Best Lead Scoring Software - Page 7

How Many Lead Scoring Software Products Does G2 Track?

Total Products under this Category: 109

Category Stats (Aug 2026)

  • Average Rating: 4.47/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: LeadsPlease (+0.76%) - Among all products in this category, LeadsPlease recorded the largest rating increase compared to last month

Last updated: August 06, 2026

How Does G2 Rank Lead Scoring Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 73,400+ Authentic Reviews
  • 109+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Lead Scoring Software

G2 Grid® for Lead Scoring Software plotting products by satisfaction and market presence

Highlighted products: Agentforce Sales (formerly Salesforce Sales Cloud), Apollo.io, GTM Studio - Powered by ZoomInfo, 6sense Revenue Marketing, ActiveCampaign, Zoho CRM, 6sense Sales Intelligence, and Vanillasoft.

Underlying data: [Grid® JSON](https://www.g2.com/categories/lead-scoring/grids.json?focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=apollo-io&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=activecampaign&focus%5B%5D=zoho-crm&focus%5B%5D=6sense-sales&focus%5B%5D=vanillasoft)

Sponsored

Apollo.io

Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs.

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JourneyWise

The All-In-One RevOps Platform for Modern GTM Teams Unify your inbound, outbound, emails, calls, meetings, scheduler, pipeline & workflows into one AI-Powered Workspace

Who Is the Company Behind JourneyWise?

kenbun

Kenbun is a B2B lead scoring platform built for revenue operations teams who are tired of black-box scoring models. Unlike traditional AI-driven scoring that hides the "why" behind a number, Kenbun uses transparent, rules-based scoring across four dimensions — fit, intent, engagement, and recency. Every score comes with a full explanation so sales reps know exactly why a lead matters and what action to take next. The platform includes real-time Slack alerts when high-value leads take meaningful actions, native HubSpot sync to keep CRM records current, and a Chrome Extension that surfaces scoring context directly inside sales workflows. Kenbun is built for sales and marketing operations teams at B2B SaaS companies who want scoring their sales team will actually use.

Who Is the Company Behind kenbun?

  • Seller: kenbun
  • Year Founded: 2026
  • HQ Location: New York, US
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

LaCleo AI

LaCleo.ai builds AI agents that automate marketing, lead generation, outreach, SEO, and growth operations for modern businesses. Combining AI automation with human strategy, LaCleo helps companies scale faster without the cost and complexity of large in-house teams.

Who Is the Company Behind LaCleo AI?

  • Seller: LaCleo AI
  • Year Founded: 2022
  • HQ Location: Noida, IN
  • LinkedIn® Page: linkedin.com
    31 employees on LinkedIn®

LeadExec

Product Description LeadExec is a lead distribution and routing platform developed by ClickPoint Software, a U.S.-based software company founded in 2007. ClickPoint Software is headquartered in Phoenix, Arizona, and has supported lead-driven businesses for nearly two decades across marketing, sales, and compliance-focused industries. LeadExec is utilized by agencies, marketplaces, and enterprises that manage high volumes of inbound leads from multiple sources. LeadExec evaluates incoming leads in real time using configurable rules, scoring logic, and compliance checks. The platform ingests leads from various sources, including forms, calls, affiliates, APIs, and third-party systems. It then standardizes, deduplicates, matches, and routes each lead to the correct buyer, sales team, CRM, or delivery endpoint. Delivery options include API, webhook, call routing, email, and direct system integrations. LeadExec solves the operational problem that occurs after leads are captured. It ensures every lead is processed consistently, routed correctly, and delivered according to business rules, buyer requirements, and compliance standards. This enables organizations to minimize errors, enhance lead quality, boost buyer acceptance, and gain insight into lead performance and revenue outcomes. Languages Supported LeadExec supports all languages through an AI-powered translation solution that dynamically translates the LeadExec user interface and system content into any language. This enables users to operate LeadExec in their preferred language, eliminating the need for separate localized versions of the platform. Value Proposition LeadExec is a lead distribution and routing platform built for scale, control, and accountability. Unlike basic lead management tools or CRMs, LeadExec handles real-time decisioning, rule-based routing, and reliable lead delivery across multiple buyers or internal teams. LeadExec is the only platform in its category that offers a no-cost account. Organizations can ingest leads, configure routing logic, and process live volume without a contract or upfront commitment. This makes LeadExec a cost-effective entry point for lead distribution: teams validate fit on their own data before any payment. The pricing model scales with volume rather than locking buyers into tiers ahead of need. By providing a free account alongside advanced routing, scoring, and compliance controls, LeadExec gives customers confidence before they scale. Teams can move from testing to production at their own pace, reduce risk during evaluation, and adopt a lead distribution system that proves its value before requiring payment. Reporting and Analytics LeadExec provides real-time reporting on lead source performance, buyer acceptance, conversion outcomes, and revenue across distribution channels. Dashboards track which sources and buyers perform, where leads are accepted or returned, and how volume converts over time. Custom reports let lead sellers measure attribution across multiple buyer networks and identify performance by source, vertical, or buyer. Reporting data is available through the interface and exportable for external analysis. Scalability and Integrations LeadExec maintains routing performance as lead volume rises, holding consistent delivery during high-traffic periods without per-seat or per-user cost increases. The platform ingests leads from forms, calls, affiliates, APIs, and third-party systems, and delivers through API, webhook, call routing, email, and direct CRM integration. Native compliance and verification integrations include TrustedForm, Trestle, and DNC checking. Lead data moves through standard JSON payloads, so existing systems connect without custom builds.

Average Rating: 4.5/5.0

Total Reviews: 6

How Do G2 Users Rate LeadExec?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind LeadExec?

Who Uses This Product?

  • Company Size: 50% Small, 33% Medium

What Are Recent G2 Reviews of LeadExec?

Lead Scoring

Score leads based on who they are (lead criteria) and what they do (campaign member criteria). Save time by prioritizing the best leads and nurturing those not ready to buy.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate Lead Scoring?

  • Has the product been a good partner in doing business?: 6.7/10 (Category avg: 9.1/10)

Who Is the Company Behind Lead Scoring?

  • Seller: Salesforce Labs
  • Year Founded: 1999
  • HQ Location: San Francisco, CA
  • Twitter: @appexchange
    73,446 Twitter followers
  • LinkedIn® Page: www.linkedin.com

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of Lead Scoring?

What Are G2 Users Discussing About Lead Scoring?

Magicreach

Magicreach generates hyper-personalized icebreakers for cold outreach, increasing email personalization and reply rates.

Who Is the Company Behind Magicreach?

  • Seller: Reach
  • Year Founded: 2021
  • HQ Location: N/A
  • Twitter: @magic_reach
    8 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®

Magileads

Our solution is designed for companies that want to reduce their prospecting time and expenses while maximizing lead generation. As a true assistant to your sales and marketing teams, we analyze, carry out and optimize your prospecting to attract your future customers with continuous and multi-channel actions.

Who Is the Company Behind Magileads?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Magileads?

What Are G2 Users Discussing About Magileads?

Mattermark

Discover, prospect, and track the worlds fastest-growing companies and investors.

Who Is the Company Behind Mattermark?

  • Seller: Mattermark
  • Year Founded: 2012
  • HQ Location: San Francisco, US
  • Twitter: @Mattermark
    25,992 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    6 employees on LinkedIn®

Mirabel's Marketing Manager

Marketing Manager by Mirabel Technologies is an all-in-one audience development and marketing automation platform built specifically for publishers and media companies. Fully integrated with Mirabel’s CRM platforms—Magazine Manager, Newspaper Manager, and Digital Media Manager—it helps streamline marketing campaigns, grow subscriber databases, and drive advertising revenue with smarter data, automation, and insights. Designed to eliminate silos between marketing, sales, and audience development, Marketing Manager offers a centralized hub to execute, track, and optimize every touchpoint in the customer journey. It’s ideal for media professionals looking to simplify outreach, improve engagement, and consolidate tech stacks. Marketing Automation Meets CRM Efficiency At the heart of Marketing Manager is a powerful email marketing and workflow engine that supports everything from basic email blasts to complex nurture sequences and lead qualification workflows. Segment your lists by over 100 properties—such as behavior, demographics, ad spend, industry, or geography—and personalize outreach for maximum relevance. The Workflows Engine includes 80+ prebuilt automations for sales, billing, marketing, and production. You can also create custom workflow triggers to send alerts, update records, assign reps, or initiate campaigns based on criteria you define. The Sales Sequencing System takes prospecting one step further, automating sales tasks like email sends, meeting scheduling, field updates, and lead stage transitions—perfect for managing outbound campaigns without manual effort. Expanded Audience Development Features Mirabel has recently expanded its audience development capabilities within Marketing Manager to help publishers collect more data, engage users more meaningfully, and convert more leads—all without third-party tools or manual importing. Third-Party Data Collection Integration Import and manage subscriber or ad sales data from external sources directly into the CRM. Custom Surveys & Dynamic Forms Build branded forms using an intuitive form builder. Use conditional logic to tailor questions based on prior responses and embed them on landing pages or in emails. Poll Campaigns Run quick polls in newsletters or campaigns. Display instant results or redirect to targeted landing pages to gather feedback and re-engage users. Popup Landing Pages Launch popups triggered by user behavior on your site to collect emails, drive downloads, or promote offers. Progressive Forms Collect data gradually over time, building robust user profiles without overwhelming visitors. Website Tags & Subtags with AI Assistance Tag website content manually or use Media Mate, Mirabel’s AI assistant, to analyze and auto-tag site content. Tags feed directly into Marketing Manager to drive segmentation, personalization, and content targeting. Campaign Tracking, Web Behavior, and Reporting With integrated website visitor tracking, Marketing Manager identifies anonymous traffic, matches it to CRM records, and appends detailed firmographic data. Use this insight to score leads, personalize outreach, and route contacts to the right teams. Advanced email analytics, A/B testing, and a drag-and-drop Landing Page Builder allow you to measure, optimize, and refine campaign performance in real time. Integration Across the Mirabel Ecosystem Marketing Manager connects seamlessly to ChargeBrite, Mirabel’s subscription and recurring revenue platform, allowing users to manage email campaigns, newsletter audiences, and subscriber lifecycles in one system. This tight integration with your CRM, subscription, and ad sales data eliminates the need for multiple tools and manual processes. From form submissions and site visits to ad clicks and payments, everything updates in real time. Smarter Tools, Simpler Execution Marketing Manager brings enterprise-grade tools to mid-sized publishers at an affordable price point. Whether you’re managing marketing for a regional magazine or running digital campaigns across multiple properties, the platform scales to support your growth. With tools to support automation, segmentation, personalization, subscription growth, and sales prospecting, Marketing Manager gives you complete control over your audience development and campaign execution—all from one platform.

Average Rating: 4.5/5.0

Total Reviews: 1

Who Is the Company Behind Mirabel's Marketing Manager?

  • Seller: Mirabel Technologies
  • Year Founded: 2003
  • HQ Location: Fort Lauderdale, Florida
  • Twitter: @MirabelTech
    540 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    133 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Mirabel's Marketing Manager?

What Are G2 Users Discussing About Mirabel's Marketing Manager?

Oculisa

AI & Big Data based website leads analytics for sales growth. With Oculisa, salespeople focus on more valuable leads and close more deals. Install it to your website within 3 minutes, get deep analytics for each lead, enrich your data, and empower sales with predictive lead scoring by Oculisa’s AI. Oculisa helps to find out the probability of a successful deal before a salesperson ever even contacts a potential client. For eCommerce users, Oculisa will recommend cross-sell and upsell products to each new lead. As a result, the salesperson can drive more profit. Built with a focus on SMB's needs, Oculisa also features an easy-to-use sales funnel page, simple pricing that fits any business, and automatic data transfer.

Who Is the Company Behind Oculisa?

  • Seller: Oculisa
  • Year Founded: 2018
  • HQ Location: Kyiv, UA
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

OpsArrow

OpsArrow Solve 2 Key Problems for Businesses: - One-time investment: Say goodbye to per-user fees. OpsArrow offers a one-time investment, making it cost-effective for growing businesses. - Full Data Ownership: Maintain complete control over your data with on-premise or cloud deployment. OpsArrow CRM Enables You To: - Create Multiple Pipelines: Organize your sales process with customizable pipelines. - Assign Users to Pipelines: Easily collaborate by adding team members to relevant pipelines. - Define Pipeline Stages: Track lead progress by tagging leads to stages, with views in Kanban or tabular format. - Manage Lead Information: Plan follow-ups with timelines and statuses to ensure no lead is missed. - Set Lead Actions: Plan follow-up actions for leads, ensuring no opportunities are missed. - Create and Track Deals: Attach files, notes, and track deal progress. - Client Management: Store client details, account managers, contacts, attachments, and notes in one place.

Who Is the Company Behind OpsArrow?

Opticlose Priority

Opticlose continuously ranks your prospects (both uncontacted and active) on dozens of criteria to find the best one to call right now.

Who Is the Company Behind Opticlose Priority?

Predictive Response

Predictive was built in partnership with salesforce and is specifically tailored to work well with salesforce Campaigns and Engagement Activities to get the results you need in a competitive environment

Who Is the Company Behind Predictive Response?

  • Seller: Predictive Response
  • Year Founded: 2006
  • HQ Location: San Francisco, CA, CA
  • Twitter: @PredictiveApp
    270 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    8 employees on LinkedIn®

Qualifyed

Qualifyed is an AI-powered media buying platform designed to enhance sales performance by leveraging machine learning to analyze and score leads based on their likelihood to convert. By processing first-party data, Qualifyed creates predictive lookalike audiences, enabling businesses to target potential customers across various advertising channels effectively. This approach has demonstrated significant improvements in customer acquisition costs and conversion rates. Key Features and Functionality: - Predictive Lead Scoring: Utilizes machine learning to assess over 3,000 demographic attributes, identifying leads with a high probability of conversion. - Custom Audience Creation: Generates targeted audiences by modeling existing customer data patterns, facilitating precise marketing efforts. - Cross-Platform Integration: Seamlessly integrates with major advertising platforms, including Search, Social, Display, and Video, to optimize campaign performance. - CRM Integration: Connects with CRM systems like HubSpot and Salesforce, ensuring synchronized lead management and streamlined workflows. Primary Value and User Solutions: Qualifyed addresses the challenge of inefficient lead targeting and high customer acquisition costs by providing businesses with data-driven insights and tools to focus on high-quality leads. By automating the identification and targeting of potential customers who closely resemble existing high-value clients, Qualifyed enables companies to: - Reduce customer acquisition costs by up to 87%. - Achieve a tenfold increase in online conversions. - Enhance offline sales team efficiency by up to 800%. This strategic approach empowers businesses to optimize their advertising spend, improve conversion rates, and drive overall sales growth.

Who Is the Company Behind Qualifyed?

SARE

SARE is an email marketing tool that supports dynamic content and advanced personalization.

Average Rating: 4.1/5.0

Total Reviews: 12

How Do G2 Users Rate SARE?

  • Has the product been a good partner in doing business?: 7.2/10 (Category avg: 9.1/10)

Who Is the Company Behind SARE?

  • Seller: SARE
  • Year Founded: 2005
  • HQ Location: Warszawa, mazowieckie
  • Twitter: @SAREpl
    133 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    54 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 42% Small, 33% Medium

What Are Recent G2 Reviews of SARE?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 3, 2024