Demand Side Platform (DSP) Resources
Glossary Terms, Discussions, and Reports to expand your knowledge on Demand Side Platform (DSP)
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find feature definitions, discussions from users like you, and reports from industry data.
Demand Side Platform (DSP) Glossary Terms
Demand Side Platform (DSP) Discussions
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Question on: Choozle
Choozle - Insights into pricing needed!
I know Choozle offers 2 pricing plans. Am looking for deeper info, ie.with a $1,000 budget to run a campaign at a $3 CPM – do they take a percentage of the $1,000 budget, a cut off the CPM, both…do they have tiered pricing, etc.? Thanks
I don't work for Choozle, but I use the platform often.
To my knowledge, they don't do tiered pricing. From how it seems is they upcharge the media (which is incredibly common), so for example: the CPM Choozle pays may be $2.32, you may see that the CPM for you is $2.98. I don't know specifically how much they upcharge.
When you start coupling things like CRM data there is an added $2 CPM charge to the campaign, and they have some other extras as well. It's a very powerful platform and they have a great support team. I would reach out to them and get more concrete answers.
I hope this helps!
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Question on: Simpli.fi
What is the best way to pull a report within the UI?
What is the quickest way to find the reporting feature?
Hi, Megan. If you log into the Simpli.fi platform, you'll notice a drop-down option on the top menu bar titled 'Analytics' which hosts our report center. For more information on how to use the platform, we recommend signing up for our newly-released Simpli.fi Platform Certification Program. Please contact your CS or Sales representative for more information.
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Question on: Demandbase One
How often is data updated?
I have encountered situations where LinkedIn is updated faster than InsideView
Hi Irene, our data is constantly updated! How we source information is a bit different from how LinkedIn does it. We validate our data through multiple sources (Newswire, 3rd party data vendors, public sources, etc.) before publishing. LinkedIn has user-generated data, meaning I can update my profile if/when I want to, with the information I’d like the world to see about me. At InsideView, we validate our emails every two weeks, and we also have a superb Content team that verifies information (that any user can flag) within 24-48 hours. I hope this helps! Please reach out if you have any more questions!
I update data a few times a week.
Demand Side Platform (DSP) Reports
Mid-Market Grid® Report for Demand Side Platform (DSP)
Fall 2026
G2 Report: Grid® Report
Grid® Report for Demand Side Platform (DSP)
Fall 2026
G2 Report: Grid® Report
Enterprise Grid® Report for Demand Side Platform (DSP)
Fall 2026
G2 Report: Grid® Report
Momentum Grid® Report for Demand Side Platform (DSP)
Fall 2026
G2 Report: Momentum Grid® Report
Small-Business Grid® Report for Demand Side Platform (DSP)
Fall 2026
G2 Report: Grid® Report
Enterprise Grid® Report for Demand Side Platform (DSP)
Summer 2026
G2 Report: Grid® Report
Small-Business Grid® Report for Demand Side Platform (DSP)
Summer 2026
G2 Report: Grid® Report
Mid-Market Grid® Report for Demand Side Platform (DSP)
Summer 2026
G2 Report: Grid® Report
Grid® Report for Demand Side Platform (DSP)
Summer 2026
G2 Report: Grid® Report
Momentum Grid® Report for Demand Side Platform (DSP)
Summer 2026
G2 Report: Momentum Grid® Report

