Demand Side Platform (DSP) Resources

StackAdapt offers a variety of targeting capabilities: geographic, device level, contextual and behavioural, language based, and most importantly, intent based targeting – brands can target customers who have shown intent in their product/service or industry based on what users read online. StackAdapt customers are also able to optimize towards CPC, CPE, CPCV, and CPA goals.

There is no monthly minimum for using StackAdapt. Advertising inventory is acquired on a CPM, CPC or CPE bidding basis in alignment with your budget and goals. CPE is unique to StackAdapt: If your goal is engagement, you pay on a “Cost Per Engagement” basis whereby you only pay for a user who spends 15 seconds or more on your content.

Yes. StackAdapt has In-App and Mobile Web capabilities for native and video ads. StackAdapt's data management capability enables having a user and device graph which helps find users across devices for retargeting and conversion tracking