# What's the best supply side platform (SSP) software for publishers maximizing ad revenue and inventory monetization?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">How much manual optimization a publisher's own team can handle versus wanting something that just works ends up shaping what's the best <a class="a a--md" elv="true" href="https://www.g2.com/categories/supply-side-platform-ssp">supply side platform (SSP)</a> software for publishers maximizing ad revenue and inventory monetization. Reading through supply side platform reviews for publisher-specific revenue results:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/google-ad-manager/reviews"><strong>Google Ad Manager</strong></a>: Switching to individual demand sources instead of relying on AdSense alone tends to lift earnings meaningfully, with detailed targeting and reporting giving publishers tighter control over inventory and revenue across formats.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/sharethrough/reviews"><strong>Sharethrough</strong></a>: Strong native inventory pricing relative to competitors comes with efficient impression volume, and newer formats like dynamic captioned video and CTV overlays open up fresh revenue angles for agency and publisher clients.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/automatad/reviews"><strong>Automatad</strong></a>: Cross-platform flexibility and customizable ad styles help broadcasting and media operations deliver a better viewing experience while still monetizing effectively.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/33across/reviews"><strong>33Across</strong></a>: A privacy-friendly approach that doesn't rely on tracking cookies keeps connecting advertisers with publishers effectively even as browsers continue limiting cookie-based tracking.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">The revenue outcomes described vary a lot by how much publisher-side effort went into configuration, this isn't a plug-and-play category based on what's in the reviews. For publishers who've switched SSPs recently, how long did it take before the new platform's revenue beat what you were getting from the old setup?</p>

##### Post Metadata
- Posted at: 15 days ago
- Author title: Marketing Executive
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;I’d compare revenue lift against the amount of tuning needed to get there. If the new SSP only outperforms after weeks of floor adjustments, demand testing, and layout changes, that matters just as much as the eventual revenue gain.&lt;/p&gt;

##### Comment Metadata
- Posted at: 15 days ago
- Author title: Marketer





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