# Best Real Estate CRM Software - Page 19

## How Many Real Estate CRM Software Products Does G2 Track?

**Total Products under this Category:** 299

### Category Stats (Aug 2026)

- **Average Rating:** 4.3/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Cloze (+4.06%) - Among all products in this category, Cloze recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Real Estate CRM Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 6,700+ Authentic Reviews
- 299+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Real Estate CRM Software
 ![G2 Grid® for Real Estate CRM Software plotting products by satisfaction and market presence](https://www.g2.com/categories/real-estate-crm/grids.png?focus%5B%5D=1186668&focus%5B%5D=7321&focus%5B%5D=1317342&focus%5B%5D=32533&focus%5B%5D=66255&focus%5B%5D=4133&focus%5B%5D=7280&focus%5B%5D=13815)

Highlighted products: REsimpli, Zillow Premier Agent, Luxury Presence, Rechat, BoldTrail, Contactually by Compass, ResMan, and Follow Up Boss.

Underlying data: [Grid® JSON](https://www.g2.com/categories/real-estate-crm/grids.json?focus%5B%5D=resimpli&focus%5B%5D=zillow-premier-agent&focus%5B%5D=luxury-presence&focus%5B%5D=rechat&focus%5B%5D=boldtrail&focus%5B%5D=contactually-by-compass&focus%5B%5D=resman&focus%5B%5D=follow-up-boss)

**Sponsored**

### Criteria

Hire to Inspire: Reveal the real potential behind every candidate with science you can trust and AI you can explain. Scientifically validated assessments, structured interviews, and talent development tools built to improve hiring outcomes and designed with your candidates in mind. Criteria is a comprehensive talent management platform designed to enhance talent acquisition and workforce development outcomes. This innovative solution provides organizations with the tools necessary to identify, assess, and nurture the best-fit talent for their specific needs. By integrating advanced candidate assessments and structured interview processes, Criteria enables companies to make informed hiring decisions while fostering a culture of continuous improvement and growth among their teams. With a focus on both pre-hire and post-hire phases, Criteria supports a wide range of use cases, from evaluating candidates to facilitating ongoing employee training and performance management. This holistic approach ensures that organizations not only attract top talent but also retain and develop high-performing teams. Criteria's assessments can be customized to align with specific job requirements, ensuring that the selection process is both relevant and efficient. Additionally, the platform offers structured interview frameworks that guide hiring managers in conducting focused interviews, helping to reduce bias and improve the overall quality of candidate evaluations. Beyond the hiring process, Criteria offers Develop, an innovative post-hire development tool. The platform provides resources for ongoing employee engagement and professional development, thanks to 24/7 AI-driven coaching. By leveraging data-driven insights, organizations can identify areas for improvement and enhance employee skills and productivity. This continuous feedback loop not only boosts individual performance but also contributes to the overall success of the organization. Criteria's comprehensive suite of tools empowers organizations to unlock the full potential of their workforce, ensuring that they not only hire the right talent but also cultivate an environment where employees can thrive and contribute to long-term success.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=339&secure%5Bchosen_at%5D=2026-08-04T14%3A50%3A39Z&secure%5Bdisplayable_resource_id%5D=261&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=21088&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=21088&secure%5Bresource_id%5D=339&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Freal-estate-crm%3Fpage%3D19&secure%5Btoken%5D=3fc928f0551ea71868f073d009a2d5fa8073979c48d49ef3e90859cc5e2d7a9b&secure%5Burl%5D=https%3A%2F%2Finfo.criteriacorp.com%2Fvideo-interviewing-demo-request%2F%3Futm_medium%3Dpaid_social%26utm_source%3Dg2&secure%5Burl_type%5D=custom_url)

### [Ruby CRM](https://www.g2.com/products/ruby-crm/reviews)

Ruby CRM is an Agentic AI–powered real estate CRM built specifically for brokers, teams, and property agencies in the UAE. It centralizes listings, leads, WhatsApp communication, and portal publishing into one unified platform, helping brokerages operate faster, smarter, and with far less manual work. Ruby CRM automatically syncs property listings with Bayut, PropertyFinder, and Dubizzle, ensuring every update is reflected across portals in real time. Agents can manage photos, permits, references, approvals, and publishing status directly from the CRM. The platform features AI-driven lead scoring that analyzes WhatsApp conversations and agent interactions to identify high-intent buyers. With native WhatsApp Business integration, agents can chat, follow up, and qualify leads from inside the CRM—eliminating the need to switch between apps. Ruby CRM also includes automated document generation, team permissions, reporting dashboards, and tools for tracking agent performance and conversion metrics. Built with a UAE-first approach, it supports RERA-compliant workflows and high-volume property operations. Designed for both small teams and large brokerages, Ruby CRM reduces manual tasks, accelerates lead response times, and maximizes listing exposure across all UAE property portals.

#### Who Is the Company Behind Ruby CRM?

- **Seller:** [Ruby CRM](https://www.g2.com/sellers/ruby-crm)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ef4dc6f2dcb28d0b2d06c2a97788f2acd4a14ab3ad6c79d22d027d98e1e56243&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frubycrm%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Runway CRM](https://www.g2.com/products/runway-crm/reviews)

Runway is a comprehensive cloud software solution for the property industry on the market, becoming the industry standard for land developers, building complex developers and home builders.

#### Who Is the Company Behind Runway CRM?

- **Seller:** [Switched-on Group](https://www.g2.com/sellers/switched-on-group)
- **Year Founded:** 1997
- **HQ Location:** FLEMINGTON, AU
- **Twitter:** @switch2runway  
3 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=67458b82f4316db080e5852060432463173bcddbedf0df53ac5e922142410324&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fswitched-on-knowledge&secure%5Burl_type%5D=linkedin_company_website)  
33 employees on LinkedIn®

### [SaleCore](https://www.g2.com/products/salecore/reviews)

HomeSwingCORE is a fully-integrated real estate marketing platform.

#### Who Is the Company Behind SaleCore?

- **Seller:** [SaleCore](https://www.g2.com/sellers/salecore)
- **Year Founded:** 2019
- **HQ Location:** Fairfield , US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2306fc25df9284e489343cb4437a5ca932acaac298dc08099838a35b074a1290&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsalecore&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

### [Seize the Market Real Estate CRM](https://www.g2.com/products/seize-the-market-real-estate-crm/reviews)

Done-for-You Growth Systems & Automation

#### Who Is the Company Behind Seize the Market Real Estate CRM?

- **Seller:** [SEize the Market](https://www.g2.com/sellers/seize-the-market)
- **HQ Location:** N/A
- **Twitter:** @SeizetheMarket
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [sellxpert](https://www.g2.com/products/sachin-jain-sellxpert/reviews)

Sellxpert is a Customer Relationship Management (CRM) software designed specifically for the real estate industry. It aims to streamline lead and client management for realtors. Sellxpert comes with features such as follow-up management, site visit management, commission management, team management, back-office management, and marketing integrations with platforms like Facebook, WhatsApp, emails, and Magicbricks, among others.

#### Who Is the Company Behind sellxpert?

- **Seller:** [Sachin Jain](https://www.g2.com/sellers/sachin-jain)
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a3d2335a23aec1ed693844e5abd3879ee66dba0dcd2a8f79de617eb4267816ff&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsellxpert&secure%5Burl_type%5D=linkedin_company_website)

### [SharkAgent](https://www.g2.com/products/sharkagent/reviews)

SharkAgent is a mobile real estate CRM and email marketing app.

#### Who Is the Company Behind SharkAgent?

- **Seller:** [Shark Agent](https://www.g2.com/sellers/shark-agent)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=accb1ddf9ce4141737236911ff3d81f6180c5522c3de0eadd79d8f19dd45dbec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fatomdotcom%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Site2CRM](https://www.g2.com/products/site2crm/reviews)

Site2CRM is a lead capture and CRM integration platform designed to eliminate manual data entry for sales teams. It connects your website directly to your CRM so every website lead is automatically captured, synced, and ready for follow up in real time. Instead of copying names, emails, and phone numbers between tabs, your team can focus on selling and closing deals. The platform provides two primary lead capture tools: customizable web forms and an AI powered chat widget. Web forms allow you to collect exactly the information your sales process requires, including custom fields, dropdown menus, file uploads, and conditional logic. Each submission is instantly synced to your CRM without middleware or complex workflows. The AI chat widget engages website visitors 24 hours a day. It answers questions about your products or services, qualifies interest, and captures contact information directly within the conversation when buying intent is detected. Leads are pushed into your CRM immediately, allowing your sales team to respond while the prospect is still engaged. Site2CRM integrates natively with HubSpot, Salesforce, Pipedrive, Nutshell, and Zoho CRM. Through its Zapier integration, it connects to more than 7,000 additional applications, enabling automated lead routing to tools such as Slack, Google Sheets, and email marketing platforms. Additional features include real time CRM synchronization, lead source tracking with UTM parameters, analytics for form conversion performance, salesperson dashboards, webhook support, and full API access for custom integrations. Setup takes minutes. Add a single script tag to your website, connect your CRM account, and begin capturing and syncing leads automatically. For businesses that rely on online lead generation and CRM management, Site2CRM removes friction, improves response time, and keeps your sales pipeline accurate and up to date. Start your free trial at [https://site2crm.io](https://site2crm.io).

#### Who Is the Company Behind Site2CRM?

- **Seller:** [Axion Deep Labs](https://www.g2.com/sellers/axion-deep-labs)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4f9306e40066b760e3702a9614279f76e539df7bd66d11f95cabc3dc300d2fc0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faxiondeep%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [SiteCRM](https://www.g2.com/products/sitecrm/reviews)

SiteCRM is an easy to use CRM platform for real estate professionals. It brings lead capture, WhatsApp business integration, cloud calling, live location tracking, and customizable workflows all together in one dashboard. It is developed to bring simplicity to sales teams from first contact to closure so that users can focus on selling, not on maniging their tools.

#### Who Is the Company Behind SiteCRM?

- **Seller:** [SiteCRM](https://www.g2.com/sellers/sitecrm)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2f295978dec2e905c238d8257b1cb26ba8d583d0593a5f0692440ff7c773973e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsitecrm%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Spark CRM](https://www.g2.com/products/spark-crm/reviews)

Spark is a complete software platform designed to support the sales of new construction multifamily projects. Our all-in-one solution pairs a robust CRM and inventory management with email marketing, project analytics, and digital contracting. We’re the fundamental technology piece that elevates agents into new development specialists, and boost developers into profitable futures.

#### Who Is the Company Behind Spark CRM?

- **Seller:** [Spark RE Technologies](https://www.g2.com/sellers/spark-re-technologies)
- **Year Founded:** 2012
- **HQ Location:** Vancouver, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c3986563454134f220914f53c0270c6a5bcf1c74b7d76408acd15532dbb77d2a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fspark-re&secure%5Burl_type%5D=linkedin_company_website)  
51 employees on LinkedIn®

### [SphereSync](https://www.g2.com/products/spheresync/reviews)

SphereSync is a sphere-of-influence CRM for real estate agents, built by Real Estate on Purpose. It turns the contacts already in an agent's phone into repeat and referral business through a short, prioritized weekly outreach list — who to call, what to send, and when — instead of one-off blasts or cold prospecting. Your CRM stores contacts. SphereSync runs the behavior: weekly call and text lists, done-for-you newsletters and market updates, client event tools, DNC/TCPA compliance flagging on every contact, and coaching accountability. One membership, everything included — 14-day free trial, no credit card.

#### Who Is the Company Behind SphereSync?

- **Seller:** [SphereSync](https://www.g2.com/sellers/spheresync)
- **Year Founded:** 2024
- **HQ Location:** Cleveland, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6ee420651c20cdc1c070e9e0834fe26b34555b49d89f4c8bcf13e27ec45df7ab&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fspheresync%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [StrategicERP](https://www.g2.com/products/strategicerp-strategicerp/reviews)

StrategicERP develops IT solutions equipped with advanced technology that provide the competitive edge that businesses need for succeeding in the 21st-century business world. We guide businesses on their path to digital transformation and help them become technologically capable. Our cutting edge products are the brain-child of the core development team from IIT.

**Average Rating:** 3.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind StrategicERP?

- **Seller:** [StrategicERP](https://www.g2.com/sellers/strategicerp)
- **Year Founded:** 2005
- **HQ Location:** Mumbai, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6e075fadb122561dfe027102e7e4bf07b72529a8ae46d53a0a1a83dd53af9c90&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fitaakash-strategic-software-pvt-ltd-&secure%5Burl_type%5D=linkedin_company_website)  
217 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

### [Surga Central](https://www.g2.com/products/surga-central/reviews)

Surga Central is a cloud-based software solution designed to streamline the operations of commercial real estate agencies. It offers a comprehensive suite of tools that facilitate the marketing, selling, and leasing of commercial properties, enhancing efficiency and client engagement. By integrating various functionalities into a single platform, Surga Central empowers agents to manage their daily tasks effectively, maintain robust client relationships, and make informed decisions through advanced reporting features. Key Features and Functionality: - Market Commercial Property with Impact: Generate professional listing sheets, execute targeted email marketing campaigns, and seamlessly upload listings to social media and commercial property portals. - Manage Client Relationships: Utilize an integrated CRM for contact management, store client requirements to match them with relevant properties, and manage enquiries while identifying market trends. - Agent Productivity: Organize daily tasks, create and view appointments and calendars, and synchronize contacts, emails, and appointments with Exchange and Office 365. - Plan Property Inspections: Organize property inspections and tours, build inspection plans, send invitations, and sync schedules to smartphones and tablets. - Lease Tracking: Manage tenants and occupiers, store key lease dates such as expiries, break clauses, and rent reviews, and visualize occupancy and asset performance. - Powerful Agency Reporting: Access an extensive library of reports covering all business areas to make informed decisions, manage teams, and improve service delivery. - Back Office Automation: Oversee agency operations and team performance, allocate and split commission payments, and utilize integrated trust accounting. - Visualize Occupancy: Use interactive stacking plans, tenant mix charts, and lease expiry graphs to view and manage asset performance, enhancing communication with owners, investors, and occupiers. - Lease and Sale Comparables: Understand market activity and trends, promote sold or leased properties, and generate comparable reports. Primary Value and Solutions Provided: Surga Central addresses the complexities of managing commercial real estate operations by offering an all-in-one platform that enhances productivity, improves client relationship management, and provides insightful reporting. It simplifies the marketing and leasing processes, ensures compliance with regulations, and offers tools for effective decision-making. By consolidating various functionalities, Surga Central enables agencies to operate more efficiently, respond promptly to client needs, and stay competitive in the dynamic real estate market.

#### Who Is the Company Behind Surga Central?

- **Seller:** [Surga Central](https://www.g2.com/sellers/surga-central)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Symplete](https://www.g2.com/products/symplete/reviews)

Symplete is an intelligent suite of fully integrated business applications that simplifies work from anywhere.

#### Who Is the Company Behind Symplete?

- **Seller:** [Symplete](https://www.g2.com/sellers/symplete)
- **HQ Location:** California / Idaho, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=981f672330426c44a3250cd0768c5ffe3edf72de3ada891161c6abb1c1340c82&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F15077856&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [Terabitz](https://www.g2.com/products/terabitz/reviews)

Terabitz provides websites, lead management, CRM, CMA, marketing, page content control and a full suite of agent tools for realtors.

#### Who Is the Company Behind Terabitz?

- **Seller:** [Terabitz](https://www.g2.com/sellers/terabitz)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3ae506e2daec5e7c54699beca70d65cd29b303eee5904c37b4060736a06389c8&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fterabitz-inc&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [TextAlley](https://www.g2.com/products/textalley/reviews)

TextAlley is the only iMessage CRM that sends from your real phone number. Built for real estate agents, mortgage brokers, insurance agents, and sales teams, TextAlley delivers messages as blue bubbles from the number already saved in your clients' contacts — not a random provisioned line. The result: 98% open rates and 3-4x higher response rates than email or SMS. Manage all conversations from a web dashboard while messages flow through your actual number. Features include contact management, message templates with merge fields, multi-step drip automations, smart reply suggestions, scheduled messages, and CSV import. Send text, images, video, and voice messages. Connect to 13+ CRMs including Follow Up Boss, kvCORE, Go High Level, Sierra Interactive, Pipedrive, and HubSpot. Setup takes 5 minutes. Requires a Mac. Plans start at $79/month with a 14-day free trial.

#### Who Is the Company Behind TextAlley?

- **Seller:** [TextAlley](https://www.g2.com/sellers/textalley)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f120d47ea83967d9dcc911b897ff119495d3cbb0140dd3c77d56680569754c43&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftextalley%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

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Similar Categories

- [Brokerage Management](/categories/brokerage-management)
- [Integrated Workplace Management Systems (IWMS)](/categories/integrated-workplace-management-systems-iwms)
- [Lease Administration](/categories/lease-administration)
- [Property Management](/categories/property-management)
- [Multiple Listing Service (MLS)](/categories/multiple-listing-service-mls)

- [Real Estate Marketing](/categories/real-estate-marketing)
- [Real Estate Activities Management](/categories/real-estate-activities-management)
- [AI Virtual Staging](/categories/ai-virtual-staging)
- [Community Association Management](/categories/community-association-management)
- [Home Inspection](/categories/home-inspection)

- [Lease Accounting](/categories/lease-accounting)
- [Other Real Estate](/categories/other-real-estate)
- [Package Tracking](/categories/package-tracking)
- [Property Access Management](/categories/property-access-management)
- [Property Intelligence](/categories/property-intelligence)

[Browse Real Estate CRM Themes](/categories/real-estate-crm/themes)

 ![Neya Kumaresan](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neya Kumaresan")
NK

Researched and written by [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan)

Updated October 3, 2024

Real estate CRM software helps real estate professionals identify, track, and manage customer interactions with current and prospective buyers and renters. These solutions can simplify multiple business processes, such as the preleasing pipeline, prospecting deals, managing sales, relationship tracking, and scheduling property tours. Besides industry-specific benefits, a real estate CRM platform can allow for better organization, quicker response rates in speaking to clients, improve client satisfaction, and promptly respond to new leads to generate more business for the agency. These systems can benefit both brokers and real estate agents, as real estate CRMs can allow them to manage clients and prospects that want to rent or purchase a home through their office or agency.

While most real estate CRMs focus on helping realtors manage their relationships with buyers and renters, some products are designed for real estate development companies as opposed to traditional agencies. Additionally, there are several common integrations that help expand a real estate CRM’s product functionality. By connecting real estate CRM software to [multiple listing services software](https://www.g2.com/categories/multiple-listing-service-mls), real estate agents can receive alerts when prospects are looking at listed properties. [Real estate marketing software](https://www.g2.com/categories/real-estate-marketing) and [real estate activities management software](https://www.g2.com/categories/real-estate-activities-management) can also work with a CRM product to manage financial records, administrative files, internal communications, websites, and branding for a real estate agency.

To qualify for inclusion in the Real Estate CRM category, a product must:

- Enable real estate professionals to communicate with buyers or renters via business instant messaging, text, email, or call
- Track, capture, and manage client leads in an organized database
- Import real estate leads from internet data exchange (IDX) sites or internet listing services
- Provide or integrate with a real estate marketing platform

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