--- title: Adzooma Reviews meta_title: 'Adzooma Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 18 reviews by the users' company size, role or industry to find out how Adzooma works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 18 scale: '5' date_modified: '2026-06-04' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Adzooma Reviews **Vendor:** Adzooma **Category:** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) **Average Rating:** 4.3/5.0 **Total Reviews:** 18 ## About Adzooma Adzooma is a digital advertising management platform that provides account auditing, optimisation, and performance tracking across Google Ads, Microsoft Advertising, and Meta Ads. It is a type of marketing technology (MarTech) solution that helps advertisers, agencies, and businesses manage pay-per-click (PPC) campaigns more efficiently by surfacing issues, recommending improvements, and supporting smarter budget pacing. The platform is designed for multiple audiences, including agencies managing client accounts, eCommerce brands seeking stronger ROAS, in-house marketers handling day-to-day campaigns, and freelancers optimising accounts for clients. By consolidating campaign monitoring and recommendations into one dashboard, Adzooma simplifies paid media management while reducing wasted spend and improving performance visibility. Core product features include: - Campaign Audits: Instantly review accounts to detect wasted spend, disapprovals, and broken tracking. - Optimise & Improve: Apply performance fixes quickly, improve bidding strategies, and clean up campaign structure. - Scale Campaigns: Identify and grow top-performing campaigns through smart budgets, audience targeting, and bid adjustments. - Budget Tracking: Track spend across multiple ad platforms and adjust pacing to prevent overspending. - Performance Scorecards: Run PPC, SEO, and website audits to uncover blockers and highlight opportunities for growth. In addition to its core features, Adzooma offers specialised optimisation toolkits that address specific campaign needs. Key optimisation solutions include: - Performance Max Toolkit: Manage assets, exclusions, audiences, and budgets for Google’s PMax campaigns. - Shopping Ads Enhancer: Segment products, repair feed issues, and increase return on ad spend (ROAS). - Ad Copy Optimisation: Strengthen responsive search ads (RSAs), fill asset gaps, and apply AI-driven suggestions to improve CTR. - Conversion Tracking Support: Repair broken tracking and set up GA4, UET, and enhanced conversions for more accurate measurement. - Audience Expansion & Targeting: Grow reach with remarketing, partner networks, and geo-targeting while refining bidding strategies. Adzooma’s value lies in its ability to combine multiple campaign oversight functions into a single, accessible platform. It does not replace advertising networks themselves but acts as a performance layer, ensuring campaigns run smoothly and budgets are spent efficiently. Additional benefits for different user groups: - Agencies: Surface client opportunities quickly and demonstrate measurable value in reports. - eCommerce Brands: Optimise product feeds and campaign structures to maximise online sales. - In-House Marketers: Access clear, jargon-free insights with practical ways to improve campaign results. - Freelancers: Detect issues early, generate reports, and manage multiple accounts from one dashboard. In summary, Adzooma is positioned as a centralised platform for PPC campaign audits, optimisation, and budget management, designed to support advertisers across varying roles and industries. ## Adzooma Reviews ### 1. Great tool for PPC marketing agencies **Rating:** 5.0/5.0 stars **Reviewed by:** Mantas M. | Marketing Team Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** June 26, 2023 **What do you like best about Adzooma?** Adzooma's interface is incredibly intuitive, making it easy to navigate and use effectively. With its automation features, I've saved valuable time on tasks like ad scheduling and bid management, allowing me to focus on other important aspects of my business. The campaign optimization capabilities of Adzooma are remarkable. It provides real-time analysis, insightful recommendations, and boosts the performance and ROI of my campaigns. Plus, the platform supports multiple advertising channels, ensuring consistency and efficiency. Customer support is great as well. **What do you dislike about Adzooma?** Same issue as with other platforms, to do somethings you still need to go to the PPC platform itself. Nevertheless, it does what it claims to do. **What problems is Adzooma solving and how is that benefiting you?** Manage PPC channels easily in one place. It saves time and helps to get a birds' eye view of performance while at the same time providing recommendations to improve it. ### 2. Great dashboard for Microsoft and Google Paid Search **Rating:** 3.5/5.0 stars **Reviewed by:** Willis T. | President & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Adzooma?** Has a great dashboard where you can see opportunities and manage your campaigns and keywords. **What do you dislike about Adzooma?** Has some limitations based on how you have your advertising accounts set up. May not be able to read all the data. **What problems is Adzooma solving and how is that benefiting you?** Saves time by providing you with a dashboard for Microsoft and Google ads all in one place. ### 3. Adzooma - Online marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Pritam G. | Senior Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2023 **What do you like best about Adzooma?** Adzooma has helped me in manage my online marketing like SEO, FB, google ads etc and automate them efficiently and save time. **What do you dislike about Adzooma?** Everything is really great. Adding a few more ad tools would be amazing. **What problems is Adzooma solving and how is that benefiting you?** Adzooma's insights and analytics has helped me reduce my marketing cost and thus optimize my ads on different platforms. The platform is also really easy to use. ### 4. Not efficient use of budget **Rating:** 1.5/5.0 stars **Reviewed by:** Sally R. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Adzooma?** In theory, it makes managing ads easy but the time it saves comes at a cost **What do you dislike about Adzooma?** We ran ads on our own and then through Adzooma, and the ads through Adzooma had a much lower CTR and higher CPC **What problems is Adzooma solving and how is that benefiting you?** It is supposed to make campaign management easy ### 5. Growing Options **Rating:** 3.0/5.0 stars **Reviewed by:** Shire L. | PPC specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2021 **What do you like best about Adzooma?** I like the Facebook automation rules. I especially like the broken campaign alerts. I also like that I can run PPC performance reports. The opportunities help me decide what optimizations will make the account perform better too. **What do you dislike about Adzooma?** I don't like that it gives suggestions that are no longer SOP, and doesn't recognize when I have Google Analytics connected. Your PPC health gets rated on whether or not you use all match types and whether or not you have search partners enabled. It also doesn't recognize when you are using Google Analytics for tracking. **What problems is Adzooma solving and how is that benefiting you?** I'm making informed optimizations to the account. I'm also staying on top of budgets and broken campaigns. I also have a place where I can quickly review metrics for multiple accounts. ### 6. Manage ad account from one place **Rating:** 4.5/5.0 stars **Reviewed by:** Bhabishya B. | Content Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2021 **What do you like best about Adzooma?** What I like the best about Adzooma is that it's very easy to get started with them, and I can easily add my FB, Google, Microsoft Ad account & see and manage them from one place. It also helped me save money and get better results through my ads. **What do you dislike about Adzooma?** I want to use their premium features, too, but their pricing is high for me. I don't run ads all the time, so 69$ per month is very high for someone like me. If they could lower the pricing a bit and, if possible, add more ad networks, then it would be great. **What problems is Adzooma solving and how is that benefiting you?** I'm using Adzooma to keep track of all my ads and ad account from one single dashboard. And it has been very productive software for my business till now. After using Adzooma, the performance of my business has also increased. ### 7. Automated Online Marketing Program. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Architecture & Planning | Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2021 **What do you like best about Adzooma?** Optimizing Digital Advertising Campaign. Manage and increase your productivity with an all-in-one PPC management software. Create reports for the campaign. Use up to 90% of the Opportunity Engine. **What do you dislike about Adzooma?** Not always accurate on data pulled from account. Limited Features for Facebook at the Moment. Tool can be Glitchy in the meantime. Must Make Facebook features up to date. **Recommendations to others considering Adzooma:** Thank you for your feedback. How can I assist you further? **What problems is Adzooma solving and how is that benefiting you?** It helps me to grow my business. It helps me even to learn more with email marketing. And helps to manage and increase my productivity for my firm. I get more leads. ### 8. Best tool for PPC period **Rating:** 5.0/5.0 stars **Reviewed by:** Mitchell H. | O, Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2021 **What do you like best about Adzooma?** This is one of the most useful tools that any marketer could use. I have been looking at multiple expensive tools and adzooma them all. The reports and automation are better than most paid products and the recommendations are great if you miss something. Also they have the best o boarding folks. Every few weeks my rep calls and checks in on how he can help. **What do you dislike about Adzooma?** There is no downside it is awesome and free **What problems is Adzooma solving and how is that benefiting you?** I deal with numerous accounts and it helps keep me on top of them. It also makes changing ads a snap ### 9. Saves you tons of hours optimizing ads yourself **Rating:** 5.0/5.0 stars **Reviewed by:** Romeo P. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2020 **What do you like best about Adzooma?** Being able to see where I can improve my ads and then being able to just click and optimize. **What do you dislike about Adzooma?** I think the User Interface could use some work because sometimes things are hard to find. **Recommendations to others considering Adzooma:** It has recently become a free service. It is worth making a free account and trying it out to see how it compares to what you are currently using. **What problems is Adzooma solving and how is that benefiting you?** I am able to manage my own and client's ads more efficiently and see data more clearly. ### 10. Easiest ad automation tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Janet W. | Digital Marketing & Operations Manager | B2B & B2C Technology & Coding (Education), Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2020 **What do you like best about Adzooma?** love the easy to navigate and interpret interface. All of the recommendations seem solid and have a great way of allowing you to review them before implementing them. **What do you dislike about Adzooma?** Not much! I guess some of the reports could be more in depth but that info is all available in the native ad platform. **Recommendations to others considering Adzooma:** really plug and play! May not be as sophisticated as the big boy ppc automation tools but is amazing for small and medium businesses! **What problems is Adzooma solving and how is that benefiting you?** Immediate performance results and ability to be agile and make changes on the fly, with a touch of a button vs. Going the long confusing and manual route inside the ad platform. ### 11. Great advertising tool for your campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** John C. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2020 **What do you like best about Adzooma?** Adzooma helps to get the most out of your AdWords campaign, through automation and also gives suggestions for your actions. This really speeds up the process and thus saved us money. The user interface is easy to navigate and a delight to use. **What do you dislike about Adzooma?** We had some issues in the start-up phase, but the support was able to help us out. So there is currently nothing to complain. **Recommendations to others considering Adzooma:** There is a trial version to try out Adzooma. **What problems is Adzooma solving and how is that benefiting you?** Improve the reach of AdWords campaigns, in order to increase customers and boost sales. ### 12. Smart connection for social media and marketplaces **Rating:** 3.5/5.0 stars **Reviewed by:** Lothar P. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2020 **What do you like best about Adzooma?** Easy to manage the several projects and advertising campaigns. The admin panel is clear and shows in the dashboard the most actual advertising campaigns and their status. Perfect match control and process management for the advertising missions. **What do you dislike about Adzooma?** The mobile version of the dashboard has less functions and will often log me out cause of a double login or asks again the registration - this is unpleasant cause if you want to checkin abroad you will have a problem with the phone registration (roaming costs). **Recommendations to others considering Adzooma:** I recommend to take care of the reports - you will see them appear in the general dashboard with the right permissions for the user. Costs reduction is possible. **What problems is Adzooma solving and how is that benefiting you?** Create customer and own in-house advertising campaigns - mobile specialized and structured possibilities to create. Keyword matching will be automatically and the improve of the reachability. ### 13. Adzooma experience **Rating:** 4.5/5.0 stars **Reviewed by:** Johnny M. | Security Analyst, Government Administration, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2019 **What do you like best about Adzooma?** After using the software for about 3 months now, It's has been a great learning and business experience for me. I have been very pleased for the automation feature that saves me me a lot of time and money. **What do you dislike about Adzooma?** Adding and removing account. I would have like to remove my account that's no longer in use. **Recommendations to others considering Adzooma:** Save money and time using automation and optimization features. **What problems is Adzooma solving and how is that benefiting you?** My first problem was monitor my campaign manually to optimize and make sure I know what is working and what is not working so that I don't lose money. And more importantly save time to focus on other things. ### 14. Great Tool for Digital Advertising **Rating:** 4.0/5.0 stars **Reviewed by:** Raymond C. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2019 **What do you like best about Adzooma?** This tool allows automation rules and provides suggestions/opportunities based on its proprietary algorithm for your AdWords campaign which helps to save time and money advertising. Besides, its white labeled and customisable reports is a plus for agencies. Great tool! **What do you dislike about Adzooma?** Feature for Facebook ads platform still at infant stage, hope it has more comprehensive automation and suggestion features for Facebook ads platform too. **What problems is Adzooma solving and how is that benefiting you?** It save time and help automate advertising campaign through its algorithm and rules. ### 15. Adzooma Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2019 **What do you like best about Adzooma?** A modern user-interface that is easy to use and the platform is a time saviour. **What do you dislike about Adzooma?** The lack of resources can be a little hard to get to grips with the platform initially. **Recommendations to others considering Adzooma:** The platform itself is great and I recommend you try it out, can be a little hard if you haven't used these type of platforms before though **What problems is Adzooma solving and how is that benefiting you?** To automate the way that we run ads on social media platforms ### 16. Best Campaigns optimizer ! **Rating:** 4.5/5.0 stars **Reviewed by:** Unesh G. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2019 **What do you like best about Adzooma?** Super Simple - Easy to use - One click integration - on demand Call support ! **What do you dislike about Adzooma?** Not helpful for newbie in Setting up new campaign **Recommendations to others considering Adzooma:** Talk with team about your goals and target and you will be guided! **What problems is Adzooma solving and how is that benefiting you?** Ads optimising and automation ### 17. Easy Google Ad Time Saver **Rating:** 4.0/5.0 stars **Reviewed by:** Patrick H. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2019 **What do you like best about Adzooma?** Saves time optimizing google ads and give me additional campaign insights. **What do you dislike about Adzooma?** Would like to see advanced automations and a robust fb integration **What problems is Adzooma solving and how is that benefiting you?** Really just saving a lot of time with ads and seeing other place that I may be able to optimize an ad. ### 18. My Adzooma experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2019 **What do you like best about Adzooma?** Was introduced to Adzooma a few months again. Their team is dedicated to making your involvement with their Saas a enjoyable experience. **What do you dislike about Adzooma?** Some features in BETA but the have estimated dates when everything will be released. **Recommendations to others considering Adzooma:** Adzooma is a great Saas that saves me time & money! **What problems is Adzooma solving and how is that benefiting you?** Saving me time & cash. ## Adzooma Discussions - [What is Adzooma used for?](https://www.g2.com/discussions/what-is-adzooma-used-for) - [View Adzooma pricing details and edition comparison](https://www.g2.com/products/adzooma/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-19+11%3A27%3A26+-0500&secure%5Bsession_id%5D=e2ea8563-d39e-45f7-b20d-aa514c00b2ea&secure%5Btoken%5D=11bf3bc01e888565f6aa430ecefc23f9b83d9d49061c231b6c0a96b8f81b068c&format=llm_user) ## Adzooma Features **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Advanced Targeting Options - Extensions - Budget Execution & Monitoring **Analytics & Administration** - Ad and Conversion Tracking - Reports **Agentic AI - Social Media Advertising** - Multi-step Planning - Cross-system Integration - Decision Making **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Budget Pacing **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Adzooma Alternatives - [AdEspresso by Hootsuite](https://www.g2.com/products/adespresso-by-hootsuite/reviews) - 3.6/5.0 (70 reviews) - [Madgicx](https://www.g2.com/products/madgicx/reviews) - 4.6/5.0 (206 reviews) - [Smartly](https://www.g2.com/products/smartly/reviews) - 4.4/5.0 (426 reviews)