### Contents

- [**Articles**](#resources-articles)
- [**Glossary Terms**](#resources-glossary_terms)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

# Survey Software Resources

##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Survey Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data.

[ContentsExpand/Collapse Contents](#)
- [**Articles**](#resources-articles)
- [**Glossary Terms**](#resources-glossary_terms)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

## Survey Software Articles

[![Net Promoter Score (NPS): What Is It and How To Calculate It](https://learn.g2.com/hubfs/G2CM_FI457_Learn_Article_Images-%5BEmployee_satisfaction_survey%5D_V1b.png "Net Promoter Score (NPS): What Is It and How To Calculate It")](https://www.g2.com/articles/net-promoter-score)

[
### Net Promoter Score (NPS): What Is It and How To Calculate It
](https://www.g2.com/articles/net-promoter-score)
There are two products in front of you. Five of your friends advocate for one, and none advocate for the other. Which product are you likely to choose? I'll bet my head you'll choose the one with the referrals.&nbsp;

[
 ![Devin Pickell](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Devin Pickell")
DP

](https://learn.g2.com/author/devin-pickell)

by Devin Pickell

[![Employee Training: 8 Tactics Your Company Can Put Into Action](https://learn.g2.com/hubfs/G2CM_FI430_Learn_Article_%5BEmployee_Training%5D_V1a.png "Employee Training: 8 Tactics Your Company Can Put Into Action")](https://www.g2.com/articles/employee-training)

[
### Employee Training: 8 Tactics Your Company Can Put Into Action
](https://www.g2.com/articles/employee-training)
Your employee training sessions are only as boring as you let them be.

[
 ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope")
LP

](https://learn.g2.com/author/lauren-pope)

by Lauren Pope

[![New Experience Management Software Category on G2 Revamps Feedback Software Space](https://learn.g2.com/hubfs/person-holding-white-printer-paper-3740390.jpg "New Experience Management Software Category on G2 Revamps Feedback Software Space")](https://www.g2.com/articles/new-experience-management-software-category)

[
### New Experience Management Software Category on G2 Revamps Feedback Software Space
](https://www.g2.com/articles/new-experience-management-software-category)
G2’s Survey and Enterprise Feedback Management (EFM) software categories are among its most populated and active in terms of vendor engagement. We are fortunate to have so much input from industry experts to ensure these categories are reflective of the market even as it fluctuates.

[
 ![Jazmine Betz](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jazmine Betz")
JB

](https://learn.g2.com/author/jazmine-betz)

by Jazmine Betz

[![The Ultimate Guide to Building an Online Community](https://learn.g2.com/hubfs/iStock-1016780008.jpg "The Ultimate Guide to Building an Online Community")](https://www.g2.com/articles/online-community)

[
### The Ultimate Guide to Building an Online Community
](https://www.g2.com/articles/online-community)
Having trouble finding a community of like-minded individuals? Time to take matters into your own hands.

[
 ![Piper Thomson](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Piper Thomson")
PT

](https://learn.g2.com/author/piper-thomson)

by Piper Thomson

[![5 App Design Tips for a Better UI/UX](https://learn.g2crowd.com/hubfs/app-design.jpg "5 App Design Tips for a Better UI/UX")](https://www.g2.com/articles/app-design)

[
### 5 App Design Tips for a Better UI/UX
](https://www.g2.com/articles/app-design)
Your app will live and die by its design.

[
 ![Bridget Poetker](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bridget Poetker")
BP

](https://learn.g2.com/author/bridget-poetker)

by Bridget Poetker

Show More

## Survey Software Glossary Terms

[![Competitive Landscape](https://learn.g2.com/hubfs/G2CM_GI708_Glossary_Article_Images_%5Bcompetitive_landscape%5D_V1a.png "Competitive Landscape")](https://www.g2.com/glossary/competitive-landscape-definition)

[Competitive Landscape](https://www.g2.com/glossary/competitive-landscape-definition)

A competitive landscape analyzes a company’s competitors and their relative strengths and weaknesses. Learn the types, benefits, and best practices.

by Kelly Fiorini

[![Digital Experience](https://learn.g2.com/hubfs/G2CM_GI715_Glossary_Article_Images-%5Bdigital_experience%5D_V1b.png "Digital Experience")](https://www.g2.com/glossary/digital-experience-definition)

[Digital Experience](https://www.g2.com/glossary/digital-experience-definition)

A digital experience is any digital touchpoint a customer has with a business. Learn more about these digital interactions with customers and the benefits.

by Holly Landis

[![Product Strategy](https://learn.g2.com/hubfs/G2CM_GI641_Glossary_Article_Images-%5Bproduct_strategy%5D_V1a.png "Product Strategy")](https://www.g2.com/glossary/product-strategy-definition)

[Product Strategy](https://www.g2.com/glossary/product-strategy-definition)

Product strategy is a plan that guides a product’s direction and goals throughout its lifecycle. Learn about its types, benefits, and basic components.

by Kelly Fiorini

[![Buyer Persona](https://learn.g2.com/hubfs/G2CM_GI596_Glossary_Article_Images_%5Bbuyer_persona%5D_V1a.png "Buyer Persona")](https://www.g2.com/glossary/buyer-persona-definition)

[Buyer Persona](https://www.g2.com/glossary/buyer-persona-definition)

Buyer personas are fictional profiles created using customer data to help marketers focus their messaging. Learn about creating and using buyer personas.

by Holly Landis

[![Kano Model](https://learn.g2.com/hubfs/G2CM_GI594_Glossary_Article_Images_%5Bkano_model%5D_V1a.png "Kano Model")](https://www.g2.com/glossary/kano-model-definition)

[Kano Model](https://www.g2.com/glossary/kano-model-definition)

The Kano Model is a framework that prioritizes product development by focusing on high levels of customer satisfaction. Learn about using the Kano Model.

by Holly Landis

[![Social Web](https://learn.g2.com/hubfs/G2CM_GI432_Glossary_Article_Images-%5BSocial_Web%5D_V1a.png "Social Web")](https://www.g2.com/glossary/social-web-definition)

[Social Web](https://www.g2.com/glossary/social-web-definition)

The social web encompasses web structures, services, and interfaces that support social interaction among people. Learn more about its types and benefits.

by Sagar Joshi

[![Interactive Quizzes](https://learn.g2.com/hubfs/G2CM_GI182_Glossary_Article_Images_%5BInteractive_Quizzes%5D_V1b.png "Interactive Quizzes")](https://www.g2.com/glossary/interactive-quizzes-definition)

[Interactive Quizzes](https://www.g2.com/glossary/interactive-quizzes-definition)

Interactive quizzes are content where users answer questions to receive a specific result or score. Learn the types, benefits, best practices, and more.

by Mara Calvello

[![Polling](https://learn.g2.com/hubfs/Polling.png "Polling")](https://www.g2.com/glossary/polling-definition)

[Polling](https://www.g2.com/glossary/polling-definition)

Polling is the ability to canvas a certain population to gauge their opinion or knowledge on a particular topic. Learn how polling related software helps ease internal business communication among employees.

by Marina Schlosser

## Survey Software Discussions

0

Question on: Constant Contact
[What are the best platforms for managing event sponsorships?](/discussions/what-are-the-best-platforms-for-managing-event-sponsorships)

I came across a few top-rated options in the [event marketing](https://www.g2.com/categories/event-marketing) space on G2 and wanted to get input from folks who’ve used these to manage sponsorships. We’re looking for something that balances attendee engagement with sponsor visibility and makes it easier to handle logistics without too much manual work.

- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) – Known for its email marketing strength, but does it cover sponsor management well?
- [Eventbrite](https://www.g2.com/products/eventbrite/reviews) – Great for ticketing and promotion, but how flexible is it for sponsor activations?
- [Cvent Event Marketing & Management](https://www.g2.com/products/cvent-event-marketing-management/reviews) – Strong enterprise features. Is it overkill for mid-sized events?
- [Webex Events & Webinars](https://www.g2.com/products/webex-events-webinars/reviews) – Cisco-backed with virtual event capabilities. How good is the sponsor experience?
- [GoTo Webinar](https://www.g2.com/products/goto-webinar/reviews) – Easy setup and wide adoption. Does it provide enough analytics for sponsor ROI?
- [BigMarker](https://www.g2.com/products/bigmarker/reviews) – Flexible webinars and virtual conferences. Is sponsor integration smooth?

If you’ve organized events with any of these, which platform did you find most effective for securing and managing sponsorships? Were there trade-offs or surprises along the way? I’d love to hear what worked best in real-world use. Thank you!

When you say events do you mean webinars?

Goldcast is definitely a good one! ON24 is also a very highly recommended one. I think you can also use social media platforms directly to cast live or record and upload such as YouTube or LinkedIn of course.

I guess it depends on the objectives, levels of capabilities you need and what kind of scale it is. If it's an enterprise wide thing, you probably want something more comprehensive especially with integrations with a CRM.

Answered: Rahul Agarwal on October 25, 2025

[Your answer](/discussions/what-are-the-best-platforms-for-managing-event-sponsorships/comments/new?remote=true)

0

Question on: Qualtrics Market Research
[What is Qualtrics CoreXM used for?](/discussions/what-is-qualtrics-corexm-used-for)

What is Qualtrics CoreXM used for?

The CoreXM product is used to build, optimize and analyze market research surveys. It includes tools to optimize, share, and report on results.

Answered: Arthur Thomas Hill on November 9, 2023

Qualtrics is mainly used for survey designing.

Answered: Shashank Singh Pawar on September 20, 2024

[See more answers (1)](javascript:void(0);)

[Your answer](/discussions/what-is-qualtrics-corexm-used-for/comments/new?remote=true)

0

Question on: Formaloo
[What is Formaloo used for?](/discussions/what-is-formaloo-used-for)

What is Formaloo used for?

Formaloo is the next-generation survey platform. Formaloo's approach is fundamentally different and it's focused on creating surveys that give real insights and actions to businesses. The best thing about Formaloo is that it's more than a survey maker. With Formaloo, you have a custom CRM for your audience and you also have a no-code dashboard builder. All in one platform. Creating dashboards with the highest level of security is the best thing about Formaloo. You can create customer portals, HR portals, and reporting dashboards both internally and externally using Formaloo without any code.

Answered: Farokh Shahabi on February 2, 2024

[Your answer](/discussions/what-is-formaloo-used-for/comments/new?remote=true)

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## Survey Software Reports

Mid-Market Grid® Report for Survey

Summer 2026

G2 Report: Grid® Report

Grid® Report for Survey

Summer 2026

G2 Report: Grid® Report

Enterprise Grid® Report for Survey

Summer 2026

G2 Report: Grid® Report

Momentum Grid® Report for Survey

Summer 2026

G2 Report: Momentum Grid® Report

Small-Business Grid® Report for Survey

Summer 2026

G2 Report: Grid® Report

Enterprise Grid® Report for Survey

Spring 2026

G2 Report: Grid® Report

Small-Business Grid® Report for Survey

Spring 2026

G2 Report: Grid® Report

Mid-Market Grid® Report for Survey

Spring 2026

G2 Report: Grid® Report

Grid® Report for Survey

Spring 2026

G2 Report: Grid® Report

Momentum Grid® Report for Survey

Spring 2026

G2 Report: Momentum Grid® Report