Best Marketing Automation Software for Medium-Sized Businesses - Page 9

How Many Marketing Automation Software Products Does G2 Track?

Total Products under this Category: 725

Category Stats (Oct 2026)

  • Average Rating: 4.4/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: AXL — AI-native sales & marketing all-in-one OS with MCP (+11.11%) - Among all products in this category, AXL — AI-native sales & marketing all-in-one OS with MCP recorded the largest rating increase compared to last month

Last updated: October 01, 2026

How Does G2 Rank Marketing Automation Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 95,300+ Authentic Reviews
  • 725+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Automation Software

G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Insider One, Braze, Dotdigital, Bloomreach, Adobe Marketo Engage, Attentive, and CleverTap.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=dotdigital&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=adobe-marketo-engage&focus%5B%5D=attentive&focus%5B%5D=clevertap&segment=mid-market)

Mapp Empower

Mapp Empower transforms a vendor-agency relationship into a true partnership. Reseller like digital agencies and consulting firms retain full ownership of their clients’ experiences through a market-leading white label email marketing solution. Meanwhile, it was never so easy to administer and overview a multitude of client accounts. Mapp Empower provides revenue-generating full services where resellers complete all the work for their clients. Previously known as BlueHornet eMS, Mapp Empower offers a simple, reliable, and self-provisioned marketing solution, and can easily be integrated with Mapp’s DMP or other agency tools through flexible APIs. The key features on a technical level are: - Drag-and-drop message template builder - Template management and restrictions at the user-level - Multi-version testing with custom champion management - Automated messages driven based on real-time behavioral triggers - Transactional messages for purchases, receipts and other transactional events - Multiple message categorization and tagging for reporting - Message rendering and spam testing - Customized recipient lists for testing - Easy QA testing - Embed sign-up widgets and custom forms on websites that automatically integrate with the subscriber database - Easily import and export data via live APIs or batches - Simple interface for segmentation management - Create custom fields to categorize subscriber data - Dynamic and relational content used for driving personalized content and messaging - Coupon management - User management - Magento 2 integration - Integrated social sharing - Message and campaign level reporting

Average Rating: 3.4/5.0

Total Reviews: 42

How Do G2 Users Rate Mapp Empower?

  • Has the product been a good partner in doing business?: 7.5/10 (Category avg: 8.9/10)

Who Is the Company Behind Mapp Empower?

  • Seller: Mapp Digital
  • Year Founded: 2016
  • HQ Location: London, GB
  • Twitter: @Mapp_Digital
    6,055 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    414 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 50% Small, 36% Medium

What Do G2 Reviewers Say About Mapp Empower?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the easy creation with Mapp Empower's advanced template designs, enabling quick and efficient email production.
  • Users appreciate the easy integration with other tools, significantly reducing set-up time for accounts.
  • Users value the easy setup of Mapp Empower, allowing quick integration and self-provisioning of accounts.
  • Users appreciate the advanced and unique template designs of Mapp Empower, enabling quick and high-quality email creation.
Cons
  • Users report experiencing poor customer support with Mapp Empower, citing slow responses to issues like the Q&A function.
  • Users report slow performance with Mapp Empower's Q&A feature, leading to frustrations and unresolved issues.

What Are Recent G2 Reviews of Mapp Empower?

What Are G2 Users Discussing About Mapp Empower?

Upsales Sales and Marketing Platform

Upsales helps B2B companies find new leads and win more deals. Our customers increase sales by 22% in the first year using our revenue growth platform 🚀 Our products: - Sales & CRM - Marketing Automation - Company Data Hub - Revenue & Order Management - Revenue Analytics - Customer Support & Project Management

Average Rating: 4.5/5.0

Total Reviews: 175

How Do G2 Users Rate Upsales Sales and Marketing Platform?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 8.9/10)
  • Customization : 7.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 7.9/10 (Category avg: 8.5/10)

Who Is the Company Behind Upsales Sales and Marketing Platform?

  • Seller: Upsales
  • Year Founded: 2003
  • HQ Location: Stockholm
  • Twitter: @upsales
    277 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    96 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager, CEO
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 71% Small, 24% Medium

What Do G2 Reviewers Say About Upsales Sales and Marketing Platform?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the user-friendly interface of Upsales, enjoying seamless integration and efficiency in managing sales and marketing.
  • Users appreciate the integrated sales and marketing capabilities of Upsales, enhancing lead tracking and efficiency.
  • Users appreciate the effective integration of CRM and marketing automation in Upsales, enhancing sales and marketing alignment.
  • Users value the effective integrations of Upsales, enhancing communication and streamlining sales and marketing alignment.
  • Users appreciate the user-friendly interface of Upsales, which simplifies daily tasks and enhances productivity.
Cons
  • Users find the platform's limited customization options inflexible, complicating tailored workflows and overall usability.
  • Users find the learning curve challenging, especially for newcomers unfamiliar with sales and marketing platforms.
  • Users find the missing features in Upsales hinder usability, complicating essential tasks and overall satisfaction.
  • Users find the contact management too complex for simpler needs, complicating their overall experience with Upsales.
  • Users find the platform expensive and struggle to justify the costs due to limited value versus cheaper alternatives.

What Are Recent G2 Reviews of Upsales Sales and Marketing Platform?

What Are G2 Users Discussing About Upsales Sales and Marketing Platform?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated