Demand Side Platform (DSP) Resources - Page 12

StackAdapt is not just an advertising platform, the software aims to solve brands’ biggest pain point – customer acquisition. In today’s saturated market, it’s difficult enough to capture people’ attention, let alone convert them into customers. The StackAdapt platform is built with a strong performance-driven philosophy powered by the most bleeding edge machine-learning and data-intelligence capabilities. Every feature, function and technology behind the product has been designed in a way that allow users to reach their campaign objectives. Platform The StackAdapt platform is fully self-serve through an intuitive user experience. Users can set, adjust and improve their campaign parameters easily and in real time. Scale & Precision StackAdapt equips every campaign with a thorough feedback loop driven by data-intelligence. Building on a third-party data pool, the platform gathers data in real-time to maximize precision. They offer a range of targeting capabilities that will deliver your ads to the most ideal audience. Quality StackAdapt provides users with the highest quality technology through their platform and service. In addition to running anti-fraud detection programs, they deliver human oversight on everything passing through the platform from domain auditing to campaign assets verification. Performance StackAdapt has a team of digital savvy Account Executives and Customer Success Managers who consult their clients to ensure that each campaign is set up strategically and ultimately, contributes to your brands’ long-term marketing strategies. StackAdapt enables goal-based campaign setups where all engagement and conversions are tracked. Users can also utilize retargeting functions when running a conversion campaign.

Our CRM feature gives you direct access to LiveRamp. This enterprise-level tool for identity will give you unmatched capabilities for precision targeting and personalization, as well as future opportunities to onboard data from other providers. Our Insights package was sunsetted in October 2024. Choozle has expanded our partnership with TapClicks to enable our users with additional data on how their Choozle campaigns are performing. The Choozle Data Source in TapClicks provides you access to more data points, control, and flexibility of your digital advertising campaign performance from Choozle.

Ad campaigns executed through the Choozle platform will be served on premium ad networks including Rubicon, MoPub, OpenX, Facebook, DoubleClick, Google Display Network, Yahoo, AppNexus, AOL & many more. Choozle supports display, video, mobile & social media ad formats on desktop, tablet & mobile devices.