Best Trade Promotion Management Software - Page 2

How Many Trade Promotion Management Software Products Does G2 Track?

Total Products under this Category: 84

Category Stats (Nov 2026)

  • Average Rating: 4.39/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: TELUS Trade Promotion Management (+1.08%) - Among all products in this category, TELUS Trade Promotion Management recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Trade Promotion Management Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 600+ Authentic Reviews
  • 84+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Trade Promotion Management Software

G2 Grid® for Trade Promotion Management Software plotting products by satisfaction and market presence

Highlighted products: TELUS Trade Promotion Management, Visualfabriq, Oracle Demantra, Vividly, Promomash, LEAFIO AI Retail Platform, Eversight Offer Innovation, and Vistex.

Underlying data: [Grid® JSON](https://www.g2.com/categories/trade-promotion-management/grids.json?focus%5B%5D=telus-trade-promotion-management&focus%5B%5D=visualfabriq&focus%5B%5D=oracle-demantra&focus%5B%5D=vividly&focus%5B%5D=promomash-inc-promomash&focus%5B%5D=leafio-ai-retail-platform&focus%5B%5D=eversight-offer-innovation&focus%5B%5D=vistex)

Adesso AI

Adesso AI: Innovating Retail Trade since 2002. The only TPM Platform with a powerful AI engine, accurate real time data, and supported by the most experienced team in the industry. Adesso AI is a leading integrated technology solutions provider primarily serving the Consumer Goods industry. We Focus On Growing Brands We focus exclusively on small and medium-sized businesses like yours. We have built Adesso AI to support and grow with you along your journey. We Are CPG Trade Experts Unlike our competitors, who are software people, we are Trade Experts formerly at major CPG companies, so it goes without saying, we know trade. We Have Best In Class Support We have a dedicated team of support advisors to help you achieve not only your trade spend management goals, but also your broader business goals.

Average Rating: 4.8/5.0

Total Reviews: 2

How Do G2 Users Rate Adesso AI?

  • Ease of Use: 9.2/10 (Category avg: 8.7/10)
  • Quality of Support: 8.3/10 (Category avg: 8.7/10)
  • Strategic Planning: 10.0/10 (Category avg: 8.3/10)

Who Is the Company Behind Adesso AI?

Who Uses This Product?

  • Company Size: 75% Large, 25% Small

What Are Recent G2 Reviews of Adesso AI?

What Are G2 Users Discussing About Adesso AI?

C-Smart

C-Smart is a brand management software that is used in brand management to track effects of promotions and new product launches.

Average Rating: 4.8/5.0

Total Reviews: 2

How Do G2 Users Rate C-Smart?

  • Ease of Use: 10.0/10 (Category avg: 8.7/10)
  • Quality of Support: 10.0/10 (Category avg: 8.7/10)
  • Strategic Planning: 6.7/10 (Category avg: 8.3/10)

Who Is the Company Behind C-Smart?

  • Seller: Cognizant
  • Year Founded: 1994
  • HQ Location: Teaneck, NJ
  • LinkedIn® Page: www.linkedin.com
    372,105 employees on LinkedIn®
  • Ownership: NASDAQ:CTSH
  • Total Revenue (USD mm): $16,652

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of C-Smart?

What Are G2 Users Discussing About C-Smart?

Periscope by McKinsey

The Periscope platform combines world-class intellectual property, prescriptive analytics and cloud-based tools with expert support and training to drive revenue growth now and into the future.

Average Rating: 4.8/5.0

Total Reviews: 2

How Do G2 Users Rate Periscope by McKinsey?

  • Ease of Use: 7.5/10 (Category avg: 8.7/10)
  • Quality of Support: 7.5/10 (Category avg: 8.7/10)
  • Strategic Planning: 7.5/10 (Category avg: 8.3/10)

Who Is the Company Behind Periscope by McKinsey?

  • Seller: McKinsey
  • Year Founded: 1926
  • HQ Location: United States
  • LinkedIn® Page: www.linkedin.com
    37,728 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Are Recent G2 Reviews of Periscope by McKinsey?

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Acumen Invest

Acumen Invest is a TPM/TPO web application that helps you see how promotions have performed in the past, and forecast how new promotions will pan out in the future. It integrates ERP and external scan data giving you true visibility of what’s working and what’s not. Acumen Invest is configurable and modular, so it can be tailored to fit your business. ​It can talk to your systems to get the right inputs and give your systems the most up to date outputs. This saves manually moving data about so you can spend more time making more profitable decisions with confidence. Invest is updatable too. We’ll regularly work with you to make sure that the application grows and changes with your business. We’ll train your team and be on call to support them as they work with our tools each day.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate Acumen Invest?

  • Ease of Use: 10.0/10 (Category avg: 8.7/10)
  • Quality of Support: 10.0/10 (Category avg: 8.7/10)
  • Strategic Planning: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind Acumen Invest?

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Acumen Invest?

What Are G2 Users Discussing About Acumen Invest?

Blueshift ONE

Blueshift ONE is an Integrated Business Planning (IBP) platform built for consumer goods companies to align demand, trade, sales, and finance around a single consensus number. Companies using Blueshift ONE improve forecast accuracy, optimize trade spend, and reduce planning inefficiencies by replacing disconnected systems with one unified platform. Most CPG organizations rely on separate tools for demand planning, trade promotion, financial planning, and analytics. This leads to misalignment, slower decision-making, and missed growth opportunities. Blueshift ONE brings these functions together into one connected solution, including: - Demand Planning and Forecasting - Trade Promotion Management (TPM) - Trade Promotion Optimization (TPO) - Trading Term Management (TTM) - Joint Business Planning (JBP) - Financial Planning and Budgeting - Two-way Retailer vs Internal P&L - Advanced Analytics and Reporting By connecting commercial and financial planning into one system, Blueshift enables teams to operate from a single source of truth and make faster, more confident decisions. Unlike traditional planning tools that optimize individual functions, Blueshift ONE aligns the entire business across demand, trade, sales, and finance.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate Blueshift ONE?

  • Ease of Use: 8.3/10 (Category avg: 8.7/10)
  • Quality of Support: 6.7/10 (Category avg: 8.7/10)
  • Strategic Planning: 10.0/10 (Category avg: 8.3/10)

Who Is the Company Behind Blueshift ONE?

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of Blueshift ONE?

IMA360

IMA360 — Revenue Management Built for Complex B2B Enterprises Most B2B enterprises are losing margin they cannot see. It leaks through unreconciled chargebacks, missed rebates, and commercial programs managed across spreadsheets, disconnected systems, and rigid legacy applications that lack control and transparency. IMA360 was built to close that gap. IMA360 is an end-to-end SaaS revenue management platform purpose-built for industries where rebates, chargebacks, and incentive programs are not edge cases—they are core to how business gets done. Organizations across pharmaceuticals, medical devices, distribution, manufacturing, high tech, agriculture, and consumer goods use IMA360 to turn complex commercial programs into governed, automated, and financially accurate operations. For companies evaluating platforms like Model N or Vistex, IMA360 offers a modern, flexible approach to managing complex revenue programs—without disrupting existing ERP or CRM systems. Where IMA360 Starts: Rebates & Chargebacks For most organizations, rebates and chargebacks represent significant revenue—and significant risk. Programs are complex. Terms vary by customer, contract, and channel. Settlement cycles are long. And when logic is managed through spreadsheets, custom ERP logic, or disconnected tools, errors compound silently. IMA360 automates the full lifecycle: Customer & Supplier Rebates — from program design to accrual through settlement, with full audit trails and real-time visibility into earned vs. paid Manufacturer & Distributor Chargebacks — streamline validation, eliminate reconciliation errors, accelerate claims, and recover margin that would otherwise go uncaptured No manual lookups. No version-control issues. No hidden revenue leakage. The Full Platform Once rebates and chargebacks are under control, IMA360 extends across the full commercial operation—connecting strategy to execution in a single platform: Price Management & Optimization · CPQ · Trade & Channel Promotions · Commissions & Royalties · Contract Management & Compliance · Profitability & Forecasting · Master Data Management · AI-Powered Agents IMA360 becomes the control center for pricing and commercial programs—centralizing logic, automating execution, and delivering real-time visibility across the business. Complexity Simplified. Your Results Amplified.

Average Rating: 4.9/5.0

Total Reviews: 10

How Do G2 Users Rate IMA360?

  • Ease of Use: 8.2/10 (Category avg: 8.7/10)
  • Quality of Support: 8.7/10 (Category avg: 8.7/10)
  • Strategic Planning: 6.7/10 (Category avg: 8.3/10)

Who Is the Company Behind IMA360?

  • Seller: IMA360
  • Year Founded: 2020
  • HQ Location: Irving, US
  • LinkedIn® Page: www.linkedin.com
    58 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 40% Large, 40% Small

What Do G2 Reviewers Say About IMA360?

AI-generated summary from verified user reviews

Pros
  • Users value the AI-powered dynamic pricing solution of IMA360, effectively optimizing pricing and enhancing operational efficiency.
  • Users value the responsive customer support of IMA360, appreciating their personalized approach and effective problem-solving skills.
  • Users value the user-friendly interface of IMA360, appreciating its ease of navigation and effective integration capabilities.
  • Users appreciate the easy integrations of IMA360, facilitating seamless connection with complex systems and tools.
  • Users appreciate the efficiency of IMA360, streamlining operations and facilitating seamless integrations for better management.
Cons
  • Users report slow performance in IMA360, indicating it needs improvements for a smoother user experience.
  • Users experience rigidities and redundancies in IMA360, making the platform less flexible and more challenging to navigate.
  • Users experience data duplication issues within IMA360, leading to inefficiencies that require additional effort to resolve.
  • Users find the difficult learning process of IMA360 challenging initially, but it becomes manageable over time.
  • Users face integration issues that can be challenging, though support teams help navigate these obstacles effectively.

What Are Recent G2 Reviews of IMA360?

Kantar XTEL

Kantar XTEL is Kantar Retail Trade Optimisation's end-to-end suite of solutions.

Average Rating: 2.5/5.0

Total Reviews: 1

Who Is the Company Behind Kantar XTEL?

Who Uses This Product?

  • Company Size: 100% Large

What Are G2 Users Discussing About Kantar XTEL?

PromoPro

PromoPro is key to helping trade groups understand the promotion effectiveness. PromoPro also gives CPG companies a huge competitive advantage when trying to establish JBP status with retailers

Average Rating: 2.5/5.0

Total Reviews: 1

How Do G2 Users Rate PromoPro?

  • Ease of Use: 6.7/10 (Category avg: 8.7/10)
  • Quality of Support: 6.7/10 (Category avg: 8.7/10)
  • Strategic Planning: 5.0/10 (Category avg: 8.3/10)

Who Is the Company Behind PromoPro?

  • Seller: Mindtree Ltd.
  • Year Founded: 1999
  • HQ Location: Bangalore, India
  • LinkedIn® Page: www.linkedin.com
    19,417 employees on LinkedIn®
  • Ownership: BSE: 532819

Who Uses This Product?

  • Company Size: 100% Medium

relevanC

RelevanC 1-2-1 offers a comprehensive solution for managing retail promotions data, activating campaigns, and analyzing promotions. Our aim is to help retailers enhance their relationship with customers by utilizing first and zero-party data in creating a unique and personalized shopping experience. Our AI-driven solutions have proven successful with major international retailers, and we seamlessly integrate our solutions into any retailer's technology stack through API.

Average Rating: 4.3/5.0

Total Reviews: 3

How Do G2 Users Rate relevanC?

  • Ease of Use: 9.4/10 (Category avg: 8.7/10)
  • Quality of Support: 8.9/10 (Category avg: 8.7/10)
  • Strategic Planning: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind relevanC?

  • Seller: relevanC
  • Year Founded: 2017
  • HQ Location: Paris, FR
  • LinkedIn® Page: www.linkedin.com
    73 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 33% Small, 33% Medium

What Do G2 Reviewers Say About relevanC?

AI-generated summary from verified user reviews

Pros
  • Users value the automation capabilities of relevanC, enhancing decision-making and stakeholder collaboration in data-driven communications.
  • Users find customer support exceptional, enhancing their ability to position brands and make data-driven decisions.
  • Users find relevanC to be an easy-to-use solution that enhances brand positioning and decision-making.
  • Users commend the easy integrations of relevanC, enhancing collaboration and data-driven decision-making for brands.
  • Users find seamless integrations with relevanC enhance data-driven decisions and improve brand positioning effectively.

What Are Recent G2 Reviews of relevanC?

SAP Trade Management

Focus on the promotions most likely to achieve objectives for both you and your retailers. With this highly specialized solution developed for the consumer products industry, your business can optimize trade spend, increase sales performance and speed return on investment.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate SAP Trade Management?

  • Ease of Use: 6.7/10 (Category avg: 8.7/10)
  • Quality of Support: 8.3/10 (Category avg: 8.7/10)
  • Strategic Planning: 6.7/10 (Category avg: 8.3/10)

Who Is the Company Behind SAP Trade Management?

  • Seller: SAP
  • Year Founded: 1972
  • HQ Location: Walldorf
  • LinkedIn® Page: www.linkedin.com
    149,349 employees on LinkedIn®
  • Ownership: NYSE:SAP
  • Phone: +1 (800) 872-1727

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of SAP Trade Management?

What Are G2 Users Discussing About SAP Trade Management?

Shopkick

Shopkick is a customer engagement platform that boosts brand visibility, drives in-store and online consumer interaction, and nurtures long-term loyalty. By offering gamified experiences and rewarding actions like product engagement and purchases, Shopkick helps brands build meaningful connections with consumers. With omnichannel reach, hyper-targeting, and real-time performance tracking, it ensures that every campaign is optimized to meet your goals while protecting margins. This seamless platform transforms shopping into an immersive journey, encouraging repeat visits and creating loyal customers.

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate Shopkick?

  • Ease of Use: 10.0/10 (Category avg: 8.7/10)
  • Quality of Support: 8.3/10 (Category avg: 8.7/10)

Who Is the Company Behind Shopkick?

  • Seller: FORM
  • Year Founded: 2011
  • HQ Location: Denver, CO
  • LinkedIn® Page: www.linkedin.com
    28 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Shopkick?

SmartRevIQ

SmartRevIQ is an AI-powered revenue optimization and pricing management platform that helps enterprises maximize profitability across the entire gross-to-net revenue lifecycle—from pricing strategy and discount governance to rebate management, promotion optimization, deal guidance, and advanced revenue analytics. The platform unifies pricing management, rebates and incentive programs, discount controls, promotions, and quoting into a single intelligent solution that replaces manual spreadsheets and fragmented systems with automated workflows and real-time insights. Using advanced analytics and machine learning, SmartRevIQ recommends optimal pricing corridors, predicts rebate liabilities, detects margin leakage, and guides sales teams toward more profitable deals. The platform provides full visibility into pricing performance and incentive programs, enabling organizations to automate rebate accruals and settlements, optimize promotional ROI, enforce pricing discipline, and uncover hidden margin opportunities. Companies typically achieve measurable results within the first year, including 3–8% margin improvement, reduced rebate leakage, and faster deal cycles. Key capabilities of SmartRevIQ include: ✔ Smart Pricing Intelligence – AI-driven pricing analytics recommend optimal price corridors, detect margin leakage, and guide profitable deal decisions. ✔ Rebate & Incentive Management – Automate rebate agreements, accrual calculations, settlement processes, and performance analytics with full financial visibility. ✔ Discount Governance – Enforce pricing policies with automated guardrails, approval workflows, and real-time margin insights. ✔ Promotion Optimization – Evaluate promotional effectiveness, forecast ROI, and optimize promotional spend using predictive analytics. ✔ Deal Guidance & Intelligent Quoting – Provide guided quoting with pricing rules, margin thresholds, and approval workflows to accelerate deal execution. ✔ AI-Driven Revenue Analytics – Turn pricing and transaction data into actionable insights with visibility into rebate liabilities, promotions, and margin drivers. ✔ Gross-to-Net Revenue Visibility – Track the financial impact of pricing decisions, discounts, rebates, and promotions across the entire revenue lifecycle. Enterprises across industries such as manufacturing, distribution, consumer goods, life sciences, automotive, and high-tech rely on SmartRevIQ to streamline revenue operations and transform pricing and incentive management into a strategic growth driver.

Average Rating: 4.8/5.0

Total Reviews: 2

How Do G2 Users Rate SmartRevIQ?

  • Ease of Use: 9.2/10 (Category avg: 8.7/10)
  • Quality of Support: 9.2/10 (Category avg: 8.7/10)

Who Is the Company Behind SmartRevIQ?

Who Uses This Product?

  • Company Size: 50% Large, 50% Medium

What Are Recent G2 Reviews of SmartRevIQ?

ToolsGroup Decion AI Decision Intelligence Platform

To win amid today’s uncertain supply and demand, retailers need the ability to plan and optimize constrained supply and stock the right products in the right location at the right time to maximize sales and margin. ToolsGroup Retail Planning offers critical assortment planning, dynamic allocation, and pricing and promotion management capabilities to help retailers fulfill customer demands while increasing revenue and profits.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind ToolsGroup Decion AI Decision Intelligence Platform?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of ToolsGroup Decion AI Decision Intelligence Platform?

TradeEdge

An intuitive and highly configurable order management and fulfillment system with inbuilt Business Reporting.

Average Rating: 4.0/5.0

Total Reviews: 3

How Do G2 Users Rate TradeEdge?

  • Ease of Use: 8.3/10 (Category avg: 8.7/10)
  • Quality of Support: 10.0/10 (Category avg: 8.7/10)
  • Strategic Planning: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind TradeEdge?

Who Uses This Product?

  • Company Size: 67% Small, 33% Medium

What Are Recent G2 Reviews of TradeEdge?

Verteego

CSR Reporting - Sustainability Reporting - HSE Reporting - Carbon & Energy management - REACh traceability throughout supply chains

Average Rating: 4.3/5.0

Total Reviews: 8

How Do G2 Users Rate Verteego?

  • Ease of Use: 8.6/10 (Category avg: 8.7/10)
  • Quality of Support: 8.6/10 (Category avg: 8.7/10)

Who Is the Company Behind Verteego?

Who Uses This Product?

  • Company Size: 50% Small, 25% Large

What Do G2 Reviewers Say About Verteego?

AI-generated summary from verified user reviews

Pros
  • Users value the forecasting accuracy of Verteego, enhancing demand predictions through predictive analytics and real-time insights.
  • Users value the predictive analytics of Verteego, enhancing their demand forecasting and resource optimization effectively.
  • Users value the automation features of Verteego, which deliver actionable insights and enhance decision-making processes.
  • Users value the predictive analytics and scenario simulation features of Verteego for accurate demand forecasting and resource optimization.
  • Users value Verteego's predictive analytics and scenario simulation, enhancing forecasting and proactive resource optimization.
Cons
  • Users report significant compatibility issues with Verteego, leading to difficulties in integration and functionality.
  • Users find the complex implementation of Verteego challenging, often leading to trust issues with AI operations.
  • Users face significant implementation complexity and trust challenges with Verteego's AI features, hindering effective usage.
  • Users experience implementation complexity with Verteego, making the setup challenging and affecting trust in the system.
  • Users express concerns about limited flexibility in Verteego, noting a need for improved performance and optimization.

What Are Recent G2 Reviews of Verteego?

What Are G2 Users Discussing About Verteego?

Subhransu Sahu
SS
Researched and written by Subhransu Sahu
Updated October 3, 2024