Demand Side Platform (DSP) Resources

StackAdapt has four main methods of preventing ad fraud: 1) They block IP addresses of known server and web hosting providers that send non-human traffic; 2) They partner with Forensiq and Integral Ad Sciences to protect clients against high-risk traffic sources; 3) They employ human verification and whitelisting to every domain your ad may be served on to ensure brand safety, and 4) For whitelisted domains, StackAdapt utilizes machine learning techniques to detect patterns of suspicious behaviour.

No. The StackAdapt platform is known for usability. In addition to its intuitive user experience, they have a sophisticated onboarding process where your Customer Success Manager and account executive will co-pilot each user’s initial campaigns. They also have a thorough support page where FAQs are answered by our product managers.

StackAdapt is not just an advertising platform, the software aims to solve brands’ biggest pain point – customer acquisition. In today’s saturated market, it’s difficult enough to capture people’ attention, let alone convert them into customers. The StackAdapt platform is built with a strong performance-driven philosophy powered by the most bleeding edge machine-learning and data-intelligence capabilities. Every feature, function and technology behind the product has been designed in a way that allow users to reach their campaign objectives. Platform The StackAdapt platform is fully self-serve through an intuitive user experience. Users can set, adjust and improve their campaign parameters easily and in real time. Scale & Precision StackAdapt equips every campaign with a thorough feedback loop driven by data-intelligence. Building on a third-party data pool, the platform gathers data in real-time to maximize precision. They offer a range of targeting capabilities that will deliver your ads to the most ideal audience. Quality StackAdapt provides users with the highest quality technology through their platform and service. In addition to running anti-fraud detection programs, they deliver human oversight on everything passing through the platform from domain auditing to campaign assets verification. Performance StackAdapt has a team of digital savvy Account Executives and Customer Success Managers who consult their clients to ensure that each campaign is set up strategically and ultimately, contributes to your brands’ long-term marketing strategies. StackAdapt enables goal-based campaign setups where all engagement and conversions are tracked. Users can also utilize retargeting functions when running a conversion campaign.