# Best Rewards and Incentives Software - Page 9

## How Many Rewards and Incentives Software Products Does G2 Track?

**Total Products under this Category:** 180

### Category Stats (Aug 2026)

- **Average Rating:** 4.59/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Incentivesmart Customer Loyalty (+1.25%) - Among all products in this category, Incentivesmart Customer Loyalty recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Rewards and Incentives Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 60,700+ Authentic Reviews
- 180+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Rewards and Incentives Software
 ![G2 Grid® for Rewards and Incentives Software plotting products by satisfaction and market presence](https://www.g2.com/categories/rewards-and-incentives/grids.png?focus%5B%5D=40682&focus%5B%5D=21084&focus%5B%5D=17633&focus%5B%5D=122148&focus%5B%5D=17634&focus%5B%5D=121516&focus%5B%5D=102938&focus%5B%5D=118605)

Highlighted products: Awardco, Culture Cloud by O.C. Tanner, Achievers, Nectar, Workhuman Social Recognition, Giftogram, Guusto, and Tremendous.

Underlying data: [Grid® JSON](https://www.g2.com/categories/rewards-and-incentives/grids.json?focus%5B%5D=awardco&focus%5B%5D=culture-cloud-by-o-c-tanner&focus%5B%5D=achievers&focus%5B%5D=nectar&focus%5B%5D=workhuman-social-recognition&focus%5B%5D=giftogram&focus%5B%5D=guusto&focus%5B%5D=tremendous)

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### [Bonfyre](https://www.g2.com/products/bonfyre/reviews)

Bonfyre is the only "closed loop" employee engagement platform, helping customers like Duke Energy, Medtronic, and Adtalem drive engagement at enterprise scale and save 5-7 figures annually with lower software and rewards costs. Our platform brings together multiple engagement tools - Team Activities, Broadcasts, Surveys, Challenges, Recognition, Nominations, Rewards, and more - into the channels employees are already using everyday (Microsoft Teams, email, SMS, QR codes and our native Bonfyre App for Android/iOS). And with Culture Coach AI, we translate engagement survey data into directly measurable, suggested actions Managers can take in 2-3 clicks. Our award-winning Recognition solution is disrupting the industry. Our customers have seen a 2x increase in recognition activity and net cost savings of $35 pp/yr. Bonfyre's 800+ digital gift cards across 80 countries mean team members get immediate, full purchasing power without having to save up points. This also saves customers money on shipping costs and other fees (typically 15% of rewards spend).

**Average Rating:** 4.7/5.0

**Total Reviews:** 16

#### How Do G2 Users Rate Bonfyre?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.4/10)

#### Who Is the Company Behind Bonfyre?

- **Seller:** [BonfyreApp](https://www.g2.com/sellers/bonfyreapp)
- **Year Founded:** 2012
- **HQ Location:** St.Louis, US
- **Twitter:** @BonfyreApp  
1,714 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7509fa36f3f51d830ea3bfe613bb2f5da58053844fa2905e9bfb662a74614865&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbonfyre-app%2F&secure%5Burl_type%5D=linkedin_company_website)  
26 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Medical Devices
- **Company Size:** 63% Large, 19% Medium

#### What Do G2 Reviewers Say About Bonfyre?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise Bonfyre's **excellent customer support** , highlighting its helpful team and commitment to continuous improvement.
- Users value the **enhanced employee engagement** Bonfyre provides, fostering connections and collaboration in a user-friendly platform.
- Users highlight the **effective remote collaboration** Bonfyre fosters, enhancing connectivity and engagement across teams.
- Users praise the **ease of use** of Bonfyre, especially with its seamless integration into MS Teams.
- Users find Bonfyre to be **intuitive and easy to use** , enhancing collaboration and engagement seamlessly within Teams.

##### Cons

- Users desire more **formatting options** for posts in Bonfyre, including bullets and bold text for better expression.
- Users desire more **formatting options** in Bonfyre, like bullets and bold text, to enhance their posts.
- Users desire a wider range of **emojis for reactions** on Bonfyre to enhance their communication experience.

#### What Are Recent G2 Reviews of Bonfyre?

**["Highly recommend Bonfyre to easily connect with employees!"](https://www.g2.com/survey_responses/bonfyre-review-10940354)**

**Rating:** 5.0/5.0 stars

_— Susie G._

[Read full review](https://www.g2.com/survey_responses/bonfyre-review-10940354)

**["Revived our Employee Engagement!"](https://www.g2.com/survey_responses/bonfyre-review-10871298)**

**Rating:** 5.0/5.0 stars

_— Bryana J._

[Read full review](https://www.g2.com/survey_responses/bonfyre-review-10871298)

#### What Are G2 Users Discussing About Bonfyre?

- [What is Bonfyre used for?](https://www.g2.com/discussions/what-is-bonfyre-used-for)

### [Capillary Technologies Customer Rewards Platform](https://www.g2.com/products/capillary-technologies-customer-rewards-platform/reviews)

Capillary Technologies Customer Rewards Platform is a dynamic loyalty rewards platform with actionable AI integration that transforms rewards into a key engagement touchpoint. It offers a curated catalog of desirable rewards, ensuring personalization feels intentional and relevant. With a customizable, white-labeled UX, the platform enhances customer delight. Modular omnichannel engagement stimulates in-app activity, while real-time analytics and a 24/7 hybrid contact center ensure seamless program execution and improved customer loyalty.

#### Who Is the Company Behind Capillary Technologies Customer Rewards Platform?

- **Seller:** [Capillary Technologies](https://www.g2.com/sellers/capillary-technologies)
- **Year Founded:** 2012
- **HQ Location:** Bengaluru
- **Twitter:** @capillarytech  
4,956 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=07551102dabaa6f1f6b78ffbf160fde87028b176952700ad8caed97050593462&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcapillary-technologies%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,300 employees on LinkedIn®

### [Chirpyest](https://www.g2.com/products/chirpyest/reviews)

Chirpyest is a social shopping and cashback platform that lets shoppers, influencers, and affiliates earn money simply by shopping and sharing what they love. Partnered with 1,000+ leading retailers across fashion, beauty, home, and lifestyle, Chirpyest makes it easy to earn cash back on personal purchases or commissions when others buy through your links. With a free browser extension, customizable boards, and effortless link sharing, Chirpyest empowers anyone to turn product recommendations into real income — no tech skills or large following required.

#### Who Is the Company Behind Chirpyest?

- **Seller:** [Chirpyest](https://www.g2.com/sellers/chirpyest)
- **Year Founded:** 2020
- **HQ Location:** Los Angeles, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d64bde1baa78225bae7e948079a1d5fee332cf3caac1149fe6560733488ab1ee&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fchirpyest%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Core Rewards](https://www.g2.com/products/core-rewards/reviews)

We are experts in Performance Improvement and Engagement. We want you to understand our method and best practices.

#### Who Is the Company Behind Core Rewards?

- **Seller:** [Core Performance](https://www.g2.com/sellers/core-performance)
- **Year Founded:** 2001
- **HQ Location:** Duluth, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9b42217cf636ec759180dcc3867e0f1f765343425075abc68004b7d32ca75699&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcorerewards&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

### [DD Bricks](https://www.g2.com/products/dd-bricks/reviews)

DD Bricks designs and produces custom corporate gifts, branded merchandise, and promotional items made from 100% genuine LEGO® bricks. We help companies create unforgettable, playful experiences for clients, employees, and event audiences through unique, high-quality custom sets — from miniature logos to product replicas. Our services include design, packaging, and global delivery, with eco-friendly options available using pre-loved LEGO® parts. Trusted by businesses worldwide for creative, memorable gifting solutions.

#### Who Is the Company Behind DD Bricks?

- **Seller:** [DD Bricks](https://www.g2.com/sellers/dd-bricks)
- **Year Founded:** 2017
- **HQ Location:** Samut Prakan, TH
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7c01787a77200c6fc5ee27b08f0818b1fdbe132b113b4ed1037e07e4d49c9f37&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fddbricks%2F&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

### [Doronow](https://www.g2.com/products/doronow/reviews)

DoroNow is a smart gifting platform for enterprises and retailers that combines greeting cards with digital gifting to enhance employee value and recognition, enabling family, loved ones, and coworkers in celebrations.

#### Who Is the Company Behind Doronow?

- **Seller:** [Doronow](https://www.g2.com/sellers/doronow)
- **Year Founded:** 2011
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ab6f280d8474934819adaad2cf5497247cb319287d1790868948af6008da03ce&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdoronow-official%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Engage2Reward™ Gift Card Ordering Platform](https://www.g2.com/products/engage2reward-gift-card-ordering-platform/reviews)

The Engage2Reward™ Gift Card Ordering Platform is a secure, flexible gift card ordering platform designed to streamline incentive and reward distribution for businesses, nonprofits, and government programs. Whether you’re sending one card or thousands, the Engage2Reward Platform makes it easy to buy, personalize, and deliver digital or physical gift cards — all from one intuitive platform.

#### Who Is the Company Behind Engage2Reward™ Gift Card Ordering Platform?

- **Seller:** [GiftCard Partners](https://www.g2.com/sellers/giftcard-partners)
- **Year Founded:** 2005
- **HQ Location:** Wellesley, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=910eba17f0e266571e74855322e6fb2e4593f9a8d30de83c04eb6778509ae2c3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgiftcard-partners-inc&secure%5Burl_type%5D=linkedin_company_website)  
16 employees on LinkedIn®

### [Factor4](https://www.g2.com/products/factor4/reviews)

Factor4 offers a comprehensive Gift Card and Loyalty solution that seamlessly integrates into major point-of-sale (POS) systems. Our platform enables businesses to issue and redeem gift cards both in-store and online, with options for physical and digital cards. Through our Online Storefront, businesses can easily sell gift cards from their websites. Our Loyalty solution helps create personalized rewards programs to foster customer loyalty. With detailed reporting and analytics, businesses can refine their strategies. Factor4's streamlined approach enhances customer satisfaction, drives repeat visits, and boosts revenue.

#### Who Is the Company Behind Factor4?

- **Seller:** [Factor4](https://www.g2.com/sellers/factor4)
- **Year Founded:** 2015
- **HQ Location:** Broomall, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f57a5f3d345dbdaace44c321055a98be7c524952718402ccf80a5149456aaf18&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6452521&secure%5Burl_type%5D=linkedin_company_website)  
36 employees on LinkedIn®

### [Frontlyne](https://www.g2.com/products/frontlyne/reviews)

Frontlyne is a One Stop Tool to digitize Career Growth Plans, Learnings and Training, Rewards, Auidts and Checklists of the Retail Store Team Members.

**Average Rating:** 4.8/5.0

**Total Reviews:** 9

#### How Do G2 Users Rate Frontlyne?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10)

#### Who Is the Company Behind Frontlyne?

- **Seller:** [MicroGenesis Learning](https://www.g2.com/sellers/microgenesis-learning)
- **Year Founded:** 2020
- **HQ Location:** Bangalore, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0d092919934dfbae02ce5f0a110a43b249f236d9fe1d9230456ae5e89d45fa7a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffrontlynemgen%2F&secure%5Burl_type%5D=linkedin_company_website)  
34 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 60% Large, 40% Medium

#### What Do G2 Reviewers Say About Frontlyne?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Frontlyne, finding it enhances their productivity and simplifies tasks.
- Users appreciate the **excellent backend support** from Frontlyne, enhancing their experience with its comprehensive features.
- Users find that Frontlyne significantly improves their workflow, enhancing **efficiency** and saving valuable time.
- Users find that Frontlyne greatly enhances productivity with its **efficiency improvement** , making work easier and faster.
- Users value the **excellent backend support** from Frontlyne, enhancing their experience with the tool's various features.

##### Cons

- Users report **limited features** , facing issues with filtering, ticket claims, and incomplete mobile app details.
- Users face **login issues** that hinder access and limit functionality, affecting their overall experience with Frontlyne.
- Users report **missing features** such as incomplete mobile apps, lack of shortcuts, and filtering issues.
- Users report **mobile compatibility issues** , including incomplete features and difficulties with ticket claims and navigation.
- Users report **notification issues** with Frontlyne, leading to difficulties in managing tickets and accessing complete details.

#### What Are Recent G2 Reviews of Frontlyne?

**["User friendly"](https://www.g2.com/survey_responses/frontlyne-review-10734932)**

**Rating:** 4.5/5.0 stars

_— Anjana P._

[Read full review](https://www.g2.com/survey_responses/frontlyne-review-10734932)

**["Frontlyne is a good system but need to fix some issues"](https://www.g2.com/survey_responses/frontlyne-review-10734727)**

**Rating:** 5.0/5.0 stars

_— allan s._

[Read full review](https://www.g2.com/survey_responses/frontlyne-review-10734727)

#### What Are G2 Users Discussing About Frontlyne?

- [What is Frontlyne used for?](https://www.g2.com/discussions/what-is-frontlyne-used-for) - 1 comment

### [Giffty](https://www.g2.com/products/giffty/reviews)

Giffty helps businesses unlock a new revenue stream by selling digital gift cards directly through their website or social media — no technical setup required. Our platform makes it simple to set up, customize, and manage your gift cards in minutes, while providing real-time analytics to track sales and customer engagement. With Giffty, you can reach new customers, boost cash flow, and strengthen brand loyalty — all through one easy-to-use dashboard.

#### Who Is the Company Behind Giffty?

- **Seller:** [Giffty](https://www.g2.com/sellers/giffty)
- **Year Founded:** 2023
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1c1094425c4dce9bca06154b7317ac901c90c74667098bb02e4b81c4b23109a7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgiffty%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Giftbee](https://www.g2.com/products/giftbee/reviews)

Giftbee is a digital rewards and incentives platform built for businesses. Send digital gift cards, physical prepaid eftpos cards, and merchandise to research participants, employees, and customers - at scale or one at a time. With 200+ Australian brands, international catalogue access, thousands of items of merchandise, API integration, and an online management portal, Giftbee makes it easy to run incentive programs without the complexity. Recipients choose their own reward from a flexible marketplace, with a balance that never expires. Key capabilities: •⁠ ⁠Digital gift cards and physical prepaid eftpos cards •⁠ ⁠API and portal-based ordering •⁠ ⁠Guest checkout for recipients •⁠ ⁠Real-time reporting and float management •⁠ ⁠Dedicated account management Used for: research panel incentives, employee recognition, employee incentives, customer acquisition, loyalty programs.

#### Who Is the Company Behind Giftbee?

- **Seller:** [GiftBee](https://www.g2.com/sellers/giftbee)
- **Year Founded:** 2024
- **HQ Location:** Melbourne, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e3c19e81b22d8e2bfbd3273445cb3918bc62b3063a1d11e709d1b60a925815cc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftokengifts%2F&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

### [GiftCard Partners, Inc.](https://www.g2.com/products/giftcard-partners-inc/reviews)

GiftCard Partners, Inc. provides end-to-end gift card program management services to help businesses, retailers, and organizations successfully launch, grow, and optimize their gift card offerings. We work with both consumer-facing and B2B brands to support the full lifecycle of a gift card program—from strategic planning and sales enablement to distribution, compliance, and data analysis. Our services are designed to address the operational complexities of gift card programs. We assist with selecting gift card processors, determining issuance structures, ensuring regulatory compliance, and implementing reporting tools to track revenue and performance. Clients rely on us for guidance in navigating financial reporting requirements, sales channel development, and customer usage trends. We also help brands expand their gift card reach through strategic placement in online marketplaces, in-store displays, and B2B distribution networks. Our team supports integrations with eCommerce platforms, offers fulfillment strategy for digital and physical cards, and provides tools for appeasement and customer service applications. Whether our clients are looking to enter the gift card market or scale an existing program, our approach emphasizes flexibility, compliance, and operational efficiency. In addition to our consulting and management services, we offer the Engage2Reward™ Gift Card Ordering Platform, a proprietary software tool that allows organizations to purchase, personalize, and distribute gift cards at scale as program incentives and rewards. While GiftCard Partners provides the strategic and technical guidance behind the scenes, the Engage2Reward Platform enables businesses to execute internal gift card distribution strategies quickly and efficiently. With more than two decades of experience, our goal is to simplify the process of managing gift card programs—so clients can focus on growth and engagement.

#### Who Is the Company Behind GiftCard Partners, Inc.?

- **Seller:** [GiftCard Partners, Inc.](https://www.g2.com/sellers/giftcard-partners-inc)
- **Year Founded:** 2005
- **HQ Location:** Wellesley, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1315796352fb1e984b89627ea9bf8acf4aabbaa125004ef303d446abb5338dcf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgiftcard-partners-inc%2F&secure%5Burl_type%5D=linkedin_company_website)  
16 employees on LinkedIn®

### [Giftcardsify](https://www.g2.com/products/giftcardsify/reviews)

Giftcardsify is a dynamic and innovative online platform that revolutionizes the way people buy and utilize gift cards. This company has successfully merged the world of digital currencies with the convenience of e-Gift Cards, offering a secure, rapid, and straightforward method for making online transactions.

#### Who Is the Company Behind Giftcardsify?

- **Seller:** [Giftcardsify](https://www.g2.com/sellers/giftcardsify)
- **HQ Location:** N/A
- **Twitter:** @Giftcardsifyllc  
42 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Giftly Corporate](https://www.g2.com/products/giftly-corporate/reviews)

Giftly is revolutionizing the way people give and receive gifts.San Francisco-based startup upending the $100B-a-year gift card market by making gift cards more personal, customizable, beautiful, and fun than ever before.

#### Who Is the Company Behind Giftly Corporate?

- **Seller:** [Giftly](https://www.g2.com/sellers/giftly)
- **Year Founded:** 2010
- **HQ Location:** San Francisco, US
- **Twitter:** @Giftly  
623 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=952b603f272fa67d510eb91171ca79813dd450d9f5591a7390782c4f2dd15bfa&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2204316&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

### [giftmall gift cards solutions](https://www.g2.com/products/giftmall-gift-cards-solutions/reviews)

giftmall is an international provider of gift card solutions. Founded in 2013, the company evolved from a single gift card catalogue to an ecosystem of products and services for simple, accessible, and effective corporate gifting. After 13 years on the market, led by the principle of win-win partnerships, giftmall has earned the trust of 2,000 clients and 1,000 brand partners. The company’s products include the giftmall multibrand card and brand gift cards from more than 3,000 brands in 45 countries. The company’s tech solutions include: 1. giftmall business account, a self-service tool for companies to effectively engage employees, build customer loyalty, and strengthen partner relationships across Europe; 2. giftmall API for clients who want to automate the gift card distribution from their CRM, ERP, HRM systems or streamline loyalty programs; 3. giftmall white label, a customised catalogue, for the businesses that want to maintain their brand’s visual identity in gifting but have access to giftmall’s choice of brands. What sets giftmall apart is fast and dedicated 360° support, with response times under one hour at every stage.

#### Who Is the Company Behind giftmall gift cards solutions?

- **Seller:** [giftmall](https://www.g2.com/sellers/giftmall)
- **Year Founded:** 2013
- **HQ Location:** Warsaw, Poland
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9658d472dffa9f1f05d4bbd5f612af441b8e03aebaa749f13f5df4e5e8d68632&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgift-mall%2F&secure%5Burl_type%5D=linkedin_company_website)  
18 employees on LinkedIn®

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[Browse Rewards and Incentives Themes](/categories/rewards-and-incentives/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna&nbsp;Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Rewards and incentives software offers businesses a platform to send rewards to their customers, partners, or employees. Business accounts are tracked and managed through online portals, where incentives can be purchased and delivered using a simple interface. The types of rewards offered may include gift cards, prepaid cards, vouchers, or tangible gifts. Some platforms offer a rewards API for businesses to automate incentive delivery through their own website or application. These providers curate a rewards catalog through partnerships with online merchants, retailers, restaurant chains, travel agencies, or other entertainment companies and resell or manage the distribution of the rewards.

Rewards and incentives software can be used in a variety of ways. The most common one is corporate gifting software, which focuses on rewarding employees to boost employee engagement and satisfaction. Additionally, there are B2B rewards and incentives, including channel partner promotions, sales incentives, client gifting, etc., to nurture or convert qualified leads and reward loyal partners. On the flip side, there are B2C rewards and incentives that cater to rewarding loyal customers and boosting brand loyalty and customer advocacy. Lastly, there are research incentives that typically reward research and survey participants for market research purposes to drive participation in research studies.

Marketing, sales, and human resources (HR) teams utilize reward and incentives software to reward loyal customers, incentivize referrals, and boost employee engagement. Some rewards and incentives platforms may not include built-in features for managing relationships with recipients or identifying customers and employees worthy of recognition. Instead, businesses can use [performance management software](https://www.g2.com/categories/performance-management) to help identify standout employees or [loyalty management software](https://www.g2.com/categories/loyalty-management) to create a customer loyalty program.

To qualify for inclusion in the Rewards and Incentives category, a product must:

- Provide a catalog for digitally sourcing and delivering rewards such as gift cards, vouchers, or tangible gifts
- Be intended for rewarding a business’s customers, employees, or partners
- Allow users to track rewards at every stage, from delivery to redemption
- Include features for managing budgets and spending for rewards

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