### Contents

- [**Articles**](#resources-articles)
- [**Glossary Terms**](#resources-glossary_terms)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

# Survey Software Resources

##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Survey Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data.

[ContentsExpand/Collapse Contents](#)
- [**Articles**](#resources-articles)
- [**Glossary Terms**](#resources-glossary_terms)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

## Survey Software Articles

[![Net Promoter Score (NPS): What Is It and How To Calculate It](https://learn.g2.com/hubfs/G2CM_FI457_Learn_Article_Images-%5BEmployee_satisfaction_survey%5D_V1b.png "Net Promoter Score (NPS): What Is It and How To Calculate It")](https://www.g2.com/articles/net-promoter-score)

[
### Net Promoter Score (NPS): What Is It and How To Calculate It
](https://www.g2.com/articles/net-promoter-score)
There are two products in front of you. Five of your friends advocate for one, and none advocate for the other. Which product are you likely to choose? I'll bet my head you'll choose the one with the referrals.&nbsp;

[
 ![Devin Pickell](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Devin Pickell")
DP

](https://learn.g2.com/author/devin-pickell)

by Devin Pickell

[![Employee Training: 8 Tactics Your Company Can Put Into Action](https://learn.g2.com/hubfs/G2CM_FI430_Learn_Article_%5BEmployee_Training%5D_V1a.png "Employee Training: 8 Tactics Your Company Can Put Into Action")](https://www.g2.com/articles/employee-training)

[
### Employee Training: 8 Tactics Your Company Can Put Into Action
](https://www.g2.com/articles/employee-training)
Your employee training sessions are only as boring as you let them be.

[
 ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope")
LP

](https://learn.g2.com/author/lauren-pope)

by Lauren Pope

[![New Experience Management Software Category on G2 Revamps Feedback Software Space](https://learn.g2.com/hubfs/person-holding-white-printer-paper-3740390.jpg "New Experience Management Software Category on G2 Revamps Feedback Software Space")](https://www.g2.com/articles/new-experience-management-software-category)

[
### New Experience Management Software Category on G2 Revamps Feedback Software Space
](https://www.g2.com/articles/new-experience-management-software-category)
G2’s Survey and Enterprise Feedback Management (EFM) software categories are among its most populated and active in terms of vendor engagement. We are fortunate to have so much input from industry experts to ensure these categories are reflective of the market even as it fluctuates.

[
 ![Jazmine Betz](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jazmine Betz")
JB

](https://learn.g2.com/author/jazmine-betz)

by Jazmine Betz

[![The Ultimate Guide to Building an Online Community](https://learn.g2.com/hubfs/iStock-1016780008.jpg "The Ultimate Guide to Building an Online Community")](https://www.g2.com/articles/online-community)

[
### The Ultimate Guide to Building an Online Community
](https://www.g2.com/articles/online-community)
Having trouble finding a community of like-minded individuals? Time to take matters into your own hands.

[
 ![Piper Thomson](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Piper Thomson")
PT

](https://learn.g2.com/author/piper-thomson)

by Piper Thomson

[![5 App Design Tips for a Better UI/UX](https://learn.g2crowd.com/hubfs/app-design.jpg "5 App Design Tips for a Better UI/UX")](https://www.g2.com/articles/app-design)

[
### 5 App Design Tips for a Better UI/UX
](https://www.g2.com/articles/app-design)
Your app will live and die by its design.

[
 ![Bridget Poetker](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bridget Poetker")
BP

](https://learn.g2.com/author/bridget-poetker)

by Bridget Poetker

Show More

## Survey Software Glossary Terms

[![Competitive Landscape](https://learn.g2.com/hubfs/G2CM_GI708_Glossary_Article_Images_%5Bcompetitive_landscape%5D_V1a.png "Competitive Landscape")](https://www.g2.com/glossary/competitive-landscape-definition)

[Competitive Landscape](https://www.g2.com/glossary/competitive-landscape-definition)

A competitive landscape analyzes a company’s competitors and their relative strengths and weaknesses. Learn the types, benefits, and best practices.

by Kelly Fiorini

[![Digital Experience](https://learn.g2.com/hubfs/G2CM_GI715_Glossary_Article_Images-%5Bdigital_experience%5D_V1b.png "Digital Experience")](https://www.g2.com/glossary/digital-experience-definition)

[Digital Experience](https://www.g2.com/glossary/digital-experience-definition)

A digital experience is any digital touchpoint a customer has with a business. Learn more about these digital interactions with customers and the benefits.

by Holly Landis

[![Product Strategy](https://learn.g2.com/hubfs/G2CM_GI641_Glossary_Article_Images-%5Bproduct_strategy%5D_V1a.png "Product Strategy")](https://www.g2.com/glossary/product-strategy-definition)

[Product Strategy](https://www.g2.com/glossary/product-strategy-definition)

Product strategy is a plan that guides a product’s direction and goals throughout its lifecycle. Learn about its types, benefits, and basic components.

by Kelly Fiorini

[![Buyer Persona](https://learn.g2.com/hubfs/G2CM_GI596_Glossary_Article_Images_%5Bbuyer_persona%5D_V1a.png "Buyer Persona")](https://www.g2.com/glossary/buyer-persona-definition)

[Buyer Persona](https://www.g2.com/glossary/buyer-persona-definition)

Buyer personas are fictional profiles created using customer data to help marketers focus their messaging. Learn about creating and using buyer personas.

by Holly Landis

[![Kano Model](https://learn.g2.com/hubfs/G2CM_GI594_Glossary_Article_Images_%5Bkano_model%5D_V1a.png "Kano Model")](https://www.g2.com/glossary/kano-model-definition)

[Kano Model](https://www.g2.com/glossary/kano-model-definition)

The Kano Model is a framework that prioritizes product development by focusing on high levels of customer satisfaction. Learn about using the Kano Model.

by Holly Landis

[![Social Web](https://learn.g2.com/hubfs/G2CM_GI432_Glossary_Article_Images-%5BSocial_Web%5D_V1a.png "Social Web")](https://www.g2.com/glossary/social-web-definition)

[Social Web](https://www.g2.com/glossary/social-web-definition)

The social web encompasses web structures, services, and interfaces that support social interaction among people. Learn more about its types and benefits.

by Sagar Joshi

[![Interactive Quizzes](https://learn.g2.com/hubfs/G2CM_GI182_Glossary_Article_Images_%5BInteractive_Quizzes%5D_V1b.png "Interactive Quizzes")](https://www.g2.com/glossary/interactive-quizzes-definition)

[Interactive Quizzes](https://www.g2.com/glossary/interactive-quizzes-definition)

Interactive quizzes are content where users answer questions to receive a specific result or score. Learn the types, benefits, best practices, and more.

by Mara Calvello

[![Polling](https://learn.g2.com/hubfs/Polling.png "Polling")](https://www.g2.com/glossary/polling-definition)

[Polling](https://www.g2.com/glossary/polling-definition)

Polling is the ability to canvas a certain population to gauge their opinion or knowledge on a particular topic. Learn how polling related software helps ease internal business communication among employees.

by Marina Schlosser

## Survey Software Discussions

0

Question on: SurveyMonkey
[What is SurveyMonkey Market Research Solutions used for?](/discussions/what-is-surveymonkey-market-research-solutions-used-for)

What is SurveyMonkey Market Research Solutions used for?

Complete solutions for comprehending your target market, making decisions about new product innovations, and doing innovative branding and messaging analysis are available through SurveyMonkey Market Research Solutions..?

Answered: Lavlu Mia on December 13, 2023

to gain data-driven insights for product innovation, brand building, marketing, and understanding target audiences, helping to reduce guesswork and make confident decisions on strategy, pricing, messaging, and identifying new opportunities through tools like MaxDiff, price optimization, and audience panels. They empower companies to test concepts (products, ads, names), optimize pricing, analyze consumer behavior, and launch successful campaigns by collecting and analyzing customer feedback efficiently. 

Answered: Angeles González Abreú on January 12, 2026

It is used for all types of questionnaires. When you have a small business and people don’t agree on what benefits would be best for the company to implement, SurveyMonkey will send a survey to everyone and then the answers tell us what we should get

Answered: Laura Bowen on January 30, 2026

[See more answers (2)](javascript:void(0);)

[Your answer](/discussions/what-is-surveymonkey-market-research-solutions-used-for/comments/new?remote=true)

0

Question on: G2 Marketing Solutions
[Per Seat or Per Use Pricing?? HRtech software](/discussions/per-seat-or-per-use-pricing-hrtech-software)

I'm looking for recruiting platform that will help source candidates. Saying that I'm not a big fan of per-seat pricing (it doesn't make sense to us). What are my alternatives?

Talenya is priced per job posted on our platform. We do not use per-seat pricing and there is no seat limitation. The cost per job varies depending on quantities. The great thing is that if we are unable to deliver at least one interview per job, there is no charge. 

Answered: Sun Dahan on September 29, 2022

Comment deleted by user.

Answered: Sun Dahan on September 29, 2022

[See more answers (1)](javascript:void(0);)

[Your answer](/discussions/per-seat-or-per-use-pricing-hrtech-software/comments/new?remote=true)

0

Question on: Formidable Forms
[when they have the integration ready to print information in PDF format](/discussions/when-they-have-the-integration-ready-to-print-information-in-pdf-format)

when they have the integration ready to print information in PDF format,

Formidable Forms has added native support for generating print-ready PDFs. Combined with its Visual Views Application Builder, you can design PDFs that have dynamic data from your Formidable Forms entries.

Answered: MIchael Clark on December 27, 2022

[Your answer](/discussions/when-they-have-the-integration-ready-to-print-information-in-pdf-format/comments/new?remote=true)

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## Survey Software Reports

Mid-Market Grid® Report for Survey

Summer 2026

G2 Report: Grid® Report

Grid® Report for Survey

Summer 2026

G2 Report: Grid® Report

Enterprise Grid® Report for Survey

Summer 2026

G2 Report: Grid® Report

Momentum Grid® Report for Survey

Summer 2026

G2 Report: Momentum Grid® Report

Small-Business Grid® Report for Survey

Summer 2026

G2 Report: Grid® Report

Enterprise Grid® Report for Survey

Spring 2026

G2 Report: Grid® Report

Small-Business Grid® Report for Survey

Spring 2026

G2 Report: Grid® Report

Mid-Market Grid® Report for Survey

Spring 2026

G2 Report: Grid® Report

Grid® Report for Survey

Spring 2026

G2 Report: Grid® Report

Momentum Grid® Report for Survey

Spring 2026

G2 Report: Momentum Grid® Report