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Marketing strategy services assist businesses across many industries with the mapping and execution of their marketing strategy. These services are able to analyze a business's existing marketing efforts, determine effectiveness, and suggest new strategies. While marketing strategy firms do not necessarily produce marketing content, they work to provide up-to-date expertise on the most effective marketing strategies. Businesses that are looking to increase the efficiency and cost-effectiveness of their marketing efforts can partner with these firms. In addition, businesses that recently underwent a rebranding process or other significant changes may seek marketing strategy services to ensure a successful transition. Many marketing strategy firms provide other marketing services, such as digital marketing and content marketing.