Marketing Software Resources - Page 24

Articles and Discussions to expand your knowledge on Marketing Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts and discussions from users like you.

Contents

Marketing Software Articles

60+ Marketing Automation Statistics for 2027: ROI and Challenges

TL;DR: Key marketing automation statistics for 2027 How fast is the marketing automation market growing? The market is forecast to grow from $8.14 billion in 2026 to $20.12 billion by 2034. Are companies getting full value from marketing automation? 60% of B2B marketers say they are not using their existing tools to full capacity. How is AI changing marketing automation? AI and machine learning now account for 24.2% of marketing activity, up from 13.1% in 2024. Does personalization improve marketing results? 93.2% of marketers say personalized or segmented experiences led to more leads and purchases. How effective are automated emails? Behavior-based automated emails generated 30% of email revenue from just 2% of sends. How quickly does marketing automation pay back? G2 Data puts the estimated average payback period at 10 months. How long does marketing automation take to implement? In G2 Data, 83% of products go live within three months.

by Amita Jain

80+ Marketing Statistics to Shape Your 2026 Marketing Strategy

Marketing has always changed shape with its channels, but the shift underway in 2026 is different in kind. The marketing statistics that mattered two years ago described a discipline organized around search traffic, social reach, and email lists, with budgets allocated accordingly.

by Darshayita Thakur

2023 Trends: Making Your Marketing Win in Times of Loss

This post is part of G2's 2023 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Emily Malis Greathouse, director, market research, and additional coverage on trends identified by G2’s analysts.

by Victoria Blackwell

Marketing Software Discussions

Which marketing software tools provide the strongest analytics, reporting, and revenue attribution dashboards?

Every marketing platform demos well on reporting in a sales call, and then somehow needs weeks of configuration before the dashboard shows anything more useful than opens and clicks, so which marketing software tools actually provide the strongest analytics, reporting, and revenue attribution dashboards is a harder question than it should be. Going through the Marketing category for platforms that tie performance back to revenue rather than surface engagement:

HubSpot Marketing Hub: unified reporting connects marketing activity directly to revenue, closing the gap between campaign activity and pipeline outcomes.
ActiveCampaign: connects conversion tracking, attribution, and business goals in one view instead of measuring campaigns purely by engagement.
Mailchimp: detailed campaign-level reporting on opens, click-through, and send-time optimization gives a clear read on individual campaign performance.
Hootsuite: real-time social performance tracking rounds out the picture for teams running social alongside email and paid.

I still don't know if any of these actually close the loop end to end without extra work. Has anyone gotten true revenue attribution working without stitching in a separate BI tool on top? And for teams running social, email, and paid together specifically, did one of these give a genuinely unified view, or is everyone still exporting into a spreadsheet at reporting time?

Has anyone actually closed the loop end to end without bringing in a separate BI tool on top? I'm skeptical any of these do it alone no matter what the demo shows.

Answered: Yashwathy Marudhachalam on September 18, 2026

What do user reviews say about the top marketing software platforms for B2B demand generation programs?

Most "best marketing software" lists lump B2B demand generation in with general email marketing, so what user reviews actually say about the top marketing software platforms for B2B demand generation programs specifically is something I haven't found a clean answer to yet. Filtering the Marketing category for people running real demand gen programs rather than general campaigns, a few platforms keep surfacing:

HubSpot Marketing Hub: ties lead source data through the full funnel, closing the loop between which campaign generated a deal and what eventually closed.
ActiveCampaign: builds automation logic around deal stage and engagement level, so leads move through different paths instead of one generic nurture sequence.
Mailchimp: handles straightforward campaign execution and reporting well for programs built more on volume and cadence than complex lead scoring.
Hootsuite: keeps the social side of a demand gen program consistent alongside email and paid for teams running across more than one channel.

None of these are purpose-built exclusively for demand gen the way a dedicated ABM platform is, and I haven't seen enough in the reviews to know how far that gap actually matters in practice. Has anyone run a full B2B demand gen motion on one of these without needing a separate intent-data or ABM tool bolted on? Separately, if you've used two of these side by side, which one actually held up once the program scaled past a single campaign?

I’d expect the need for a separate ABM or intent-data tool to show up once the program becomes account-driven rather than simply campaign-driven. HubSpot or ActiveCampaign can handle nurture and funnel tracking well, but I’d pressure-test whether they can prioritize buying accounts, coordinate multiple contacts within the same account, and act on intent signals without creating another manual workflow for demand gen.

Answered: Barkha Bali on September 17, 2026

Which webinar tools are most trusted by marketing and sales teams based on user reviews from mid-market companies?

Hi G2 community, which webinar tools do mid-market marketing and sales teams actually keep trusting once webinars become a recurring demand-gen or customer-engagement channel? Generic reviews can hide that, so I narrowed the supplied review set to companies with roughly 51 to 1,000 employees and marketing or sales-oriented roles.

From the G2 Grid report for Webinar, three names came through especially clearly: Sequel.io, Contrast, and Wistia.

The wider shortlist:

Sequel.io: Demand-gen and product marketing users praise reliable live sessions, easy registration, strong UX, and integrations with tools like Marketo.
Contrast: Mid-market marketers repeatedly mention fast webinar setup, smooth HubSpot integration, responsive support, and an easy host experience.
Wistia: Marketing teams value webinar repurposing, lead capture, analytics, CRM integrations, and a straightforward interface.
Zoom Events and Webinars: Demand-gen users point to attendee familiarity, integrations with marketing tools, responsive support, and dependable virtual-event delivery.
Microsoft Teams Webinars: Marketing and sales reviewers like its Microsoft ecosystem fit, easy setup, familiar interface, and built-in presenter controls.

What builds trust here seems pretty practical: the event runs reliably, attendee data reaches the marketing stack, and the team doesn’t have to fight the platform every time a webinar goes live.

For mid-market marketing or sales teams, which of these has been most dependable over repeated campaigns? Did integrations and lead follow-up matter more than the live webinar experience itself?

For recurring webinars, I’d judge reliability by what happens after the event as much as during it. A flawless broadcast still creates work if attendee activity, questions, and engagement data need cleaning before sales can use them. I’d be curious which of these consistently gets usable webinar data into the CRM fast enough for reps to follow up while the conversation is still warm.

Answered: Shubham Gupta on September 16, 2026