Best Loyalty Management Software - Page 24

How Many Loyalty Management Software Products Does G2 Track?

Total Products under this Category: 734

Category Stats (Nov 2026)

  • Average Rating: 4.56/5 (↑0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: InComm InCentives (+12.5%) - Among all products in this category, InComm InCentives recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Loyalty Management Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 16,500+ Authentic Reviews
  • 734+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Loyalty Management Software

G2 Grid® for Loyalty Management Software plotting products by satisfaction and market presence

Highlighted products: Smile.io, LoyaltyLion, Owner.com, Okendo, Benepik, AdvantageClub.ai, Joy Loyalty, and Mastercard Offers.

Underlying data: [Grid® JSON](https://www.g2.com/categories/loyalty-management/grids.json?focus%5B%5D=smile-io&focus%5B%5D=loyaltylion&focus%5B%5D=owner-com&focus%5B%5D=okendo&focus%5B%5D=benepik&focus%5B%5D=advantageclub-ai&focus%5B%5D=joy-loyalty&focus%5B%5D=mastercard-offers)

Glue Loyalty

Glue is a powerful, fully automated loyalty manager that takes care of your customers while you take care of business. Glue is designed specifically to help local business owners increase and maintain their customer-base and revenue.

Who Is the Company Behind Glue Loyalty?

  • Seller: Glue
  • Year Founded: 2019
  • HQ Location: Seattle, US
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

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How it works

GreenWard

Greenward is a modern loyalty management platform designed to help businesses build deeper, more meaningful relationships with their customers through innovative reward systems and digital engagement strategies. At its core, Greenward focuses on transforming traditional loyalty programs into dynamic, interactive ecosystems where users are not just passive recipients of discounts, but active participants in a branded experience. Unlike conventional loyalty solutions that rely on static point systems, Greenward introduces a more flexible and engaging approach by digitizing rewards into unique, trackable assets. These rewards can represent tangible benefits such as free shipping, exclusive discounts, early access to products, or special promotions. While the platform leverages NFT technology as a backend mechanism to deliver and manage these rewards, it does not position itself as an NFT-centric product. Instead, NFTs function as an enabling layer that enhances transparency, ownership, and transferability of rewards without adding complexity for end users. From a business perspective, Greenward enables companies to design customized loyalty campaigns that align with their brand identity and customer behavior. Businesses can create tiered reward systems, limited-time offers, or gamified experiences that encourage repeat purchases and long-term engagement. The platform also provides insights into user interactions, allowing companies to refine their marketing strategies and optimize customer retention efforts. For customers, Greenward delivers a more interactive and rewarding experience. Instead of accumulating generic points, users receive meaningful, usable benefits that feel personalized and valuable. The sense of ownership over rewards, combined with the ability to potentially trade or redeem them in flexible ways, increases perceived value and engagement. Overall, Greenward bridges the gap between traditional loyalty programs and next-generation digital experiences. By combining user-centric design, gamification, and advanced digital infrastructure, it empowers businesses to move beyond simple transactions and build lasting relationships with their customers in a competitive digital landscape.

Who Is the Company Behind GreenWard?

Grow Lot

Grow Lot est la plateforme française de fidélisation et de collecte d'avis Google pour les commerces physiques : restaurants, commerces de proximité, franchises et réseaux. Le principe est simple : le client scanne un QR code au comptoir, joue à une roue de la fortune, gagne un lot garanti et rejoint votre programme de fidélité. Sa carte de fidélité s'ajoute directement dans Apple Wallet et Google Wallet, sans application à télécharger, et s'affiche automatiquement sur son écran de verrouillage à proximité de votre commerce — un rappel de visite qui travaille sans campagne active. Fonctionnalités clés : Carte de fidélité Apple Wallet et Google Wallet, 100 % personnalisée 4 jeux de fidélisation réunis dans un hub, participations illimitées Collecte d'avis Google avec canal de résolution interne pour les insatisfactions Base clients (prénom, email) collectée automatiquement et exportable Relances marketing intégrées : emailing, SMS et WhatsApp Fiche Google connectée, réponses aux avis, analyse IA des avis Panneau de comptoir personnalisé, visuels IA, tableau de bord temps réel Résultats constatés : plus de 10 000 avis Google collectés, en moyenne +120 avis par mois en restauration et +20 % de chiffre d'affaires. Tarifs : Essentiel dès 19 € HT/mois (29 € sans engagement), Performance à 59 € HT/mois (79 € sans engagement), offre Réseau sur devis dès 3 établissements. Démo gratuite sur https://grow-lot.com

Who Is the Company Behind Grow Lot?

GumsUp

Recognition drives performance! GumsUp is a cutting-edge employee engagement and rewards platform designed to unleash the potential of your workforce. By automating team recognition and integrating a comprehensive rewards system, GumsUp enhances employee engagement, boosts sales, reduces staff turnover, strengthens corporate culture, and elevates productivity. Who uses GumsUp? Ideal for businesses of all sizes—from thriving startups to large corporations—GumsUp serves a diverse range of sectors worldwide. Our adaptable, multilingual platform is operational in over 40 countries, empowering organizations to foster a positive, dynamic work environment where recognition and motivation are the cornerstones of success. 360 Recognition Program with: Employee recognition Gamification platform Employee incentives Corporate gamification Recognition programs Employee rewards system Employee motivation Employee engagement Employee retention Discover how GumsUp can transform your workplace. Request a demo today!

Who Is the Company Behind GumsUp?

  • Seller: GumsUp
  • Year Founded: 2014
  • HQ Location: Barcelona, ES
  • Twitter: @gums_up
    711 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    5 employees on LinkedIn®

gurado

Who Is the Company Behind gurado?

Habitu

Habitu replaces the cardboard loyalty card with a loyalty card in Apple Wallet and Google Wallet. No app to install: the customer scans a QR code at checkout and the card is on their phone in seconds. Works in-store (QR or NFC) and online with Shopify and WooCommerce. Includes automatic win-back reminders, push notifications on the lock screen, Google review collection, print-ready counter kits and an AI assistant that writes campaigns. Free tier without time limit; all-inclusive plan at 49 EUR/month with a 30-day trial. Data hosted in the EU, GDPR compliant. Built in France for local shops, restaurants, salons and e-commerce.

Who Is the Company Behind Habitu?

Habyt

Habyt is a digital loyalty platform by SolidSens that helps businesses create and manage loyalty programs through digital cards in Apple Wallet and Google Wallet. Businesses can offer points, stamps, digital coupons, gift cards and session-based programs, manage customers and multiple locations, send notifications, and track loyalty activity without requiring customers to download a separate app.

Who Is the Company Behind Habyt?

Who Uses This Product?

  • Company Size: 100% Small

Hang

Hang is the next generation brand loyalty & membership platform. By harnessing personalization, gamification, and its expansive integrations ecosystem, Hang provides brands with a radically new type of loyalty experience for their customers.

Who Is the Company Behind Hang?

  • Seller: Hang
  • Year Founded: 2021
  • HQ Location: New York, New York
  • LinkedIn® Page: www.linkedin.com
    33 employees on LinkedIn®

Hanypass

HanyPass is a self-serve digital loyalty program for independent shops: hair and beauty salons, cafés, bakeries, restaurants and retailers. Customers join by scanning a QR code at the counter and get a loyalty card in Apple Wallet or Google Wallet, with no app to download. The merchant scans the card with their phone or a barcode scanner, and points or stamps are added in one tap. The customer file builds itself: visit history, VIP customers and customers who have stopped coming. Merchants can send targeted or scheduled notifications straight to the card in the Wallet, set up automated campaigns (birthday, win-back after 21 to 90 days without a visit, Google review requests) and sell gift cards and prepaid packages. Staff accounts and a POS API with signed webhooks are included. A free plan covers up to 100 customers, and setup takes a few minutes without any technical help.

Who Is the Company Behind Hanypass?

Hashting

Innovative, tech-based solutions to acquire customers, generate sales uplift or increase loyalty & engagement

Who Is the Company Behind Hashting?

Heartland Customer Engagement

Heartland's Gift+Rewards program encourages repeat business and attracts new customers while helping you improve customer satisfaction and drive sales.

Who Is the Company Behind Heartland Customer Engagement?

Hello Regulars

Hello Regulars is loyalty program software that delivers digital stamp cards, concession cards, and coupons directly to Apple Wallet and Google Wallet. The platform eliminates separate app downloads or password requirements. Enrollment operates through a scan-and-tap process. The admin portal provides card design tools with live preview functionality and 83 stamp style options. The platform supports stamp cards for visit-based rewards, concession cards for pre-sold visits, and promotional coupons. Staff scan cards and add stamps or rewards using any mobile device, with updates appearing within seconds. The software operates independently of point-of-sale systems. Lock-screen notifications can be sent once daily. Customer data transfers across devices when users change phones. Card design takes approximately five minutes to complete. Customer information remains under business control and can be exported as spreadsheets.

Who Is the Company Behind Hello Regulars?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 3, 2024