# What is the top-rated MRM software for large enterprises?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I’m currently evaluating <a class="a a--md" elv="true" href="https://www.g2.com/categories/marketing-resource-management"><strong>MRM (marketing resource management) tools</strong> </a>for a large enterprise setup, and it feels like the requirements are on a completely different level—way more focus on scalability, workflow automation, and managing tons of assets and teams across regions.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">A few platforms that seem to come up a lot for enterprise use:</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/aprimo/reviews"><strong>Aprimo</strong></a>: enterprise-grade MRM platform with strong capabilities in budgeting, asset management, and campaign planning.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/workfront/reviews"><strong>Adobe Workfront</strong></a><strong>:</strong> robust work management and workflow automation built for large teams handling complex marketing operations.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/screendragon/reviews"><strong>Screendragon</strong></a>: designed for large-scale resourcing with real-time planning, analytics, and integrations.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/wrike/reviews"><strong>Wrike</strong></a>: flexible platform with resource planning, workload visibility, and integrations across hundreds of tools.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/bynder/reviews"><strong>Bynder</strong></a>:  strong digital asset management combined with workflow tools for enterprise collaboration.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/uptempo/reviews"><strong>Uptempo</strong></a>:  focused on marketing planning and performance insights for large organizations managing complex campaigns. </p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For teams operating at enterprise scale, what’s the top-rated MRM software you’ve actually seen work well in practice?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: 3 months ago
- Net upvotes: 1


## Comments
### Comment 1

I’d look for the tool that brings structure to planning and approvals without turning marketing into a system-administration exercise.

##### Comment Metadata
- Posted at: 3 months ago





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