### Contents

- [**Articles**](#resources-articles)
- [**Glossary Terms**](#resources-glossary_terms)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

# Supply Side Platforms (SSP) Resources

##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Supply Side Platforms (SSP)

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data.

[ContentsExpand/Collapse Contents](#)
- [**Articles**](#resources-articles)
- [**Glossary Terms**](#resources-glossary_terms)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

## Supply Side Platforms (SSP) Articles

[![Supply Path Optimization & Its Impact on Programmatic Advertising](https://sell.g2.com/hubfs/joshua-earle-X_roZ7toBJY-unsplash.jpg "Supply Path Optimization & Its Impact on Programmatic Advertising")](https://www.g2.com/articles/supply-path-optimization-impact-on-programmatic-advertising)

[
### Supply Path Optimization & Its Impact on Programmatic Advertising
](https://www.g2.com/articles/supply-path-optimization-impact-on-programmatic-advertising)
For my November monthly column, I wanted to focus on a key takeaway of the AdExchanger Programmatic I/O conference in New York: the influence of supply path optimization (SPO) on programmatic advertising. 

[
 ![Emily Malis Greathouse](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily Malis Greathouse")
EMG

](https://learn.g2.com/author/emily-malis)

by Emily Malis Greathouse

## Supply Side Platforms (SSP) Glossary Terms

[![Real-Time Bidding](https://learn.g2.com/hubfs/G2CM_GI397_Glossary_Article_Images-%5BReal-Time_Bidding%5D_V1a.png "Real-Time Bidding")](https://www.g2.com/glossary/real-time-bidding-definition)

[Real-Time Bidding](https://www.g2.com/glossary/real-time-bidding-definition)

Real-time bidding refers to buying and selling online ads through auctions as a page loads. Learn how it works, the elements needed, and its benefits.

by Mara Calvello

Explore our Technology Glossary

Browse through dozens of terms to better understand the products you purchase and use everyday.

[Find new features](https://www.g2.com/glossary)

## Supply Side Platforms (SSP) Discussions

0

Question on: PX
[What currencies/languages does PX support today?](/discussions/5707-currencies-and-languages)

Currencies and Languages

The PX platform supports all currencies, countries and most languages. The system’s UI can also be translated to most languages.

Answered: Mark van Heyningen on October 17, 2019

[Your answer](/discussions/5707-currencies-and-languages/comments/new?remote=true)

0

Question on: PX
[Does PX distribute web leads or calls?](/discussions/5706-lead-types)

Lead types

PX distributes webleads and has a integrated call tracking solution with leading providers Invoca and Dialogtech. PX is continually looking for new partners as well as the Pay-Per-Call space continues to become more and more important in Lead Generation. 

Answered: Mark van Heyningen on October 17, 2019

[Your answer](/discussions/5706-lead-types/comments/new?remote=true)

0

Question on: PX
[Do you offer a demo or trial period?](/discussions/general-f88b32e7-44ff-48d1-b1ee-5601927fa5fb)

General

PX does not offer free trials today. However, we are happy to demo the product to show you how PX can help you optimize ROI and get better transparency into your Lead Generation program. 

Answered: Mark van Heyningen on October 17, 2019

[Your answer](/discussions/general-f88b32e7-44ff-48d1-b1ee-5601927fa5fb/comments/new?remote=true)

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## Supply Side Platforms (SSP) Reports

Grid® Report for Supply Side Platform (SSP)

Summer 2026

G2 Report: Grid® Report

Momentum Grid® Report for Supply Side Platform (SSP)

Summer 2026

G2 Report: Momentum Grid® Report

Grid® Report for Supply Side Platform (SSP)

Spring 2026

G2 Report: Grid® Report

Momentum Grid® Report for Supply Side Platform (SSP)

Spring 2026

G2 Report: Momentum Grid® Report

Grid® Report for Supply Side Platform (SSP)

Winter 2026

G2 Report: Grid® Report

Momentum Grid® Report for Supply Side Platform (SSP)

Winter 2026

G2 Report: Momentum Grid® Report