Compare Attio and folk 
Featured Products
At a Glance
Market Segments
Small-Business (85.3% of reviews)
Small-Business (97.8% of reviews)
Entry-Level Pricing
Free 3 Seats Per Month
Starting at $30.00 1 Users Per Year
Attio
Star Rating
(284)4.4 out of 5
Market Segments
Small-Business (85.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free 3 Seats Per Month
Free Trial is available
Browse all 4 pricing plansfolk
Star Rating
(318)4.5 out of 5
Market Segments
Small-Business (97.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $30.00 1 Users Per Year
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that folk excels in its enrichment and AI capabilities, making email validation a breeze. Users appreciate the ability to enrich emails with just a click, which significantly saves time and effort in outreach efforts.
- Users say that Attio stands out for its flexibility and customizability, allowing them to tailor the CRM to their specific needs. This adaptability helps users track leads and customer processes effectively, ensuring no opportunities are missed.
- Reviewers mention that folk is particularly easy to use, with many finding it intuitive even for those less tech-savvy. This user-friendly design contributes to a smoother onboarding experience, which is crucial for small businesses.
- According to verified reviews, Attio's interface and ease of use are frequently praised, with users enjoying how it consolidates various lead sources into one platform, simplifying their workflow and enhancing productivity.
- G2 reviewers highlight that while folk has a strong focus on email marketing, some users feel it could improve in areas like reporting and dashboards, which are essential for tracking performance metrics effectively.
- Users report that Attio's customization options are a significant advantage, enabling them to create a CRM that fits their unique processes. This level of personalization is often cited as a key reason for their satisfaction with the product.
Pricing
Entry-Level Pricing
Attio
Free
Free
3 Seats Per Month
For individuals getting started
- Real-time contact syncing
- Automatic data enrichment
- Up to 3 seats
folk
Standard
Starting at $30.00
1 Users Per Year
- Pipeline management
- Email campaigns
- Enrichment
Free Trial
Attio
Free Trial is available
folk
Free Trial is available
Ratings
Meets Requirements
8.1
98
8.4
310
Ease of Use
8.6
100
8.9
312
Ease of Setup
8.1
91
8.9
262
Ease of Admin
8.5
46
8.7
112
Quality of Support
8.7
90
9.1
261
Has the product been a good partner in doing business?
8.8
43
8.9
107
Product Direction (% positive)
9.4
99
9.5
308
Features by Category
Sales Force Automation
9.5
51
8.6
260
Feature Not Available
7.8
241
9.2
58
8.3
249
8.1
41
7.4
245
Feature Not Available
Feature Not Available
8.7
32
8.3
248
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
7.1
230
Marketing Automation
6.9
26
7.7
237
Feature Not Available
7.4
228
9.0
36
8.5
245
Feature Not Available
Feature Not Available
Customer Support
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Reporting & Analytics
7.5
35
6.8
66
8.3
34
7.1
65
Feature Not Available
Feature Not Available
Mobile & Social
6.6
15
7.2
227
Feature Not Available
7.7
237
7.1
24
6.9
63
Platform
9.2
34
7.8
243
8.7
29
7.9
241
9.2
24
8.0
238
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
7.2
17
Feature Not Available
9.2
24
8.6
243
7.5
16
Feature Not Available
Integration
8.7
22
8.5
228
8.5
25
7.5
223
7.2
23
Feature Not Available
Generative AI
8.0
17
7.0
208
Agentic AI - CRM
6.9
9
5.8
16
Not enough data
6.7
16
6.9
7
6.4
15
Not enough data
6.2
15
7.2
6
6.3
15
Feature Not Available
6.0
15
6.2
7
6.3
15
Email Marketing
Not enough data
7.8
102
Not enough data
8.3
103
Not enough data
7.9
99
Not enough data
8.4
99
Not enough data
8.2
100
Not enough data
8.1
98
Not enough data
7.6
98
Not enough data
7.8
97
Not enough data
6.7
91
Reporting & Analytics
Not enough data
6.5
96
Not enough data
7.3
93
Generative AI
Not enough data
7.3
57
Not enough data
6.9
54
Agentic AI - Email Marketing
Not enough data
5.0
6
Not enough data
5.0
6
Not enough data
4.7
5
Not enough data
4.7
5
Not enough data
4.7
5
Integration
Not enough data
8.2
102
Not enough data
7.2
99
Not enough data
6.9
97
Not enough data
7.7
98
Not enough data
7.0
98
Not enough data
6.4
94
Agentic AI - Google Workspace for Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.1
69
Not enough data
8.1
68
Not enough data
7.6
67
Customizations
Not enough data
8.4
68
Not enough data
7.3
66
Not enough data
7.9
67
Not enough data
7.4
67
Not enough data
8.1
67
Generative AI
Not enough data
7.2
41
Categories
Categories
Shared Categories
Attio and folk are categorized as CRM
Unique Categories
Attio has no unique categories
Reviews
Reviewers' Company Size
Attio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
folk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
26.0%
Information Technology and Services
17.0%
Venture Capital & Private Equity
12.0%
Consulting
4.0%
Financial Services
4.0%
Other
37.0%
Marketing and Advertising
10.9%
Consulting
9.9%
Computer Software
9.9%
Venture Capital & Private Equity
6.7%
Financial Services
6.4%
Other
56.1%
Alternatives
Discussions
Attio has no discussions with answers
folk has no discussions with answers
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