### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Supply Side Platforms (SSP) Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Supply Side Platforms (SSP) Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Supply Side Platforms (SSP) Articles [![Supply Path Optimization & Its Impact on Programmatic Advertising](https://sell.g2.com/hubfs/joshua-earle-X_roZ7toBJY-unsplash.jpg "Supply Path Optimization & Its Impact on Programmatic Advertising")](https://www.g2.com/articles/supply-path-optimization-impact-on-programmatic-advertising) [ ### Supply Path Optimization & Its Impact on Programmatic Advertising ](https://www.g2.com/articles/supply-path-optimization-impact-on-programmatic-advertising) For my November monthly column, I wanted to focus on a key takeaway of the AdExchanger Programmatic I/O conference in New York: the influence of supply path optimization (SPO) on programmatic advertising. [ ![Emily Malis Greathouse](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily Malis Greathouse") EMG ](https://learn.g2.com/author/emily-malis) by Emily Malis Greathouse ## Supply Side Platforms (SSP) Glossary Terms [![Real-Time Bidding](https://learn.g2.com/hubfs/G2CM_GI397_Glossary_Article_Images-%5BReal-Time_Bidding%5D_V1a.png "Real-Time Bidding")](https://www.g2.com/glossary/real-time-bidding-definition) [Real-Time Bidding](https://www.g2.com/glossary/real-time-bidding-definition) Real-time bidding refers to buying and selling online ads through auctions as a page loads. Learn how it works, the elements needed, and its benefits. by Mara Calvello Explore our Technology Glossary Browse through dozens of terms to better understand the products you purchase and use everyday. [Find new features](https://www.g2.com/glossary) ## Supply Side Platforms (SSP) Discussions 0 Question on: PX [Who should use PX?](/discussions/general-3e1a69c0-3ced-4547-88e4-8439161ade57) General The PX platform was created to be used by anyone, however it is specifically built to service the needs of Advertisers and Lead Generation Networks, with views into the program for your lead sources and/or your lead buyers. If you are this type of company and are looking to scale your Lead Generation program and generate more ROI, then PX is the system for you. Answered: Mark van Heyningen on October 17, 2019 [Your answer](/discussions/general-3e1a69c0-3ced-4547-88e4-8439161ade57/comments/new?remote=true) 0 Question on: PX [How is the system branded?](/discussions/5703-branding) Branding PX allows customers to add their logo to interface and the signup page, in that way branding the system. Also the URL can be customized to either a px.com sub-domain or custom URL that you provide. Answered: Mark van Heyningen on October 17, 2019 [Your answer](/discussions/5703-branding/comments/new?remote=true) 0 Question on: PX [Where is PX hosted?](/discussions/5702-compliance) Compliance PX hosts client exchanges on Microsoft Azure and each client will have their own Private Exchange where they can manage their lead sources and lead buyers. Because PX is hosted on Microsoft Azure, we have the ability to put your servers where they need to be both for optimal performance for lead processing and data protection compliance reasons. Answered: Mark van Heyningen on October 17, 2019 [Your answer](/discussions/5702-compliance/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/supply-side-platform-ssp/resources?discussions_page=2) - [1](/categories/supply-side-platform-ssp/resources) - [2](/categories/supply-side-platform-ssp/resources?discussions_page=2) - 3 - [4](/categories/supply-side-platform-ssp/resources?discussions_page=4) - [5](/categories/supply-side-platform-ssp/resources?discussions_page=5) - [6](/categories/supply-side-platform-ssp/resources?discussions_page=6) - [7](/categories/supply-side-platform-ssp/resources?discussions_page=7) - [8](/categories/supply-side-platform-ssp/resources?discussions_page=8) - [9](/categories/supply-side-platform-ssp/resources?discussions_page=9) - [Next ›Next ›](/categories/supply-side-platform-ssp/resources?discussions_page=4) ## Supply Side Platforms (SSP) Reports Grid® Report for Supply Side Platform (SSP) Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Supply Side Platform (SSP) Summer 2026 G2 Report: Momentum Grid® Report Grid® Report for Supply Side Platform (SSP) Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Supply Side Platform (SSP) Spring 2026 G2 Report: Momentum Grid® Report Grid® Report for Supply Side Platform (SSP) Winter 2026 G2 Report: Grid® Report Momentum Grid® Report for Supply Side Platform (SSP) Winter 2026 G2 Report: Momentum Grid® Report