# Best Online Reputation Management Software - Page 24

## How Many Online Reputation Management Software Products Does G2 Track?

**Total Products under this Category:** 358

### Category Stats (Jul 2026)

- **Average Rating:** 4.54/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** ReputationStacker (+0.67%) - Among all products in this category, ReputationStacker recorded the largest rating increase compared to last month

_Last updated: July 31, 2026_

## How Does G2 Rank Online Reputation Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 40,200+ Authentic Reviews
- 358+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Online Reputation Management Software
 ![G2 Grid® for Online Reputation Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/online-reputation-management/grids.png?focus%5B%5D=19432&focus%5B%5D=39215&focus%5B%5D=4177&focus%5B%5D=14864&focus%5B%5D=10366&focus%5B%5D=1679&focus%5B%5D=84697&focus%5B%5D=1196045)

Highlighted products: Birdeye, SOCi, Reputation, Yext, Podium, G2 Marketing Solutions, Experience.com, and Liftify.

Underlying data: [Grid® JSON](https://www.g2.com/categories/online-reputation-management/grids.json?focus%5B%5D=birdeye&focus%5B%5D=soci&focus%5B%5D=reputation&focus%5B%5D=yext&focus%5B%5D=podium&focus%5B%5D=g2&focus%5B%5D=experience-com&focus%5B%5D=liftify)

**Sponsored**

### Brand24

Brand24 Brand24 is one of the most advanced social media monitoring tools with AI-powered reports and insights. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors across the web. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers, and monitor their competition. It's a solid and affordable media monitoring tool to help you manage online reputation, track and assess marketing campaigns, track your competitors, get customer feedback, do social selling and more.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=262&secure%5Bchosen_at%5D=2026-07-31T16%3A39%3A13Z&secure%5Bdisplayable_resource_id%5D=262&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=262&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=5791&secure%5Bresource_id%5D=262&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fonline-reputation-management%3Fpage%3D24&secure%5Btoken%5D=fa59a01a7c9480b03fffb3e243dfb52574c6242b55656e509f23258878ac8d92&secure%5Burl%5D=https%3A%2F%2Fapp.brand24.com%2Fuser%2Fregister-account%2F%3Fcustom_form%3D506%26utm_source%3Dg2.com%26utm_medium%3Dcpc%26utm_campaign%3Dlistings&secure%5Burl_type%5D=custom_url)

### [Trustist Reviews](https://www.g2.com/products/trustist-reviews/reviews)

We know that it can be hard to keep up with reviews when you're busy running a business. That's why we built Trustist, to make review management a breeze. Not only does it allow you to collect reviews from anywhere, but it also automatically posts 4 - 5 star reviews instantly to social media, so potential customers can see what people are saying about your company. Trustist also makes it easy for your customers to leave reviews. All they have to do is scan a QR code or click on our review link and they're good-to-go. No more hunting down email addresses or trying to remember where you put that pesky business card! We know that every star counts, so Trustist automatically aggregates all of your reviews from any platform into a single display on your site. We then display those all-important stars for the webpages of your business website in the organic Google search results to ensure that you stand out against competitors. All of your business reviews can then be monitored, managed and reported-on in one place, using the Trustist dashboard.

**Average Rating:** 4.6/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate Trustist Reviews?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Trustist Reviews?

- **Seller:** [TRUSTist](https://www.g2.com/sellers/trustist)
- **Year Founded:** 2014
- **HQ Location:** York, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=39185fcc2f466b0efe51b5a193e1ddefcb34c080af9987c963d09bfe19461392&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9341142&secure%5Burl_type%5D=linkedin_company_website)  
28 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are Recent G2 Reviews of Trustist Reviews?

**["Great review system"](https://www.g2.com/survey_responses/trustist-reviews-review-467747)**

**Rating:** 4.5/5.0 stars

_— Hannah L._

[Read full review](https://www.g2.com/survey_responses/trustist-reviews-review-467747)

**["Great service, simple and easy to use, always adding features."](https://www.g2.com/survey_responses/trustist-reviews-review-467745)**

**Rating:** 5.0/5.0 stars

_— Joe D._

[Read full review](https://www.g2.com/survey_responses/trustist-reviews-review-467745)

#### What Are G2 Users Discussing About Trustist Reviews?

- [What is TRUSTist REVIEWer used for?](https://www.g2.com/discussions/what-is-trustist-reviewer-used-for)

### [Trustmetrics Ltd](https://www.g2.com/products/trustmetrics-ltd/reviews)

Trutsmetrics Ltd 20-22 Wenlock Road, London, England, N1 7GU 44 20 8638 7665 https://www.trustmetrics.io/ Trustmetrics will help you collect reviews on autopilot and display them on your website, so you build social proof

#### Who Is the Company Behind Trustmetrics Ltd?

- **Seller:** [Trsutmetrics](https://www.g2.com/sellers/trsutmetrics)
- **Year Founded:** 2017
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9a5928f8003cd9be01a9e0d5722cd627e4f8af86ae61b2bf97c691657abbd9c7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftrustmetrics&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [tus5estrellas](https://www.g2.com/products/tus5estrellas/reviews)

tus5estrellas is a reputation management platform that combines NFC hardware with SaaS software to help customer-facing businesses generate, manage, and analyze online reviews. Customers leave reviews on Google by tapping an NFC device (card, plate, or stand), and each review is automatically linked to a specific employee and location. The platform includes modules for review generation (NFC-based), AI-powered automated responses, sentiment analysis, employee and location performance tracking, NPS surveys, competitor monitoring, local SEO positioning, and centralized management of multi-location accounts. It also offers integrations with WhatsApp, CRM systems, and third-party tools. tus5estrellas is used by independent businesses, franchises, and multi-location chains across hospitality, restaurants, hotels, gyms, clinics, and retail. Customers can activate modules individually (Crece, Posiciona, Analiza, Vigila, Centraliza, Fideliza) based on their needs, and hardware is available as a one-time purchase.

#### Who Is the Company Behind tus5estrellas?

- **Seller:** [tus5estrellas](https://www.g2.com/sellers/tus5estrellas)
- **HQ Location:** Madrid, ES
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c576b832ad40eb49e6c66565601086bebaab3497cff950e680a28d60750e8412&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftus5estrellas%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Typani](https://www.g2.com/products/typani/reviews)

Typani is a review response automation platform that enables local businesses and marketing agencies to generate and publish AI-written replies to Google Business Profile reviews. When a customer leaves a Google review, Typani analyzes the content and sentiment of the review and generates a contextually appropriate, personalized response. Users can configure the platform to require manual approval before each response is posted, or enable fully automated posting without human intervention. Software category: Reputation Management / Review Management Primary audience: Local business owners, multi-location operators, and digital marketing agencies managing client reputation. Core features: • AI-generated responses tailored to individual review content and star rating • Automated posting to Google Business Profile via API integration • Manual approval workflow for users who prefer to review responses before publishing • Multi-location management for businesses and agencies with multiple Google Business Profiles • Custom brand voice configuration to match business tone and communication style • Review monitoring dashboard with real-time alerts for new reviews • Response rate and review trend analytics Use cases: • Local businesses that receive Google reviews regularly but lack time to respond consistently • Marketing agencies managing online reputation for multiple clients from a single dashboard • Franchise operators and multi-location businesses needing standardized review response workflows Pricing: Typani offers a free plan with no credit card required. Paid plans start at $29 per month for single-location users and $79 per month for multi-location and agency use cases. Annual billing is available at a 20% discount.

#### Who Is the Company Behind Typani?

- **Seller:** [Rize Market](https://www.g2.com/sellers/rize-market)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=49f3f82c9d34b32038afa3280f3be2c84302b0c016c06cf1abe6087c74283190&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftypani%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [UpReview.me](https://www.g2.com/products/upreview-me/reviews)

We build an automation that helps you get more reviews consistently and effortlessly on review sites like Google Profile, Tripadvisor, Yelp and more. All reviews are from real customers.

#### Who Is the Company Behind UpReview.me?

- **Seller:** [Airvenue.io](https://www.g2.com/sellers/airvenue-io)
- **Year Founded:** 2022
- **HQ Location:** Olso, NO
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9fbc3069983f125c96234e07bc5d56c69fc1e28edde1d9ba08cb0b938d0e4eae&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fairvenueio%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Vela](https://www.g2.com/products/vela/reviews)

Vela is a Customer Loss Prevention System for independent small businesses: restaurants, salons, auto shops, gyms, and dental practices. It watches every new Google review continuously, reads it for sentiment and topic, and tells the owner in plain language when their reputation starts slipping and what to look at. Vela scores the business with one Reputation Health Score (0 to 100) and sends a clear alert the moment something changes: a rating drop, a complaint spike, a new recurring topic, an urgent review, or a slowdown in new reviews. Its daily "today's read" names the single most notable change since the last check and rates the loss risk. Owners can see exactly how each review moved their score and drill from any complaint topic straight into the reviews behind it. Vela is analytical, not a marketing suite. It does not write replies, send review requests, or run campaigns. It watches, scores, and tells you the truth, then you decide what to do. That focus is why it starts at $39 a month for a single location, when the category is full of $249-and-up suites built for marketing teams.

#### Who Is the Company Behind Vela?

- **Seller:** [Velaworks](https://www.g2.com/sellers/velaworks)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Vicinus.ai](https://www.g2.com/products/vicinus-ai/reviews)

A SaaS based AI powered hyperlocal marketing tool for businesses with multiple locations. The platform is purpose-built to address the unique needs of multi-location businesses—helping them to maximise visibility, drive in-store conversions, and streamline local digital operations through automation, analytics, and intelligent workflows. It has built in features and capabilities to manage listings across platforms, customer reviews, landing pages and call tracking with regular reporting on the performance and other analytics through a modular, API-driven Service-Oriented Architecture (SOA)

#### Who Is the Company Behind Vicinus.ai?

- **Seller:** [Vicinus](https://www.g2.com/sellers/vicinus)
- **Year Founded:** 2009
- **HQ Location:** India
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=61dedf38babfdba685322fc12b56e0154121ea3999d1f1b34580f03a7e4776de&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvicinus-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

### [VisibleFeedback](https://www.g2.com/products/visiblefeedback/reviews)

VisibleFeedback helps local businesses protect their online reputation and build customer trust, before a bad review ever hits the internet. With simple QR code-based feedback collection, VisibleFeedback lets restaurants, hotels, salons, and more hear from real customers in real time. Negative experiences trigger instant alerts, giving owners a chance to resolve issues privately, while happy customers are nudged to leave public 5-star reviews.

#### Who Is the Company Behind VisibleFeedback?

- **Seller:** [DiscoveryMark](https://www.g2.com/sellers/discoverymark)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8f126d4277c6425f1bb9164e2cedb65e17c6c7f83a7f8ea4a5ed07bcc561b17e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdiscoverymark%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Whitespark Reputation Builder](https://www.g2.com/products/whitespark-reputation-builder/reviews)

Reputation Builder is an online review management and reputation platform built for agencies, enterprises, and local businesses who want to continuously grow their review count and turn customer feedback into a competitive advantage. Why agencies and local businesses choose Reputation Builder: 1. Get more reviews: Automatically request reviews via email and SMS with branded, designs. 2. Monitor and respond everywhere: Track and respond to reviews across 100+ sites, all from one place. 3. Showcase your reputation: Display reviews directly on your website to build trust and turn happy customers into your best marketing. 4. Industry-leading reporting: Get an overview of your review ratings, Net Promoter Score, survey results, and customer engagement trends with PDF/CSV export and automated report delivery. The platform is available in English, Spanish, French, Dutch, Norwegian, Swedish, Portuguese, German, and Italian.

#### Who Is the Company Behind Whitespark Reputation Builder?

- **Seller:** [Whitespark](https://www.g2.com/sellers/whitespark)
- **Year Founded:** 2005
- **HQ Location:** Alberta, Canada
- **Twitter:** @whitespark  
5,308 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cf9e735162a0a26142b3d66a090f2f47c0e578ebe023ba2f7243ece1459c4084&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1997730%2F&secure%5Burl_type%5D=linkedin_company_website)  
36 employees on LinkedIn®

### [Wooflo Pro](https://www.g2.com/products/wooflo-pro/reviews)

Wooflo pro is a review platform.

#### Who Is the Company Behind Wooflo Pro?

- **Seller:** [Firas Chehoud](https://www.g2.com/sellers/firas-chehoud)
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3fcd95078590195e2856f9fd8c8bc17c054af64da9f5f4cb7e565e4857b65699&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwooflo&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [wowreviews](https://www.g2.com/products/wowreviews/reviews)

WowReviews is a powerful and easy-to-use review management software that helps businesses track, manage, and respond to customer reviews from multiple online platforms in one centralized dashboard. Designed for restaurants, hotels, clinics, retail stores, and service-based businesses, WowReviews simplifies reputation management and helps brands build stronger online credibility. With smart automation tools, real-time alerts, sentiment analysis, and response management features, WowReviews ensures that businesses never miss important customer feedback. The platform helps reduce negative reviews, improve star ratings, and increase customer satisfaction by enabling timely and professional engagement. WowReviews also provides performance insights, rating analytics, and actionable reports that help businesses understand customer sentiment and improve service quality. Whether you operate a single location or multiple branches, WowReviews makes online reputation management efficient, scalable, and results-driven.

#### Who Is the Company Behind wowreviews?

- **Seller:** [Triosoft Technologies Pvt. Ltd](https://www.g2.com/sellers/triosoft-technologies-pvt-ltd)
- **Year Founded:** 2017
- **HQ Location:** Bhopal, Madhya Pradesh, India
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d054f92743a9d91de226a90d12c96d0af57022cdbc4b26688ce1a6f1f79c759b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftriosoft&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [wow reviews](https://www.g2.com/products/wow-reviews/reviews)

Want to collect reviews the smart way? - Use our clever tool to increase your positive business reviews across the web while allowing negative reviews to be intercepted and handled privately before they do harm online. Does this sound familiar? Your numerous happy customers generally forget to leave online feedback, or simply don’t bother? Yet suddenly become highly motivated to leave negative feedback when irritated, usually without warning or a chance to resolve the issues? Well....this is what our tool is built to combat. If you are looking to get more reviews by increasing the conversion rate of your happy customers leaving feedback across the major review sites then look no further. With a single link you are able to guide happy customers to all of your major review pages, making life easier for your customers and yourself. You can also benefit from our review pre-screening feature, this ensures only happy customers are directed to your chosen review sites, where as the rare, yet damaging unhappy feedback is collected privately. This allows you to resolve issues and learn from errors, all while protecting your hard earned online reputation. With most businesses leaving reviews to chance, our users score an easy win over the competition and see substantial increases in their reviews, allowing them to climb the rankings in online comparisons and win more sales. If you are serious about building the reputation you deserve then register and try for free now. Getting started is easy and only takes a minute. wowreviews.co.uk

#### Who Is the Company Behind wow reviews?

- **Seller:** [WowReviews](https://www.g2.com/sellers/wowreviews)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Zoho Publish](https://www.g2.com/products/zoho-publish/reviews)

Zoho Publish is Google business listing management software built to help businesses manage customer reviews at scale, maintain accurate listings, improve local search visibility and overall online reputation. It is designed for multi-location businesses, franchises, and agencies that need a centralized solution to get discovered locally, present an optimized profile, and attract nearby customers. The platform is used by operations, marketing, and customer experience teams that aim to build trust with local customers searching for relevant products or services. Businesses often deal with inconsistent listings, missed reviews, and limited visibility in local search. Zoho Publish brings review management, listing management, and performance tracking into one system, helping teams stay organized and reduce manual effort across locations. Who uses Zoho Publish? Zoho Publish is used by businesses of different sizes, especially multi-location brands and agencies focused on improving online visibility and reputation to become a preferred choice in local search. Key capabilities include: Google Business Profile management Take control of all business profiles from one centralized place to manage activity, track performance, and stay on top of every location Review management and online reputation Monitor, organize, and respond to customer reviews to maintain a reliable and trustworthy presence AI-powered automations Automate review responses and workflows using AI to reduce manual effort and manage reviews at scale Listing management and accuracy Keep business details consistent across directories to support better online visibility and avoid customer confusion In-depth performance analysis Understand how your business is perceived and identify areas for improvement across locations Location performance leaderboard Compare performance across locations to see which ones are leading or falling behind in reviews, ratings, and engagement Reports and performance tracking Automatically share reports to track progress and keep stakeholders informed without manual effort

#### Who Is the Company Behind Zoho Publish?

- **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)
- **Year Founded:** 1996
- **HQ Location:** Austin, TX
- **Twitter:** @Zoho  
137,880 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8e45ddb296c32c6c5597ef9ba945c94562c57624f7bd1dcf1a9e9931f71578&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F38373%2F&secure%5Burl_type%5D=linkedin_company_website)  
30,766 employees on LinkedIn®
- **Phone:** +1 (888) 900-9646 

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[Browse Online Reputation Management Themes](/categories/online-reputation-management/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Online reputation management software allows companies to monitor users’ online reviews and promote positive experiences through online review platforms. Companies hoping to promote their brand through positive online user reviews will use online reputation management software to capture negative experiences. The products also provide mechanisms for users to submit new reviews through email or advertising campaigns. The products provide platforms that marketing teams use to aggregate and interpret their company’s online reputation. Teams will often utilize digital forms provided by the platform to conduct email campaigns and harness new reviews. Many products also possess monitoring tools to discover discussions and posts from users on social media. These products differ from [social media monitoring](https://www.g2.com/categories/social-media-monitoring) software in that they aim to collect online reviews, but can include social media features. There is confusion, but little crossover with [product review](https://www.g2.com/categories/product-reviews) software. Those tools host customer reviews on e-commerce sites and provide little monitoring or management capabilities.

To qualify for inclusion in the Online Reputation Management category, a product must:

- Monitor online review sites for new and existing negative reviews
- Have a management platform to aggregate and interpret online reviews
- Create alerts and reports regarding a brand's current online reputation
- Provide forms or a vehicle to garner new online reviews

Show More

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## How Do You Choose the Right Online Reputation Management Software?

### What You Should Know About Online Reputation Management Software

### What is Online Reputation Management Software?

Online reputation management software, also known as review management software, is designed to help businesses monitor their online reviews across many review platforms. These solutions help companies identify and respond to negative reviews, promote positive customer experiences, and solicit new reviews from their customer base. Most products also contain functionality for monitoring brand mentions across social media channels.

In addition to aggregating reviews, online reputation management platforms interpret and analyze review data to provide an overall picture of a brand’s reputation. These tools use sentiment analysis to determine positive, negative, or neutral emotion, enabling users to quickly discover unsatisfied customers and remedy the situation if necessary. Businesses also use online reputation management software to capture positive customer experiences and leverage them as social proof.

#### What Types of Online Reputation Management Software Exist?

Online reputation management software can take a proactive or reactive approach to customer reviews. Reactive platforms exclusively provide review monitoring tools to either identify positive reviews or send alerts in case of negative reviews. Proactive products, on the other hand, provide tools such as review request forms, surveys, SMS marketing, and other mechanisms for review generation. Depending on a company’s strategies for review generation and customer experience, certain proactive, reactive, and hybrid response products can provide great overall benefit.

### What are the Common Features of Online Reputation Management Software?

Online reputation management platforms offer a range of features that enable businesses to gather, monitor, analyze, and distribute customer reviews.

**Customer feedback:** Online reputation management products are designed to scrape reviews from a variety of review platforms and store them as historical records. This allows users to view all their online reviews from one centralized platform, rather than manually checking individual review sites. In addition to collecting reviews, online reputation management tools use feedback data to help businesses analyze their brand reputation, customer sentiment, and customer demographics.

**Review generation:** Most online reputation management platforms provide one or more methods for generating new customer reviews. Common tools for review generation include web forms and invitations to fill out surveys via email, SMS, or messaging platforms. As a result, many products integrate with or offer features from other popular software solutions, such as [email marketing software](https://www.g2.com/categories/email-marketing), [live chat software](https://www.g2.com/categories/live-chat), and [SMS marketing software](https://www.g2.com/categories/sms-marketing).

[**Competitive intelligence**](https://www.g2.com/categories/online-reputation-management/f/competitive-intelligence) **:** Companies may wish to benchmark their reputation performance against their competitors’ to see how they stack up. Online reputation management platforms offer competitive intelligence features that enable users to monitor their competitors’ reputations and customer sentiment in real time. Competitive intelligence data can help a business identify gaps in their competitors’ offerings and leverage this knowledge to improve their products or marketing strategies.

**Sentiment analysis:** Many online reputation management products incorporate [natural language processing (NLP) software](https://www.g2.com/categories/natural-language-processing-nlp) algorithms to analyze the text of a review or social media message and assign it a positive, negative, or neutral sentiment. Sentiment analysis gives users greater visibility into how customers are feeling and makes it easier to identify the most common issues or frustrations customers are raising.

**Social media marketing:** In online reputation management platforms, [social media marketing tools](https://www.g2.com/categories/social-media-marketing) help businesses engage in social listening and respond to customers on social networks. As a growing number of consumers share their experiences online, businesses need to be aware of what customers are saying about them on social media. These tools enable companies to respond quickly to customer complaints as well as promote positive customer experiences.

Other Features of Online Reputation Management Software: [Digital Media Monitoring Capabilities](https://www.g2.com/categories/online-reputation-management/f/digital-media-monitoring), [Employee Performance Capabilities](https://www.g2.com/categories/online-reputation-management/f/employee-performance), [Revenue Reporting Capabilities](https://www.g2.com/categories/online-reputation-management/f/revenue-reporting), [Social Media Management Capabilities](https://www.g2.com/categories/online-reputation-management/f/social-media-management), [Team Workflow Capabilities](https://www.g2.com/categories/online-reputation-management/f/team-workflow)

### What are the Benefits of Online Reputation Management Software?

Online reputation management software can be beneficial across many different areas of business. While the main function of online reputation management platforms is to gather and interpret customer reviews, these products also provide capabilities for turning bad reviews into positive customer experiences, generating new reviews, and improving a company’s website ranking on search engines.

**Review management:** Most online reputation management software comes with tools for users to monitor keywords and brand mentions. Different alerts can be automated to signify positive and negative reviews as well as customer inquiries. Since it’s nearly impossible to delete or hide reviews, online reputation management products allow teams to identify users who expressed negative experiences. Instead of reporting the review or complaining to the reviewer days, weeks, or months later, companies can quickly ask about the problems and remedy the issues. If a business can fix or alleviate the complaint, customers are more likely to recommend a product or edit their review. Additionally, when businesses respond publicly to negative reviews, it demonstrates to potential customers that the company cares about providing a positive experience.

**Review automation:** It can be difficult for businesses to gather positive, verified feedback from real customers, but online reputation management software makes the process easier with capabilities for collecting reviews from a business’ customer base. These products come equipped with customizable surveys and forms that can be sent to customers, usually via email or SMS. Advanced solutions offer workflows to automate review generation. For example, a review request may be sent to a customer after they make a purchase or finish a conversation with customer support. Most products will enable businesses to collect customer reviews for a variety of review sites, social media platforms, and search engines, although some may focus on only one channel.

**Reputation monitoring:** With so many channels available for consumers to share their experiences with a product or business, it can be difficult for companies to gain an overall view of their brand’s reputation. Online reputation management platforms monitor multiple outlets where consumers may be leaving feedback about a business, so marketers and business owners don’t have to worry about tracking a dozen different review sites, directories, and social media channels. Review management software allows them to see all their brand’s reviews and ratings from a single dashboard. These solutions also enable businesses to view historical performance, which can be useful for understanding how a brand’s reputation has changed over time.

**Search engine optimization (SEO):** Online reputation management software can help businesses improve their website’s ranking on search engines. In local searches, search engine algorithms favor businesses with more reviews and higher ratings. Testimonials and customer reviews are also a great source of user-generated content, which businesses can post on social media as part of their SEO strategy.

### Who Uses Online Reputation Management Software?

Online reputation management software provides numerous benefits and features for both internal and customer-facing teams.

**Customer service:** Customer service teams use online reputation management software to monitor review sites for new customer feedback. Users can be alerted when a negative review is posted, so customer service reps can respond immediately. If a rep can resolve the complaint, the customer may feel inclined to edit their review and give the business a more favorable rating.

**Marketing teams:** Marketers use online reputation management platforms to source marketing materials. Positive customer reviews and testimonials are a valuable form of social proof and can be leveraged in digital advertising, social media marketing, and other promotions. Online reputation management products also provide important customer demographic data, which marketers can use to assess their marketing campaigns and create targeted campaigns that align with the customers’ demographics.

**Product managers:** While product managers may not interact with online reputation management software directly, they can greatly benefit from the data the platforms provide. If many customers write reviews complaining about the same product feature, online reputation management solutions can capture their feedback and identify the product feature as a common issue for customers. This information can help product managers understand pain points within their product and make improvements for future versions.

#### Software Related to Online Reputation Management Software

Related solutions that can be used together with online reputation management software include:

[Social media monitoring software](https://www.g2.com/categories/social-media-monitoring) **:** Some online reputation management platforms offer features of social media monitoring software. These tools help companies listen for a specific brand or keyword mentions across social media channels like Twitter, Facebook, and Instagram. Businesses use social media monitoring software to analyze customer sentiment, respond to positive or negative mentions, identify social trends, track competitors, and discover influencers.

[Enterprise feedback management software](https://www.g2.com/categories/enterprise-feedback-management) **:** While online reputation management software collects a business’s reviews from external sources, enterprise feedback management (EFM) allows businesses to gather and store customer feedback internally. Companies use EFM applications to build surveys, solicit feedback, and calculate net promoter scores (NPS). The data collected through enterprise feedback management platforms can be distributed and leveraged throughout many different departments in an organization.

[Product reviews software](https://www.g2.com/categories/product-reviews) **:** E-commerce businesses use product reviews software to host reviews of products on their websites. These reviews help brands measure customer satisfaction, identify unhappy customers, and improve their products and customer experience. Though there is little overlap, some product review solutions also provide features of online reputation management software.

[Local listing management software](https://www.g2.com/categories/local-listing-management) **:** Online reputation is an important consideration for local businesses, which often rely on word of mouth, reviews, and online visibility to improve their foot traffic and sales. As a result, many online reputation management products contain features of local listing management. These solutions allow businesses to manage and update their online listings across directories, apps, and websites, ensuring a positive customer experience and improving local SEO.

### Challenges with Online Reputation Management Software

Depending on a business’ specific requirements and capabilities, adopting an online reputation management software can pose a few challenges.

**Compliance requirements:** Some industries must comply with certain standards to protect sensitive data or consumer privacy. For example, businesses in the healthcare industry must ensure their patients’ data remains confidential by working with software vendors that comply with HIPAA. If this is the case for a business, they must seek out vendors that promote compliance and ask about their privacy and security safeguards.

**Responding to negative feedback:** Not all reviews are going to be positive. Some customers are simply looking for a place to vent their frustrations, while others have genuine concerns or constructive feedback. It’s important to always respond to negative reviews—users must not ignore, delete, or hide negative reviews, as this can further erode the customers’ trust. Before implementing an online reputation management solution, businesses must establish the dos and don’ts of responding to reviews and make sure their team understands these guidelines. There are many resources online that advise on how to respond to negative reviews.

**Siloed information:** Online reputation management tools should be adopted by all stakeholders for a business to realize the product’s full potential. Ownership of the software may lie with only one department, but customer service and marketing teams should both be involved in the process of review management. By working together, marketing and customer service teams can respond effectively to negative feedback, resolve issues, and promote brand advocacy through positive reviews. Product managers should be looped in as necessary when customers make suggestions for new features or mention a bug. 

### How to Buy Online Reputation Management Software

#### Requirements Gathering (RFI/RFP) for Online Reputation Management Software

Whether a company is purchasing an online reputation management solution for the first time or looking to replace their current system, G2.com can assist buyers with the selection process.

Generally, the most important considerations for this type of software are the feature set, pricing, integrations, and customer support. Businesses should create a list of requirements based on their desired outcomes for the product, for example:

- Does the company want to prioritize review generation or is reputation monitoring the primary objective?
- If review automation is necessary, then the considered tools must integrate well with the current technology stack of a company.
- Some software vendors provide 24/7 support or even a managed service to help their customers respond to reviews. If a business requires this type of service, they can ask vendors about the level of support they offer.

#### Compare Online Reputation Management Software Products

**Create a long list**

Using their unique list of requirements, buyers should create a long list of potentially viable online reputation management products. They can consult online review sites like G2.com to find out which solutions are the most popular or have the highest satisfaction ratings. Take this opportunity to learn how the vendor manages their online reputation.

**Create a short list**

After creating a long list, buyers should narrow down their selections by eliminating the products that won’t meet their business needs. Pricing, integrations, compliance, and support may be factors that contribute to a product’s suitability. 

**Conduct demos**

All products on the buyer’s shortlist should be vetted by conducting demos. This is an opportunity to find out how a product works firsthand, so buyers must come prepared with questions guided by the requirements gathering conducted at the beginning of the selection process. If the product will be used by multiple teams within the company -- for example, marketing and customer service -- they can ask the vendor to walk through the product’s features for each persona. 

#### Selection of Online Reputation Management Software

**Choose a selection team**

The organization should involve any relevant personas as early as possible in the selection process. With review management software, it will be necessary to consult both managers and individual contributors in marketing and customer service departments, as they will likely be the heaviest users of the platform. The selection team should also consist of a project manager to coordinate efforts and ensure the process runs smoothly. 

**Negotiation**

Before signing a contract, it is imperative to open up a conversation about pricing and contract length. While a few vendors may not budge on pricing, most will offer flexible pricing plans based on the exact features the business needs or the length of the contract.

**Final decision**

To conclude the selection process, and before going all in, it is suggested to run a pilot program with a small group of users. If the platform meets all the requirements and is well received, the buyer can be confident in rolling out the platform to the rest of the company. If not, it might be time to try another product from the short list.

### Online Reputation Management Software Trends

**Social media**

While only a small percentage of customers will take the initiative to write a review for a business without being asked, many more are likely to mention a brand, product, or service on social media. As a result, businesses need to invest in social listening if they are serious about managing their online reputation. Many online reputation management products provide enhanced social media monitoring features that enable users to track brand mentions, engage with customers, search and filter discussions, and identify trending topics. These tools can even help businesses engage in [social customer service](https://www.g2.com/categories/social-customer-service).

**Natural language processing**

It is increasingly common for reputation management tools to have built-in [natural language understanding (NLU)](https://www.g2.com/categories/natural-language-understanding-nlu) capabilities to assist with keyword tagging, topic clustering, and sentiment analysis. These features make it possible not only for businesses to monitor their reviews, but to make data-driven decisions based on emerging trends and customer sentiment. For products that leverage artificial intelligence to consolidate and analyze customer feedback from other channels and not just review sites, buyers can browse G2’s category for [feedback analytics software](https://www.g2.com/categories/feedback-analytics).

### FAQs for Online Reputation Management Software

### Most Popular FAQs

#### Which Online Reputation Management Software has the best reviews?

Across verified buyer reviews on G2, a handful of platforms consistently receive the highest scores for overall satisfaction, recommendation rates, and support quality. Here are the top-rated options:

- [ReputationStacker](https://www.g2.com/products/reputationstacker/reviews) — A streamlined review generation tool that automates customer outreach to build a stronger, more consistent review profile across platforms.
- [Okendo](https://www.g2.com/products/okendo/reviews) — A customer marketing platform that helps brands collect and showcase reviews, ratings, and user-generated content to drive trust and conversion.
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — An all-in-one experience platform that centralizes reviews, messaging, and customer feedback to help businesses manage and improve their online reputation at scale.

#### What is the top software for managing online business reputation?

The most widely adopted platforms for managing online business reputation combine review monitoring, listing management, and customer feedback tools in a unified workflow. Top options used by businesses across industries include:

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — A comprehensive reputation and customer experience platform that consolidates reviews across 200+ sites, enabling businesses to respond, analyze, and improve in one place.
- [SOCi](https://www.g2.com/products/soci/reviews) — A social and reputation management platform built for multi-location brands, helping teams monitor local reviews and maintain brand consistency at scale.
- [Yext](https://www.g2.com/products/yext/reviews) — A digital presence platform that manages business listings, reviews, and search visibility across hundreds of directories and search engines simultaneously.
- [Reputation](https://www.g2.com/products/reputation/reviews) — An enterprise reputation management solution that aggregates customer feedback, competitive benchmarking, and location-level performance into actionable insights.

#### What is the best app for company reputation management?

The best apps for company reputation management offer real-time alerts, multi-platform monitoring, and tools to engage with customers quickly from anywhere. Leading picks based on verified reviews include:

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — Provides a mobile-accessible, centralized dashboard for monitoring and responding to reviews and messages across the web, ideal for businesses managing their reputation on the go.
- [SOCi](https://www.g2.com/products/soci/reviews) — Delivers reputation management at scale for franchises and multi-location businesses, with tools to localize content and respond to reviews from a single platform.
- [G2 Marketing Solutions](https://www.g2.com/products/g2-marketing-solutions/reviews) — Helps software companies leverage G2 review data and buyer intent signals to build credibility and amplify their reputation within high-intent buying audiences.

#### What are the most popular community management tools for online platforms?

Popular community management tools in the online reputation space focus on monitoring brand sentiment, engaging customers across digital touchpoints, and centralizing multi-channel conversations. Widely reviewed solutions include:

- [SOCi](https://www.g2.com/products/soci/reviews) — Enables community managers at multi-location brands to engage with local audiences via reviews, social posts, and Q&A from one unified platform.
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — Combines review management with webchat, messaging, and survey tools, making it a strong fit for businesses looking to centralize community engagement.
- [YouScan](https://www.g2.com/products/youscan/reviews) — A social listening and visual intelligence platform that monitors brand mentions, consumer sentiment, and community trends across social media and the broader web.

#### How do you manage your online reputation?

Managing your online reputation effectively involves monitoring what's being said about your brand, responding to reviews in a timely manner, generating new reviews consistently, and resolving customer concerns before they escalate. A strong reputation management strategy typically includes four core pillars: proactive review generation, real-time monitoring across platforms, centralized response workflows, and analytics to track sentiment trends over time. Businesses that automate these workflows through dedicated software tend to see faster response times, higher review volumes, and improved customer trust. For a full breakdown of available tools, explore the [Online Reputation Management Software category on G2](https://www.g2.com/categories/online-reputation-management).

### Small Business FAQs

#### What is the most affordable Online Reputation Management Software for SMBs?

For [small and medium-sized businesses](https://www.g2.com/categories/online-reputation-management/small-business), cost-effective reputation tools often offer streamlined feature sets focused on review generation and basic monitoring without the overhead of enterprise pricing. Budget-friendly options with strong SMB user bases include:

- [ReputationStacker](https://www.g2.com/products/reputationstacker/reviews) — A lightweight, automated review generation tool designed specifically for small businesses that want to grow their review count with minimal manual effort.
- [NiceJob](https://www.g2.com/products/nicejob/reviews) — A reputation marketing platform built for service-based small businesses, automating review requests and referrals to generate more word-of-mouth growth.
- [Liftify](https://www.g2.com/products/liftify/reviews) — A Google review growth service that helps small businesses build a steady stream of customer reviews through a done-for-you, managed outreach model.

#### What is the best Online Reputation Management Software for startups?

Startups need reputation management tools that are fast to implement, intuitive to use, and deliver quick results without requiring a dedicated marketing team. Top-rated platforms among early-stage and growing businesses include:

- [ReputationStacker](https://www.g2.com/products/reputationstacker/reviews) — Earns a top ease-of-use score among reviewed users, making it one of the simplest tools for startups to launch a review generation program without technical overhead.
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — Offers a scalable all-in-one platform that startups can grow into, covering review management, messaging, and surveys from day one without needing multiple tools.
- [Okendo](https://www.g2.com/products/okendo/reviews) — A customer review platform favored by direct-to-consumer startups for its polished review widgets, UGC capabilities, and seamless e-commerce integrations.

#### Which Online Reputation Management Software is the most user-friendly for startups?

For startups with lean teams, ease of use is often the deciding factor. The best tools require minimal onboarding and deliver value quickly without technical complexity. The most user-friendly options based on verified ease-of-use scores include:

- [ReputationStacker](https://www.g2.com/products/reputationstacker/reviews) — Achieves the highest ease-of-use rating in the category, with a simple setup that lets small teams automate review collection within minutes of signing up.
- [Okendo](https://www.g2.com/products/okendo/reviews) — Known for its clean interface and intuitive review management dashboard, Okendo is frequently highlighted by users for how easy it is to configure and manage day-to-day.
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — Despite its broad feature set, Birdeye earns strong ease-of-use marks and provides robust onboarding support that helps new teams get up and running quickly.

#### What Online Reputation Management Software do small businesses in service industries use most?

Service-based [small businesses](https://www.g2.com/categories/online-reputation-management/small-business), including healthcare providers, real estate agencies, and consumer service companies—rely on reputation tools that make it easy to request, collect, and respond to reviews at the point of service. Platforms commonly used in these industries include:

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — Widely used by healthcare, dental, and real estate professionals for its automated review request workflows and communication tools built with compliance-sensitive industries in mind.
- [SOCi](https://www.g2.com/products/soci/reviews) — Popular with multi-location service brands in real estate and automotive, where managing local reviews and listings at scale across dozens of storefronts is a daily operational need.
- [Liftify](https://www.g2.com/products/liftify/reviews) — A managed service model that handles the review generation process end-to-end, making it a strong fit for small service businesses that lack dedicated marketing resources.

#### How quickly can a small business get started with Online Reputation Management Software?

Most modern reputation management tools are cloud-based and designed for fast deployment, many [small business](https://www.g2.com/categories/online-reputation-management/small-business) users report going live within a day or less, with platforms like ReputationStacker and NiceJob offering near-instant setup through automated onboarding flows. Tools built specifically for SMBs consistently outperform enterprise-grade platforms in time-to-value, particularly for businesses that don't require deep CRM or POS integrations out of the gate. For those that do need integrations, platforms like [Birdeye](https://www.g2.com/products/birdeye/reviews) and [SOCi](https://www.g2.com/products/soci/reviews) offer pre-built connectors that accelerate deployment without requiring development resources.

### Enterprise FAQs

#### What is the best-rated Online Reputation Management Software for tech enterprises?

Technology companies and software vendors require reputation tools that integrate cleanly with existing tech stacks, support complex workflows, and surface actionable insights across large teams. The highest-rated platforms among [enterprise tech reviewers](https://www.g2.com/categories/online-reputation-management/enterprise) include:

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — Earns its highest satisfaction scores from enterprise users, with strong marks for support quality and a robust API that enables deep integration with CRMs, marketing automation platforms, and vertical-specific systems.
- [G2 Marketing Solutions](https://www.g2.com/products/g2-marketing-solutions/reviews) — Particularly well-suited for B2B software companies, leveraging peer review data and buyer intent signals to build credibility and influence purchase decisions in high-consideration tech buying cycles.
- [Yext](https://www.g2.com/products/yext/reviews) — A digital presence platform used by global tech enterprises to manage listings, reviews, and search visibility at scale, with enterprise-grade governance, analytics, and role-based access controls.

#### What is the most reliable Online Reputation Management Software tool for enterprises?

Reliability for enterprise users means consistent platform uptime, responsive support at scale, and the ability to manage reputation across thousands of locations or product lines without manual intervention. The most consistently reliable platforms based on enterprise reviewer feedback include:

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — Leads enterprise satisfaction metrics with the highest average star rating among platforms with substantial enterprise review volume, backed by strong support responsiveness scores and a dedicated enterprise success team.
- [SOCi](https://www.g2.com/products/soci/reviews) — Trusted by multi-location enterprise brands for its reliable reputation management infrastructure, including automated review response tools and local listing synchronization across hundreds of locations.
- [Reputation](https://www.g2.com/products/reputation/reviews) — An enterprise-grade platform designed for high-volume feedback management, offering competitive benchmarking, operational dashboards, and location-level performance tracking for complex organizations.

#### What is the best-reviewed Online Reputation Management Software for enterprise app integration?

Enterprise buyers prioritize platforms that connect cleanly with their existing marketing, CRM, and operations stack, making native integrations and open APIs a key evaluation criterion during the procurement process. Top-reviewed platforms for enterprise integration depth include:

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — Offers thousands of integrations with CRM, EHR, PMS, and marketing automation platforms, making it the most integration-rich reputation management solution for enterprises with complex, multi-system tech environments.
- [Yext](https://www.g2.com/products/yext/reviews) — Provides deep integrations with enterprise CMSs, data platforms, and search ecosystems, enabling large organizations to maintain consistent, accurate brand information across all digital touchpoints.
- [SOCi](https://www.g2.com/products/soci/reviews) — Integrates with enterprise social, CRM, and paid advertising platforms to give multi-location brands a unified view of reputation and community engagement performance in one consolidated dashboard.

#### Which Online Reputation Management Software offers the best enterprise customer support?

For large organizations, the quality of vendor support, including dedicated account management, onboarding resources, and ongoing strategic guidance is often as important as the software capabilities themselves. Top platforms for enterprise support quality based on reviewer scores include:

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — Consistently earns high marks for support quality from enterprise reviewers, with users frequently citing responsive account management and hands-on onboarding as standout differentiators.
- [ReputationStacker](https://www.g2.com/products/reputationstacker/reviews) — Achieves a top support quality score across all reviewed users, with customers at every company size praising the attentiveness and responsiveness of its support team.
- [Reputation](https://www.g2.com/products/reputation/reviews) — Provides enterprise-level customer success resources including dedicated implementation support and strategic advisory services for brands managing reputation programs across hundreds of locations.

#### How do enterprises measure ROI from Online Reputation Management Software?

Enterprise teams typically measure return on reputation management investments through a combination of review volume growth, average star rating improvements, response rate benchmarks, and downstream metrics like organic search visibility, conversion rate lift, and customer retention. Platforms like [Reputation](https://www.g2.com/products/reputation/reviews) and [Birdeye](https://www.g2.com/products/birdeye/reviews) offer built-in ROI dashboards and competitive benchmarking reports that help enterprise stakeholders tie reputation performance directly to business outcomes. Reviewers across the [Online Reputation Management category on G2](https://www.g2.com/categories/online-reputation-management) frequently cite improved local search rankings, reduced customer acquisition costs, and increased review-driven conversions as the most measurable benefits of sustained reputation management programs.

**Last updated on April 22, 2026**