### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Supply Side Platforms (SSP) Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Supply Side Platforms (SSP) Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Supply Side Platforms (SSP) Articles [![Supply Path Optimization & Its Impact on Programmatic Advertising](https://sell.g2.com/hubfs/joshua-earle-X_roZ7toBJY-unsplash.jpg "Supply Path Optimization & Its Impact on Programmatic Advertising")](https://www.g2.com/articles/supply-path-optimization-impact-on-programmatic-advertising) [ ### Supply Path Optimization & Its Impact on Programmatic Advertising ](https://www.g2.com/articles/supply-path-optimization-impact-on-programmatic-advertising) For my November monthly column, I wanted to focus on a key takeaway of the AdExchanger Programmatic I/O conference in New York: the influence of supply path optimization (SPO) on programmatic advertising. [ ![Emily Malis Greathouse](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily Malis Greathouse") EMG ](https://learn.g2.com/author/emily-malis) by Emily Malis Greathouse ## Supply Side Platforms (SSP) Glossary Terms [![Real-Time Bidding](https://learn.g2.com/hubfs/G2CM_GI397_Glossary_Article_Images-%5BReal-Time_Bidding%5D_V1a.png "Real-Time Bidding")](https://www.g2.com/glossary/real-time-bidding-definition) [Real-Time Bidding](https://www.g2.com/glossary/real-time-bidding-definition) Real-time bidding refers to buying and selling online ads through auctions as a page loads. Learn how it works, the elements needed, and its benefits. by Mara Calvello Explore our Technology Glossary Browse through dozens of terms to better understand the products you purchase and use everyday. [Find new features](https://www.g2.com/glossary) ## Supply Side Platforms (SSP) Discussions 0 Question on: PX [How does PX protect my leads and data?](/discussions/5701-compliance) Compliance PX takes data protection very seriously. We host PX on Microsoft Azure to take advantage of their security protections - https://azure.microsoft.com/en-us/support/trust-center/. As part of our information security practice, we are regularly evaluating ways to improve both within our platform and outside of it through third party services. Answered: Mark van Heyningen on October 17, 2019 [Your answer](/discussions/5701-compliance/comments/new?remote=true) 0 Question on: PX [How does PX handle lead tracking?](/discussions/5700-lead-tracking) Lead Tracking PX tracks leads end-to-end. This means that through PX, you will have direct visibility into the sources and sub-sources of your leads and all the way through either to your sales team’s funnel or your lead buyers funnel. In either case, PX will give you unparalleled visibility to ‘learn’ about which sources of leads provide the best converting leads. Further to that, if you wish to manage your publisher sources and associated offers, payouts, creatives and more, you can leverage the deep integration we have with HasOffers by TUNE. Answered: Mark van Heyningen on October 17, 2019 [Your answer](/discussions/5700-lead-tracking/comments/new?remote=true) 0 Question on: PX [How does PX score leads?](/discussions/5699-lead-scoring) Lead Scoring All leads that PX processes are scored with our sophisticated patent-pending lead scoring technology. PX uses multiple data points to compare and score leads based on the source of the lead, the data of the lead and the destination behavior for the lead. This, coupled with your own lead conversion data will provide incredible insight to lead source performance. Answered: Mark van Heyningen on October 17, 2019 [Your answer](/discussions/5699-lead-scoring/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/supply-side-platform-ssp/resources?discussions_page=3) - [1](/categories/supply-side-platform-ssp/resources) - [2](/categories/supply-side-platform-ssp/resources?discussions_page=2) - [3](/categories/supply-side-platform-ssp/resources?discussions_page=3) - 4 - [5](/categories/supply-side-platform-ssp/resources?discussions_page=5) - [6](/categories/supply-side-platform-ssp/resources?discussions_page=6) - [7](/categories/supply-side-platform-ssp/resources?discussions_page=7) - [8](/categories/supply-side-platform-ssp/resources?discussions_page=8) - [9](/categories/supply-side-platform-ssp/resources?discussions_page=9) - [Next ›Next ›](/categories/supply-side-platform-ssp/resources?discussions_page=5) ## Supply Side Platforms (SSP) Reports Grid® Report for Supply Side Platform (SSP) Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Supply Side Platform (SSP) Summer 2026 G2 Report: Momentum Grid® Report Grid® Report for Supply Side Platform (SSP) Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Supply Side Platform (SSP) Spring 2026 G2 Report: Momentum Grid® Report Grid® Report for Supply Side Platform (SSP) Winter 2026 G2 Report: Grid® Report Momentum Grid® Report for Supply Side Platform (SSP) Winter 2026 G2 Report: Momentum Grid® Report