# Best Multi-level Marketing (MLM) Software - Page 5 *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Multi-level marketing (MLM) software aids direct sales companies and distributors throughout the sales and marketing process––it provides features that assist with lead generation, marketing, customer management, inventory, and distribution. Multi-level marketing software is intended for MLM, or [network marketing](https://learn.g2crowd.com/network-marketing), specific businesses. MLM companies use these systems to deploy a marketing strategy where profit is derived from two sources––direct sales generated by individual salespeople, and commission granted to salespeople based on sales by other individuals they have recruited. Multi-level marketing platforms often function as an e-commerce tool, providing businesses with payment and sales tax management. To qualify for inclusion in the Multi-level Marketing (MLM) category, a product must: - Provide features that support MLM strategies - Include commission tracking tools - Support referral processes ## G2 Grid® for Multi-level Marketing (MLM) Software ![G2 Grid® for Multi-level Marketing (MLM) Software plotting products by satisfaction and market presence](https://www.g2.com/categories/multi-level-marketing-mlm/grids.png?focus%5B%5D=1342306&focus%5B%5D=42344&focus%5B%5D=153065&focus%5B%5D=1365611&focus%5B%5D=23452&focus%5B%5D=23438&focus%5B%5D=23442&focus%5B%5D=23436) Highlighted products: Exigo Full Stack Platform, VentaForce - Best Direct Selling Software, Global MLM Software, Integrated MLM Software, Cloud MLM, Infinite MLM Software, DataTrax, and MultiSoft MLM Software. Underlying data: [Grid® JSON](https://www.g2.com/categories/multi-level-marketing-mlm/grids.json?focus%5B%5D=exigo-full-stack-platform&focus%5B%5D=ventaforce-best-direct-selling-software&focus%5B%5D=global-mlm-software&focus%5B%5D=integrated-mlm-software&focus%5B%5D=cloud-mlm&focus%5B%5D=infinite-mlm-software&focus%5B%5D=datatrax&focus%5B%5D=multisoft-mlm-software) ## How Many Multi-level Marketing (MLM) Software Products Does G2 Track? **Total Products under this Category:** 90 ### Category Stats (Jul 2026) - **Average Rating**: 4.4/5 The average rating of products in this category, based on all submitted ratings *Last updated: July 03, 2026* ## How Does G2 Rank Multi-level Marketing (MLM) Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 200+ Authentic Reviews - 90+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Multi-level Marketing (MLM) Software Is Best for Your Use Case? - **Leader:** [Exigo Full Stack Platform](https://www.g2.com/products/exigo-full-stack-platform/reviews) - **Highest Performer:** [Global MLM Software](https://www.g2.com/products/global-mlm-software/reviews) - **Easiest to Use:** [Exigo Full Stack Platform](https://www.g2.com/products/exigo-full-stack-platform/reviews) - **Top Trending:** [VentaForce - Best Direct Selling Software](https://www.g2.com/products/ventaforce-best-direct-selling-software/reviews) - **Best Free Software:** [Global MLM Software](https://www.g2.com/products/global-mlm-software/reviews) --- **Sponsored** ### Yodeck Starting at $8/month + free players, Yodeck is a no-brainer for digital signage. Get any screen up and running in less than 5 min! 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[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=872&secure%5Bchosen_at%5D=2026-07-09T22%3A48%3A28Z&secure%5Bdisplayable_resource_id%5D=259&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=23874&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=23874&secure%5Bresource_id%5D=872&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmulti-level-marketing-mlm%3Fpage%3D2&secure%5Btoken%5D=44c0fa4d14ef2f81b955bf809bd1d6fe2b6a5571e0f2fc616108be3b03bdb126&secure%5Burl%5D=https%3A%2F%2Fwww.yodeck.com%2Fbook-a-demo%2F&secure%5Burl_type%5D=book_demo) --- ## What Is Multi-level Marketing (MLM) Software? [Marketing Software](https://www.g2.com/categories/marketing) --- ## How Do You Choose the Right Multi-level Marketing (MLM) Software? ### What You Should Know About Multi-Level Marketing (MLM) Software ### What is Multi-level Marketing (MLM) Software? Multi-level marketing (MLM) software, also known as direct selling software or party plan software, aids direct sales companies and their distributors through the sales and marketing processes. Multi-level marketing is a type of [network marketing](https://learn.g2.com/network-marketing) in which independent distributors are paid to sell a company’s products or services directly to consumers. Products commonly sold through MLMs include cosmetics, health foods, and household goods. In an MLM structure, distributors are encouraged to recruit new distributors from their personal network. This new group of salespeople is referred to as the distributor’s “downline." Distributors are compensated for their own direct sales and also receive commissions for the sales generated by their downline. While multi-level marketing is legal, some MLM companies have been classified as [pyramid schemes](https://www.consumer.ftc.gov/articles/0065-multi-level-marketing-businesses-and-pyramid-schemes). Pyramid schemes are illegal in many countries, including the United States, Canada, the United Kingdom, India, and Australia. MLM software provides features specifically designed to support the MLM business model. Solutions commonly provide tools for [lead generation](https://www.g2.com/categories/lead-generation), email marketing, customer management, inventory, and distribution. Since direct sales companies vary in size, structure, and industry, MLM software can often be customized to suit the unique needs of a company’s strategy. It is important to find an MLM software that supports the success of both the individual distributors and the company as a whole. Key Benefits of Multi-level Marketing (MLM) Software - Track all aspects of an MLM structured strategy - Onboard, train, and manage distributors - Increase distributor engagement - Effectively market and prospect potential customers - Customize plans based on specific company initiatives - Help recruit people that fit the company’s mission ### Why Use Multi-level Marketing (MLM) Software? There are many different types of software solutions that can be used to [manage sales performance](https://www.g2.com/categories/sales-performance-management), [build e-commerce websites](https://www.g2.com/categories/e-commerce-platforms), and [track sales](https://www.g2.com/categories/sales-analytics). However, MLM software provides a unique combination of tools necessary for a multi-level marketing business to meet their goals. **Genealogy and commission tracking —** The organizational structure of an MLM can quickly become convoluted as distributors recruit new salespeople to their downline, and those new recruits enlist people from their own network, and so on. To keep their teams organized, MLMs use a hierarchical system referred to as a genealogy. MLM software helps distributors, team leads, and company directors understand how each representative is “related" to the rest of the team. This information is then used to compensate representatives, since distributors earn commission from the sales generated by the distributors below them. **E-commerce tools —** In a multi-level marketing business, each distributor needs to have their own website which can be used to recruit new representatives and sell product. MLM software helps in this regard by enabling users to create or replicate microsites, ensuring that each distributor’s page is on brand and associated with the MLM platform. Some MLM solutions offer native e-commerce features while others integrate with popular e-commerce platforms. **Analytics —** MLM software offers a variety of different reporting tools. Distributors leverage analytics features to track and measure their sales performance as well as the performance of their downline. MLM executives use reports to gain insight into the health of their business, identify trends and top performers, and make data-driven decisions about the company. ### Who Uses Multi-level Marketing (MLM) Software? The decision about which multi-level marketing platform to purchase typically lies with the CEO or another high-level administrator within the organization, depending on the size of the company. While business leaders are often involved in the implementation and administration of the product, it is the individual distributors who use the platform on a daily basis and depend on its functionality to earn their commissions. **Administrators —** Corporate administrators at a direct selling company use MLM software to establish key performance indicators (KPIs) for their distributors, manage their sales force, process commissions, track recruitment efforts, and view sales reports. Administrators also control the MLM website’s branding and facilitate the development of e-commerce websites for each distributor. **Distributors —** MLM software offers the biggest benefit to individual distributors. It provides each distributor with their own virtual back office, where they can manage their inventory, track orders, and see how their downline is performing. Marketing tools enable distributors to manage and generate leads by integrating with email services and social media. Training features, such as video tutorials and presentations, help them onboard new recruits. Communication tools increase engagement and retention as distributors are recognized for their achievements and newly enrolled recruits are encouraged to learn from more experienced distributors. ### Multi-level Marketing (MLM) Software Features **Integrations —** Due to the fact that MLM software assists with the entire sales and marketing processes, integrations with [content management systems (CMS)](https://www.g2.com/categories/content-management), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), and other software types help streamline MLM strategies. These integrations allow executives to connect their websites, product data, and distributor information to create a holistic view of their business performance. **Device compatibility —** As independent contractors, distributors may wish to have the flexibility to report sales, check inventory, and manage their business on the go. In addition, consumers spend much of their time on their phones, and mobile commerce sales increase every year. To meet these needs, MLM software provides various mobile features, including mobile apps, SMS marketing, mobile-first websites, and mobile order management. **Internationalization —** When growing a network, extending international is a massive opportunity. MLM software provides tools that help with language translation and deal in multiple currencies. Additionally, these solutions allow users to set products, enrollment options, pricing, designs, and content on a country by country basis, all from a central location. **Analytics and reporting —** An MLM strategy focuses on a plan where profit is derived from two sources: direct sales generated by individuals, and commission granted to individuals based on sales by others they recruited. As a result, tracking, reporting, and analytics are important when evaluating salespeople and forecasting for the future. Many MLM tools have these features, along with compensation plans and bonus structuring. **Social —** Social networks and social marketing play a huge role in MLM strategy, helping build a larger community of customers. More customers means more referrals, ultimately leading to more sales and revenue. As sales reps recruit people, they automatically build their circle of friends. Many MLM tools provide features that help businesses build a network of people through community-building tools, techniques, and strategies. Some of these features include custom news feeds, messaging, and live web chat. ### Trends Related to Multi-level Marketing (MLM) Software **Mobile apps —** An increasing number of MLM platforms are beginning to offer mobile applications. Mobile apps can provide MLMs with a number of different benefits, primarily the ability for distributors to work on-the-go. With a mobile platform, representatives can process payments, track sales, view commissions, engage in company initiatives, and message fellow distributors even when they aren’t in front of a computer. ### Software and Services Related to Multi-level Marketing (MLM) Software [**Affiliate marketing programs**](https://www.g2.com/categories/affiliate-marketing-programs) **—** Affiliate marketing is another type of referral marketing. Affiliate marketing programs connect merchants with groups of “affiliates" who are then paid to promote the merchant’s products or services on their own website. The merchant pays the affiliate for the amount of traffic or sales generated by the advertisement. Affiliates are typically bloggers, influencers, or publishers with a large online network. [**E-commerce platforms**](https://www.g2.com/categories/e-commerce-platforms) **—** E-commerce platforms enable merchants to build and manage a digital storefront for selling products or services. MLM software often integrates with popular e-commerce platforms or provides native features for building an e-commerce store, allowing distributors to sell products directly to customers.