# What platform integrates social suites with CRM and marketing tools?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">One of the big questions I’ve been exploring is how social media suites connect with the rest of the marketing stack, especially <strong>CRM and marketing automation tools</strong>. It’s one thing to manage publishing and analytics, but the real value often comes when social insights flow directly into CRM systems (like Salesforce, HubSpot, or Zoho) or marketing platforms (like Marketo or Mailchimp). Looking at the <a class="a a--md" elv="true" href="https://www.g2.com/categories/social-media-suites"><strong>G2 Social Media Suites category</strong></a>, a few platforms are frequently mentioned by reviewers for strong integrations:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/hootsuite/reviews"><strong>Hootsuite</strong></a>: widely used for connecting social workflows with Salesforce and other CRM platforms.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/sprout-social/reviews"><strong>Sprout Social</strong></a><strong>:</strong> noted for integrations with HubSpot and Marketo, plus collaboration features across marketing teams.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/birdeye/reviews"><strong>Birdeye:</strong></a> often called out for tying customer engagement and reputation data into CRM environments.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/semrush/reviews"><strong>Semrush</strong></a><strong>:</strong> best known for SEO, but integrates social data with content and marketing workflows via APIs.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/soci/reviews"><strong>SOCi</strong></a>: used by multi-location enterprises, with integrations that connect social engagement into CRM dashboards.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/zoho-social/reviews"><strong>Zoho Social</strong></a>:  naturally fits into the broader Zoho ecosystem, including Zoho CRM and Zoho Marketing tools.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Other platforms often mentioned in integration discussions: <strong>Sprinklr, ContentStudio, Brandwatch, Sendible, SocialPilot</strong>.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">My question to the community:</p><ul>
<li>Which social suite have you found integrates best with your CRM and marketing tools?</li>
<li>Did the integrations actually make your workflows easier, or did you still end up exporting data manually?</li>
<li>Any hidden gems that handle integrations better than the big names?</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Curious to hear from both SMB and enterprise teams, since the integration pain points can look very different depending on scale.</p>

##### Post Metadata
- Posted at: 11 months ago
- Author title: SaaS and Software Research
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;&amp;nbsp;I’ve seen plenty of teams still end up exporting spreadsheets. Has anyone here found a social suite + CRM/marketing tool combo that actually works smoothly day to day?&lt;/p&gt;

##### Comment Metadata
- Posted at: 11 months ago
- Author title: SaaS and Software Research





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