# What MRM platform integrates with marketing automation tools?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I’m looking into <a class="a a--md" elv="true" href="https://www.g2.com/categories/marketing-resource-management">MRM platforms</a> right now, and one thing that matters a lot is how well they integrate with marketing automation tools. When systems don’t connect properly, everything just gets slower and more frustrating.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">A few platforms that seem to handle integrations pretty well:</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/aprimo/reviews"><strong>Aprimo</strong></a>: integrates with major marketing automation tools and CRMs to connect planning, budgeting, and execution.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/workfront/reviews"><strong>Adobe Workfront</strong></a>: strong integration ecosystem, especially with Adobe Marketing Cloud and automation platforms.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/screendragon/reviews"><strong>Screendragon</strong></a>: built to plug into existing martech stacks with flexible API and automation integrations.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/wrike/reviews"><strong>Wrike</strong></a>: offers a wide range of integrations including marketing automation and CRM tools for workflow alignment.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/uptempo/reviews"><strong>Uptempo</strong></a>: connects marketing planning with execution tools to help track performance across campaigns.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/bynder/reviews"><strong>Bynder</strong></a>: integrates with automation tools while managing digital assets and campaign workflows.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For those running full marketing stacks, which MRM platform have you seen integrate best with marketing automation tools in real-world use?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: 3 months ago
- Net upvotes: 1


## Comments
### Comment 1

I’d look for the platform that reduces the back-and-forth between planning and launch, because that handoff is where a lot of marketing ops friction lives.

##### Comment Metadata
- Posted at: 3 months ago





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