Flowbox Reviews & Product Details

Flowbox is an award-winning SaaS company offering the most advanced User Generated Content platform (UGC platform). Generate, collect, moderate, and distribute social content from your customers, influencers and UGC creators throughout the customer journey to increase engagement, social proof and sales. Founded in 2016, Flowbox is one of Europe’s fastest-growing marketing technology companies and was ranked #8 in Deloitte Sweden Technology Fast 50 2020. In 2022, Flowbox and Photoslurp merged into one company. In 2025, Flowbox acquired Dreaminfluence. Today, the joint business has 70 employees and offices in Stockholm, Barcelona, Amsterdam and Copenhagen, serving 1000+ customers in 40 markets. ⭐️ Ranked #8 on Deloitte's Technology Fast 50 Sweden ⭐️ Official Meta Marketing Partner

Seller

Flowbox

Discussions

Flowbox Community

Languages Supported

Danish, German, English, Finnish, French, Dutch, Norwegian, Portuguese, Spanish, Swedish

Overview by

Davy Laudet (Head of Marketing & Growth at Photoslurp)

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Flowbox Media

Flowbox Demo - Automatic content collection from social media

Collect customer and influencer content from Instagram, Facebook, Pinterest, Twitter and Youtube.

Flowbox Demo - User-friendly moderation and media rights framework

Our technology’s architecture is engineered for high-traffic multi-domain, multi-country, and multi-currency online stores. We’re optimized to work with brands that have a high volume of User Generated Content and large product catalogues.

Flowbox Demo - Easy-to-use widget editor

Leverage UGC across multiple touchpoints of the entire online shopping journey to increase consumer interaction and engagement. From your website to social ads, emails, newsletters, blogs, editorial pages, mobile apps, live screens and more.

Flowbox Demo - Rely on advanced data-driven insights

Benefit from the most sophisticated and user-friendly analytics suite to measure revenue data, understand your UGC performance and take actions towards increasing user engagement and conversions. Unlock hidden value with performance data presented per widget, photo, consumer, influencer and product.

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Verified User in Sporting Goods

Small-Business (50 or fewer emp.)

1/22/2026

"Great UGC Automation for Shoppable Galleries, but Pricey and Needs Better Image Sizing"

3.5/5

What do you like best about Flowbox?

Automation of user generated content, which then allows to create shoppable galleries within product pages. Review collected by and hosted on G2.com.

What do you dislike about Flowbox?

Higher cost than competitors.

Sometimes posts aren't showing with the correct size on the website and need adaptation (blurry, cropped, especially on desktop) Review collected by and hosted on G2.com.

Sanjay B.

Socia Media Assistant

Enterprise (> 1000 emp.)

4/25/2023

"Good Product"

4.5/5

What do you like best about Flowbox?

I can easily create and publish content on social media platforms such as Instagram, Facebook, and Twitter, all from one centralized location. The tool also has a great feature that allows me to see all of my social media accounts in one place, which saves me time and makes it easier to manage my content. Review collected by and hosted on G2.com.

What do you dislike about Flowbox?

it can be a bit overwhelming for beginners. The tool has a lot of features and can take some time to learn how to use effectively. Additionally, the pricing for the tool can be a bit steep for individuals with limited budgets. Review collected by and hosted on G2.com.

Alicia D.

Small-Business (50 or fewer emp.)

4/25/2023

"User-friendly with a great features"

4.5/5

What do you like best about Flowbox?

I liked how easy it is to navigate and the quality of the AI output. I love spending less time coming up with content and having help coming up with topics for content as well. Review collected by and hosted on G2.com.

What do you dislike about Flowbox?

I don't have many complaints. Sometimes the AI misses the mark but once I rephrase the prompt, it nails it. Review collected by and hosted on G2.com.

Verified User in Computer Games

Mid-Market (51-1000 emp.)

5/22/2023

"Go with Flowbox"

5/5

What do you like best about Flowbox?

Flowbox is an excellent application, and all organizations should use it. It is a user-friendly application and very easy to access and use. It helps to solve a lot of issues. Review collected by and hosted on G2.com.

What do you dislike about Flowbox?

There is nothing to dislike about the Flowbox application. It has a very user-friendly interface. It helps to solve issues related to marketing. It is straightforward to use. Review collected by and hosted on G2.com.

Damian M.

Junior Strategy Ducky

Small-Business (50 or fewer emp.)

2/18/2021

"Photoslurp has everything you probably need from UGC tool"

5/5

What do you like best about Flowbox?

Photoslurp has every UGC feature you could need for your business. You simply connect your social media accounts and Photoslurp starts collecting media for you. We've already collected more than 10 000 customer's photos from Instagram and Facebook - each photo is manually accepted/rejected by me and the interface is making it easy to properly tag each media, assign products to it and request media rights from Instagram users.

We're using Photoslurp widgets all over our e-commerce - product page, category page, homepage, UGC feed, and more - we're using JS integration, but recently Photoslurp's developed a robust tool for creating widgets with few clicks. I haven't used it just yet, but it looks nice.

I've researched every major UGC tool on the market and Photoslurp has the best price-quality ratio. Review collected by and hosted on G2.com.

What do you dislike about Flowbox?

We've had some issues with widgets displaying not as we'd like to. But Photoslurp's support is one of the best I've worked with and they resolve these issues super fast. Review collected by and hosted on G2.com.

What problems is Flowbox solving and how is that benefiting you?

Our customers were asking for more photos of our furniture. Creating photo sessions is expensive and time-consuming. So we've turned our heads on social media content. Thousands of photos of your product are there - waiting for you to claim them. Photoslurp helped us with setting the whole operation up and now our customers have a more complex understanding of how our products look like and work in different interiors. Review collected by and hosted on G2.com.

Chris L.

Small-Business (50 or fewer emp.)

11/24/2020

"Best-in-Class Tool for UGC (FAST!! Great analytics!)"

5/5

What do you like best about Flowbox?

The load time is BLAZING fast. Unlike most solutions, this does not slow down my website. Also, the analytics are first-rate. I like how smart the app is at filling UGC for products that don't have their own specific tagged content yet.

Best of all -- OUTSTANDING customer support! Review collected by and hosted on G2.com.

What do you dislike about Flowbox?

no downsides come to mind. It is an excellent solution. Review collected by and hosted on G2.com.

Asier B.

Digital Marketing Manager

Mid-Market (51-1000 emp.)

9/26/2019

"Great tool plus and amazing support team "

5/5

What do you like best about Flowbox?

Photoslup it's an excellent tool that is helping our brand to increase visibility and sales in our ecommerce. It's very easy to implement and the support team it's always ready for whatever you need Review collected by and hosted on G2.com.

What do you dislike about Flowbox?

So far so good. There always more featured that you can add. But there is no doubt that te price-quality that you get is the best of the market. Review collected by and hosted on G2.com.

Verified User in Consumer Goods

Mid-Market (51-1000 emp.)

6/5/2019

"Quality product and great staff"

5/5

What do you like best about Flowbox?

The accessibility to a member of staff if you need help with anything/ setup, replies to emails are always swift and if they don't know how to help they will forward you on to the best person for the job.

Being able to set up a different style to suit you and your site with how your gallery page looks and the widgets it features.

Being able to use the sticky feature so that if you've got a competition on or a new item you can keep them at the top of your page so they don't get lost in the crowd. Review collected by and hosted on G2.com.

What do you dislike about Flowbox?

Not being able to tag out of stock items - this means going through later and tagging once back in stock no big deal just takes a bit more time than usual Review collected by and hosted on G2.com.

Recommendations to others considering Flowbox:

Integrates easily with sites such as Shopify, a little knowledge needed of the structure of your site however if you struggle you account manager will know how to fix it or the best person to help you within Photoslurp Review collected by and hosted on G2.com.

What problems is Flowbox solving and how is that benefiting you?

Being able to display UGC lifestyle on each item where we may not have a lot of imagery of our own means consumer can see what the product looks like in different situations. It helps them to understand what the product would look like in their own homes Review collected by and hosted on G2.com.

Response from Ben Heinkel of Flowbox

edit

Thanks so much for this review! Just stepping in to say we do currently have a way to tag out of stock items. I will email you the details.

Jorge B.

Small-Business (50 or fewer emp.)

7/24/2018

"Totally amazed with the tool"

5/5

What do you like best about Flowbox?

It is so easy to manage, so complete as a tool and so well thought that you will easily consider it a basic in your e-commerce site. Its customer experience department is always helping you by email, chatbot or whatever you need. Review collected by and hosted on G2.com.

What do you dislike about Flowbox?

Seriously, nothing at all. Well, we know they are working in recollecting stories from Instagram or pics you have been tagged. Those are the few things we will love to have as soon as possible. Review collected by and hosted on G2.com.

What problems is Flowbox solving and how is that benefiting you?

We had an issue showing to our potential customers how our product look when wearing them. Thanks to the tool it has become such an easy-peasy thing to recollect all the pics our users post about us and show how is it to wear our brand products. It brings closer the brand to the potential users visiting the site. Review collected by and hosted on G2.com.

Verified User in Retail

Small-Business (50 or fewer emp.)

7/25/2018

"Thanks to Photoslurp we have improved the engagement with our community and the comversion rate. "

5/5

What do you like best about Flowbox?

Photoslurp allows us to create a much more active community, encouraging and taking advantage of the content generated by the user on our website, Instagram and email marketing strategy. Review collected by and hosted on G2.com.

What do you dislike about Flowbox?

The best photos metrics are so insightful that I wish I had more time to dedicate to using these analysis capabilities. Review collected by and hosted on G2.com.

What problems is Flowbox solving and how is that benefiting you?

Thanks to Photoslurp we have a platform where we centralize all the UGC, and thanks to the analysis tools that it integrates, we can determine which are the best photos in an objective way following metrics such as impressions, CTR and conversions. In short, it helps us create a more active community and increase the CR thanks to the social proof of the content generated by our customers. Review collected by and hosted on G2.com.