# Best Market Intelligence Tools - Page 14

## How Many Market Intelligence Software Products Does G2 Track?

**Total Products under this Category:** 310

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Glow (+2.02%) - Among all products in this category, Glow recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Market Intelligence Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 34,000+ Authentic Reviews
- 310+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Market Intelligence Software
 ![G2 Grid® for Market Intelligence Software plotting products by satisfaction and market presence](https://www.g2.com/categories/market-intelligence/grids.png?focus%5B%5D=3551&focus%5B%5D=577&focus%5B%5D=7170&focus%5B%5D=39661&focus%5B%5D=1679&focus%5B%5D=74085&focus%5B%5D=1578414&focus%5B%5D=1305806)

Highlighted products: Semrush, GTM Workspace - Powered by ZoomInfo, Similarweb, AlphaSense, G2 Marketing Solutions, Apify, Numerator Verified Voices, and Perplexity.

Underlying data: [Grid® JSON](https://www.g2.com/categories/market-intelligence/grids.json?focus%5B%5D=semrush&focus%5B%5D=gtm-workspace-powered-by-zoominfo&focus%5B%5D=similarweb&focus%5B%5D=alphasense&focus%5B%5D=g2&focus%5B%5D=apify&focus%5B%5D=numerator-verified-voices&focus%5B%5D=perplexity)

**Sponsored**

### Stravito

Stravito is the Insights Intelligence Platform global leaders like Nestlé and Comcast trust to turn existing knowledge into confident, growth-driving decisions. Built for insights, marketing, and research teams, Stravito unifies knowledge in one secure space and pairs best-in-class AI with human expertise. Whether you’re deciding where to expand next, which innovation to pursue, or what message will resonate most with your customers, teams simply ask strategic questions, and Stravito AI Assistant delivers relevant, source-cited insights in seconds. AI Personas, powered by your brand’s segmentation studies, simulate real consumer perspectives so you can stress-test ideas in real-time. The outcome: faster, evidence-backed, commercially-impactful decisions.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=623&secure%5Bchosen_at%5D=2026-08-15T07%3A57%3A15Z&secure%5Bdisplayable_resource_id%5D=623&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=623&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=133525&secure%5Bresource_id%5D=623&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarket-intelligence%3Fpage%3D14&secure%5Btoken%5D=7d4bf27c7aa9db1db063e413f6bf7b8d07a394ae54f5a6880b7622e4cab1ce1b&secure%5Burl%5D=https%3A%2F%2Fwww.stravito.com%2Fai-personas%3Futm_source%3DG2%26utm_medium%3Dadvertising%26utm_campaign%3DG2_2026_02&secure%5Burl_type%5D=custom_url)

### [Experian Consumer Understanding and Modelling (UK)](https://www.g2.com/products/experian-consumer-understanding-and-modelling-uk/reviews)

Experian's Consumer Understanding and Modelling service empowers businesses to gain deep insights into their customer base by leveraging advanced machine learning techniques. This service enables organizations to build bespoke models that predict consumer behaviors, such as the likelihood of making a first purchase or engaging with online services. By analyzing vast amounts of data, businesses can identify and visualize shared characteristics among consumers, facilitating the creation of tailored groupings based on factors like geography and demographics. This comprehensive understanding allows companies to focus on relevant and actionable insights, driving strategic decisions and optimizing resource allocation for maximum impact. Key Features and Functionality: - Bespoke Predictive Models: Utilizes industry-leading machine learning techniques to develop customized models that forecast consumer propensities and behaviors. - Consumer Segmentation: Identifies and visualizes shared characteristics among consumers, enabling the creation of tailored groupings based on geography, demographics, and behavior. - Comprehensive Data Integration: Incorporates detailed market research to fill gaps in consumer understanding, providing a full picture of both existing customers and potential market opportunities. - Actionable Insights: Focuses on relevant and actionable insights to improve organizational performance by cutting through the noise of vast data quantities. Primary Value and Solutions Provided: The primary value of Experian's Consumer Understanding and Modelling service lies in its ability to transform complex consumer data into clear, actionable insights. By understanding the key demographic, transactional, and mobility characteristics of consumers, businesses can build a complete picture of their customer base and predict likely behaviors. This empowers organizations to drive strategy, prioritize resources effectively, and enhance customer engagement by delivering personalized experiences. Ultimately, this service helps businesses improve performance, optimize marketing efforts, and gain a competitive edge in their respective markets.

#### Who Is the Company Behind Experian Consumer Understanding and Modelling (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [Experian EV Insights for Automotive Sector (UK)](https://www.g2.com/products/experian-ev-insights-for-automotive-sector-uk/reviews)

Experian's EV Insights for the Automotive Sector is a comprehensive solution designed to empower manufacturers, dealers, media agencies, and location planners with in-depth understanding of the electric vehicle (EV) market. By integrating Experian's extensive data with DVLA car ownership records, this tool offers actionable insights into current and prospective EV buyers, facilitating targeted marketing and strategic planning. Key Features and Functionality: - Ownership Persona Profiles: Gain detailed insights into the demographics and behaviors of individuals who own specific makes and models, enabling precise audience segmentation. - Competitor Analysis: Understand competitor persona profiles to identify market positioning and opportunities for differentiation. - EV/Hybrid Targeting: Identify and target personas most likely to be interested in EV or hybrid models, enhancing marketing effectiveness. - Media Budget Planning: Optimize media budgets by allocating resources toward personas with the highest conversion potential. - Geographical Insights: Analyze vehicle ownership patterns by location to inform dealership placement and regional marketing strategies. Primary Value and User Solutions: Experian's EV Insights for the Automotive Sector addresses the critical need for data-driven decision-making in the rapidly evolving EV market. By providing a clear picture of who is purchasing EVs and who is likely to do so in the future, businesses can tailor their marketing efforts, optimize resource allocation, and stay ahead of competitors. This solution enables users to: - Effectively target current and future EV customers. - Understand and analyze competitor strategies. - Plan and execute media campaigns with higher precision. - Make informed decisions regarding dealership locations and inventory management. By leveraging these insights, automotive businesses can enhance customer engagement, increase sales, and drive growth in the expanding EV market.

#### Who Is the Company Behind Experian EV Insights for Automotive Sector (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [Experian iCoder Discovery (UK)](https://www.g2.com/products/experian-icoder-discovery-uk/reviews)

Experian's iCoder Discovery is a powerful tool designed to help businesses quickly and securely gain deep insights into their customer base. By uploading first-party data, users can visualize and analyze customer information through Experian's ConsumerView and Mosaic dashboards, enabling a comprehensive understanding of customer profiles within minutes. Key Features and Functionality: - Intuitive Dashboards: Access user-friendly online dashboards that provide immediate insights into customer demographics and behaviors. - Comprehensive Data Attributes: Utilize a wide range of attributes and segmentations to build detailed customer profiles. - Secure Data Handling: Benefit from a simple and secure data upload process, ensuring the confidentiality and integrity of your information. - Segmentation Portal Access: Gain direct access to Experian's Segmentation Portal for enhanced insights and more granular customer segmentation. Primary Value and Solutions Provided: iCoder Discovery empowers businesses to swiftly and effectively understand their customers by leveraging Experian's extensive data resources. This enhanced understanding facilitates more informed decision-making, targeted marketing strategies, and improved customer engagement. By providing rapid access to detailed customer insights, iCoder Discovery helps businesses optimize their operations and drive growth.

#### Who Is the Company Behind Experian iCoder Discovery (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [Experian Location Analyst (UK)](https://www.g2.com/products/experian-location-analyst-uk/reviews)

Experian's Location Analyst is a comprehensive tool designed to help businesses optimize their performance by providing detailed insights into local markets and consumer behaviors. By leveraging Experian's extensive datasets on demographics and consumer behavior, Location Analyst enables organizations to evaluate market demand and identify areas that align with their target audience. This solution offers immediate access to accurate information through high-quality maps and reports that are both easy to understand and simple to use. These reports assist in identifying the unique characteristics of customers or outlets and provide a detailed understanding of key socio-economic trends within specific markets. This insight can be utilized to assess current performance and forecast future potential. Key Features and Functionality: - Market Potential Identification: Utilizes Experian’s detailed understanding of consumers combined with analysis of local markets to help organizations identify and understand the true potential of products and services at a very local level. - Performance Benchmarking: Accesses the latest information on the size and value of local markets in terms of demographics, consumer expenditure, and media and product consumption to benchmark performance at the lowest level of geography. - Sales Area Analysis: Uses the location of stores, customers, and competitors to identify the attractiveness of an outlet and its potential for sales. - Customer Understanding and Growth: Combines demographic, lifestyle, and behavioral data to help understand more about customers, analyze why they interact with the business, and identify their key characteristics. - Data Visualization: Provides pre-formatted maps, graphs, and reports to illustrate data, ease interpretation, and improve the quality of analysis. Primary Value and Solutions Provided: Location Analyst empowers businesses to make informed decisions by offering a detailed understanding of local markets and consumer behaviors. It helps in identifying potential growth areas, optimizing location targeting, predicting demand for goods and services across geographical areas, assessing competition, analyzing performance drivers, and expanding site networks by accurately assessing the potential of new locations. By providing actionable insights, Location Analyst enables organizations to enhance their strategic planning, improve customer targeting, and ultimately drive business growth.

#### Who Is the Company Behind Experian Location Analyst (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [Experian Market IQ (UK)](https://www.g2.com/products/experian-market-iq-uk/reviews)

Experian MarketIQ is a comprehensive market intelligence platform designed to provide businesses with in-depth insights by integrating Experian's extensive business, financial, and risk databases into a single, user-friendly interface. This integration enables users to make informed decisions, identify new opportunities, and respond swiftly to market changes. Key Features and Functionality: - Unique Data Integration: Combines scanned Companies House documents, Experian’s National Business Database, the Corpfin global M&A database, and Experian’s risk and financial databases, offering a holistic view of market, company, and individual data. - Web-Based Accessibility: Accessible from various devices, including iPads, allowing remote and mobile users to retrieve necessary information anytime, anywhere. - Intuitive Search Capabilities: Features 'Quick Search' for rapid access to company information and advanced search options with customizable criteria, enhancing data extraction and analysis. - Real-Time Alerts and Reports: Delivers up-to-date information on target markets and segments, ensuring timely and informed decision-making. - Specialist Support: Provides access to dedicated account managers and product specialists to assist users in maximizing the platform's capabilities. Primary Value and User Solutions: Experian MarketIQ empowers businesses to be better informed by offering comprehensive and up-to-date market insights. It instills confidence in decision-making processes by providing accurate and complete information. Additionally, the platform facilitates the creation of new opportunities by enabling proactive targeting of clients and business contacts through unique data combinations. This comprehensive approach addresses the need for reliable market intelligence, supporting strategic planning and competitive advantage.

#### Who Is the Company Behind Experian Market IQ (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [Experian Mosaic Geo (UK)](https://www.g2.com/products/experian-mosaic-geo-uk/reviews)

Experian's Mosaic Geo is a comprehensive geodemographic segmentation tool that classifies all UK postcodes into 52 distinct Mosaic types and 15 groups. By integrating a wide array of non-personal data assets—including demographics, property characteristics, energy usage, urbanity, education, area attributes, income and expenditure, and internet speeds—Mosaic Geo offers deep insights into the UK's diverse regions. This enables businesses and organizations to enhance their models and scorecards for various applications, such as affordability assessments, risk modeling, risk-based pricing, fraud prevention, resource planning, and information collection strategies. Key Features and Functionality: - Comprehensive Segmentation: Classifies all UK postcodes into 52 Mosaic types and 15 groups based on shared characteristics. - Rich Data Integration: Combines diverse data sources, including demographics, property details, energy consumption, urbanity, education levels, area characteristics, income and expenditure patterns, and internet speeds. - Versatile Applications: Supports a wide range of use cases, such as affordability assessments, risk modeling, risk-based pricing, fraud prevention, resource planning, and information collection strategies. Primary Value and User Solutions: Mosaic Geo empowers businesses and organizations to gain a nuanced understanding of geographic areas, facilitating more informed decision-making. By leveraging detailed geodemographic insights, users can enhance their models and scorecards, leading to improved risk assessment, targeted marketing strategies, efficient resource allocation, and effective fraud prevention measures. This comprehensive understanding of regional characteristics enables organizations to tailor their approaches to specific areas, optimizing outcomes and driving value across various sectors.

#### Who Is the Company Behind Experian Mosaic Geo (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [Experian Mosaic (UK)](https://www.g2.com/products/experian-mosaic-uk/reviews)

Experian Mosaic is a comprehensive consumer segmentation framework designed to provide businesses with deep insights into their customers and prospects. By classifying individuals and households based on current demographic, behavioral, and lifestyle data, Mosaic enables organizations to identify and engage their target audiences more effectively. Key Features and Functionality: - In-Depth Consumer Insights: Mosaic classifies individuals and households using up-to-date demographic, behavioral, and lifestyle data, with 74% of inputs now at a household level. - Modern Relevance: Reflecting contemporary UK living patterns, Mosaic has been updated to include 18 groups and 68 distinct types, offering a granular view of the population. - Targeted Engagement: The framework supports more relevant marketing, campaign planning, and customer profiling, enhancing communication strategies. - Operational Efficiency: Mosaic aids in decision-making processes related to communications, service delivery, and location planning, streamlining operations. - Reduced Guesswork: By providing a trusted and clear framework, Mosaic helps teams identify and engage audiences effectively, minimizing uncertainty. Primary Value and Solutions Provided: Mosaic empowers businesses to: - Target: Select appropriate channels and messages by understanding customers' values, habits, and media preferences. - Allocate: Optimize media spend across online and offline channels based on audience preferences. - Position: Choose optimal locations for sites or stores using detailed local catchment profiles. - Personalize: Deliver more relevant, engaging communications that improve customer experience and drive retention. By leveraging Mosaic, organizations can enhance their marketing effectiveness, improve customer engagement, and make informed strategic decisions.

#### Who Is the Company Behind Experian Mosaic (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [Experian Spend Insights (UK)](https://www.g2.com/products/experian-spend-insights-uk/reviews)

Experian Spend Insights is a comprehensive intelligence resource designed to enhance businesses' understanding of customer purchasing behaviors and market dynamics. By integrating consented transaction data with Experian's extensive consumer and demographic information, it offers a detailed view of UK consumers' buying habits and emerging trends. This enriched insight empowers data-driven decision-making, enabling businesses to tailor strategies effectively. Key Features and Functionality: - In-depth Brand and Competitor Analysis: Provides detailed spend insights to understand brand performance, track market share, and analyze competitor dynamics. - Centre-Level Catchment Insights: Delivers analysis and trend reporting at the town, center, or store level, including local competitor dynamics and market share tracking. - Brand Mix and Spend Analysis: Evaluates the influence of different brands within a center on traffic and spending, identifying which brands attract key customer segments. - Efficient Marketing Strategies: Utilizes Experian demographic data to create bespoke lookalike models, curating audiences tailored to specific criteria, such as high spenders within a particular category. Primary Value and Solutions Provided: Experian Spend Insights equips businesses with deeper insights into customer preferences, behaviors, and purchasing patterns, allowing for more personalized and targeted customer engagement. It enables the development of targeted marketing campaigns, leading to improved engagement, higher conversion rates, and enhanced return on investment. By benchmarking performance against industry competitors, businesses can identify strengths and weaknesses to enhance market positioning. The solution supports informed strategic decisions across product development, pricing strategies, and distribution channels based on robust data and actionable insights. Additionally, it helps identify market opportunities and strategically expand into new regions or customer segments by understanding consumer spend behaviors, ultimately driving growth through data-driven decision-making.

#### Who Is the Company Behind Experian Spend Insights (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [&facts](https://www.g2.com/products/facts-facts/reviews)

&facts gives brands access to market insights driven by real-world data. We help them to launch the right products at the right time. In a fast-moving world, slow research doesn't work. Right now, market research can take weeks as you conduct surveys, focus groups or buy expensive reports. With &facts, you get real-world insights in real-time. Our real-world insights tell you what customers are doing right now so you can always keep on top. - Insights powered by billions of consumers: Our insights provide a real view into consumer behaviour - We tell you what is happening: Use our insights to keep on top of changing consumer habits - Automated analysis: We understand what modern brands needs, so you get pre-analysed insights from the moment you search

#### Who Is the Company Behind &facts?

- **Seller:** [AndFacts](https://www.g2.com/sellers/andfacts)
- **Year Founded:** 2020
- **HQ Location:** Birmingham, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=59d3a3cb4f6b896b01134a1c2d5d2be6840cf754391b3dfaa4a3d50ff7cee654&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fandfacts&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [&facts Market Insights](https://www.g2.com/products/facts-market-insights/reviews)

&facts is the next-generation market research platform, connecting to billions of real-time consumer signals. For B2C and DTC brands, &facts is the fastest and most accurate way to validate ideas, find new product opportunities and do market and product research.

#### Who Is the Company Behind &facts Market Insights?

- **Seller:** [AndFacts](https://www.g2.com/sellers/andfacts)
- **Year Founded:** 2020
- **HQ Location:** Birmingham, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=59d3a3cb4f6b896b01134a1c2d5d2be6840cf754391b3dfaa4a3d50ff7cee654&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fandfacts&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [FastCompete](https://www.g2.com/products/fastcompete/reviews)

FastCompete helps online businesses to keep track of competitors’ moves by monitoring their online changes. Using FastCompete you will be the first one to know when a company updated something on its website.

#### Who Is the Company Behind FastCompete?

- **Seller:** [FastCompete](https://www.g2.com/sellers/fastcompete)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6c19013dde41914feaaee3c4fe31e524c3becd8225528ef13ce10dcbddad359c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffastcompete%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Feedly Market Intelligence](https://www.g2.com/products/feedly-market-intelligence/reviews)

Feedly for Market Intelligence helps innovation, strategy, and competitive teams discover and monitor emerging trends and competitive moves. Feedly uses AI Feeds to collect specific and relevant intelligence from the open web. It enriches the content, extracting trends, consumer insights, competitive product launches, and much more for easy reading and deeper analysis. AI Actions help teams synthesize multiple articles to understand issues and generate reports that are supported by citations to the articles you selected. Teams can collaborate and save content on Team Boards, and share their analysis and insights via Automated Newsletters, through no-code integrations with their tools, or through Feedly’s REST API. Feedly for Market Intelligence helps teams outsmart the competition and stay ahead of emerging industry trends.

#### Who Is the Company Behind Feedly Market Intelligence?

- **Seller:** [Feedly](https://www.g2.com/sellers/feedly-feeb2439-e05f-4dd9-9f24-97b3a4f4ef54)
- **HQ Location:** Redwood City
- **Twitter:** @feedly  
103,683 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e7e2686bb013e1d58661ea3ae181d01e999c73a43be7c379e09f64b563bc9497&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1361916%2F&secure%5Burl_type%5D=linkedin_company_website)  
70 employees on LinkedIn®

### [Finanvo](https://www.g2.com/products/finanvo/reviews)

Finanvo is a leading business information provider that provides real-time financial & non-financial data & tools. Ultimately makes it easier for companies of all sizes to see the bigger picture when making sound decisions. We deliver reliable and relevant insights to boost sales efficiency within your organization with just one access to our comprehensive website. India's only corporate search engine to provide data in all manners and a 360-degree view of a company in real-time commercial information. Get in touch today, or drop out your business query here!

#### Who Is the Company Behind Finanvo?

- **Seller:** [Technowire Data Science Pvt Ltd](https://www.g2.com/sellers/technowire-data-science-pvt-ltd)
- **Year Founded:** 2020
- **HQ Location:** Ahmedabad, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3c9fef34a70f2a69b51746d33b4bff6c14ccadd0a9585ebf7758e1a73586917a&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffinanvo-in&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

### [F! Insights](https://www.g2.com/products/f-insights/reviews)

F! Insights is a self‑hosted intelligence engine for digital marketing agencies. It runs AI‑powered business scans, competitor analysis, prospecting, GBP management, review workflows, and fulfillment, all from your own WordPress site. No SaaS lock‑in. No per‑location fees. Your server, your data, your rules.

#### Who Is the Company Behind F! Insights?

- **Seller:** [Martinez Calderon](https://www.g2.com/sellers/martinez-calderon)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Firmnav](https://www.g2.com/products/firmnav/reviews)

Discover and understand the world of companies and markets like never before with the next-generation search and analytics platform.

#### Who Is the Company Behind Firmnav?

- **Seller:** [Firmnav](https://www.g2.com/sellers/firmnav)
- **Year Founded:** 2021
- **HQ Location:** Copenhagen , DK
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b1b42694341002c1120fe8db334c7d42394a7a25a7ad088f40a91b33835a354c&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffirmnav&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

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[Browse Market Intelligence Themes](/categories/market-intelligence/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Market intelligence software gathers publicly available and/or client-focused market information to better understand the customer and their behavior. The data can be collected from sources that focus on understanding specific trends or insights over a market or consumer industry rather than a specific business or individual company. Market intelligence solutions are most commonly used by a variety of marketing or sales personas to establish lists of broad or segmented market data and insights to better direct company strategy.

It’s important to note that there is a key difference between market intelligence software and [competitive intelligence software](https://www.g2.com/categories/competitive-intelligence). Market intelligence is specifically focused on the consumer as opposed to competitive intelligence, which is business focused. Competitive intelligence is gathered strictly to understand and analyze competitors. These can work in tandem with [sales intelligence software](https://www.g2.com/categories/sales-intelligence) since sales intelligence can be used for prospecting and is often integrated with a market or competitive intelligence product.

To qualify for inclusion in the Market Intelligence category, a product must:

- Gather and organize market-focused data from a variety of sources
- Leverage collected data to analyze segmented market trends, or customer monitoring
- Ensure accuracy and quality of information
- Provide actionable insights or direction about markets or market share 

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