Whatagraph
Whatagraph is the marketing intelligence platform where reporting scales without scaling the team behind it. One governed data foundation powers every destination your team uses — client reports, dashboards, AI tools, BigQuery — so the same trustworthy numbers show up everywhere, without anyone in the middle. The agency stops adding a reporting hire for every ten new clients, because the data layer scales, not the headcount. The data team stops being a ticket queue between marketing and its own numbers, because marketing can self-serve from the same governed foundation the analyst uses. And every cross-channel decision — where to move spend, which campaign to scale, which one to stop — runs on numbers that mean the same thing on Monday as they do on Friday, whether the answer comes from a report, a dashboard, or an AI tool. One foundation. Every destination. No operational tax for growing on top of it.
Average Rating: 4.5/5.0
Total Reviews: 271
How Do G2 Users Rate Whatagraph?
- Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.0/10)
Who Is the Company Behind Whatagraph?
- Seller: Whatagraph
- Year Founded: 2015
- HQ Location: Amesterdam, Netherlands
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LinkedIn® Page: www.linkedin.com
54 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: CEO, Marketing Manager
- Top Industries: Marketing and Advertising, Information Technology and Services
- Company Size: 77% Small, 18% Medium
What Do G2 Reviewers Say About Whatagraph?
AI-generated summary from verified user reviews
Pros
- Users commend the lightning-fast customer support of Whatagraph, ensuring timely assistance directly from the dashboard.
- Users praise automation in Whatagraph, saving valuable time while creating polished, client-ready reports effortlessly.
- Users love the customizability of Whatagraph, as it enhances report aesthetics and engagement effortlessly.
- Users appreciate the ease of use in Whatagraph, enabling quick report creation and seamless integration of data sources.
- Users love the easy integrations with Whatagraph, allowing seamless access to various data sources for efficient reporting.
Cons
- Users find Whatagraph to be expensive, making it challenging for solopreneurs to invest long-term.
- Users find the slow loading frustrating, especially during presentations or tight deadlines, affecting overall productivity.
- Users note occasional compatibility issues with certain platforms, which may impact their overall experience with Whatagraph.
- Users face connection issues with Whatagraph, limiting data analysis from personal media accounts effectively.
- Users experience frustrating editing issues with glitches during simultaneous edits, limiting functionality under tight deadlines.
What Are Recent G2 Reviews of Whatagraph?
"An Indispensable Tool for Centralized Marketing Insights"
Rating: 5.0/5.0 stars
— Anna A.
"A total game-changer for our client reporting workflow"
Rating: 5.0/5.0 stars
— Mario B.

