Demand Side Platform (DSP) Resources - Page 8
Glossary Terms, Discussions, and Reports to expand your knowledge on Demand Side Platform (DSP)
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find feature definitions, discussions from users like you, and reports from industry data.
Demand Side Platform (DSP) Glossary Terms

Demand side platforms allow advertisers to bid on ad inventory in a matter of seconds. Learn how they work, their benefits, and what features to look for.
by Alyssa Towns

Real-time bidding refers to buying and selling online ads through auctions as a page loads. Learn how it works, the elements needed, and its benefits.
by Mara Calvello
Demand Side Platform (DSP) Discussions
In the Growth and Scale plan sub-accounts are included.
Starter Plan
0 sub accounts included
Growth Plan
3 sub-accounts included
Scale Plan
Unlimited Sub-accounts included
Note: The Starter plan does not include any sub-accounts.
Answered: Ola Rask on October 17, 2019
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Answered: Wayas Mercy on March 10, 2022
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for agencies and tech providers. We have used AppNexus, MediaMath and Trade Desk previously as well.
Basis ranks high in ease of use and performance. It can be a struggle getting support on pixel implementation, so it is helpful if your team has some experience there. Additionally, they are making strides on the analytics side and have a lot of customization on the reporting.
AppNexus is strong if you need a big platform and are looking to add your own tech integration on top of their platform (i.e. custom bidders).
Trade Desk is well rounded, but not as good as AppNexus for tech stack integration, and not as good as Basis for performance (in general). It has more PMP deals and PMP deal customization however, so that could be a deciding factor if your clients are heavily leveraging PMPs.
Hope this helps. If you have other questions or need programmatic support reach out: erics@nerdvision.co
Answered: Eric Smith on December 2, 2019
I don't have the answer to most of your questions handy, but I can tell you if you're interested you should set up an intro call with Choozle as a platform, you won't regret it. I highly recommend their services.
Answered: John Reynolds on July 28, 2020
Hey there,
1. What are monthly fees for your product and what plans are provided?
$99/month for unlimited advertiser accounts
2. Does your soft provide multiple accounts for several users?
Yes! You can add users to each account with Admin or viewer-only privileges
3. How does the interaction with you occur during the use of the product?
In what regards?
4. Do we, as a buyer, have the opportunity to integrate our own modules?
What exactly are you referring to? You can bring in your own first party data to Choozle.
5. Does your platform provide data processing?
Yes, we have a DMP side to our platform.
6. Does your platform provide cookie matching?
Yes, we match IP addresses and CRM lists to cookie profiles.
7. Do you provide any demo access?
I'd be happy to schedule a demo! Email me your info. Ellen@choozle.com
8. Is there any documentation for integration with Adw. Markets
We have an open reporting API
Answered: elle smith on May 17, 2018
Demand Side Platform (DSP) Reports
Mid-Market Grid® Report for Demand Side Platform (DSP)
Fall 2026
Grid® Report for Demand Side Platform (DSP)
Fall 2026
Enterprise Grid® Report for Demand Side Platform (DSP)
Fall 2026
Momentum Grid® Report for Demand Side Platform (DSP)
Fall 2026
G2 Report: Momentum Grid® Report
Small-Business Grid® Report for Demand Side Platform (DSP)
Fall 2026
Enterprise Grid® Report for Demand Side Platform (DSP)
Summer 2026
Small-Business Grid® Report for Demand Side Platform (DSP)
Summer 2026
Mid-Market Grid® Report for Demand Side Platform (DSP)
Summer 2026
Grid® Report for Demand Side Platform (DSP)
Summer 2026
Momentum Grid® Report for Demand Side Platform (DSP)
Summer 2026
G2 Report: Momentum Grid® Report