### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Supply Side Platforms (SSP) Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Supply Side Platforms (SSP) Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Supply Side Platforms (SSP) Articles [![Supply Path Optimization & Its Impact on Programmatic Advertising](https://sell.g2.com/hubfs/joshua-earle-X_roZ7toBJY-unsplash.jpg "Supply Path Optimization & Its Impact on Programmatic Advertising")](https://www.g2.com/articles/supply-path-optimization-impact-on-programmatic-advertising) [ ### Supply Path Optimization & Its Impact on Programmatic Advertising ](https://www.g2.com/articles/supply-path-optimization-impact-on-programmatic-advertising) For my November monthly column, I wanted to focus on a key takeaway of the AdExchanger Programmatic I/O conference in New York: the influence of supply path optimization (SPO) on programmatic advertising. [ ![Emily Malis Greathouse](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily Malis Greathouse") EMG ](https://learn.g2.com/author/emily-malis) by Emily Malis Greathouse ## Supply Side Platforms (SSP) Glossary Terms [![Real-Time Bidding](https://learn.g2.com/hubfs/G2CM_GI397_Glossary_Article_Images-%5BReal-Time_Bidding%5D_V1a.png "Real-Time Bidding")](https://www.g2.com/glossary/real-time-bidding-definition) [Real-Time Bidding](https://www.g2.com/glossary/real-time-bidding-definition) Real-time bidding refers to buying and selling online ads through auctions as a page loads. Learn how it works, the elements needed, and its benefits. by Mara Calvello Explore our Technology Glossary Browse through dozens of terms to better understand the products you purchase and use everyday. [Find new features](https://www.g2.com/glossary) ## Supply Side Platforms (SSP) Discussions 0 Question on: Brand+ Marketplace (formerly Smaato) [What is smaato?](/discussions/what-is-smaato) What is smaato? Smaato's digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore. Learn more at www.smaato.com Answered: Ekaterina Vagner on May 5, 2022 [Your answer](/discussions/what-is-smaato/comments/new?remote=true) 0 Question on: Google Ad Manager [What is Google Ad Manager used for?](/discussions/what-is-google-ad-manager-used-for) What is Google Ad Manager used for? It is best way to monetize client ads on different platform also benifit for ADX to sell direct ads and get more revenue Answered: Anuj Dwivedi on July 8, 2022 [Your answer](/discussions/what-is-google-ad-manager-used-for/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/supply-side-platform-ssp/resources?discussions_page=8) - [1](/categories/supply-side-platform-ssp/resources) - [2](/categories/supply-side-platform-ssp/resources?discussions_page=2) - … - [5](/categories/supply-side-platform-ssp/resources?discussions_page=5) - [6](/categories/supply-side-platform-ssp/resources?discussions_page=6) - [7](/categories/supply-side-platform-ssp/resources?discussions_page=7) - [8](/categories/supply-side-platform-ssp/resources?discussions_page=8) - 9 - Next ›Next › ## Supply Side Platforms (SSP) Reports Grid® Report for Supply Side Platform (SSP) Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Supply Side Platform (SSP) Summer 2026 G2 Report: Momentum Grid® Report Grid® Report for Supply Side Platform (SSP) Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Supply Side Platform (SSP) Spring 2026 G2 Report: Momentum Grid® Report Grid® Report for Supply Side Platform (SSP) Winter 2026 G2 Report: Grid® Report Momentum Grid® Report for Supply Side Platform (SSP) Winter 2026 G2 Report: Momentum Grid® Report