Supply Side Platforms (SSP) Resources
Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Supply Side Platforms (SSP)
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, and reports from industry data.
Supply Side Platforms (SSP) Articles
Supply Path Optimization & Its Impact on Programmatic Advertising
For my November monthly column, I wanted to focus on a key takeaway of the AdExchanger Programmatic I/O conference in New York: the influence of supply path optimization (SPO) on programmatic advertising.
Supply Side Platforms (SSP) Glossary Terms
Real-time bidding refers to buying and selling online ads through auctions as a page loads. Learn how it works, the elements needed, and its benefits.
by Mara Calvello
