Askable Features

Text-based surveys or quizzes related to user experience.

Individually recorded video clips based on situations or prompts.

One-on-one video conferences with users.

Screenshots or in-context photos sent in from users.

Text responses to situational prompts.

Intercepting users during application usage.

Intercepting customers during in-person shopping experience.

Intercepting visitors while on particular webpage.

Vendor-provided database of respondents.

Actionable data generated from user responses.

Collaborative tools for analyzing or repurposing responses.

Tools for tagging, storing, and searching responses.

Video responses are transcribed by a computer

Actionable data generated from user responses

Invite customers to respond via SMS, email, or social media

Create a unique survey link to invite respondents

Capture video feedback via vendor app

Solicit responses from pre-approved database provided by vendor

Collect and archive video responses in a private media library

Tools for tagging, filtering, and searching video responses

Publish or share videos privately within the organization or publicly online

Features for ensuring privacy compliance

Provides a highly collaborative user research hub to the benefit of all relevant team members.

Allows administrators to designate access and data permissions to individual team members.

Keeps sensitive user data secure and compliant.

Uses AI to accurately assess feedback sentiment based on keywords and phrases.

Provides tools for team members to group user research with customizable tags.

Allows team members to add notes to user feedback.

Integrates seemlessly with user research software that handles the outright gathering of user data.

Enables users to create surveys through a simple drag-and-drop or WYSIWYG editor

Allows the use of various question types such as open-ended, closed-ended, multiple choice, and ratings

Offers pre-built templates for creating surveys with different audiences or use cases

Provides tools for distributing surveys through email, SMS, social media, etc.

Helps create more intelligent surveys based on respondent's actions and answers

Allows users to customize survey colors, logos, and URLs to match company branding

Ability to embed videos, photos, or other rich media

Allows for creation of surveys in different languages and advanced survey translation

Provides tools to visualize and analyze data

Allows users to export reports from the product into an .xsl, .csv, or .pdf file

Allows administrators to set permissions on viewing, filtering, or sharing survey results

Condenses long documents or text into a brief summary.

Generate survey questions automatically using AI based on research objectives and target audience

Automatically optimize survey structure and question types to achieve specific research goals

Design studies that work seamlessly across web, mobile, voice, and video interfaces

Access pre-built templates for various research methodologies including interviews, usability tests, and concept validation

Create dynamic survey flows that adapt questions based on previous responses using intelligent branching

Automatically manage participant incentives including payment processing and reward distribution

Create and deploy dynamic screening questionnaires that adapt based on quota requirements and participant responses

Access diverse participant pools across multiple countries and languages through integrated recruitment networks

Automatically recruit qualified participants from integrated panel providers based on demographic and behavioral criteria

Embed and present various media types including images, videos, prototypes, or websites for participant evaluation

Conduct autonomous voice or video interviews using AI moderators that ask follow-up questions based on responses

Conduct autonomous voice or video interviews using AI moderators that ask follow-up questions based on responses

Utilizes an intelligent, conversational agent or avatar that automatically guides through a product demo in real time

Supports various research types: brand tracking, concept testing, CX, campaign evaluation, journey mapping.

Adjusts templates, quotas, norms, language, and structure for different markets, verticals, and geographies.

Suggests logic paths, mitigates bias (order, fatigue), and optimizes question flow.

Enables users to build surveys with branching, quotas, randomization without needing vendor support.

Dynamically generates follow-up questions during survey based on respondent answers to deepen insight.

Supports multiple sourcing modes: panels, open links, partner audiences.

Allows uploading of first-party customer / CRM lists for sampling or recontact.

Gives access to pre-profiled consumer panels for targeting.

Enables launching, collecting, and closing studies quickly (hours to days) for agile insights.

Implements checks (fraud, attention, logic, cleaning) during collection to ensure data reliability.

Supports surveys via mobile, SMS, app, web, adapting delivery to device and context.

Automates summary, trend detection, clustering, and insights generation.

Supports qualitative methods like open-text, video, or discussion feedback.

Offers benchmarks, industry norms, comparative analytics.

Provides interactive dashboards, narrative visualizations, and embedding into external systems or BI tools.

Allows embedding insight modules, export to other systems, push-to BI or product dashboards.

Enables team collaboration, commenting, version control, and stakeholder review flows.