Demand Side Platform (DSP) Resources

Hi Seth, Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for agencies and tech providers. We have used AppNexus, MediaMath and Trade Desk previously as well. Basis ranks high in ease of use and performance. It can be a struggle getting support on pixel implementation, so it is helpful if your team has some experience there. Additionally, they are making strides on the analytics side and have a lot of customization on the reporting. AppNexus is strong if you need a big platform and are looking to add your own tech integration on top of their platform (i.e. custom bidders). Trade Desk is well rounded, but not as good as AppNexus for tech stack integration, and not as good as Basis for performance (in general). It has more PMP deals and PMP deal customization however, so that could be a deciding factor if your clients are heavily leveraging PMPs. Hope this helps. If you have other questions or need programmatic support reach out: erics@nerdvision.co

I don't have the answer to most of your questions handy, but I can tell you if you're interested you should set up an intro call with Choozle as a platform, you won't regret it. I highly recommend their services.

Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success, they mean it. They'll walk new clients through every step up the setup and include interactive training for new users. And their CSMs are incredibly responsive. In addition, they provide other learning tools throughout the year. On a regular basis they host webinars for their users with insider tips and tricks as well as new trends in programmatic advertising. And to top it off, they offer the Centro Institute at their offices in Chicago each year, which is a two-day hands-on learning experience that is invaluable. I'm going on two years now with Basis at my firm and I have had nothing but a wonderful experience with the entire team.