# Best Real Estate CRM Software - Page 13

## How Many Real Estate CRM Software Products Does G2 Track?

**Total Products under this Category:** 299

### Category Stats (Aug 2026)

- **Average Rating:** 4.3/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Cloze (+4.06%) - Among all products in this category, Cloze recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Real Estate CRM Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 6,700+ Authentic Reviews
- 299+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Real Estate CRM Software
 ![G2 Grid® for Real Estate CRM Software plotting products by satisfaction and market presence](https://www.g2.com/categories/real-estate-crm/grids.png?focus%5B%5D=1186668&focus%5B%5D=7321&focus%5B%5D=1317342&focus%5B%5D=32533&focus%5B%5D=66255&focus%5B%5D=4133&focus%5B%5D=7280&focus%5B%5D=13815)

Highlighted products: REsimpli, Zillow Premier Agent, Luxury Presence, Rechat, BoldTrail, Contactually by Compass, ResMan, and Follow Up Boss.

Underlying data: [Grid® JSON](https://www.g2.com/categories/real-estate-crm/grids.json?focus%5B%5D=resimpli&focus%5B%5D=zillow-premier-agent&focus%5B%5D=luxury-presence&focus%5B%5D=rechat&focus%5B%5D=boldtrail&focus%5B%5D=contactually-by-compass&focus%5B%5D=resman&focus%5B%5D=follow-up-boss)

**Sponsored**

### Lofty

Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=339&secure%5Bchosen_at%5D=2026-08-03T20%3A14%3A42Z&secure%5Bdisplayable_resource_id%5D=339&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=339&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=46501&secure%5Bresource_id%5D=339&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Freal-estate-crm%3Fpage%3D13&secure%5Btoken%5D=37f5016e7697f949fcdba96a081a5e854f019adae98e47f6a76ea17ddda89437&secure%5Burl%5D=https%3A%2F%2Flofty.com%2F%3FfromEmail%3Dtrue%26utm_source%3DG2&secure%5Burl_type%5D=book_demo)

### [FreedomSoft CRM Tool](https://www.g2.com/products/freedomsoft-crm-tool/reviews)

From Marketing Lists To Comps, Getting Leads To Automation & Everything In Between - FreedomSoft Is All You Need.

#### Who Is the Company Behind FreedomSoft CRM Tool?

- **Seller:** [FreedomSoft](https://www.g2.com/sellers/freedomsoft)
- **Year Founded:** 2002
- **HQ Location:** Asheboro, US
- **Twitter:** @FreedomSoft\_TS  
13 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0b9c364468c9cf0d1d175bbfaf45993bbf63a998a82785dbf4ba1466a54e6a09&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4287580&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [FuzeAi CRM](https://www.g2.com/products/fuzeai-crm/reviews)

FuzeAI CRM is the all-in-one growth platform built for small businesses, real estate professionals, and service-based businesses. Powered by AI calling, AI chatbot, and conversational AI, it automates your follow-up, fills your calendar, and closes more deals — without lifting a finger.

#### Who Is the Company Behind FuzeAi CRM?

- **Seller:** [Leads Up AI](https://www.g2.com/sellers/leads-up-ai)
- **Year Founded:** 2023
- **HQ Location:** Edina, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b0092baa9b4c80b497b3d93ab17e951e5bb78125755a248cc42409daf8fdc079&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fleadsupai%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [GoDigi CRM](https://www.g2.com/products/godigi-crm/reviews)

The Premier All-in-One Real Estate CRM Software for real estate Agents, investors and wholesalers ready to take their automation and marketing to the next level. Our A.I Bot-SIFRA is equipped to pre-qualify your leads by engaging them with a series of targeted questions, enabling them to self-qualify. Upon qualification, SIFRA will either schedule an appointment for you or immediately transfer the hot lead to you in real-time.

#### Who Is the Company Behind GoDigi CRM?

- **Seller:** [GoDigi](https://www.g2.com/sellers/godigi)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Goyzer](https://www.g2.com/products/goyzer/reviews)

Goyzer offers cutting-edge software for real estate to automate repetitive tasks needed in the real estate business. Our property management software is designed to enhance productivity and maximize revenue.

#### Who Is the Company Behind Goyzer?

- **Seller:** [Goyzer](https://www.g2.com/sellers/goyzer)
- **Year Founded:** 2019
- **HQ Location:** Dubai, AE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f80fcbaa0831ec4fdf8890de238154472155f2dc205d2002b04c7710e659464d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgoyzer-technology-solutions%2F&secure%5Burl_type%5D=linkedin_company_website)  
29 employees on LinkedIn®

### [Haines Criss+Cross](https://www.g2.com/products/haines-criss-cross/reviews)

Haines Criss+Cross V4i is a property research and lead generation tool that helps Realtors, agents, and brokers find leads.

#### Who Is the Company Behind Haines Criss+Cross?

- **Seller:** [Haines & Company](https://www.g2.com/sellers/haines-company)
- **Year Founded:** 1932
- **HQ Location:** Sandy, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b67c17e6b398ed1615de69bfd8b02467c19f94698f94be3ca1c636268536bded&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhaines-%2526-company-inc-&secure%5Burl_type%5D=linkedin_company_website)  
106 employees on LinkedIn®

### [Hausing](https://www.g2.com/products/hausing/reviews)

All-in-one software platform simplifying commercial real estate management. A single software platform where all stakeholders (e.g. owners, managers and accountants) can manage and complete their necessary daily tasks while at the same time owning identical and real-time updated information. The vast majority of manual and repetitive tasks are automated, including data entry, eliminating non-productive work, human errors and data fragmentation. This allows for decisions to be made based on data, not gut feeling.

#### Who Is the Company Behind Hausing?

- **Seller:** [Hausing Technologies](https://www.g2.com/sellers/hausing-technologies)
- **Year Founded:** 2017
- **HQ Location:** Tallinn, EE
- **LinkedIn® Page:** [ee.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=927ba6b72431543924745dcb3cd9ef174da54ee05cecd050b89cfccc849fe69d&secure%5Burl%5D=https%3A%2F%2Fee.linkedin.com%2Fcompany%2Fhausing&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

### [homejrny](https://www.g2.com/products/homejrny/reviews)

End-to-end solution for new home builders, delivering seamless integration from sales to service.

#### Who Is the Company Behind homejrny?

- **Seller:** [Digital Fast Track Ltd](https://www.g2.com/sellers/digital-fast-track-ltd)
- **HQ Location:** Toronto, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=292e21fef7a39ae1d5bd788102420697cf0fc4694f8c776b51b7ffb153058a01&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F99841125&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Homelead.ai](https://www.g2.com/products/homelead-ai/reviews)

Homelead.ai is an AI-powered platform designed specifically for real estate professionals. It turns cold lead lists into qualified opportunities by using advanced AI to engage with potential sellers through seamless texting. Our platform identifies key objectives such as price, timeline, reasons for selling, and property condition to qualify leads, delivering highly motivated and ready-to-close leads directly to your inbox. Boost your lead generation, nurture meaningful conversations, and simplify your process with our smart CRM and lead nurturing capabilities.

#### Who Is the Company Behind Homelead.ai?

- **Seller:** [Raqib.io](https://www.g2.com/sellers/raqib-io)
- **Year Founded:** 2022
- **HQ Location:** Daytona beach, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=43949b89f9cdb16e0bc9f0a43b379cae36d2c9ea45dcf154222bdd4ed1127741&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftheaidudes&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

### [IDXSEO](https://www.g2.com/products/idxseo/reviews)

Our IDXSEO Software Suite Gives Real Estate Agents That Competitive Edge You've Always Wanted

#### Who Is the Company Behind IDXSEO?

- **Seller:** [Talega Systems](https://www.g2.com/sellers/talega-systems)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [iHOUSEweb](https://www.g2.com/products/ihouseweb-ihouseweb/reviews)

iHOUSEweb, Inc. has been combining real estate experience with cutting-edge technology since 1999. iHOUSEweb products, IT infrastructure, and customer service are trusted by over 30,000 real estate professionals nationwide.

#### Who Is the Company Behind iHOUSEweb?

- **Seller:** [iHOUSEweb](https://www.g2.com/sellers/ihouseweb)
- **Year Founded:** 1999
- **HQ Location:** Roseville, US
- **Twitter:** @ihousewebcom  
1,360 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0eb4c3d07110c855ca1f293f677cd68c9addfc15a4f19cc11bbd90cb2ab09b63&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fihouseweb-inc.&secure%5Burl_type%5D=linkedin_company_website)  
46 employees on LinkedIn®

### [ImobiBrasil](https://www.g2.com/products/imobibrasil/reviews)

ImobiBrasil é uma plataforma completa que oferece sites profissionais e responsivos para imobiliárias e corretores de imóveis, integrados a um sistema de CRM robusto. Com design otimizado para mecanismos de busca, os sites permitem a exibição eficaz de listagens de imóveis em dispositivos móveis e desktops. O CRM acompanha toda a jornada do cliente, desde o primeiro contato até a conclusão da venda, proporcionando uma gestão eficiente e centralizada. Principais funcionalidades: - Funil de Vendas: Permite definir e monitorar cada etapa do processo de compra do cliente, facilitando o acompanhamento e a conversão de leads. - Integração com Portais: Publica automaticamente os imóveis nos principais portais do mercado, ampliando a visibilidade e economizando tempo com cadastros manuais. - WhatsApp Lead: Facilita a comunicação direta com potenciais clientes através do WhatsApp, integrando o aplicativo ao CRM para uma gestão de leads mais eficaz. - Gerador de Contratos: Automatiza a criação de contratos, preenchendo informações necessárias de forma rápida e segura. - Gerenciador de Documentos: Armazena documentos de imóveis, clientes e corretores de forma organizada e acessível. - Imóveis Compatíveis: Ferramenta que auxilia na identificação do imóvel ideal para cada cliente, aumentando a assertividade nas ofertas. Valor principal e solução oferecida: ImobiBrasil simplifica e potencializa a gestão imobiliária ao fornecer uma solução integrada de site e CRM. A plataforma resolve desafios comuns do setor, como a necessidade de múltiplos cadastros em diferentes portais, a dificuldade na organização do funil de vendas e a comunicação dispersa com clientes. Ao centralizar essas funções em um único sistema, ImobiBrasil aumenta a eficiência operacional, melhora a experiência do cliente e impulsiona as vendas de imóveis.

#### Who Is the Company Behind ImobiBrasil?

- **Seller:** [ImobiBrasil](https://www.g2.com/sellers/imobibrasil)
- **Year Founded:** 2009
- **HQ Location:** Presidente Prudente, BR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=19aff910d1059c0deb2bdc3b0f4c91a9c49cdcda9d24c1589a09125dd0437c78&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fimobibrasil%2F&secure%5Burl_type%5D=linkedin_company_website)  
32 employees on LinkedIn®

### [Inmogestioncrm](https://www.g2.com/products/inmogestioncrm/reviews)

InmogestionCRM is a specialized real estate CRM built for property agencies and real estate professionals that need to manage leads, properties, clients, visits, tasks, documents, and commercial activity from a single platform. It covers the full workflow of a real estate business, helping teams organize their pipeline, improve follow-up, and reduce manual work across sales and rentals. The system combines property management, lead and contact tracking, agenda tools, website integration, reporting, and day-to-day operational control in one place. This allows agencies to work faster, keep information centralized, and provide better service to owners, buyers, sellers, landlords, and tenants. Unlike generic CRMs, InmogestionCRM is designed specifically for the real estate sector, making it a practical solution for agencies that need a complete and industry-focused platform.

#### Who Is the Company Behind Inmogestioncrm?

- **Seller:** [InmogestionCRM](https://www.g2.com/sellers/inmogestioncrm)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Invelo](https://www.g2.com/products/invelo/reviews)

Invelo offers a comprehensive real estate acquisition solution that streamlines the entire process from prospecting to closing. Its suite of tools includes a List Builder for off-market properties, a CRM for managing leads, and marketing automation to enhance outreach. Tailored for real estate professionals such as wholesalers, fix flippers, and real estate agents, Invelo helps users save time and increase deal closures. The platform integrates multiple functionalities to eliminate the inefficiencies of using separate systems, standing as a trusted partner in the success of real estate ventures.

#### Who Is the Company Behind Invelo?

- **Seller:** [Invelo](https://www.g2.com/sellers/invelo)
- **Year Founded:** 2021
- **HQ Location:** Lawrence, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0bf493b2e68d9c050ac3d41945b74243b03f106b71dbcad3ba7a2e6431da7876&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finveloapp%2F&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

### [Jetimob](https://www.g2.com/products/jetimob/reviews)

O Jetimob é um software imobiliário que contribui para a gestão de locações, o qual permite cobranças automáticas, emissão de NFS-e, reajustes de contrato imediatos, assinaturas eletrônicas e controle de inadimplência, entre outros recursos. Além disso, a ferramenta também oferece mecanismos para a gestão de relacionamento com o cliente, como funil de vendas, uma plataforma para que os corretores e os clientes mantenham contato e o histórico com as movimentações atualizadas de cada negociação.

#### Who Is the Company Behind Jetimob?

- **Seller:** [Victorio Venturini](https://www.g2.com/sellers/victorio-venturini)
- **Year Founded:** 2010
- **HQ Location:** Santa Maria, BR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e36486225085751c32b5d74ad1fa8500c366ff5b2735f7f5ff4e38c0247bdf03&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fjetimob&secure%5Burl_type%5D=linkedin_company_website)  
55 employees on LinkedIn®

### [Juvo](https://www.g2.com/products/juvo/reviews)

A simple easy to use CRM to manage your clients and properties that can be used on an any mobile, tablet, PC and is truly cloud based.

#### Who Is the Company Behind Juvo?

- **Seller:** [Juvo](https://www.g2.com/sellers/juvo)
- **HQ Location:** San Francisco, CA
- **Twitter:** @juvocrm  
19 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

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Spotlight Categories

[Sales Engagement Software](https://www.g2.com/categories/sales-engagement)

[Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

[Contract Management Software](https://www.g2.com/categories/contract-management)

[Robotic Process Automation (RPA) Software](https://www.g2.com/categories/robotic-process-automation-rpa)

[Core HR Software](https://www.g2.com/categories/core-hr)

Similar Categories

- [Brokerage Management](/categories/brokerage-management)
- [Integrated Workplace Management Systems (IWMS)](/categories/integrated-workplace-management-systems-iwms)
- [Lease Administration](/categories/lease-administration)
- [Property Management](/categories/property-management)
- [Multiple Listing Service (MLS)](/categories/multiple-listing-service-mls)

- [Real Estate Marketing](/categories/real-estate-marketing)
- [Real Estate Activities Management](/categories/real-estate-activities-management)
- [AI Virtual Staging](/categories/ai-virtual-staging)
- [Community Association Management](/categories/community-association-management)
- [Home Inspection](/categories/home-inspection)

- [Lease Accounting](/categories/lease-accounting)
- [Other Real Estate](/categories/other-real-estate)
- [Package Tracking](/categories/package-tracking)
- [Property Access Management](/categories/property-access-management)
- [Property Intelligence](/categories/property-intelligence)

[Browse Real Estate CRM Themes](/categories/real-estate-crm/themes)

 ![Neya Kumaresan](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neya Kumaresan")
NK

Researched and written by [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan)

Updated October 3, 2024

Real estate CRM software helps real estate professionals identify, track, and manage customer interactions with current and prospective buyers and renters. These solutions can simplify multiple business processes, such as the preleasing pipeline, prospecting deals, managing sales, relationship tracking, and scheduling property tours. Besides industry-specific benefits, a real estate CRM platform can allow for better organization, quicker response rates in speaking to clients, improve client satisfaction, and promptly respond to new leads to generate more business for the agency. These systems can benefit both brokers and real estate agents, as real estate CRMs can allow them to manage clients and prospects that want to rent or purchase a home through their office or agency.

While most real estate CRMs focus on helping realtors manage their relationships with buyers and renters, some products are designed for real estate development companies as opposed to traditional agencies. Additionally, there are several common integrations that help expand a real estate CRM’s product functionality. By connecting real estate CRM software to [multiple listing services software](https://www.g2.com/categories/multiple-listing-service-mls), real estate agents can receive alerts when prospects are looking at listed properties. [Real estate marketing software](https://www.g2.com/categories/real-estate-marketing) and [real estate activities management software](https://www.g2.com/categories/real-estate-activities-management) can also work with a CRM product to manage financial records, administrative files, internal communications, websites, and branding for a real estate agency.

To qualify for inclusion in the Real Estate CRM category, a product must:

- Enable real estate professionals to communicate with buyers or renters via business instant messaging, text, email, or call
- Track, capture, and manage client leads in an organized database
- Import real estate leads from internet data exchange (IDX) sites or internet listing services
- Provide or integrate with a real estate marketing platform

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