Total Products under this Category: 649
Last updated: October 13, 2026
Why You Can Trust G2's Software Rankings:
G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.
Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, impact.com, Klaviyo, LocaliQ, CleverTap, and AgencyAnalytics.
Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=klaviyo&focus%5B%5D=localiq&focus%5B%5D=clevertap&focus%5B%5D=agencyanalytics)
StatTrac was specifically designed to meet the needs of franchise owners. It is a web-based solution for tracking and retrieving reliable, statistical information from multiple units in an accurate, consistent and timely manner.
strataQED is a Marketing Mix Modeling (MMM) platform built for analytics teams that need speed, rigor, and results that hold up under scrutiny. At its core is the Genetic Model Search algorithm testing all viable models and surfaces the best-fit models for each client's specific marketing context. This means teams are guided by AI through the hardest parts of model building and selection. The practical result is compressed time-to-insight. From initial data integration, exploratory models can be live within a couple of hours. Expert time shifts from infrastructure to interpretation — the work that actually drives decisions. strataQED is not a black box. Every methodological choice is visible and can be interrogated, which matters when model outputs need to withstand scrutiny from finance, senior leadership, or external stakeholders. Full visibility into model construction and assumptions is built into the platform by design. Developed by ScanmarQED and in active use since 2006, strataQED serves enterprise brands and media agencies globally, with an operating model that adapts to in-house, hybrid, or fully outsourced analytics teams. Key capabilities: - AI-guided model search: genetic algorithm tests and selects the best-fitting model automatically, reducing setup time from days to hours - Nested modeling: supports hierarchical model structures for complex channel ecosystems where media effects interact - Ridge regression: built-in L2 regularization handles multicollinearity across correlated media channels - Pooled and cross-sectional modeling: model across markets, regions, and brands simultaneously, improving stability and enabling like-for-like comparisons - Full transparency and control: complete visibility into model construction, assumptions, and coefficients — never a black box Desktop-based: runs locally for full data control, no browser dependency, no network-dependent performance Flexible operating model: clients choose fully managed, cooperative, or fully in-house delivery Supported by structured onboarding, a knowledge base, eLearning modules, and ongoing project support from ScanmarQED's global analytics consulting team.
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a blend of advertising and financial technology that is specifically used to optimize an online campaign's return on digital advertising spend (RODAS)
The SuperScale Stack is the software SuperScale licenses to mobile-game publishers. One stack, three layers: - SuperVYZR, the app layer. One app, built from widgets, where publishing teams run the stack. - SuperAI, the agent layer. An autonomous AI workforce executing 80–90% of publishing ops inside guardrails, 24/7. Not a chatbot. - SuperPlatform, the semantic layer. 30+ no-SDK integrations into one gaming-native source of truth, deployed in your own BigQuery. You own the data. Point an LLM at raw tables and it hallucinates. Point it at a validated semantic layer and it reasons. A pilot runs on one game with one team. SuperScale (Bratislava, founded 2016) also runs SuperMedia, a managed UA service powered by the SuperScale Stack, and has worked with 70+ publishers and 200+ games, including EA, LEGO and Stillfront. Not affiliated with superscale.ai.
A virtual marketing director software that help you stay ahead of the curve. Give Tactycs some basic information about your team, organization, objective, and resources and receive a full marketing plan & continuous marketing calendar. Exactly what platforms you should use and how often to use them. Then get access to a full social media scheduler, AI content, and analytics to continuously improve your marketing performance. Try for free today!
TEA Software is for companies who are concerned about website traffic, TEA Software is a traffic quality management solution that provides actionable insights for click traffic performance.
AI-powered content intelligence platform providing cross-system content visibility, performance insights, and analytics to optimize content impact and business results.
Modern, data-first digital asset management (DAM) for enterprise teams—AI-powered enrichment, intelligent search, and workflow automation to organize, govern, and deliver content faster, cutting manual work and improving marketing and content operations end-to-end.
The Ad Spend builds advertising intelligence software to help businesses understand and improve their marketing. Used by startups and enterprise companies alike, it connects advertising performance to broader marketing efforts & business goals. Co-founded by Ani Bisaria, Jerome Illgner and Alexander Lyon in 2025.
Uniting data from marketing, sales, operations and finance systems and gluing it together with public datasets to create an enriched, trustworthy single view; Used by the next generation of British ecommerce retailers, The Data Refinery is designed to help everyone in ecommerce understand what is driving good and bad performance, and make better decisions in a really simple way.
Average Rating: 5.0/5.0
Total Reviews: 1
"transforming and enriching data to improve its quality and facilitate its analysis."
Rating: 5.0/5.0 stars
— Serkan V.
TikTok Shop Profit Calculator is a browser-based tool that helps sellers estimate fees, shipping costs, and net profit before listing products on TikTok Shop. The calculator requires no downloads or account creation, operating entirely within the browser to maintain data privacy. Supporting TikTok Shop USA and UK, the platform provides currency-specific calculations in dollars and pounds. Sellers input selling price, product cost, and shipping cost to calculate profits, factoring in platform commissions and payment processing fees. The tool is regularly updated to reflect current fee rates. It provides financial projections to help prevent margin erosion and establishes competitive pricing strategies while accounting for fees, shipping, and break-even thresholds. Results are estimates based on standard rates, with disclaimers noting that variations may occur depending on product categories, promotions, or TikTok policy updates.
TrackingInk is an author intelligence app that consolidates book sales, royalties, KENP page reads, ratings, and reviews from Amazon KDP, Apple Books, and Google Play into one dashboard, with an AI Analyst that turns the numbers into plain-language insight. Built for self-published and indie authors who sell across multiple stores. Available on iPhone and web, with a free plan to start.
