### Contents

- [**Glossary Terms**](#resources-glossary_terms)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

# Demand Side Platform (DSP) Resources

##### Glossary Terms, Discussions, and Reports to expand your knowledge on Demand Side Platform (DSP)

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data.

[ContentsExpand/Collapse Contents](#)
- [**Glossary Terms**](#resources-glossary_terms)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

## Demand Side Platform (DSP) Glossary Terms

[![Demand Side Platform](https://learn.g2.com/hubfs/G2CM_GI690_Glossary_Article_Images_%5BDemand_Side_Platform%5D_V1a.png "Demand Side Platform")](https://www.g2.com/glossary/demand-side-platform-definition)

[Demand Side Platform](https://www.g2.com/glossary/demand-side-platform-definition)

Demand side platforms allow advertisers to bid on ad inventory in a matter of seconds. Learn how they work, their benefits, and what features to look for.

by Alyssa Towns

[![Real-Time Bidding](https://learn.g2.com/hubfs/G2CM_GI397_Glossary_Article_Images-%5BReal-Time_Bidding%5D_V1a.png "Real-Time Bidding")](https://www.g2.com/glossary/real-time-bidding-definition)

[Real-Time Bidding](https://www.g2.com/glossary/real-time-bidding-definition)

Real-time bidding refers to buying and selling online ads through auctions as a page loads. Learn how it works, the elements needed, and its benefits.

by Mara Calvello

## Demand Side Platform (DSP) Discussions

0

Question on: Choozle
[What are Choozle Insights CRM Data Packages?](/discussions/what-are-choozle-insights-crm-data-packages)

What are Choozle Insights CRM Data Packages?

Our CRM feature gives you direct access to LiveRamp. This enterprise-level tool for identity will give you unmatched capabilities for precision targeting and personalization, as well as future opportunities to onboard data from other providers. Our Insights package was sunsetted in October 2024. Choozle has expanded our partnership with TapClicks to enable our users with additional data on how their Choozle campaigns are performing. The Choozle Data Source in TapClicks provides you access to more data points, control, and flexibility of your digital advertising campaign performance from Choozle. 

Answered: Sarah Lilly on March 6, 2024

Pulling from over 7,500 data segments, powered by many of the world's premier data providers, Choozle profiles your site visitors and CRM list data. Data categories include Demographics, Purchase Behaviors, Lifestyle Segmentation, B2B, and MediaConsumption. Our optional Insights / CRM Data packages will provide your business with valuable information that is actionable in real-time. Packages are priced based on the number of matched profiles within an advertiser account.

Answered: Megan Sullivan-Jenks on October 17, 2019

[See more answers (1)](javascript:void(0);)

[Your answer](/discussions/what-are-choozle-insights-crm-data-packages/comments/new?remote=true)

0

Question on: Choozle
[Where will my ads be served? What types of ads can I run?](/discussions/where-will-my-ads-be-served-what-types-of-ads-can-i-run)

Where will my ads be served? What types of ads can I run?

Ad campaigns executed through the Choozle platform will be served on premium ad networks including Rubicon, MoPub, OpenX, Facebook, DoubleClick, Google Display Network, Yahoo, AppNexus, AOL & many more. Choozle supports display, video, mobile & social media ad formats on desktop, tablet & mobile devices.

Answered: Megan Sullivan-Jenks on October 17, 2019

[Your answer](/discussions/where-will-my-ads-be-served-what-types-of-ads-can-i-run/comments/new?remote=true)

0

Question on: Choozle
[What can I track with Choozle?](/discussions/what-can-i-track-with-choozle)

What can I track with Choozle?

With the Choozle platform you can track and capture data from your whole website to just a landing page. Generally, what you’ll want to track and capture will depend on your business.

Answered: Megan Sullivan-Jenks on October 17, 2019

[Your answer](/discussions/what-can-i-track-with-choozle/comments/new?remote=true)

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- [Next &rsaquo;Next ›](/categories/demand-side-platform-dsp/resources?discussions_page=12)

## Demand Side Platform (DSP) Reports

Mid-Market Grid® Report for Demand Side Platform (DSP)

Summer 2026

G2 Report: Grid® Report

Grid® Report for Demand Side Platform (DSP)

Summer 2026

G2 Report: Grid® Report

Enterprise Grid® Report for Demand Side Platform (DSP)

Summer 2026

G2 Report: Grid® Report

Momentum Grid® Report for Demand Side Platform (DSP)

Summer 2026

G2 Report: Momentum Grid® Report

Small-Business Grid® Report for Demand Side Platform (DSP)

Summer 2026

G2 Report: Grid® Report

Enterprise Grid® Report for Demand Side Platform (DSP)

Spring 2026

G2 Report: Grid® Report

Small-Business Grid® Report for Demand Side Platform (DSP)

Spring 2026

G2 Report: Grid® Report

Mid-Market Grid® Report for Demand Side Platform (DSP)

Spring 2026

G2 Report: Grid® Report

Grid® Report for Demand Side Platform (DSP)

Spring 2026

G2 Report: Grid® Report

Momentum Grid® Report for Demand Side Platform (DSP)

Spring 2026

G2 Report: Momentum Grid® Report