Best WhatsApp Marketing Software - Page 18

How Many WhatsApp Marketing Software Products Does G2 Track?

Total Products under this Category: 354

Category Stats (Sep 2026)

  • Average Rating: 4.58/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Kraya AI (+3.71%) - Among all products in this category, Kraya AI recorded the largest rating increase compared to last month

Last updated: September 15, 2026

How Does G2 Rank WhatsApp Marketing Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 34,500+ Authentic Reviews
  • 354+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for WhatsApp Marketing Software

G2 Grid® for WhatsApp Marketing Software plotting products by satisfaction and market presence

Highlighted products: WhatsApp Business Platform, Insider One, Wati, respond.io, WebEngage, indigitall, CleverTap, and MSG91.

Underlying data: [Grid® JSON](https://www.g2.com/categories/whatsapp-marketing/grids.json?focus%5B%5D=whatsapp-business-platform&focus%5B%5D=insider-one&focus%5B%5D=wati&focus%5B%5D=respond-io&focus%5B%5D=webengage&focus%5B%5D=indigitall&focus%5B%5D=clevertap&focus%5B%5D=msg91)

Trawiz

Trawiz is an AI-powered growth platform designed specifically for travel and hospitality companies to increase bookings and streamline operations. It helps automate promotions, itinerary creation, lead management, and customer communication using intelligent workflows and integrations. By combining automation with data insights, Trawiz enables businesses to scale efficiently and improve conversion rates.

Who Is the Company Behind Trawiz?

Trikon Agentic CX

Trikon Agentic CX is an AI-driven customer experience and WhatsApp automation platform designed to help businesses transform their customer interactions on WhatsApp from manual chat handling to intelligent, automated engagement. It combines powerful automation with conversational AI to: ✅ Automate and personalise customer conversations directly inside WhatsApp ✅ Qualify and follow-up with leads automatically ✅ Resolve customer queries in real time using intelligent agents ✅ Trigger backend workflows and business processes without human intervention ✅ Scale support, sales, and engagement without adding teams Agentic CX uses AI agents that understand customer intent, act on behalf of your business, and handle tasks such as booking, lead nurturing or support — all inside WhatsApp, giving businesses a new way to run customer interactions.

Who Is the Company Behind Trikon Agentic CX?

TurboCX

Who Is the Company Behind TurboCX?

  • Seller: EdgeCX
  • Year Founded: 2022
  • HQ Location: Gurugram, IN
  • LinkedIn® Page: www.linkedin.com
    5 employees on LinkedIn®

TXTImpact

TXTImpact is a leading multichannel text messaging platform that enables businesses to run bulk messaging campaigns across SMS, MMS, RCS, WhatsApp, and SMS APIs — all from a single, powerful dashboard: TXTImpact Omnihub. Built for modern communication, TXTImpact helps businesses connect, engage, and convert faster with scalable, compliant, and high-delivery messaging solutions. Trusted by over 5,000 businesses, it has earned its reputation as a reliable messaging partner for small and medium-sized enterprises. Launch targeted mass texting campaigns worldwide with advanced segmentation, automation, and real-time analytics. Whether you need broadcast messaging, picture messaging (MMS), rich media RCS campaigns, WhatsApp messaging, SMS gateway integrations, mobile landing pages, text-to-email functionality, or QR code integrations — TXTImpact delivers everything you need to drive instant engagement. With TXTImpact, businesses can streamline promotional campaigns, appointment reminders, customer support, and internal communications through one centralized platform. We provide a wide range of innovative features tailored to your specific needs, seamless integrations with CRM and email platforms, and secure, regulation-compliant messaging backed by a 99.9% uptime guarantee. What sets TXTImpact apart is our commitment to exceptional customer support and ensuring your success at every step. Whether you're looking to enhance engagement, build stronger customer relationships, or drive measurable results, TXTImpact has the tools and expertise to help you achieve your goals. At TXTImpact, we’re not just a messaging provider we’re your trusted partner in transforming communication strategies and taking your business to the next level. Powerful business texting at a lower cost. TXTImpact plans start at just $29/month, with SMS credits from $0.0387 each and high-volume pricing as low as $0.0075 per message—helping you scale communication while reducing costs.

Average Rating: 4.8/5.0

Total Reviews: 10

Who Is the Company Behind TXTImpact?

  • Seller: TXTImpact
  • Year Founded: 2002
  • HQ Location: New York, US
  • Twitter: @txtimpact
    331 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    18 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About TXTImpact?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of TXTImpact, highlighting its intuitive design and streamlined SMS campaign setup.
  • Users value the prompt and proactive customer support of TXTImpact, enhancing their overall experience and satisfaction.
  • Users praise the automation features of TXTImpact, streamlining SMS campaigns and saving valuable time.
  • Users value the easy integration options of TXTImpact, enhancing their marketing efficiency with popular tools.
  • Users love the simple and user-friendly design of TXTImpact, making setup and execution effortless and streamlined.
Cons
  • Users appreciate the seamless integration but desire more integration options to align with their existing workflows.
  • Users find that the dashboard issues hinder usability, particularly regarding aesthetics and slow registration processes.
  • Users feel that reporting issues limit deeper insights and integration with CRM tools in TXTImpact.

What Are Recent G2 Reviews of TXTImpact?

What Are G2 Users Discussing About TXTImpact?

Updatrr - WhatsApp Automation for Shopify

Updatrr is the WhatsApp integration app with WhatsApp Business API to send personalized WhatsApp notifications. Recover lost sales with whatsapp abandoned cart alerts, get whatsapp order confirmation, keep customers informed. It's a real-time updater with order/shipment/payment updates, and reduce RTO with COD confirmation. Features include WhatsApp Abandoned Cart, WhatsApp Order Confirmation, Order Updater, Chat, COD Confirmations and Marketing Campaigns. It's a customer updater on WhatsApp. - Abandoned Cart Reminders - WhatsApp Order Confirmation & Order/Delivery Updates - WhatsApp Marketing, Chatbot & Sell on WhatsApp with Catalog - Review Reminders & Repeat Purchase Reminders - WhatsApp Business API with Assisted Onboarding & Dedicated Support

Who Is the Company Behind Updatrr - WhatsApp Automation for Shopify?

UrOperator Dialer

UrOperator is a communication platform software that integrates call and WhatsApp services for businesses. The system features call routing, IVR systems, call tracking, automated WhatsApp responses, notification integration, message analytics, and secure communication channels. UrOperator provides email services with campaign analytics, automated responses, and customizable templates, while also offering specialized solutions for the hospitality industry that include reservation management and customer engagement tools. The platform allows businesses to monitor calls in real time, integrates with CRM systems for improved workflows, and maintains cloud services for consistent availability. UrOperator enables companies to unify their communication channels.

Who Is the Company Behind UrOperator Dialer?

Vira

Who Is the Company Behind Vira?

  • Seller: Niswey
  • Year Founded: 2011
  • HQ Location: New Delhi, IN
  • Twitter: @Niswey
    998 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    37 employees on LinkedIn®

Virelico

Virelico is WhatsApp marketing and automation software built on Meta's official WhatsApp Business Cloud API. The platform centralizes contacts, campaigns, conversations, templates, and analytics into one workspace, streamlining workflows and eliminating the need for multiple tools. Targeted campaigns can be created, recipient lists managed, and communication monitored from a single platform. The contact management system organizes customer data with labels and groups, while the shared inbox enables teams to handle messages collaboratively. Reusable message templates ensure faster, consistent communication. Analytics provide insights into delivery rates, engagement, and campaign performance. Virelico supports WhatsApp Flows for interactive customer experiences, collecting structured data through forms. With Catalogs integration and automation capabilities, the platform transforms messaging into a sales channel while ensuring compliance with Meta's policies.

Who Is the Company Behind Virelico?

Vitesse

Vitesse is a Customer Engagement Platform (CEP) that leverages the power of Meta (WhatsApp Business Platform, Instagram, and Messenger) to deliver personalized, advanced conversational solutions. Our platform moves beyond basic chat, offering robust automation and dynamic Flows to optimize customer interactions. We help you strengthen connections and drive conversions across all key channels with a unified, scalable system.

Who Is the Company Behind Vitesse?

WAAPI

WAAPI is an AI-powered customer engagement platform built for businesses that manage sales, support, and customer communication through WhatsApp. The platform brings customer conversations, teams, automation, campaigns, customer records, and AI into one shared workspace. Businesses can connect their WhatsApp Cloud API number, organize conversations in a collaborative team inbox, assign chats to employees or departments, add internal notes, track customer history, and maintain clear ownership of every conversation. WAAPI’s configurable AI Agent can answer routine customer questions using approved business information such as services, pricing, policies, FAQs, and operating procedures. It supports Arabic, English, and automatic language matching. Businesses remain in control by defining when the AI should respond and when a conversation should be handed over to a human team member. WAAPI also includes WhatsApp template management, targeted marketing campaigns, customer segmentation, automated conversation workflows, sales pipelines, follow-up tasks, SLA and CSAT tracking, analytics, team permissions, phone-number privacy controls, APIs, webhooks, and integrations with external business systems. With WAAPI, businesses can respond faster, reduce repetitive work, prevent missed opportunities, and give customers a consistent experience from the first automated reply to the final human interaction—all without losing the personal touch of WhatsApp.

Who Is the Company Behind WAAPI?

waappbusiness

Plataforma de WhatsApp Marketing Envía mensajes masivos a través de WhatsApp Con Waapp Business, envía mensajes masivos, personalizados y automatizados que generan respuestas reales.

Who Is the Company Behind waappbusiness?

WaaPY

Who Is the Company Behind WaaPY?

  • Seller: WaaPY
  • Year Founded: 2010
  • HQ Location: Petaling Jaya, MY
  • LinkedIn® Page: www.linkedin.com
    7 employees on LinkedIn®

Waaru

Waaru is an AI-native WhatsApp Business automation platform that helps businesses handle customer conversations at scale - without hiring more staff or building complex technical infrastructure. Most WhatsApp automation tools work on a simple rule: if a customer sends X, reply with Y. This works until a customer says something unexpected - at which point the bot fails, the conversation dies, and the lead is lost. Waaru was built to solve exactly this problem. At the core of Waaru is a self-learning AI agent. On setup, the AI reads the business's website, product catalog, FAQs, and uploaded documents - building a knowledge base automatically. It then handles incoming WhatsApp conversations using that knowledge, answers questions accurately, qualifies leads, takes orders, and books appointments. After deployment, the AI learns from every real customer interaction and improves continuously, with no manual retraining required. When a conversation goes off the expected path mid-flow, Waaru's AI injection capability steps in - handles the unexpected input using the knowledge base, and resumes the structured conversation flow exactly where it left off. No dead ends. No confused replies. No lost customers. Beyond AI, Waaru provides a full WhatsApp Business operations platform: Conversation flow builder — a visual, drag-and-drop canvas with 21 node types. Businesses build structured conversation journeys using text messages, interactive buttons, list menus, WhatsApp native forms, conditional branching, API calls, delays, media, and product catalog messages - all without writing code. Integrations — Waaru connects to external systems via a native REST API node. Out-of-the-box integrations include Razorpay for in-conversation payment links, Shopify for order and product data, and any CRM, PMS, doctor-patient system, or D2C ecommerce backend that exposes an API or webhook. Inbound webhooks can trigger conversation flows from external events. Team inbox — a shared inbox where human agents manage conversations that the AI escalates or that require personal attention. When the AI hands off, the agent sees the full conversation history, the AI's prior responses, and all contact details - so the customer never repeats themselves. Broadcast campaigns — businesses can send Meta-approved template messages to opted-in contacts at scale, with audience segmentation, scheduled sending, and delivery and read rate tracking. Pricing transparency — Waaru passes Meta's WhatsApp conversation fees through at cost with zero markup. Businesses pay Meta's published per-conversation rates directly and pay Waaru only for the platform. Compliance and security — Waaru is compliant with India's Digital Personal Data Protection Act 2023. Infrastructure is hosted on AWS Mumbai (ap-south-1). Every workspace is fully isolated - no customer's data is accessible to another. Conversation data is never used to train AI models. All webhook communications use HMAC signature verification. Waaru supports multiple AI providers — Anthropic Claude, Google Gemini, and OpenAI GPT - giving businesses flexibility in their AI stack. The platform is built on Meta's official WhatsApp Business Cloud API and is suitable for businesses across e-commerce and D2C, healthcare and clinics, real estate, hotels and hospitality, financial services, and digital agencies managing multiple client accounts.

Who Is the Company Behind Waaru?

WABB

WABB is a WhatsApp automation platform specifically designed to support small and medium-sized businesses (SMBs) in enhancing customer engagement, optimizing support operations, and maximizing sales opportunities. By offering a flexible, no-code chatbot builder, seamless integrations, and powerful automation features, WABB enables businesses to stay connected with their customers 24/7—without increasing overhead costs. The platform is particularly well-suited for SMBs that are looking to modernize their communication processes. In an environment where traditional channels like email and phone calls are becoming less effective, WABB provides a highly responsive, conversational interface that aligns with how today’s customers prefer to communicate. WABB’s core features include: A drag-and-drop bot builder with support for sequences and conditional logic Broadcasts and campaigns for customer outreach Webhook and API integrations that connect seamlessly with third-party tools AI-powered responses for intelligent automation Advanced analytics to track performance, engagement, and user behavior Live-Chat with ability to add your team-members These capabilities allow businesses to automate repetitive tasks, reduce support costs, respond to customer queries in real time, and prevent lost sales due to missed messages. The platform also helps reduce churn and increase customer loyalty by enabling ongoing, personalized communication throughout the customer journey. WABB is built by the team behind BotConversa, a successful chatbot platform launched in the Brazilian market, which scaled to over 30,000 customers. Leveraging that experience, WABB brings a similar vision to the global SMB space, focusing on affordability, ease of use, and reliability. By combining intelligent automation with WhatsApp’s ubiquity, WABB empowers small businesses to build stronger customer relationships, streamline operations, and compete more effectively in today’s fast-paced digital landscape.

Who Is the Company Behind WABB?

  • Seller: WABB
  • HQ Location: Bengaluru , IN
  • LinkedIn® Page: www.linkedin.com
    12 employees on LinkedIn®
Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 9, 2026