# Best Sales Analytics Software - Page 11

## How Many Sales Analytics Software Products Does G2 Track?

**Total Products under this Category:** 221

### Category Stats (Aug 2026)

- **Average Rating:** 4.48/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Alta AI (+1.04%) - Among all products in this category, Alta AI recorded the largest rating increase compared to last month

_Last updated: August 19, 2026_

## How Does G2 Rank Sales Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 121,000+ Authentic Reviews
- 221+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Sales Analytics Software
 ![G2 Grid® for Sales Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/sales-analytics/grids.png?focus%5B%5D=506&focus%5B%5D=6227&focus%5B%5D=24724&focus%5B%5D=1619&focus%5B%5D=7788&focus%5B%5D=1333617&focus%5B%5D=3296&focus%5B%5D=576)

Highlighted products: Agentforce Sales (formerly Salesforce Sales Cloud), HubSpot Sales Hub, Gong, Pipedrive, Clari, Substrata, Close, and Zoho CRM.

Underlying data: [Grid® JSON](https://www.g2.com/categories/sales-analytics/grids.json?focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=hubspot-sales-hub&focus%5B%5D=gong&focus%5B%5D=pipedrive&focus%5B%5D=clari&focus%5B%5D=substrata-substrata&focus%5B%5D=close&focus%5B%5D=zoho-crm)

**Sponsored**

### Opine AI Presales Platform

Opine is the first AI-powered presales automation platform that helps Sales Engineers (SEs) turn complex technical evaluations into a repeatable, trackable, and scalable process. Built specifically for presales teams, Opine replaces spreadsheets, scattered notes, and disconnected workflows with a centralized workspace that syncs with your CRM, email, Slack, and call transcripts, so SEs can focus on driving technical wins instead of chasing admin work.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=626&secure%5Bchosen_at%5D=2026-08-25T15%3A47%3A07Z&secure%5Bdisplayable_resource_id%5D=626&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=626&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1439600&secure%5Bresource_id%5D=626&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsales-analytics%3Fpage%3D11&secure%5Btoken%5D=b3d054149ba215b429d3e466ab56d77e6415b15cff1cd0e46a264d8a9a2d595d&secure%5Burl%5D=https%3A%2F%2Ftryopine.com%2Fschedule&secure%5Burl_type%5D=book_demo)

### [CaptainBI](https://www.g2.com/products/captainbi/reviews)

The #1 Business Intelligence for Amazon sellers to help them make continuous growth. We provide sales analytics, profit report, FBA inventory management, sponsored ads tool, and seller tool box to help customers analyze and optimize the sales more timely and efficiently.

#### Who Is the Company Behind CaptainBI?

- **Seller:** [CaptainBI](https://www.g2.com/sellers/captainbi)
- **Year Founded:** 2016
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f0cf595239b3d3585313d051567b53251c5383ed7c5c80c48480e66c39fed336&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcaptain-bi&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [Chakra Sales](https://www.g2.com/products/chakra-sales/reviews)

#### Who Is the Company Behind Chakra Sales?

- **Seller:** [ChakraHQ](https://www.g2.com/sellers/chakrahq)
- **Year Founded:** 2019
- **HQ Location:** Bengaluru, India
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bfb8ff90b440fd698d1a5077c58e264ccd5f7476adb0a95dd3ece4c0c92dcd4c&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fchakrahq&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [Chatterlytics](https://www.g2.com/products/chatterlytics/reviews)

Chatterlytics — AI-powered business analytics tool to visualize your business data, create reports and dashboards without any technical data expertise.

#### Who Is the Company Behind Chatterlytics?

- **Seller:** [Chatterlytics](https://www.g2.com/sellers/chatterlytics)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Clickbase BI](https://www.g2.com/products/clickbase-bi/reviews)

With ClickBase you can easily analyze your month to month or even day to day sales comparisons to any level of detail and between any elements of your business.

#### Who Is the Company Behind Clickbase BI?

- **Seller:** [Clickbase](https://www.g2.com/sellers/clickbase)
- **Year Founded:** 1997
- **HQ Location:** Jacksonville, US
- **Twitter:** @clickbase  
26 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=afa1ff925ec961fffe8f70ceac3458b34f149969a1a1c39bfeba18ba17b9e5a0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclickbase-corporation%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

### [Cloudapps Revenue Intelligence](https://www.g2.com/products/cloudapps-revenue-intelligence/reviews)

CloudApps Revenue Intelligence turns your CRM into a full funnel revenue engine. We are a Salesforce AppExchange Partner. Our co-founders helped build Salesforce. And we've developed a revenue intelligence platform that harnesses the most advanced AI deep-learning capabilities to take your Salesforce investment to a whole new level. Alleviate the Sales Team Burden: Our technology can capture and consolidate information from other business tools, taking the onus off the salesperson and providing them with actionable insights on each deal to focus their efforts. Unlock Hidden Intelligence: Our AI technology can help uncover hidden layers of information in your Salesforce CRM system, even if the data is incomplete. This creates deal predictions and sales forecasts with next-level accuracy Create long-term CRM value: Improve the entire revenue model by applying our AI and behavioral science techniques. Sales managers will have the insight they need to provide effective training, and your business leaders will benefit from complete visibility of the pipeline and new opportunities for growth. Our customers are transforming their revenue operations and driving predictable, efficient growth: 95% forecast accuracy 11% increase in win rates 6% average revenue growth 60% more time to convert sales 100s of hours saved qualifying out leads “Integrating revenue intelligence into our CRM has been vital; we have been able to pinpoint key behaviors that correlate with greater sales success.” Schuyler Michael, Head of Sales Operations, EG “We had a technical discussion with the Cloudapps team to see what they could do for us and came away excited at the prospect of working together.” David Turner, Chief Marketing Officer, IRIS Software CRM systems only provide a picture of ‘what’ happened. CloudApps provides the missing ‘why’. Our Deep Learning AI engine makes use of this insight to deliver unprecedented levels of accuracy. Accuracy you can trust. Read more: www.cloudapps.com

**Average Rating:** 4.5/5.0

**Total Reviews:** 23

#### How Do G2 Users Rate Cloudapps Revenue Intelligence?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.2/10)

#### Who Is the Company Behind Cloudapps Revenue Intelligence?

- **Seller:** [CloudApps](https://www.g2.com/sellers/cloudapps)
- **Year Founded:** 2009
- **HQ Location:** Berkshire, United Kingdom
- **Twitter:** @CloudAppsGlobal  
1,152 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6f5f235b3935681d6eabaeb5ef5f5c88e47b951392b34b1fc3641f14ed4c5383&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F666607%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 52% Large, 35% Medium

#### What Are Recent G2 Reviews of Cloudapps Revenue Intelligence?

**["A great way to incentivise SFDC activity!"](https://www.g2.com/survey_responses/cloudapps-revenue-intelligence-review-8708890)**

**Rating:** 4.5/5.0 stars

_— Sophie S._

[Read full review](https://www.g2.com/survey_responses/cloudapps-revenue-intelligence-review-8708890)

**["Cloudapp in my work"](https://www.g2.com/survey_responses/cloudapps-revenue-intelligence-review-4372618)**

**Rating:** 4.5/5.0 stars

_— Nicolas R._

[Read full review](https://www.g2.com/survey_responses/cloudapps-revenue-intelligence-review-4372618)

#### What Are G2 Users Discussing About Cloudapps Revenue Intelligence?

- [What is CloudApps used for?](https://www.g2.com/discussions/what-is-cloudapps-used-for)

### [Command Center AI](https://www.g2.com/products/command-center-ai/reviews)

Command Center AI is an AI-powered management tool that provides self-piloting capabilities for CPG sales managers. It constantly monitors millions of processes, provides route causes and actionable insights, sets store level targets and forecast, tailors the best possible strategy for every situation and automatically evaluates performance of all actions. Command Center AI offers hyper-automation for the management cycle, accelerating decision-making processes and guiding managers to achieve extreme performance.

#### Who Is the Company Behind Command Center AI?

- **Seller:** [Spring Mobile Solutions](https://www.g2.com/sellers/spring-mobile-solutions)
- **Year Founded:** 2001
- **HQ Location:** Denver, US
- **Twitter:** @Spring\_Global  
71 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2ef01755dc62c317c32e50b805bdc8da672354d4f6718b3a423d8711f10c771d&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fspringglobal&secure%5Burl_type%5D=linkedin_company_website)  
225 employees on LinkedIn®

### [CommitControl](https://www.g2.com/products/commitcontrol/reviews)

CommitControl is Salesforce-native revenue intelligence for mid-market sales teams. It scores every open deal, exposes the committed revenue that is soft, and gives revenue leaders a forecast they can defend before the board call rather than explain after it. The platform reads the team's own Salesforce data and returns a ranked risk register: every scoped deal scored by exposed revenue and rolled up by cause, so a CRO sees not only what is at risk but why. Forecasting sets the commercial call against the raw CRM stage roll-up, and where the model and the CRM disagree is exactly what is worth inspecting. Pipeline coverage, stalled deals, rep commit credibility, scenario modelling and board-ready exports all run from the same numbers. Two design decisions separate it from conversation intelligence tools. CommitControl does not record calls and does not read email. It works entirely from CRM data, which makes it workable for teams whose works council, legal function or jurisdiction rules out call recording. Every figure is derived deterministically from the customer's own data. The AI layer explains the reasoning behind a score in plain language. It never invents a number and never overrides the math, so the forecast holds up in a security review and in front of a board. Salesforce-native, live in days, whole team included with no per-seat pricing. Hosted in AWS Frankfurt with customer data held in the European Union.

#### Who Is the Company Behind CommitControl?

- **Seller:** [ZeusGlobal Nexus](https://www.g2.com/sellers/zeusglobal-nexus)
- **Year Founded:** 2025
- **HQ Location:** Dublin, IE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c9328d802628608becf3b950001105d698fb66ce17cfdcdd3760673bb327bad7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F121173928&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [CRMdata](https://www.g2.com/products/crmdata/reviews)

The CRM system designed for startups and Swedish small businesses. Here's what sets us apart: Company data: Preloaded with daily-updated information on all of Sweden’s one million+ companies, regardless of company type. Ease of use: A user-friendly platform that makes it easy to find and manage new customers. Integrated: The system is natively connected to Fortnox. You can then choose to integrate with additional systems from a library of 8,000+ apps. Smart prospecting: Identifies the most promising prospects and helps you easily find companies similar to your existing customers.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind CRMdata?

- **Seller:** [CRMdata](https://www.g2.com/sellers/crmdata)
- **Year Founded:** 2024
- **HQ Location:** Stockholm, SE
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=56e238a9a10ea04c33a1a394e52145c94bc9c09574022d268da37b3fd1a4b96a&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fcrmdatasverige&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About CRMdata?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **high accuracy** of CRMdata, ensuring precise data for effective prospecting and decision-making.
- Users value the **accurate data** provided by CRMdata, facilitating quick access to business insights and prospects.
- Users appreciate the **ease of use** of CRMdata, enabling quick setup and efficient prospect sourcing.
- Users find CRMdata's **easy integration** allows quick setup and access to extensive business data effortlessly.
- Users find the **easy setup** of CRMdata allows for quick onboarding and immediate access to valuable business data.

##### Cons

- Users find the **limited customization** options of CRMdata restricting their ability to tailor the software to specific needs.

#### What Are Recent G2 Reviews of CRMdata?

**["CRM with intelligent data included"](https://www.g2.com/survey_responses/crmdata-review-11048021)**

**Rating:** 5.0/5.0 stars

_— Johan P._

[Read full review](https://www.g2.com/survey_responses/crmdata-review-11048021)

### [CT Vision](https://www.g2.com/products/ct-vision/reviews)

Take advantage of the AI tools that can help your business grow with CT Vision. Digitize your audits, store photos, and more: Recognize products in Point of Sale Calculate share of shelf Identify prices Calculate numeric distribution Maintain planogram compliance

#### Who Is the Company Behind CT Vision?

- **Seller:** [Customertimes](https://www.g2.com/sellers/customertimes)
- **HQ Location:** New York, New York, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6adc475bf9ef8412b3e6966e2fd955d00993df3e637c70746786c2937b831e41&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcustomertimes&secure%5Burl_type%5D=linkedin_company_website)  
867 employees on LinkedIn®

### [Cultivate Forecasts](https://www.g2.com/products/cultivate-forecasts/reviews)

Cultivate Forecasts is a crowd-driven forecasting platform that uses prediction markets to help users get smarter about important decisions.

#### Who Is the Company Behind Cultivate Forecasts?

- **Seller:** [Cultivate Labs](https://www.g2.com/sellers/cultivate-labs)
- **Year Founded:** 2015
- **HQ Location:** Chicago, US
- **Twitter:** @cultivatelabs  
412 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7f428b84948f7ce14874f7cda3a0e97649bf09b0e707358ddd452d9a8457048f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3836010&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

### [Datum Hub Inc](https://www.g2.com/products/datum-hub-inc/reviews)

#### Who Is the Company Behind Datum Hub Inc?

- **Seller:** [Datum Hub Inc](https://www.g2.com/sellers/datum-hub-inc)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=36d2483e8ff5d286565a2ef72fea1ebd0798887bd4ddccd3ca43f4fa591a99a6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdatum-hub-inc&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Dealcode AI Guided Selling Software](https://www.g2.com/products/dealcode-ai-guided-selling-software/reviews)

AI Guided Selling Software: for B2B and SaaS Sales Teams! Dealcode analyzes your CRM and identifies success patterns in your sales process. Learn how your pipeline health is doing, which deals are at risk and how to increase your sales teams productivity with AI Guided Selling. Dealcode is a SaaS company that develops and provides an AI Guided Selling solution for B2B sales teams. By using artificial intelligence it helps to minimize subjective components in the sales process, enabling sales teams to close deals faster and more efficiently. Existing CRM systems are analyzed based on 150 factors to determine the perfect sales process - making Dealcode the world's first system that uses machine learning to determine a custom winning formula for each company and customer. The result: revenue and growth become more predictable, sales efficiency measurably increases, and resources remain stable.

#### Who Is the Company Behind Dealcode AI Guided Selling Software?

- **Seller:** [Dealcode](https://www.g2.com/sellers/dealcode)
- **Year Founded:** 2021
- **HQ Location:** Hamburg, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d3b3ffe88d0d829e4a83a94a9a4ae7d590e894da270d194ab7cc69c17bc8d684&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdealcode&secure%5Burl_type%5D=linkedin_company_website)  
19 employees on LinkedIn®

### [DealerInt](https://www.g2.com/products/dealerint/reviews)

DealerInt is the override tracking and margin recovery layer that automotive dealerships have been missing. Every DMS records transactions. Every CRM logs customer interactions. Neither captures the pricing override decisions made at the desk — who approved them, what reason was given, and exactly what they cost in gross margin. DealerInt fills that gap with a Chrome extension that installs in 24 hours, requires zero IT work, and works read-only alongside your existing CDK, Reynolds & Reynolds, Tekion, DealerSocket, VinSolutions, or Dealertrack setup. How it works: When a salesperson or manager changes a price on a deal, DealerInt captures the override silently and prompts for a structured reason code — competitive match, manager approval, loyalty discount, aging inventory, or other. The reason is logged instantly. The GM receives a real-time alert via email, SMS, or Slack. Every month, a board-ready PDF report lands in your inbox: total override impact, compliance rate by salesperson, recovered gross, and trend vs prior month. Who uses DealerInt: General Managers who want real-time visibility into every desk decision without micromanaging Dealer Principals and Group Owners who need portfolio-wide margin visibility across multiple rooftops F&I Directors tracking product discounts, GAP waivers, and warranty exceptions Controllers and CFOs who need a full audit trail for board reporting and OEM compliance Key results: Average store recovers $23,000 in gross margin in first 30 days Typical payback period under 2 weeks at $799/month per store 94% average override compliance rate after 90 days Zero IT projects required — installs on existing computers in one day What makes DealerInt different: DealerInt does not replace your DMS, CRM, or desking software. It adds the decision intelligence layer that every other tool in your stack was never built to provide. Your team keeps working exactly as before — DealerInt simply captures what happens to margin at the point of decision. Read-only. No PII stored. Works on 30+ automotive platforms.

#### Who Is the Company Behind DealerInt?

- **Seller:** [DealerInt](https://www.g2.com/sellers/dealerint)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c8f22b8d13328fc3457e234458bc0c268c8919d8d55c489db5da76cd27086b02&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdealerint%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Demand Sage](https://www.g2.com/products/demand-sage-2020-08-04/reviews)

Automatically bring your HubSpot data into Sheets, with advanced one-click reports and customizability to answer your most important sales and marketing questions.

#### Who Is the Company Behind Demand Sage?

- **Seller:** [Demand Sage](https://www.g2.com/sellers/demand-sage)
- **Year Founded:** 2021
- **HQ Location:** Nashik, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f01a2a0dabc884408c04dbf7f37608990d1cca4a91d27c0d3bf2070a357ba58b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdemandsage-2-0&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [eCat Sales Portal](https://www.g2.com/products/ecat-sales-portal/reviews)

#### Who Is the Company Behind eCat Sales Portal?

- **Seller:** [SuperCat Solutions](https://www.g2.com/sellers/supercat-solutions)
- **Year Founded:** 2010
- **HQ Location:** Wilson, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f46e98b3f16969c82224ba387432e42fbd529fec794f5dfcae1eaf2a2daa7e74&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsupercat-solutions&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

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Similar Categories

- [CRM](/categories/crm)
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- [Contract Analytics](/categories/contract-analytics)

- [Contract Lifecycle Management (CLM)](/categories/contract-lifecycle-management-clm)
- [Contract Management](/categories/contract-management)
- [Customer Revenue Optimization](/categories/customer-revenue-optimization)
- [E-Signature](/categories/e-signature)
- [Field Sales](/categories/field-sales)

- [Other Sales](/categories/other-sales)
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- [PreSales](/categories/presales)
- [Quote Management](/categories/quote-management)
- [Revenue AI Platforms](/categories/revenue-ai-platforms)

[Browse Sales Analytics Themes](/categories/sales-analytics/themes)

 ![Julie Jung](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie Jung")
JJ

Researched and written by [Julie Jung](https://research.g2.com/insights/author/julie-jung)

Updated April 10, 2026

Sales analytics software reports on CRM data to reveal sales insights and forecast future performance, giving sales teams and managers visibility into activities, identifying high or under-performing salespeople, products, and communications, and enabling more predictable, data-driven sales strategies.

### Core Capabilities of Sales Analytics Software

To qualify for inclusion in the Sales Analytics category, a product must:

- Automate and visualize sales pipelines with customizable stages, risk factors, and scoring methods
- Report on the performance of salespeople, products, methods, and other available data
- Forecast sales numbers based on pipeline factors

### Common Use Cases for Sales Analytics Software

Sales managers and revenue operations teams use sales analytics software to make informed decisions and optimize sales performance. Common use cases include:

- Tracking pipeline health and identifying deals at risk of stalling or churning
- Measuring rep and team performance against quotas and historical benchmarks
- Forecasting revenue based on pipeline stage, deal velocity, and win rates

### How Sales Analytics Software Differs from Other Tools

Sales analytics products access data solely from sales tools, with core functionality focused on analyzing sales information specifically. Organizations seeking insights across a wider range of business data may opt for [business intelligence software](https://www.g2.com/categories/business-intelligence), which provides cross-functional analytics beyond the sales domain. Sales analytics systems are typically implemented on top of sales force automation and CRM systems and use existing data to surface insights, though some serve as both the CRM system of record and the analytics tool.

### Insights from G2 on Sales Analytics Software

Based on category trends on G2, pipeline visualization and sales forecasting accuracy stand out as the most valued capabilities. Improved forecast confidence and better visibility into rep performance stand out as primary drivers of adoption.

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