---
title: Crystal Reviews
meta_title: 'Crystal Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 457 reviews by the users' company size, role or industry
  to find out how Crystal works for a business like yours.
aggregate_rating:
  rating_value: 4.6
  review_count: 457
  scale: '5'
date_modified: '2026-07-17'
parent_category:
  name: Sales Tools
  url: https://www.g2.com/categories/sales-tools
---

# Crystal Reviews
**Vendor:** Crystal  
**Category:** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)  
**Average Rating:** 4.6/5.0  
**Total Reviews:** 457
## About Crystal
Crystal is a personality intelligence platform that analyzes behavioral data to predict how individuals prefer to communicate, make decisions, and collaborate. It is used by sales teams, business leaders, hiring managers, and professionals across a wide range of industries to prepare for conversations and tailor communication strategies to different personality types. Crystal combines DISC-based personality models with AI-driven analysis to generate communication profiles for prospects, colleagues, and candidates. These profiles provide guidance on how to approach conversations, structure messages, ask questions, and navigate interpersonal dynamics more effectively. By offering practical insights before important interactions, the platform helps users reduce uncertainty, improve relationship-building, and adapt their communication to fit the needs of each person they engage with. The software supports several core use cases: Sales and Revenue Teams Sales professionals use Crystal to prepare for discovery calls, demos, negotiations, and outreach. Personality insights help sellers understand how buyers evaluate information, their preferred pacing, and their likely decision-making style—supporting more personalized and effective communication throughout the sales cycle. Leadership and Team Development Managers and team leaders use Crystal to improve day-to-day collaboration, run meetings, deliver feedback, and understand working styles across their teams. Insights help identify strengths, areas of tension, and team dynamics, enabling more empathetic communication and structured development conversations. Hiring and Talent Management Talent teams use Crystal to support structured interviewing, compare candidate communication styles, and understand behavioral tendencies that may affect role fit. This helps standardize interview conversations and reduce misalignment during the hiring process. General Professional Use Individuals across functions use Crystal to prepare for one-on-one meetings, cross-functional collaborations, presentations, and client interactions. The platform supports professionals who want to improve communication skills and reduce guesswork in interpersonal settings. Key features and value include: → Personality profiles based on DISC and behavioral indicators → Communication guidance for emails, calls, interviews, and meetings → AI-assisted meeting preparation based on participant personalities → Tools designed for sales teams, leaders, hiring managers, and general professionals → Team dynamics insights for groups, departments, and entire organizations Crystal helps organizations and individuals understand interpersonal differences and prepare for meaningful interactions with more clarity and confidence. The platform is used by both small teams and large enterprises to improve communication, strengthen relationships, and support more effective meetings and conversations across the business.



## Crystal Pros & Cons
**What users like:**

- Users find the **LinkedIn integration** of Crystal invaluable, enhancing their communication and understanding when joining new teams. (5 reviews)
- Users commend Crystal&#39;s **intuitive design** , making it easy to understand personalities and engage effectively with prospects. (4 reviews)
- Users are impressed by Crystal&#39;s **data accuracy** , finding it reliable and fast for LinkedIn insights. (3 reviews)
- Users find the **easy setup** of Crystal ensures smooth integration and efficient use in understanding client relationships. (3 reviews)
- Users value the **efficiency** of Crystal, simplifying client interactions and reducing anxiety with quick insights. (3 reviews)
- Users find Crystal&#39;s **communication tips** invaluable, enhancing interactions and providing accurate insights for effective collaboration. (3 reviews)
- Customer Support (2 reviews)
- Users find Crystal&#39;s **ease of use** impressive, simplifying communication and integration on various social platforms. (2 reviews)
- Easy Integrations (2 reviews)
- Lead Generation (2 reviews)

**What users dislike:**

- Users find the **insufficient information** on methodology limits understanding and verification of Crystal&#39;s personality analysis tool. (9 reviews)
- Users find the **limited options** for profiles and pricing insufficient for their needs and market potential. (9 reviews)
- Users express concern over **inaccuracy** in selections, desiring more transparency in the algorithm&#39;s underlying science. (8 reviews)
- Users are frustrated by the **limited number of profiles** accessible in Crystal&#39;s free version, hindering full functionality. (6 reviews)
- Users experience **confusion due to question phrasing** and face challenges with login details impacting their experience. (3 reviews)
- Users find the **price per credit too high** , making initial usage feel expensive despite the tool&#39;s potential value. (3 reviews)
- Clarity Issues (2 reviews)
- Limitation Issues (2 reviews)
- Limited Functionality (2 reviews)
- Users feel the **limited pricing options** of Crystal are not budget-friendly, preferring more flexible subscription plans. (2 reviews)

## Crystal Reviews
  ### 1. Enhancing Remote Collaboration: CrystalKnows AI Review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Farah P. | Founder & Client Success, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 17, 2024

**What do you like best about Crystal?**

CrystalKnows AI's ability to analyze communication patterns and personality traits has been particularly useful in navigating diverse work dynamics. By leveraging its recommendations and insights, I've been able to adapt my communication style to better collaborate with team members, enhancing productivity and fostering a more cohesive work environment

**What do you dislike about Crystal?**

I haven't found any downsides to using CrystalKnows AI so far

**What problems is Crystal solving and how is that benefiting you?**

Intercultural communication

  ### 2. Great insight on prpspects

**Rating:** 5.0/5.0 stars

**Reviewed by:** Patrick K. | Senior Financial Advisor, Senior Vice President, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 26, 2024

**What do you like best about Crystal?**

The service was very informative and easy to use

**What do you dislike about Crystal?**

I felt the trial was too short and would like it if they could use other social media platforms beyond LinkedIn

**What problems is Crystal solving and how is that benefiting you?**

Understanding the personality of the prospect before having an initial conversation

  ### 3. Peek behind the curtains

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 27, 2024

**What do you like best about Crystal?**

This has been a wonderful resource as I prepare to engage and talk to customers/colleagues/staff.

**What do you dislike about Crystal?**

To be picky, a few of my profiles we improperly selected. Still not sure why those individuals were chosen but alas...

**What problems is Crystal solving and how is that benefiting you?**

Crystal allows me to prepare how to engage with my customers

  ### 4. stunning and amazing accuracy on creating my personal profile

**Rating:** 4.5/5.0 stars

**Reviewed by:** Stelian N. | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 14, 2023

**What do you like best about Crystal?**

The installation process is very simple and the reading of the analysis is straightforward forward, as usual i would say. Being at the beginning of the road on my entrepreneurial adventure i would appreciate the option to have a limited number of profile analysis available on a daily basis ( for example ). In order to use it more frequently before getting to the paid version of it :). Having said that i agree that the features it supplies, adds a great value to the user. 
Besides the personal characteristics of the person you are interested in being supplied it also helps out to formulate the message accordingly, which, when you're interested to work with people with a different cultural background it is extremely helpful .

**What do you dislike about Crystal?**

i wanted to share my profile analisys with someone ( via email, whatsapp, etc )  but for now i could not find this option, if it exists.

**What problems is Crystal solving and how is that benefiting you?**

When exchanging with a person that is not culturally aligned with your culture i find it very usefull alowing me to adapt my communication accordingly.

  ### 5. It’s almost concerning how accurate this is

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jenna W. | Senior Sales Executive, Diamond Producer, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 13, 2023

**What do you like best about Crystal?**

Crystal is a great way to know what you're getting into ahead of time. From a meeting or cold calling standpoint, it helps give you a better chance at making the right first impression.

**What do you dislike about Crystal?**

You need to take it with a grain of salt because by reading something like a LinkedIn profile, there is only so much made available to summarize. That being said, the summary given of my own behaviors was eerily accurate.

**What problems is Crystal solving and how is that benefiting you?**

Crystal is able to give me more insight than I might gather in my own observations and make a quick summary of how interactions with an individual may be best handled to move a process forward or to obtain an outcome quickly. As someone who has to speak to individuals in many types of roles and industries during a sales cycle, it's very helpful in getting a quick snapshot of a person to help pivot a focus quickly.

  ### 6. Great Insights for Meetings or Writing

**Rating:** 4.0/5.0 stars

**Reviewed by:** Patrick L. | Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 17, 2024

**What do you like best about Crystal?**

I appreciate how simple it is to use, and how it integrates seamlessly with Google Meet and GMail. It's automatically there, prompting me with the best way to address an individual, whether in a virtual meeting, or as I am writing them an email. I refer to the profiles regularly, particularly as I am going into a difficult sales call.

**What do you dislike about Crystal?**

The only downside is that you will burn up your free profiles quickly because you realize how helpful the insights are, regardless of who you are interacting with.

**What problems is Crystal solving and how is that benefiting you?**

Crystal is helping me go into meetings more prepared, and helping me tailor my approach to the individual so that they will be most receptive to the message.

  ### 7. very nice

**Rating:** 5.0/5.0 stars

**Reviewed by:** Bodo R. | Co-Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 16, 2024

**What do you like best about Crystal?**

Very nice insights if you want to use the DISC Analysis for Sales Purposes

**What do you dislike about Crystal?**

I think that the predictions are very limited. 200 a year for a premium plan is not enough in my opinion. Also the UI/UX could be much better

**What problems is Crystal solving and how is that benefiting you?**

Assessing my client in a first step

  ### 8. Accurately predictive

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Government Administration | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 30, 2024

**What do you like best about Crystal?**

Huge help in cultivating relationships with new people

**What do you dislike about Crystal?**

There is no paid basic subscription option for occasional, individual users. It's either $50 per month for the group subscription or nothing. What if I only use it once every other month?

**What problems is Crystal solving and how is that benefiting you?**

How to format an individualized email that is tailored specifically to personality, avoiding misunderstanding, and accelerating rapport building. It eliminates the need for addtional paid "public affairs officer" to broker the relationship.

  ### 9. Useful tool

**Rating:** 4.0/5.0 stars

**Reviewed by:** David F. | Head Finance Shared Services Center, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 23, 2024

**What do you like best about Crystal?**

Analysis of own profile, it makes specific hihglights of personnel conduct, behaviour, etc...

**What do you dislike about Crystal?**

Crystal sometimes takes time to provide information in website.

**What problems is Crystal solving and how is that benefiting you?**

Give me a personel update of my profile

  ### 10. Helpful personality insights that improve communication and collaboration

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Environmental Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 24, 2024

**What do you like best about Crystal?**

The most helpful thing about Crystal is that it gives you quick, easy tips on how to communicate better with people based on their personality, so you can connect more smoothly and avoid misunderstandings.

**What do you dislike about Crystal?**

Feels a bit over-reliant on personality profiles, which might oversimplify how complex people really are. It’s good to use it as a guide, not a rulebook.

**What problems is Crystal solving and how is that benefiting you?**

Collaboration issues, which can improve team dynamics.

  ### 11. very accurate prediction of the personality

**Rating:** 4.5/5.0 stars

**Reviewed by:** Katalin A. | Recruitment, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 20, 2024

**What do you like best about Crystal?**

Ease of implementation & use, immediate result and also saves the results, so I can go back and check it. A Seamless integration with Linkedin.

**What do you dislike about Crystal?**

No independent verification of the tool. Its good to use it as a guidance but I would rely it partially.

**What problems is Crystal solving and how is that benefiting you?**

Gives a better understanding about the person's personality and also compares my own profile with him/her, which is helpful for our own hiring.

  ### 12. Very accurate

**Rating:** 4.5/5.0 stars

**Reviewed by:** Henrike v. | Commercieel specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 19, 2024

**What do you like best about Crystal?**

To do cold calling it is very interesting to first scan a LinkedIn profile to make your plan of attack.

**What do you dislike about Crystal?**

That you only have 10 tries to scan profiles.

**What problems is Crystal solving and how is that benefiting you?**

More knowledge about a prospect

  ### 13. I Recommend This Tool to Everyone!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Trevor J. | Founder & CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 09, 2024

**What do you like best about Crystal?**

I use this for sales, for interviews and when I start a new job to know how to interact with people. I LOVE the plugin for video calls; it really helps to know how to communicate with another person.

**What do you dislike about Crystal?**

Least helpful - that they only give you 10 profiles. It's cool stuff but too much for the premium membership

**What problems is Crystal solving and how is that benefiting you?**

I am big into DiSC profiling and as a coach and consultant, instantly being able to pivot and communicate with someone effectively is essential to making good sales.

  ### 14. Good introduction

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 23, 2024

**What do you like best about Crystal?**

Speed and Ease - I was able to immediately start determining who people were.

**What do you dislike about Crystal?**

Cost and potential lack of accuracy - I ran it against some DiSC profiles I had, and it was not competely accurate

**What problems is Crystal solving and how is that benefiting you?**

Dealing with difficult sales situations

  ### 15. Crystal is a great Linkedin Tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 29, 2024

**What do you like best about Crystal?**

It is one of the most important tool that provides the manner in which one should speak, forward e-mails or sell to a particular professional according to their personality.

**What do you dislike about Crystal?**

The limitation of 5 profiles is one of the downsides.

**What problems is Crystal solving and how is that benefiting you?**

Crystal is an important tool that is helping me to evaluate how to speak, forward e-mails or sell to a particular professional.

  ### 16. Jobseeking - Researching the hiring commitee

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 11, 2024

**What do you like best about Crystal?**

Getting insights about personalities and the match with your own

**What do you dislike about Crystal?**

Don't really see the downside. Obviously with the LinkedIn connection, you gotta be aware that many people got really poor updated profiles. Garbage in equals garbage out.

**What problems is Crystal solving and how is that benefiting you?**

I get deeper insights into persons I am meeting with

  ### 17. Great tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.)

**Reviewed Date:** November 06, 2024

**What do you like best about Crystal?**

Find results very accurate and reliable.

**What do you dislike about Crystal?**

I dont feel like there are any downsides.

**What problems is Crystal solving and how is that benefiting you?**

GIving me a better perspective.

  ### 18. Business Personality Insights

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sabrina M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 10, 2024

**What do you like best about Crystal?**

I love the chrome extension plug in that hovers on sites like linkedin and Gmail ready to provide insights to anyone im emailing or looking at on linked in. It's also nice that all of the profiles i have viewed are stored in the crystal dashboard

**What do you dislike about Crystal?**

I wish there were more clear immediate signs for disc profile matching

**What problems is Crystal solving and how is that benefiting you?**

Crystal helps understand different personalities and how to approach people with a sales pitch in a way that the receiving person will relate and respond well to.

  ### 19. It is hard to know on just 5 contacts

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 10, 2024

**What do you like best about Crystal?**

finding out how to type emails and communicate to potential clients

**What do you dislike about Crystal?**

sometimes a bit confusing. I can't always see the people I have got a report on

**What problems is Crystal solving and how is that benefiting you?**

finding out how to communicate

  ### 20. The best personality test product to ever exist

**Rating:** 5.0/5.0 stars

**Reviewed by:** Temitope S. | Head of Innovation, Growth & Partnerships, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 29, 2023

**What do you like best about Crystal?**

As a part time employee, consultant & business owner using Crystal since 2020

Interviews: 
When I'm being interviewed, I look out for the personalities of the panel to help switch & tailor my communication style to each and everyone.

When I'm trying to fill a role; I have the candidates take the test to help analyse who is best fitted for the role, best fitted for the current team dynamics, and lastly best fitted for the company culture.

Sales & Partnerships:
When trying to pitch to a potential client/partner, Crystal comes in incredibly handy & helps tailor my emails, my pitch, my meet-ups to key decisions makers, speaking their language so there is already a vibe of reaching their soul & who they are as a person. 

Teaching: 
I teach on career identity & growth for individuals and teams; Crystal is an incredibly great tool that helps in further explanation to my students in understanding their personality types and the profession that best suits them for work life fulfilment.
The ease of implementation is seamless & I also love that it's a multifaceted tool to use for any audience demographics so easily.

**What do you dislike about Crystal?**

It's pricy for a growing business... however it's incredibly valuable for the price.

**What problems is Crystal solving and how is that benefiting you?**

Understanding personalities for talent assessment and sales to clients.

  ### 21. Crystal: A revolutionary resource for enhancing social sales!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Renatho S. | Sócio Proprietário , Small-Business (50 or fewer emp.)

**Reviewed Date:** November 28, 2023

**What do you like best about Crystal?**

"Crystal Knows has proven to be a revolutionary resource for enhancing social sales on LinkedIn. For sales professionals like myself, who place a high value on analyzing customer behavior, this product is an indispensable tool. By integrating the DISC methodology — which categorizes behavioral profiles as Dominant, Influential, Steady, and Compliant — with advanced artificial intelligence and machine learning technologies, Crystal Knows enables a deeper understanding of the customer's profile.

This understanding is crucial in an environment increasingly dominated by automation and robotization, where the success of a salesperson hinges on self-awareness and the ability to interpret and adapt to customer behavior. Crystal Knows provides detailed analysis of the LinkedIn profiles of clients and prospects, offering valuable insights that can be used to tailor the sales approach, significantly increasing the chances of success in social sales. In a world where personalization and understanding of the customer are keys to success, Crystal Knows emerges as an essential tool for any sales team wishing to stand out and maximize their results on LinkedIn."

**What do you dislike about Crystal?**

Nothing that I could highlight and that would make much of a difference.

**What problems is Crystal solving and how is that benefiting you?**

Crystal is helping me to achieve more assertive approaches and more promising contacts.

  ### 22. So smart and amazing - but expensive

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 05, 2024

**What do you like best about Crystal?**

Amazing data and insights! super helpful for meeting prep and communication

**What do you dislike about Crystal?**

I hate that it's limited to 5 profiles on the free account and my profiles were automatically created personality profiles for my gmail with the Plugin-  it was wasted.

**What problems is Crystal solving and how is that benefiting you?**

Helping me conduct meetings better and matching energy

  ### 23. Great on first review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 18, 2024

**What do you like best about Crystal?**

The widget is quick and display's a lot of info without having to navigate away from Linkedin

**What do you dislike about Crystal?**

Could do woth a more generous trial. 5 profiles isn't enough to test

**What problems is Crystal solving and how is that benefiting you?**

Takes away the guess work on what prospects will/wont repsond to.

  ### 24. Shockingly accurate

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Architecture & Planning | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 17, 2024

**What do you like best about Crystal?**

Works in the background and is effortless and very easy to use

**What do you dislike about Crystal?**

Bit on the expensive side since we do a lot of searches

**What problems is Crystal solving and how is that benefiting you?**

Makes it easier to help our clients with communication.  Enables us to speak more comfortably and effectively

  ### 25. Incredible, essential.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Carlo M. | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 11, 2024

**What do you like best about Crystal?**

Finally there is someone who understands how sales and marketing work, but above all web data. Essential add-on for every compay. You want to sell? structure a marketing campaing? You have to know your client. And withc Crystal, you can do it.

**What do you dislike about Crystal?**

Noyhin, is perfect and i love to use it.

**What problems is Crystal solving and how is that benefiting you?**

Undrstand how to sell and know my client

  ### 26. Love

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 20, 2024

**What do you like best about Crystal?**

This tool helps me prepare for meetings with people I've never met in person. It's awesome.

**What do you dislike about Crystal?**

No downsides. I love this tool. So so much.

**What problems is Crystal solving and how is that benefiting you?**

Crystal helps me understand how to communicate with prospects before we actually meet

  ### 27. Gamechanger

**Rating:** 5.0/5.0 stars

**Reviewed by:** Melike B. | SdR, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 22, 2024

**What do you like best about Crystal?**

The Cold Emails and suggestions in what tone

**What do you dislike about Crystal?**

You cant Pay monthly and not with paypal

**What problems is Crystal solving and how is that benefiting you?**

I use it to stick out

  ### 28. Easy to use!

**Rating:** 3.5/5.0 stars

**Reviewed by:** Shirley M. | Business and Life Coach, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 27, 2024

**What do you like best about Crystal?**

Easy to use with various aspects of communication

**What do you dislike about Crystal?**

I'm not entirely sure how Crystal generates the personality assessment, but it seems like people with senior/executive titles fall under various types of "D", of which I found was not always accurate.

**What problems is Crystal solving and how is that benefiting you?**

Connecting with people; Crystal provides insights for me before I meet the people I want to connect.

  ### 29. Incredible experience

**Rating:** 5.0/5.0 stars

**Reviewed by:** Patrícia F. | Senior Sales Executive at e-Core Northern America, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 07, 2024

**What do you like best about Crystal?**

The most accurate information ever. Incredibly, it brings tips and clues that we can test confidently.

**What do you dislike about Crystal?**

I have no dislike. Maybe we could have more credits for the free version, even though I recognize the value of signing up for it.

**What problems is Crystal solving and how is that benefiting you?**

The best approach is with different personas and skills.

  ### 30. Valuable Insights

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 18, 2024

**What do you like best about Crystal?**

Gives very valuable insights into personalities allowing me to tailor how I address clients, coworkers and suppliers. Very easy to use, integrate and implement, and I would use it periodically, especially when I have important client meetings. I have not had any reason to contact customer support as yet.

**What do you dislike about Crystal?**

It would be great if more of the features were available on the non paid subscription.

**What problems is Crystal solving and how is that benefiting you?**

Helping me know how best to address potential clients

  ### 31. Best app for discover personality

**Rating:** 4.0/5.0 stars

**Reviewed by:** Karine D. | TRANSFORMATION DES ORGANISATIONS / AMU / Nouvelles façons de travailler ( Co.Design ), Small-Business (50 or fewer emp.)

**Reviewed Date:** October 02, 2024

**What do you like best about Crystal?**

discover profil and adpate myself for prospect conversation

**What do you dislike about Crystal?**

the price, the free version is so limited maybe ckeck 10 profils could be better.

**What problems is Crystal solving and how is that benefiting you?**

Know better who i am

  ### 32. Crystal For Startups

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tony R. | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 28, 2023

**What do you like best about Crystal?**

When communicating with VC Firms and Angel investors, Crystal is the must have tool for communication. It's important to stand out, so having a clear understanding of how to communicate with individuals and decision makers is crucial. Crystal helps me prepare for meetings, write emails, and has frequently generated more meetings and fundraising opportunities our startup.

**What do you dislike about Crystal?**

Crystal is great all around, but its expensive. My only ask is that they had some sort of startup program.

**What problems is Crystal solving and how is that benefiting you?**

Crystal helps map the decision makers at VC Firms and helps me communicate effectively with them. When a VC firm is receiving 50-100 pitch decks a day, every word counts in your communication. Crystal allows for me to direct my messaging around the individuals strengths and weaknesses, giving me valuable insight as I try to make sure our deck ends up on top the pile.

  ### 33. Great service for understanding prospect DISC personality types

**Rating:** 4.0/5.0 stars

**Reviewed by:** Adrian C. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 04, 2024

**What do you like best about Crystal?**

The ability to predict prospects' personality types before reaching out has been instrumental in crafting my outreach. CrystalKnows also helps craft emails based on the personality type provided. Overall the tool is straightforward to use once the web browser plugin is installed. I use CrystalKnows daily and it is fairly accurate at predicting personalities.

**What do you dislike about Crystal?**

One feature I think could improve is the email writer. Although the tool provides good suggestions they aren't always the best options when crafting an email as they can sound too friendly or long-worded.

**What problems is Crystal solving and how is that benefiting you?**

Crystal helps me predict my prospect's personality types so I know how I should approach them in my outreach.

  ### 34. This is super helpful

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 21, 2024

**What do you like best about Crystal?**

How easy it is to use when you go and search a new person's profile.

**What do you dislike about Crystal?**

The limited number of profiles you can view.

**What problems is Crystal solving and how is that benefiting you?**

It helps me understand people on my teams.

  ### 35. simply magic

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sparsh A. | Social Media Manager @Yatharth Gairola, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 03, 2024

**What do you like best about Crystal?**

it does what it says, and help yo close sales.

**What do you dislike about Crystal?**

the price point is too high, makes it hard to justify as an investment

**What problems is Crystal solving and how is that benefiting you?**

crystal helps me set my tone for each client

  ### 36. Fantastic tool to get better insights about people

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about Crystal?**

Fantastic browser extension to easily get context and inisghts about contacts and prospects. It helps make communication much more relevant and helps building a relationship and trust early on. when you approach a person in "their" language.

**What do you dislike about Crystal?**

The breakdowns in sections are good, but almost confusing. An export of a full report (when needed) would be great but I have not seen this option.

**What problems is Crystal solving and how is that benefiting you?**

Get a better understanding of how people like to communicate and what is important to them

  ### 37. Improve Your Professional Email Communication

**Rating:** 5.0/5.0 stars

**Reviewed by:** Antony V. | Business Lead, Enterprise (> 1000 emp.)

**Reviewed Date:** November 28, 2023

**What do you like best about Crystal?**

Crystal has significantly elevated my email communication game. The standout feature for me is its ability to facilitate better professional emails effortlessly. Crafting messages that strike the right tone and resonate with recipients has never been easier. Crystal's intuitive interface and helpful features have undoubtedly enhanced the overall quality of my email correspondence, making it an invaluable tool for anyone striving to excel in professional communication.

**What do you dislike about Crystal?**

The tool's effectiveness could depend on the user's familiarity with the concept of buyer personality analysis. For those new to this approach, there might be a period of adjustment and experimentation to achieve optimal results."

**What problems is Crystal solving and how is that benefiting you?**

Crystal Writing Assistant streamlines my personalized email communication by offering real-time suggestions based on the recipient's communication style. It helps me understand buyer personalities, ensuring consistent and efficient email writing for more impactful sales outreach and deeper customer relationships.

  ### 38. I loved Crystal for sales purposes it is great, closing deals and it gives the insight into psyche

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ana B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 13, 2024

**What do you like best about Crystal?**

The section on how to talk with a certain person, what to say, what not, and even what tone of voice to use.

**What do you dislike about Crystal?**

It is limited to 10 Profiles for free :)

**What problems is Crystal solving and how is that benefiting you?**

Sometimes in sales, we "burn" leads because of a lack of information about how to speak to a prospect. Crystal is making this easier.

  ### 39. Identifying Client Traits

**Rating:** 5.0/5.0 stars

**Reviewed by:** Keith P. | Enterprise (> 1000 emp.)

**Reviewed Date:** April 16, 2024

**What do you like best about Crystal?**

Ability to help identify other's traits.

**What do you dislike about Crystal?**

Would like pricing to be moe affordable.

**What problems is Crystal solving and how is that benefiting you?**

Crystal has helped idetify my client's DiSC style which in turn helps me more prepared when meeting with them.  I like that Crystal compares my DiSC profile to another profile.  I am able to create presentations that are tailored to their personality traits.   This has also help me in how I communicate with the different individuals.

  ### 40. Quick and easy DISC profile

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 14, 2024

**What do you like best about Crystal?**

Ease of use, comprehensive and extensive descriptions

**What do you dislike about Crystal?**

Not sure of correctness based on algorithm

**What problems is Crystal solving and how is that benefiting you?**

Use of DISC

  ### 41. Crystal knows my customer!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** May 31, 2024

**What do you like best about Crystal?**

I used crystal when learning how to better communicate to my customer and colleagues,  in a way that would resonate with them.

Using the email tools and disc profiles I was able to quickly assess their personalities and effectively convey my ideas to them.

It's a great tool in enterprise selling and I highly recommend

**What do you dislike about Crystal?**

It would be nice to understand how crystal gathers the information to form the disc profile.

**What problems is Crystal solving and how is that benefiting you?**

Building deeper relationships with customers, along with prospecting into new lines of business.

  ### 42. Utilzing Crystal for the job search process

**Rating:** 5.0/5.0 stars

**Reviewed by:** Steve G. | President, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 28, 2024

**What do you like best about Crystal?**

I have been utilzing Crystal in my job search process. From gaining insight into the personality of an interviewer or to better understand how to most effectively communcaite to an employment decision-maker. it is very easy to use and the reults are spot on!

**What do you dislike about Crystal?**

I don't like the monthly cost, I think it is too high.

**What problems is Crystal solving and how is that benefiting you?**

It provides invaluable insight into person's personality and communcation style and this has been very helpful in my job search process.

  ### 43. My experience with Crystal

**Rating:** 5.0/5.0 stars

**Reviewed by:** David Guillermo R. | Director Comercial, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 17, 2024

**What do you like best about Crystal?**

This application has helped me a lot to improve communication with prospects.

**What do you dislike about Crystal?**

So far I have liked the application and its functionality.

**What problems is Crystal solving and how is that benefiting you?**

Being able to have a quick understanding of the prospect's personality to communicate more efficiently

  ### 44. The Crystal insides are pure gold.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Susanne M. | Copywriter, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 04, 2024

**What do you like best about Crystal?**

The insights into personality and suggested writing style to contact the person are very helpful.

**What do you dislike about Crystal?**

Was struggling with the tech this morning. MIght be just me.

**What problems is Crystal solving and how is that benefiting you?**

Provides me with an insight into the personality of the person I want to connect to.

  ### 45. Great tool!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Dorota D. | People and Office Coordinator, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 07, 2024

**What do you like best about Crystal?**

It can helps while preparing to a speech, job interview or networking!

**What do you dislike about Crystal?**

It is not really good with people with few post and also I feel like it predict Dominant way too often.

**What problems is Crystal solving and how is that benefiting you?**

I can adjust my writing/speeching to a specific person before knowing them in real life.

  ### 46. Crystal Knows is a great tool for improving sales conversions

**Rating:** 4.0/5.0 stars

**Reviewed by:** Adam S. | Book Author, Professional Training & Coaching, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 30, 2024

**What do you like best about Crystal?**

The tips and advice of where your at in the sales cycle

**What do you dislike about Crystal?**

Its not always accurate and sometimes not a refkection of the indivduals personality

**What problems is Crystal solving and how is that benefiting you?**

Its helping us to prep for sales calls so we know how to communicate and match a clients personality

  ### 47. Unexpected find, quickly in love

**Rating:** 5.0/5.0 stars

**Reviewed by:** Allison D. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 22, 2024

**What do you like best about Crystal?**

I love the ease of data that's presented about the kind of person you're presenting to all the way down to how to close/negogiate with them. This kind of data on what kind of leader I am talking to is imperlative to the type of tool I am selling. Couldn't be happier to have found CrystalKnows.

**What do you dislike about Crystal?**

Haven't found anythign just yet, the tool has been helpful this far.

**What problems is Crystal solving and how is that benefiting you?**

what kind of leader am I talking to, what do they care about, how do they want information presented to them, those kinds of topics make disco calls and presentation a breeze.

  ### 48. Easy to Use and Appears Accurate

**Rating:** 4.5/5.0 stars

**Reviewed by:** Maggie M. | Volunteer, Community Engagement & Partnership Lead, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 26, 2023

**What do you like best about Crystal?**

The fact that it's user-friendly and doesn't require a steep learning curve is a big plus. What impresses me the most, though, is its accuracy. While I'm still exploring it, Crystal's predictions have been surprisingly on point, especially with my own profile. I'm excited to test it long-term to see how consistently accurate it remains.

**What do you dislike about Crystal?**

So far, I can't pinpoint anything to dislike about Crystal. It has met my expectations, and I haven't encountered any issues or drawbacks in my experience with it.

**What problems is Crystal solving and how is that benefiting you?**

Crystal is my secret weapon for sizing up people on LinkedIn, even if I don't always reach out to them through the platform. It helps me understand their communication style and personality, which comes in handy whether I'm sending a LinkedIn message or connecting in other ways like email or face-to-face meetings.

  ### 49. Pretty accurate!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 08, 2024

**What do you like best about Crystal?**

How much it aligns with the person and how it helps me translate it into action which is through emails and other materials!

**What do you dislike about Crystal?**

So far I can't point out, it's mostly focused on sales perspective - wish it was more open to other POVs

**What problems is Crystal solving and how is that benefiting you?**

To connect better before I meet the person

  ### 50. Excellent Tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Darren C. | Head of sales, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 06, 2024

**What do you like best about Crystal?**

It's frighteningly accurate from what I've seen so far

**What do you dislike about Crystal?**

Nothing yet, easy to set up and integrate

**What problems is Crystal solving and how is that benefiting you?**

Understanding how to approach people in the correct way, with better context


## Crystal Discussions
  - [Does anyone still use Crystal Reports?](https://www.g2.com/discussions/does-anyone-still-use-crystal-reports) - 1 comment

- [View Crystal pricing details and edition comparison](https://www.g2.com/products/crystal/reviews?page=3&qs=pros-and-cons&section=pricing&secure%5Bexpires_at%5D=2026-07-19+23%3A14%3A50+-0500&secure%5Bsession_id%5D=7bdf53b3-178c-49ee-abb0-fcc2d7febe7d&secure%5Btoken%5D=56a7867496868705752dcb2937a662cb9a73eb779199902220ecb4630b6a2fb1&format=llm_user)

## Crystal Features
**Lead Facilitation**
- Customer-facing Chatbot
- Lead Qualification
- Lead Follow-up
- Meeting Scheduling 

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Organization**
- Opportunity and Pipeline Management 
- Data Entry
- Integrations / APIs

**Platform Content - Talent Assessment**
- Candidate Screening
- Assessment
- Portal
- Emotional Intelligence
- Logical Reasoning
- Big Five
- Psychometric

**Performance Analysis**
- Coaching 
- Peformance Tracking

**Platform Performance - Talent Assessment**
- Uptime
- Analytics
- Monitoring

**Sales Analysis**
- ROI Forecasting 
- Sales Forecasting 

**Platform Additional Functionality - Talent Assessment**
- Mobility
- Messaging
- Video Interview
- Simulation

**Platform**
- User, Role, and Access Management
- Dashboards

**Platform Basics - Talent Assessment**
- Analytics
- Automation

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Agentic AI - AI Sales Assistant**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**AI Capabilities - Talent Assessment**
- AI Personalization
- AI Predictive Insights
- AI Scoring
- Assessment Generation
- AI Bias Detection

## Top Crystal Alternatives
  - [Humantic AI](https://www.g2.com/products/humantic-ai/reviews) - 4.7/5.0 (452 reviews)
  - [The Predictive Index](https://www.g2.com/products/the-predictive-index/reviews) - 4.7/5.0 (712 reviews)
  - [TestGorilla](https://www.g2.com/products/testgorilla/reviews) - 4.5/5.0 (1,354 reviews)

