### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # SMS Marketing Software Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on SMS Marketing Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## SMS Marketing Software Articles [![What Is SMS Marketing? How to Do It the Right Way](https://learn.g2.com/hubfs/G2CM_FI335_Learn_Article_Images-%5BContent_Marketing_vs._Content_Writing%5D_V1b.png "What Is SMS Marketing? How to Do It the Right Way")](https://www.g2.com/articles/sms-marketing) [ ### What Is SMS Marketing? How to Do It the Right Way ](https://www.g2.com/articles/sms-marketing) Struggling to get your customers to return your calls or your emails? [ ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope") LP ](https://learn.g2.com/author/lauren-pope) by Lauren Pope [![46 SMS Marketing Statistics Your Customers Wish You Knew](https://learn.g2.com/hubfs/SMS%20Marketing%20Statistics@2x.png "46 SMS Marketing Statistics Your Customers Wish You Knew")](https://www.g2.com/articles/sms-marketing-statistics) [ ### 46 SMS Marketing Statistics Your Customers Wish You Knew ](https://www.g2.com/articles/sms-marketing-statistics) Just like romance, text messages are not dead. [ ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope") LP ](https://learn.g2.com/author/lauren-pope) by Lauren Pope [![2021 Trends in Customer Engagement and Experience](https://learn.g2.com/hubfs/customer%20service%20trends.jpg "2021 Trends in Customer Engagement and Experience")](https://www.g2.com/articles/customer-engagement-and-experience-trends-2021) [ ### 2021 Trends in Customer Engagement and Experience ](https://www.g2.com/articles/customer-engagement-and-experience-trends-2021) This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts. [ ![Stephanie Graham](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephanie Graham") SG ](https://learn.g2.com/author/stephanie-graham) by Stephanie Graham ## SMS Marketing Software Glossary Terms [![Promotional Messages](https://learn.g2.com/hubfs/G2CM_GI036_Promotional_messages_V1b.png "Promotional Messages")](https://www.g2.com/glossary/promotional-messages-definition) [Promotional Messages](https://www.g2.com/glossary/promotional-messages-definition) Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software. by Ninisha Pradhan Explore our Technology Glossary Browse through dozens of terms to better understand the products you purchase and use everyday. [Find new features](https://www.g2.com/glossary) ## SMS Marketing Software Discussions 0 Question on: Intuit Mailchimp All-in-One Marketing Platform [How can I grow my ecommerce sales through SMS marketing?](/discussions/how-can-i-grow-my-ecommerce-sales-through-sms-marketing) SMS marketing works best for ecommerce when it runs alongside your email program rather than replacing it. Texts see a 98% open rate and most are read within minutes, making it the right channel for urgency while email handles the full story and relationship building. Start With These Three Campaigns: Abandoned cart is the best place to begin. Trigger a reminder text within one to two hours of abandonment with a direct cart link, and follow up 12 to 24 hours later with a small incentive like free shipping. Flash sale alerts sent to opted-in subscribers with a clear offer, expiry time, and promo code drive fast traffic and build loyalty over time. Post-purchase follow-ups complete the sequence by sending an order confirmation immediately and a review request or product suggestion three to seven days after delivery. A Few Things to Keep in Mind: Keep your texts focused with one clear offer, one link, and a reason why it matters right now. Personalization goes a long way toward keeping subscribers engaged. On the compliance side, customers must actively opt in, promotional texts are restricted to 8am to 9pm in the recipient's local time zone, and every message needs an opt-out option. What are you currently using for ecommerce SMS and what gap are you trying to close? Drop your questions in the comments and we're happy to help. Additional Resources: https://bit.ly/4uCPrVN You can grow your ecommerce sales with SMS by using it alongside email for timely, high-impact messages like abandoned cart reminders, flash sales, and post‑purchase follow‑ups. Keep messages short with one clear offer and link, personalize them, and ensure customers have opted in while following proper timing and opt‑out rules. Answered: Pushpak Laddha on June 26, 2026 [Your answer](/discussions/how-can-i-grow-my-ecommerce-sales-through-sms-marketing/comments/new?remote=true) 0 Question on: Constant Contact [What are the best platforms for managing event sponsorships?](/discussions/what-are-the-best-platforms-for-managing-event-sponsorships) I came across a few top-rated options in the [event marketing](https://www.g2.com/categories/event-marketing) space on G2 and wanted to get input from folks who’ve used these to manage sponsorships. We’re looking for something that balances attendee engagement with sponsor visibility and makes it easier to handle logistics without too much manual work. - [Constant Contact](https://www.g2.com/products/constant-contact/reviews) – Known for its email marketing strength, but does it cover sponsor management well? - [Eventbrite](https://www.g2.com/products/eventbrite/reviews) – Great for ticketing and promotion, but how flexible is it for sponsor activations? - [Cvent Event Marketing & Management](https://www.g2.com/products/cvent-event-marketing-management/reviews) – Strong enterprise features. Is it overkill for mid-sized events? - [Webex Events & Webinars](https://www.g2.com/products/webex-events-webinars/reviews) – Cisco-backed with virtual event capabilities. How good is the sponsor experience? - [GoTo Webinar](https://www.g2.com/products/goto-webinar/reviews) – Easy setup and wide adoption. Does it provide enough analytics for sponsor ROI? - [BigMarker](https://www.g2.com/products/bigmarker/reviews) – Flexible webinars and virtual conferences. Is sponsor integration smooth? If you’ve organized events with any of these, which platform did you find most effective for securing and managing sponsorships? Were there trade-offs or surprises along the way? I’d love to hear what worked best in real-world use. Thank you! When you say events do you mean webinars? Goldcast is definitely a good one! ON24 is also a very highly recommended one. I think you can also use social media platforms directly to cast live or record and upload such as YouTube or LinkedIn of course. I guess it depends on the objectives, levels of capabilities you need and what kind of scale it is. If it's an enterprise wide thing, you probably want something more comprehensive especially with integrations with a CRM. Answered: Rahul Agarwal on October 25, 2025 [Your answer](/discussions/what-are-the-best-platforms-for-managing-event-sponsorships/comments/new?remote=true) 0 Question on: ActiveCampaign [How should I best integrate (if at all) my Active Campaign with Google Analytics?](/discussions/activecampaign-for-marketing-how-should-i-best-integrate-if-at-all-my-active-campaign-with-google-analytics) I'm interested in seeing how email subscribers continue to use my content and website even after they've signed up for a lead magnet Use ActiveCampaign + Google Analytics together — ActiveCampaign tracks email performance, while Google Analytics tracks what users do after clicking the email. Answered: Ravinder k on March 16, 2026 Integrating ActiveCampaign with Google Analytics is a smart move if you want to understand how your email marketing drives traffic and conversions on your website. Here's how to do it—and why it matters Answered: Tanya Rajput on September 25, 2025 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/activecampaign-for-marketing-how-should-i-best-integrate-if-at-all-my-active-campaign-with-google-analytics/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/sms-marketing/resources?discussions_page=4) - [1](/categories/sms-marketing/resources) - [2](/categories/sms-marketing/resources?discussions_page=2) - [3](/categories/sms-marketing/resources?discussions_page=3) - [4](/categories/sms-marketing/resources?discussions_page=4) - 5 - [6](/categories/sms-marketing/resources?discussions_page=6) - [7](/categories/sms-marketing/resources?discussions_page=7) - [8](/categories/sms-marketing/resources?discussions_page=8) - [9](/categories/sms-marketing/resources?discussions_page=9) - … - [145](/categories/sms-marketing/resources?discussions_page=145) - [146](/categories/sms-marketing/resources?discussions_page=146) - [Next ›Next ›](/categories/sms-marketing/resources?discussions_page=6) ## SMS Marketing Software Reports Mid-Market Grid® Report for SMS Marketing Summer 2026 G2 Report: Grid® Report Grid® Report for SMS Marketing Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for SMS Marketing Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for SMS Marketing Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for SMS Marketing Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for SMS Marketing Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for SMS Marketing Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for SMS Marketing Spring 2026 G2 Report: Grid® Report Grid® Report for SMS Marketing Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for SMS Marketing Spring 2026 G2 Report: Momentum Grid® Report