GumsUp is an online platform that allows users to earn rewards by participating in various activities such as watching videos, downloading apps, completing surveys, and engaging in other interactive tasks. The platform operates on a points-based system, where users accumulate "Gums" that can be redeemed for various rewards, including gift cards, digital products, or even cash through PayPal. GumsUp aims to provide a fun and engaging way for users to earn rewards while also offering companies a channel to promote their products and gather consumer insights.