Pros: The seamless integration and outstanding range of options are both outstanding. Excellent communication and support are provided.
Cons:Not yet able to compare pricing between competitors with and without freight costs.

**What do you dislike about Lengow?**

There are no significant drawbacks. Although there is always space for development, this is true of all comparable items.There aren't any genuine drawbacks because they are eager to hear your needs and find solutions to help you get there.

**What problems is Lengow solving and how is that benefiting you?**

Analyze the distribution of the product and brand across various nations and vendors while doing a market analysis.
Receive updates when prices change across distribution channels thanks to the notification system.

  ### 15. Average performance for dynamic pricing. Better to have an in-house team instead.

**Rating:** 3.0/5.0 stars

**Reviewed by:** Sarthak R. | NLP Intern, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 07, 2022

**What do you like best about Lengow?**

Acts as a solid engine for dynamic pricing on its own, and the prices update fairly quickly in response to the market. Acts well even without regular developer intervention.

**What do you dislike about Lengow?**

We saw a much better revenue output while working with an in-house team rather than relying on netRivals. We ended up dropping it because of this one reason.

**What problems is Lengow solving and how is that benefiting you?**

netRivals is a nice app to get a good grasp of the pricing to be set for all the products on an e-commerce site, as a result of market and competitor analysis. It helped us price our products intelligently.

  ### 16. Reviewing netRivals

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 04, 2022

**What do you like best about Lengow?**

Netrivals has many best features, such as Competitor Price Tracking, Dashboard, Forecasting, Cost Analysis, and Alerts / Escalation, which made our whole task easy. Its pricing model is subscription-based, and the best part about pricing is that it has a free trial, which helps customers to get a clear understanding of the product before actually using it.

**What do you dislike about Lengow?**

The application is perfect in case of its features, but there is room for improvement. But we can't overlook the fact that there are great alternatives in the market that can easily distract customers from using netRivals.

**What problems is Lengow solving and how is that benefiting you?**

Its cloud-based tools are most likely preferred by customers whose workload is on the cloud. netRivals helped in the main reason for pricing analysis and optimization, comparison between pricing and ratings of retailers. It became straightforward.

  ### 17. Netrival- business Intelligence

**Rating:** 4.5/5.0 stars

**Reviewed by:** Mahendra Singh P. | Asstt manager, Enterprise (> 1000 emp.)

**Reviewed Date:** October 10, 2022

**What do you like best about Lengow?**

Netrival is based on cloud and supports data import and export from company database using excel. Also involves price forecasting and key performance indicators.

**What do you dislike about Lengow?**

I have nothing to dislike about it right now, it has all the functionalities and is simple to use

**What problems is Lengow solving and how is that benefiting you?**

Netrival is a dynamic pricing tool that helps both brands and marketplaces to improve earnings by analysing the market and montoring other competitor marketplaces & by repricing the products at the best price.  Thus improving profit margin .

  ### 18. Need best price tracking tool ? - go with Netrivals

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mayur K. | Programmer Analyst, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 15, 2022

**What do you like best about Lengow?**

NetRivals offers the most forward-thinking and customer-focused price comparison platform available. The user interface is very easy to use.

**What do you dislike about Lengow?**

I've been using Netrivals for a long time and have yet to encounter a problem. However, there is no Netrivals mobile application.

**What problems is Lengow solving and how is that benefiting you?**

NetRivals assists you in accurately tracking and comparing prices, as well as making decisions that will help you increase your sales and revenue.

  ### 19. Easy to use price tracking tool

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Logistics and Supply Chain | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 13, 2022

**What do you like best about Lengow?**

Netrivals user interface is very intuitive. This tool is very user-friendly, and implementation is also quick and easy. Customer support is really great, they are really involved and proactively advise on improvements.

**What do you dislike about Lengow?**

No real cons, but there is always room for improvement. Smart connections are not that accurate. Perhaps that can be improved further.  Making the application more device independent would be an improvement.

**What problems is Lengow solving and how is that benefiting you?**

We focused on the optimization of our daily pricing management process with NetRivals. We used the tool to automate lots of steps in the process. The implementation was quick and easy.

  ### 20. Great tool for sellers to track the product price changes by any seller

**Rating:** 5.0/5.0 stars

**Reviewed by:** Deepak M. | Lead Software Engineer, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 29, 2022

**What do you like best about Lengow?**

The ease of product price change tracking and viewing historical data makes this tool a wonderful application.

**What do you dislike about Lengow?**

Difficult to set up advanced notifications to track various product changes and be informed when any change in price or offer happens.

**What problems is Lengow solving and how is that benefiting you?**

This solves the problem of monitoring rival Product price and offer changes on Multi-Seller sites, such as eBay, Amazon etc

  ### 21. Price tracking tool to accurate decision

**Rating:** 4.0/5.0 stars

**Reviewed by:** Michelle G. | Graphic Designer, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 27, 2022

**What do you like best about Lengow?**

It offers comprehensive views of the market through a very detailed analysis

**What do you dislike about Lengow?**

That you have to become a partner for it to fully get all the benefits

**What problems is Lengow solving and how is that benefiting you?**

Price and data analysis

  ### 22. Ease of use

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 05, 2022

**What do you like best about Lengow?**

Best part about this software is the ability to define rules for best suitable market and profit margin

**What do you dislike about Lengow?**

Daahboard could be more user friendly to be able to compare better

**What problems is Lengow solving and how is that benefiting you?**

It helps in coming up with strategies ao as to beat competition

  ### 23. I love netRivals

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 07, 2022

**What do you like best about Lengow?**

This price-tracking tool is just awesome.

**What do you dislike about Lengow?**

Everything is good. Sometimes it takes time to load. but overall is good.

**What problems is Lengow solving and how is that benefiting you?**

We Analyze the competitor website for our clients.

  ### 24. Simple Multichanneltool with great functions!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Stefan B. | Teamlead E-Commerce, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 06, 2021

**What do you like best about Lengow?**

Lengow is simple to understand and allows us to connect to a lot of different marketplaces in Europe. It's easy to connect to a new marketplace, and as a seller, you have great flexibility to adjust your offers in the feed.

**What do you dislike about Lengow?**

Sometimes the UI is a bit slow - but we didn't face significant problems with that.

**What problems is Lengow solving and how is that benefiting you?**

We're solving the "problem" to connect to different sales channels within Europe to present all our offers simultaneously on various marketplaces.  Many options included where it's not only possible to publish our offers but as well to receive the orders.

  ### 25. Exactly the tool we were looking for

**Rating:** 5.0/5.0 stars

**Reviewed by:** Didier V. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 24, 2021

**What do you like best about Lengow?**

Help and hints from the team. Commercial and technical advice are always fitted.

**What do you dislike about Lengow?**

Errors log is sometimes a bit difficult to understand

**Recommendations to others considering Lengow:**

Go for it!
Since the beginning, our goal was to find a tool that would help us to upload our offers quickly and with no error.
Goal has been 100% reached. It saved us the recruiting of one person. The money we invest in LENGOW worth it.

**What problems is Lengow solving and how is that benefiting you?**

Pushing many info at the same time makes us save a lot of time.
The main benefit is avoiding potential human error.

  ### 26. Very Well Priced Offering!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Andrew J. | Digital Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 01, 2021

**What do you like best about Lengow?**

Price point was excellent within the market; the representatives are engaging and very helpful both in set up and ongoing support

**What do you dislike about Lengow?**

At times it can be a little unfriendly from a user experience but once you are used to the layout it's ok.

**What problems is Lengow solving and how is that benefiting you?**

Basically Shopify's own feed is woeful. We needed a better solution we could optimise for getting improved results for shopping campaigns. Lengow has great integration with all the major channels.


## Lengow Discussions
  - [What is Lengow used for?](https://www.g2.com/discussions/what-is-lengow-used-for)

- [View Lengow pricing details and edition comparison](https://www.g2.com/products/lengow/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-03+02%3A43%3A49+-0500&secure%5Bsession_id%5D=8f1af0e6-7140-4df8-8bb8-dd8b2feae917&secure%5Btoken%5D=d435fa0e659df0b121d567670bd058098e726d461268ec3cb10b35cbfa63a5d8&format=llm_user)

## Lengow Features
**Integration**
- Import
- Export
- APIs

**Platform Additional Functionality**
- Dashboard
- Cloud
- On-Premise

**Identification**
- Reseller Database
- Monitoring
- Violations

**Engagement**
- Live streaming
- Live chat discussions
- Social media
- One-to-one call scheduling
- Omnichannel livestreaming 
- Stream sharing
- Product demonstrations

**Operations**
- Optimized Business Operations
- Data Synchronization

**Store Management**
- Localization
- Marketplaces

**Platform Data**
- Visualization
- Platform Search
- Dashboard
- Alerts and Notifications

**Enforcement**
- Track

**Reporting**
- Reports & Analytics
- Data Transfer Tools

**Integration**
- Shopping cart
- Social media
- Video analytics tools
- Campaign management tool
- CRM & Data Platform Integration
- Smartphone and DSLR

- API

**Inventory**
- Order Fulfillment
- Catalog Management
- Product Intelligence

**Platform Basics**
- Reporting
- Interoperability
- Performance

**Live selling**
- Social media
- Marketplaces
- Lead capturing and distribution
- E-commerce platform

**Agentic AI - Online Marketplace Optimization Tools**
- Cross-system Integration
- Natural Language Interaction

**Platform**
- Regulation Compliance
- Multichannel Publishing
- Accounting Reports
- Marketplace Integration

**Analytics**
- Data Capture
- Reporting
- Campaign performance
- Product Insights

**Processing**
- Internationalization
- Order Management
- Scan and Ship 

**Generative AI**
- AI Text-to-3D

**Omnichannel Features **
- Retail Management
- POS Integration
- Social Media Integration
- Customer Service Integration
- Marketing Tools
- E-commerce Integration
- ERP Integration

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