# Best Trade Promotion Management Software - Page 2 ## How Many Trade Promotion Management Software Products Does G2 Track? **Total Products under this Category:** 60 ### Category Stats (Jul 2026) - **Average Rating:** 4.38/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** SmartRevIQ (+5.56%) - Among all products in this category, SmartRevIQ recorded the largest rating increase compared to last month _Last updated: July 31, 2026_ ## How Does G2 Rank Trade Promotion Management Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 500+ Authentic Reviews - 60+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Trade Promotion Management Software ![G2 Grid® for Trade Promotion Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/trade-promotion-management/grids.png?focus%5B%5D=67404&focus%5B%5D=58542&focus%5B%5D=147458&focus%5B%5D=1524&focus%5B%5D=102826&focus%5B%5D=1311797&focus%5B%5D=102167&focus%5B%5D=4427) Highlighted products: TELUS Trade Promotion Management, Visualfabriq, Vividly, Oracle Demantra, Promomash, LEAFIO AI Retail Platform, Eversight Offer Innovation, and Vistex. Underlying data: [Grid® JSON](https://www.g2.com/categories/trade-promotion-management/grids.json?focus%5B%5D=telus-trade-promotion-management&focus%5B%5D=visualfabriq&focus%5B%5D=vividly&focus%5B%5D=oracle-demantra&focus%5B%5D=promomash-inc-promomash&focus%5B%5D=leafio-ai-retail-platform&focus%5B%5D=eversight-offer-innovation&focus%5B%5D=vistex) **Sponsored** ### CData Connect AI CData Connect AI is the first managed MCP platform built for enterprise AI. It delivers live, governed access to hundreds of data sources—databases, SaaS apps, ERPs, and APIs—through a standardized relational interface. It closes three critical gaps: Connectivity with real-time, in-place data access and full read/write capabilities; Context through semantic intelligence so AI understands your business terms and data relationships; and Control via passthrough authentication, audit trails, and policy enforcement. The result is AI that can act on enterprise data—securely, accurately, and at scale. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1405&secure%5Bchosen_at%5D=2026-07-31T15%3A33%3A35Z&secure%5Bdisplayable_resource_id%5D=1009691&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=151045&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=151045&secure%5Bresource_id%5D=1405&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Ftrade-promotion-management%3Fpage%3D2&secure%5Btoken%5D=c11485e7b8c204135cebb5861a80b80db27793ff43ef50ddd683db29e32d67d9&secure%5Burl%5D=https%3A%2F%2Fwww.cdata.com%2Fai%2F%3Futm_source%3Dg2%26utm_medium%3Dsponsored-link%26utm_campaign%3Dconnect-ai-clicks-ai-governance-tools&secure%5Burl_type%5D=custom_url) ### [Adesso AI](https://www.g2.com/products/adesso-ai/reviews) Adesso AI: Innovating Retail Trade since 2002. The only TPM Platform with a powerful AI engine, accurate real time data, and supported by the most experienced team in the industry. Adesso AI is a leading integrated technology solutions provider primarily serving the Consumer Goods industry. We Focus On Growing Brands We focus exclusively on small and medium-sized businesses like yours. We have built Adesso AI to support and grow with you along your journey. We Are CPG Trade Experts Unlike our competitors, who are software people, we are Trade Experts formerly at major CPG companies, so it goes without saying, we know trade. We Have Best In Class Support We have a dedicated team of support advisors to help you achieve not only your trade spend management goals, but also your broader business goals. **Average Rating:** 4.8/5.0 **Total Reviews:** 2 #### How Do G2 Users Rate Adesso AI? - **Ease of Use:** 9.2/10 (Category avg: 8.7/10) - **Quality of Support:** 8.3/10 (Category avg: 8.7/10) - **Planning:** 10.0/10 (Category avg: 8.3/10) #### Who Is the Company Behind Adesso AI? - **Seller:** [Adesso Solutions](https://www.g2.com/sellers/adesso-solutions) - **Year Founded:** 2023 - **HQ Location:** Los Angeles, US - **Twitter:** @TPEffectiveness 81 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4fdc1bce4fad2422d7832729298cd304f553ceec75f23d49f5c45e47ae6498ff&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadesso-solutions&secure%5Burl_type%5D=linkedin_company_website) 11 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 75% Large, 25% Small #### What Are Recent G2 Reviews of Adesso AI? **["good service"](https://www.g2.com/survey_responses/adesso-ai-review-10331518)** **Rating:** 4.5/5.0 stars _— Jackson F._ [Read full review](https://www.g2.com/survey_responses/adesso-ai-review-10331518) **["Trade Promotion Management"](https://www.g2.com/survey_responses/adesso-ai-review-5005716)** **Rating:** 5.0/5.0 stars _— Nandakishore K._ [Read full review](https://www.g2.com/survey_responses/adesso-ai-review-5005716) #### What Are G2 Users Discussing About Adesso AI? - [What is Flamingo TPM used for?](https://www.g2.com/discussions/what-is-flamingo-tpm-used-for) ### [C-Smart](https://www.g2.com/products/c-smart/reviews) C-Smart is a brand management software that is used in brand management to track effects of promotions and new product launches. **Average Rating:** 4.8/5.0 **Total Reviews:** 2 #### How Do G2 Users Rate C-Smart? - **Ease of Use:** 10.0/10 (Category avg: 8.7/10) - **Quality of Support:** 10.0/10 (Category avg: 8.7/10) - **Planning:** 6.7/10 (Category avg: 8.3/10) #### Who Is the Company Behind C-Smart? - **Seller:** [Cognizant](https://www.g2.com/sellers/cognizant) - **Year Founded:** 1994 - **HQ Location:** Teaneck, NJ - **Twitter:** @Cognizant 707,793 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a6dbb0ac8442ded33b635eca6542f7941fec419cb5366bd57f3de8e0cf52105d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1680%2F&secure%5Burl_type%5D=linkedin_company_website) 362,678 employees on LinkedIn® - **Ownership:** NASDAQ:CTSH #### Who Uses This Product? - **Company Size:** 100% Medium #### What Are Recent G2 Reviews of C-Smart? **["Executive Software for Business Strategy"](https://www.g2.com/survey_responses/c-smart-review-4720782)** **Rating:** 4.5/5.0 stars _— Derrick L._ [Read full review](https://www.g2.com/survey_responses/c-smart-review-4720782) **["It does what it says on the tin!"](https://www.g2.com/survey_responses/c-smart-review-5432205)** **Rating:** 5.0/5.0 stars _— Verified User in Consumer Electronics_ [Read full review](https://www.g2.com/survey_responses/c-smart-review-5432205) #### What Are G2 Users Discussing About C-Smart? - [What is C-Smart used for?](https://www.g2.com/discussions/what-is-c-smart-used-for) ### [Periscope by McKinsey](https://www.g2.com/products/periscope-by-mckinsey/reviews) The Periscope platform combines world-class intellectual property, prescriptive analytics and cloud-based tools with expert support and training to drive revenue growth now and into the future. **Average Rating:** 4.8/5.0 **Total Reviews:** 2 #### How Do G2 Users Rate Periscope by McKinsey? - **Ease of Use:** 7.5/10 (Category avg: 8.7/10) - **Quality of Support:** 7.5/10 (Category avg: 8.7/10) - **Planning:** 7.5/10 (Category avg: 8.3/10) #### Who Is the Company Behind Periscope by McKinsey? - **Seller:** [McKinsey](https://www.g2.com/sellers/mckinsey) - **Year Founded:** 1926 - **HQ Location:** United States - **Twitter:** @McKinsey 660,454 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6db4ded614ddeaa1d4ed66ff1ff450cda10119d984ead34da2d7aaefb47f74b2&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmckinsey&secure%5Burl_type%5D=linkedin_company_website) 38,154 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 50% Medium, 50% Small #### What Are Recent G2 Reviews of Periscope by McKinsey? **["Fantastic Program"](https://www.g2.com/survey_responses/periscope-by-mckinsey-review-3602340)** **Rating:** 4.5/5.0 stars _— Leah N._ [Read full review](https://www.g2.com/survey_responses/periscope-by-mckinsey-review-3602340) **["Outstanding tool"](https://www.g2.com/survey_responses/periscope-by-mckinsey-review-2027337)** **Rating:** 5.0/5.0 stars _— Federico F._ [Read full review](https://www.g2.com/survey_responses/periscope-by-mckinsey-review-2027337) ### [Acumen Invest](https://www.g2.com/products/acumen-invest/reviews) Acumen Invest is a TPM/TPO web application that helps you see how promotions have performed in the past, and forecast how new promotions will pan out in the future. It integrates ERP and external scan data giving you true visibility of what’s working and what’s not. Acumen Invest is configurable and modular, so it can be tailored to fit your business. ​It can talk to your systems to get the right inputs and give your systems the most up to date outputs. This saves manually moving data about so you can spend more time making more profitable decisions with confidence. Invest is updatable too. We’ll regularly work with you to make sure that the application grows and changes with your business. We’ll train your team and be on call to support them as they work with our tools each day. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate Acumen Invest? - **Ease of Use:** 10.0/10 (Category avg: 8.7/10) - **Quality of Support:** 10.0/10 (Category avg: 8.7/10) - **Planning:** 8.3/10 (Category avg: 8.3/10) #### Who Is the Company Behind Acumen Invest? - **Seller:** [Acumen Commercial Insights](https://www.g2.com/sellers/acumen-commercial-insights) - **Year Founded:** 2006 - **HQ Location:** London, GB - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=891638a4be14b0d554b375bba968f2d6c441af6cda416a0146d23c4740fe429e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Facumen-commercial-insights-ltd%2F&secure%5Burl_type%5D=linkedin_company_website) 37 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium #### What Are Recent G2 Reviews of Acumen Invest? **["The Acumen Invest"](https://www.g2.com/survey_responses/acumen-invest-review-6662447)** **Rating:** 5.0/5.0 stars _— Anju S._ [Read full review](https://www.g2.com/survey_responses/acumen-invest-review-6662447) #### What Are G2 Users Discussing About Acumen Invest? - [What is Acumen Invest used for?](https://www.g2.com/discussions/what-is-acumen-invest-used-for) ### [Blueshift ONE](https://www.g2.com/products/blueshift-one/reviews) Blueshift ONE is an Integrated Business Planning (IBP) platform built for consumer goods companies to align demand, trade, sales, and finance around a single consensus number. Companies using Blueshift ONE improve forecast accuracy, optimize trade spend, and reduce planning inefficiencies by replacing disconnected systems with one unified platform. Most CPG organizations rely on separate tools for demand planning, trade promotion, financial planning, and analytics. This leads to misalignment, slower decision-making, and missed growth opportunities. Blueshift ONE brings these functions together into one connected solution, including: - Demand Planning and Forecasting - Trade Promotion Management (TPM) - Trade Promotion Optimization (TPO) - Trading Term Management (TTM) - Joint Business Planning (JBP) - Financial Planning and Budgeting - Two-way Retailer vs Internal P&L - Advanced Analytics and Reporting By connecting commercial and financial planning into one system, Blueshift enables teams to operate from a single source of truth and make faster, more confident decisions. Unlike traditional planning tools that optimize individual functions, Blueshift ONE aligns the entire business across demand, trade, sales, and finance. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate Blueshift ONE? - **Ease of Use:** 8.3/10 (Category avg: 8.7/10) - **Quality of Support:** 6.7/10 (Category avg: 8.7/10) - **Planning:** 10.0/10 (Category avg: 8.3/10) #### Who Is the Company Behind Blueshift ONE? - **Seller:** [Blueshift](https://www.g2.com/sellers/blueshift) - **Year Founded:** 2002 - **HQ Location:** Wyong, AU - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4c76320a28b242318e1a141e4e23ab1b969fa8707bc1fe345f8c2db25acf8cdd&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fblueshift&secure%5Burl_type%5D=linkedin_company_website) 35 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Large #### What Are Recent G2 Reviews of Blueshift ONE? **["Enhancing the brand operations"](https://www.g2.com/survey_responses/blueshift-one-review-8850041)** **Rating:** 4.0/5.0 stars _— Vikas S._ [Read full review](https://www.g2.com/survey_responses/blueshift-one-review-8850041) ### [IMA360](https://www.g2.com/products/ima360/reviews) IMA360 — Revenue Management Built for Complex B2B Enterprises Most B2B enterprises are losing margin they cannot see. It leaks through unreconciled chargebacks, missed rebates, and commercial programs managed across spreadsheets, disconnected systems, and rigid legacy applications that lack control and transparency. IMA360 was built to close that gap. IMA360 is an end-to-end SaaS revenue management platform purpose-built for industries where rebates, chargebacks, and incentive programs are not edge cases—they are core to how business gets done. Organizations across pharmaceuticals, medical devices, distribution, manufacturing, high tech, agriculture, and consumer goods use IMA360 to turn complex commercial programs into governed, automated, and financially accurate operations. For companies evaluating platforms like Model N or Vistex, IMA360 offers a modern, flexible approach to managing complex revenue programs—without disrupting existing ERP or CRM systems. Where IMA360 Starts: Rebates & Chargebacks For most organizations, rebates and chargebacks represent significant revenue—and significant risk. Programs are complex. Terms vary by customer, contract, and channel. Settlement cycles are long. And when logic is managed through spreadsheets, custom ERP logic, or disconnected tools, errors compound silently. IMA360 automates the full lifecycle: Customer & Supplier Rebates — from program design to accrual through settlement, with full audit trails and real-time visibility into earned vs. paid Manufacturer & Distributor Chargebacks — streamline validation, eliminate reconciliation errors, accelerate claims, and recover margin that would otherwise go uncaptured No manual lookups. No version-control issues. No hidden revenue leakage. The Full Platform Once rebates and chargebacks are under control, IMA360 extends across the full commercial operation—connecting strategy to execution in a single platform: Price Management & Optimization · CPQ · Trade & Channel Promotions · Commissions & Royalties · Contract Management & Compliance · Profitability & Forecasting · Master Data Management · AI-Powered Agents IMA360 becomes the control center for pricing and commercial programs—centralizing logic, automating execution, and delivering real-time visibility across the business. Complexity Simplified. Your Results Amplified. **Average Rating:** 4.9/5.0 **Total Reviews:** 10 #### How Do G2 Users Rate IMA360? - **Ease of Use:** 8.2/10 (Category avg: 8.7/10) - **Quality of Support:** 8.7/10 (Category avg: 8.7/10) - **Planning:** 6.7/10 (Category avg: 8.3/10) #### Who Is the Company Behind IMA360? - **Seller:** [IMA360](https://www.g2.com/sellers/ima360) - **Year Founded:** 2020 - **HQ Location:** Irving, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d221ac0b16e16ae72eda60fc3087de65ea454f4b88bc43e399aef2e08f64b473&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fima360&secure%5Burl_type%5D=linkedin_company_website) 48 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 40% Large, 40% Small #### What Do G2 Reviewers Say About IMA360? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **easy integration and centralized management** that IMA360 offers for complex pricing systems. - Users commend the **responsive customer support** of IMA360, which enhances the overall user experience and efficiency. - Users appreciate the **user-friendly interface** of IMA360, making navigation and configuration effortless and efficient. - Users appreciate the **easy integrations** of IMA360, enhancing efficiency and connectivity with existing systems seamlessly. - Users commend IMA360 for its **high efficiency** , seamlessly integrating tools while simplifying complex processes for better management. ##### Cons - Users experience **slow performance** issues with IMA360, impacting their overall satisfaction and efficiency while using the tool. - Users experience **rigidities and redundancies** in IMA360's platform, making the workflow more complicated than necessary. - Users report facing **data duplication issues** in IMA360, leading to complications and inefficiencies in their workflow. - Users note a **difficult learning process** initially, but find it becomes easier once they adapt. - Users experienced some **integration issues** , but the support team effectively guided them to resolution with minimal disruption. #### What Are Recent G2 Reviews of IMA360? **["User-Friendly Contract Management with Swift Integration"](https://www.g2.com/survey_responses/ima360-review-11949108)** **Rating:** 4.0/5.0 stars _— Sarada S._ [Read full review](https://www.g2.com/survey_responses/ima360-review-11949108) **["Our Sales Team Finally Breathes Easily - All Thanks To IMA 360"](https://www.g2.com/survey_responses/ima360-review-11282257)** **Rating:** 5.0/5.0 stars _— Omkar T._ [Read full review](https://www.g2.com/survey_responses/ima360-review-11282257) ### [Kantar XTEL](https://www.g2.com/products/kantar-xtel/reviews) Kantar XTEL is Kantar Retail Trade Optimisation's end-to-end suite of solutions. **Average Rating:** 2.5/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Kantar XTEL? - **Seller:** [Kantar Retail](https://www.g2.com/sellers/kantar-retail) - **HQ Location:** EPSOM, GB - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9fbafe4b9ff8dbceca4ea7380b8ce14cb6a8d0d86ce64c648f8f41046a5718ff&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkantar-retail-uk-limited&secure%5Burl_type%5D=linkedin_company_website) 3 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Large #### What Are G2 Users Discussing About Kantar XTEL? - [What is XTEL used for?](https://www.g2.com/discussions/what-is-xtel-used-for) ### [PromoPro](https://www.g2.com/products/promopro/reviews) PromoPro is key to helping trade groups understand the promotion effectiveness. PromoPro also gives CPG companies a huge competitive advantage when trying to establish JBP status with retailers **Average Rating:** 2.5/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate PromoPro? - **Ease of Use:** 6.7/10 (Category avg: 8.7/10) - **Quality of Support:** 6.7/10 (Category avg: 8.7/10) - **Planning:** 5.0/10 (Category avg: 8.3/10) #### Who Is the Company Behind PromoPro? - **Seller:** [Mindtree Ltd.](https://www.g2.com/sellers/mindtree-ltd) - **Year Founded:** 1999 - **HQ Location:** Bangalore, India - **Twitter:** @Mindtree\_Ltd 78,012 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6fde8c2509926e624f07e1bd31982e930eedd8743462fc08c6a982c941bd8a54&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmindtreeltd%2F&secure%5Burl_type%5D=linkedin_company_website) 19,644 employees on LinkedIn® - **Ownership:** BSE: 532819 #### Who Uses This Product? - **Company Size:** 100% Medium ### [relevanC](https://www.g2.com/products/relevanc/reviews) RelevanC 1-2-1 offers a comprehensive solution for managing retail promotions data, activating campaigns, and analyzing promotions. Our aim is to help retailers enhance their relationship with customers by utilizing first and zero-party data in creating a unique and personalized shopping experience. Our AI-driven solutions have proven successful with major international retailers, and we seamlessly integrate our solutions into any retailer's technology stack through API. **Average Rating:** 4.3/5.0 **Total Reviews:** 3 #### How Do G2 Users Rate relevanC? - **Ease of Use:** 9.4/10 (Category avg: 8.7/10) - **Quality of Support:** 8.9/10 (Category avg: 8.7/10) - **Planning:** 8.3/10 (Category avg: 8.3/10) #### Who Is the Company Behind relevanC? - **Seller:** [relevanC](https://www.g2.com/sellers/relevanc) - **Year Founded:** 2017 - **HQ Location:** Paris, FR - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b08bf5c036de0f2a9d267fc8efd92b29ba82b93c04a0850e82fcbb46b172255e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frelevanc&secure%5Burl_type%5D=linkedin_company_website) 99 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 33% Small, 33% Medium #### What Do G2 Reviewers Say About relevanC? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **automation capabilities** of relevanC, enhancing data-driven decision-making and brand positioning. - Users commend the **excellent customer support** of relevanC, facilitating brand positioning and enhanced decision-making. - Users find relevanC an **easy-to-use solution** that enhances brand positioning and decision-making through streamlined collaboration. - Users appreciate the **easy integrations** of relevanC, enhancing collaboration and data-driven decision-making for their brands. - Users value the **easy integration** capabilities of relevanC, enhancing collaboration across retail stakeholders effectively. #### What Are Recent G2 Reviews of relevanC? **["RelevanC: A personalized marketing solution for brand promotion."](https://www.g2.com/survey_responses/relevanc-review-9559532)** **Rating:** 4.5/5.0 stars _— Hines J._ [Read full review](https://www.g2.com/survey_responses/relevanc-review-9559532) **["Holistic Consumer Insight Tool"](https://www.g2.com/survey_responses/relevanc-review-10633110)** **Rating:** 4.5/5.0 stars _— Vijayan A._ [Read full review](https://www.g2.com/survey_responses/relevanc-review-10633110) ### [SAP Trade Management](https://www.g2.com/products/sap-trade-management/reviews) Focus on the promotions most likely to achieve objectives for both you and your retailers. With this highly specialized solution developed for the consumer products industry, your business can optimize trade spend, increase sales performance and speed return on investment. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate SAP Trade Management? - **Ease of Use:** 6.7/10 (Category avg: 8.7/10) - **Quality of Support:** 8.3/10 (Category avg: 8.7/10) - **Planning:** 6.7/10 (Category avg: 8.3/10) #### Who Is the Company Behind SAP Trade Management? - **Seller:** [SAP](https://www.g2.com/sellers/sap) - **Year Founded:** 1972 - **HQ Location:** Walldorf - **Twitter:** @SAP 297,052 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8fd712dbd816fadfc039a60dcf8c1a3d6a48469756075586fa0be3da7e4b74d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsap%2F&secure%5Burl_type%5D=linkedin_company_website) 141,955 employees on LinkedIn® - **Ownership:** NYSE:SAP #### Who Uses This Product? - **Company Size:** 100% Medium #### What Are Recent G2 Reviews of SAP Trade Management? **["Good software, can be improved"](https://www.g2.com/survey_responses/sap-trade-management-review-4259739)** **Rating:** 4.0/5.0 stars _— Drishya G._ [Read full review](https://www.g2.com/survey_responses/sap-trade-management-review-4259739) #### What Are G2 Users Discussing About SAP Trade Management? - [What is SAP Trade Promotion Optimization used for?](https://www.g2.com/discussions/what-is-sap-trade-promotion-optimization-used-for) ### [Shopkick](https://www.g2.com/products/shopkick/reviews) Shopkick is a customer engagement platform that boosts brand visibility, drives in-store and online consumer interaction, and nurtures long-term loyalty. By offering gamified experiences and rewarding actions like product engagement and purchases, Shopkick helps brands build meaningful connections with consumers. With omnichannel reach, hyper-targeting, and real-time performance tracking, it ensures that every campaign is optimized to meet your goals while protecting margins. This seamless platform transforms shopping into an immersive journey, encouraging repeat visits and creating loyal customers. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate Shopkick? - **Ease of Use:** 10.0/10 (Category avg: 8.7/10) - **Quality of Support:** 8.3/10 (Category avg: 8.7/10) #### Who Is the Company Behind Shopkick? - **Seller:** [FORM](https://www.g2.com/sellers/form-a0713402-5d88-4ae8-a2ea-2245be8dee71) - **Year Founded:** 2011 - **HQ Location:** Denver, CO - **Twitter:** @Form\_com 281 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5cf256588557e6aca2a5ba985aeeb213a7cf3db362d4fc87a0c1fb3b234f01a0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2286254%2F&secure%5Burl_type%5D=linkedin_company_website) 28 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of Shopkick? **["ABOUT shopBeacon. The kicks you get for every purchases!!"](https://www.g2.com/survey_responses/shopkick-review-7612221)** **Rating:** 4.5/5.0 stars _— Priya r._ [Read full review](https://www.g2.com/survey_responses/shopkick-review-7612221) ### [SmartRevIQ](https://www.g2.com/products/smartreviq/reviews) SmartRevIQ is an AI-powered revenue optimization and pricing management platform that helps enterprises maximize profitability across the entire gross-to-net revenue lifecycle—from pricing strategy and discount governance to rebate management, promotion optimization, deal guidance, and advanced revenue analytics. The platform unifies pricing management, rebates and incentive programs, discount controls, promotions, and quoting into a single intelligent solution that replaces manual spreadsheets and fragmented systems with automated workflows and real-time insights. Using advanced analytics and machine learning, SmartRevIQ recommends optimal pricing corridors, predicts rebate liabilities, detects margin leakage, and guides sales teams toward more profitable deals. The platform provides full visibility into pricing performance and incentive programs, enabling organizations to automate rebate accruals and settlements, optimize promotional ROI, enforce pricing discipline, and uncover hidden margin opportunities. Companies typically achieve measurable results within the first year, including 3–8% margin improvement, reduced rebate leakage, and faster deal cycles. Key capabilities of SmartRevIQ include: ✔ Smart Pricing Intelligence – AI-driven pricing analytics recommend optimal price corridors, detect margin leakage, and guide profitable deal decisions. ✔ Rebate & Incentive Management – Automate rebate agreements, accrual calculations, settlement processes, and performance analytics with full financial visibility. ✔ Discount Governance – Enforce pricing policies with automated guardrails, approval workflows, and real-time margin insights. ✔ Promotion Optimization – Evaluate promotional effectiveness, forecast ROI, and optimize promotional spend using predictive analytics. ✔ Deal Guidance & Intelligent Quoting – Provide guided quoting with pricing rules, margin thresholds, and approval workflows to accelerate deal execution. ✔ AI-Driven Revenue Analytics – Turn pricing and transaction data into actionable insights with visibility into rebate liabilities, promotions, and margin drivers. ✔ Gross-to-Net Revenue Visibility – Track the financial impact of pricing decisions, discounts, rebates, and promotions across the entire revenue lifecycle. Enterprises across industries such as manufacturing, distribution, consumer goods, life sciences, automotive, and high-tech rely on SmartRevIQ to streamline revenue operations and transform pricing and incentive management into a strategic growth driver. **Average Rating:** 4.8/5.0 **Total Reviews:** 2 #### How Do G2 Users Rate SmartRevIQ? - **Ease of Use:** 9.2/10 (Category avg: 8.7/10) - **Quality of Support:** 9.2/10 (Category avg: 8.7/10) #### Who Is the Company Behind SmartRevIQ? - **Seller:** [SmartRevIQ](https://www.g2.com/sellers/smartreviq) - **Year Founded:** 2016 - **HQ Location:** Delaware, US - **Twitter:** @SmartRevIQ - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5dba2cb6fade77e9ae427c94dc63577945ae6edb49f149c06630a8b8967dc650&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsmartreviq%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 50% Large, 50% Medium #### What Are Recent G2 Reviews of SmartRevIQ? **["SmartRevIQ: Flexible Pricing & Fast ROI with Powerful AI and ERP Integration"](https://www.g2.com/survey_responses/smartreviq-review-13045296)** **Rating:** 5.0/5.0 stars _— Jochen P._ [Read full review](https://www.g2.com/survey_responses/smartreviq-review-13045296) **["Bringing Clarity and Control to Pricing Decisions"](https://www.g2.com/survey_responses/smartreviq-review-12447856)** **Rating:** 4.5/5.0 stars _— Verified User in Industrial Automation_ [Read full review](https://www.g2.com/survey_responses/smartreviq-review-12447856) ### [ToolsGroup Retail Planning](https://www.g2.com/products/toolsgroup-retail-planning/reviews) To win amid today’s uncertain supply and demand, retailers need the ability to plan and optimize constrained supply and stock the right products in the right location at the right time to maximize sales and margin. ToolsGroup Retail Planning offers critical assortment planning, dynamic allocation, and pricing and promotion management capabilities to help retailers fulfill customer demands while increasing revenue and profits. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### Who Is the Company Behind ToolsGroup Retail Planning? - **Seller:** [ToolsGroup B.V.](https://www.g2.com/sellers/toolsgroup-b-v) - **Year Founded:** 1993 - **HQ Location:** Boston, MA - **Twitter:** @ToolsGroup 2,825 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3cff81af4e214470cf2a9f65bb1dc64e2f88ee3d93fa08df9b1a5b35bcca84eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftoolsgroup%2F&secure%5Burl_type%5D=linkedin_company_website) 322 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of ToolsGroup Retail Planning? **["Retail Planning"](https://www.g2.com/survey_responses/toolsgroup-retail-planning-review-7587210)** **Rating:** 5.0/5.0 stars _— Ihtisham A._ [Read full review](https://www.g2.com/survey_responses/toolsgroup-retail-planning-review-7587210) ### [TradeEdge](https://www.g2.com/products/tradeedge/reviews) An AI-ML based analytics offering to evaluate, plan and optimize promotions. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate TradeEdge? - **Ease of Use:** 6.7/10 (Category avg: 8.7/10) - **Quality of Support:** 10.0/10 (Category avg: 8.7/10) - **Planning:** 8.3/10 (Category avg: 8.3/10) #### Who Is the Company Behind TradeEdge? - **Seller:** [EdgeVerve Systems](https://www.g2.com/sellers/edgeverve-systems) - **Year Founded:** 2014 - **HQ Location:** Bangalore, India - **Twitter:** @edge\_verve 5,685 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=246081f385753546c374db56f3d49dd46b5fe1334b88ae20ff9d7fc6c46ae82f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fedgeverve%2F&secure%5Burl_type%5D=linkedin_company_website) 2,806 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of TradeEdge? **["Great Supply Chain Management Tool"](https://www.g2.com/survey_responses/tradeedge-review-7586590)** **Rating:** 4.0/5.0 stars _— Osama A._ [Read full review](https://www.g2.com/survey_responses/tradeedge-review-7586590) ### [Verteego](https://www.g2.com/products/verteego/reviews) CSR Reporting - Sustainability Reporting - HSE Reporting - Carbon & Energy management - REACh traceability throughout supply chains **Average Rating:** 4.3/5.0 **Total Reviews:** 8 #### How Do G2 Users Rate Verteego? - **Ease of Use:** 8.6/10 (Category avg: 8.7/10) - **Quality of Support:** 8.6/10 (Category avg: 8.7/10) #### Who Is the Company Behind Verteego? - **Seller:** [Verteego](https://www.g2.com/sellers/verteego) - **Year Founded:** 2018 - **HQ Location:** Paris - **Twitter:** @Verteego\_EN 348 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3ce2fe5395b6a7edc8d329a340ac96ae559e560a4ae36bf76ba135cc556dca0c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fverteego%2F&secure%5Burl_type%5D=linkedin_company_website) 29 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 50% Small, 25% Large #### What Do G2 Reviewers Say About Verteego? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **forecasting accuracy** of Verteego, leveraging predictive analytics for optimal resource management and demand planning. - Users value the **predictive analytics** of Verteego, effectively forecasting demand and optimizing resource management. - Users value the **automation capabilities** of Verteego, finding actionable insights that enhance their decision-making process. - Users value Verteego's **predictive analytics and scenario simulation** for effective demand forecasting and resource optimization. - Users value the **predictive analytics and real-time monitoring** of Verteego, enhancing demand forecasting and resource optimization. ##### Cons - Users face **compatibility issues** with Verteego, causing challenges in integration and functionality across different systems. - Users find the **implementation complexity** of Verteego challenging, impacting usability and overall trust in the AI system. - Users face **implementation complexity** with Verteego, leading to trust issues and difficulties in utilizing its features effectively. - Users often experience **implementation complexity** with Verteego, leading to trust issues in utilizing the AI effectively. - Users express concern over the **limited flexibility** of Verteego, noting a need for better performance optimization. #### What Are Recent G2 Reviews of Verteego? **["Managing your sales more easily with the help of Verteego."](https://www.g2.com/survey_responses/verteego-review-9357684)** **Rating:** 5.0/5.0 stars _— Chloe Nicole L._ [Read full review](https://www.g2.com/survey_responses/verteego-review-9357684) **["wonderful!"](https://www.g2.com/survey_responses/verteego-review-10337018)** **Rating:** 5.0/5.0 stars _— Verified User in Consulting_ [Read full review](https://www.g2.com/survey_responses/verteego-review-10337018) #### What Are G2 Users Discussing About Verteego? - [What is Verteego used for?](https://www.g2.com/discussions/what-is-verteego-used-for) - [‹ Prev‹ Prev](/categories/trade-promotion-management?order=g2_score#product-list) - [1](/categories/trade-promotion-management?order=g2_score#product-list) - 2 - [3](/categories/trade-promotion-management?order=g2_score&page=3#product-list) - [4](/categories/trade-promotion-management?order=g2_score&page=4#product-list) - [Next ›Next ›](/categories/trade-promotion-management?order=g2_score&page=3#product-list) Spotlight Categories [Low-Code Development Platforms](https://www.g2.com/categories/low-code-development-platforms) [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence) [Loyalty Management Software](https://www.g2.com/categories/loyalty-management) [Core HR Software](https://www.g2.com/categories/core-hr) [Sales Tax and VAT Compliance Software](https://www.g2.com/categories/sales-tax-and-vat-compliance) Similar Categories - [Retail Execution](/categories/retail-execution) [Browse Trade Promotion Management Themes](/categories/trade-promotion-management/themes) ![Subhransu Sahu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Subhransu Sahu") SS Researched and written by [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu) Updated October 3, 2024 Trade promotion management (TPM) software helps companies plan, execute, and optimize trade promotion campaigns to improve sales and revenue. TPM is used by retailers and manufacturers to increase product demand in retail stores by leveraging marketing techniques such as special pricing, product display, or incentives (gifts, coupons, etc.). This type of software is implemented by the team responsible for demand planning and management, which can span across multiple departments such as sales, operations, and finance.: TPM is usually deployed as a standalone product, but can also be part of a retail management system. When delivered separately, TPM integrates with [retail software](https://www.g2.com/categories/retail) and [supply chain & logistics software](https://www.g2.com/categories/supply-chain-logistics). Some TPM vendors also provide modules or separate solutions for Trade Promotion Optimization (TPO). To qualify for inclusion in the Trade Promotion Management category, a product must: - Create and track trade promotion management campaigns - Provide workflows to assign and manage trade promotion tasks - Align corporate goals with trade promotion management strategies - Track the financial resources allocated for campaigns and other activities - Allow users to adjust promotions based on recommendations - Monitor the performance of campaigns and promotions - Identify lost opportunities and the ROI of promotions - Optimize trade promotion based on business goals and market constraints Show More