Demand Side Platform (DSP) Resources
Glossary Terms, Discussions, and Reports to expand your knowledge on Demand Side Platform (DSP)
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find feature definitions, discussions from users like you, and reports from industry data.
Demand Side Platform (DSP) Glossary Terms
Demand side platforms allow advertisers to bid on ad inventory in a matter of seconds. Learn how they work, their benefits, and what features to look for.
by Alyssa Towns
Real-time bidding refers to buying and selling online ads through auctions as a page loads. Learn how it works, the elements needed, and its benefits.
by Mara Calvello
Demand Side Platform (DSP) Discussions
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Question on: Basis
How does Basis Compare?
I haven't found anyone who does quite what Basis does so I'm curious as to what other people's experience has been between using the Basis platform vs other DSP's.
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Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for agencies and tech providers. We have used AppNexus, MediaMath and Trade Desk previously as well.
Basis ranks high in ease of use and performance. It can be a struggle getting support on pixel implementation, so it is helpful if your team has some experience there. Additionally, they are making strides on the analytics side and have a lot of customization on the reporting.
AppNexus is strong if you need a big platform and are looking to add your own tech integration on top of their platform (i.e. custom bidders).
Trade Desk is well rounded, but not as good as AppNexus for tech stack integration, and not as good as Basis for performance (in general). It has more PMP deals and PMP deal customization however, so that could be a deciding factor if your clients are heavily leveraging PMPs.
Hope this helps. If you have other questions or need programmatic support reach out: erics@nerdvision.co
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Question on: Choozle
Interaction details
1. What are monthly fees for your product and what plans are provided? 2. Does your soft provide multiple accounts for several users? 3. How does the interaction with you occur during the use of the product? 4. Do we, as a buyer, have the opportunity to integrate our own modules? 5. Does your platform provide data processing? 6. Does your platform provide cookie matching? 7. Do you provide any demo access? 8. Is there any documentation for integration with Adw. Markets
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I don't have the answer to most of your questions handy, but I can tell you if you're interested you should set up an intro call with Choozle as a platform, you won't regret it. I highly recommend their services.
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Hey there,
1. What are monthly fees for your product and what plans are provided?
$99/month for unlimited advertiser accounts
2. Does your soft provide multiple accounts for several users?
Yes! You can add users to each account with Admin or viewer-only privileges
3. How does the interaction with you occur during the use of the product?
In what regards?
4. Do we, as a buyer, have the opportunity to integrate our own modules?
What exactly are you referring to? You can bring in your own first party data to Choozle.
5. Does your platform provide data processing?
Yes, we have a DMP side to our platform.
6. Does your platform provide cookie matching?
Yes, we match IP addresses and CRM lists to cookie profiles.
7. Do you provide any demo access?
I'd be happy to schedule a demo! Email me your info. Ellen@choozle.com
8. Is there any documentation for integration with Adw. Markets
We have an open reporting API
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0
Question on: Basis
What is implementation and ongoing services like at Centro?
Implementing Basis
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Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success, they mean it. They'll walk new clients through every step up the setup and include interactive training for new users. And their CSMs are incredibly responsive.
In addition, they provide other learning tools throughout the year. On a regular basis they host webinars for their users with insider tips and tricks as well as new trends in programmatic advertising. And to top it off, they offer the Centro Institute at their offices in Chicago each year, which is a two-day hands-on learning experience that is invaluable.
I'm going on two years now with Basis at my firm and I have had nothing but a wonderful experience with the entire team.
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Demand Side Platform (DSP) Reports
Mid-Market Grid® Report for Demand Side Platform (DSP)
Spring 2026
G2 Report: Grid® Report
Grid® Report for Demand Side Platform (DSP)
Spring 2026
G2 Report: Grid® Report
Enterprise Grid® Report for Demand Side Platform (DSP)
Spring 2026
G2 Report: Grid® Report
Momentum Grid® Report for Demand Side Platform (DSP)
Spring 2026
G2 Report: Momentum Grid® Report
Small-Business Grid® Report for Demand Side Platform (DSP)
Spring 2026
G2 Report: Grid® Report
Enterprise Grid® Report for Demand Side Platform (DSP)
Winter 2026
G2 Report: Grid® Report
Small-Business Grid® Report for Demand Side Platform (DSP)
Winter 2026
G2 Report: Grid® Report
Mid-Market Grid® Report for Demand Side Platform (DSP)
Winter 2026
G2 Report: Grid® Report
Grid® Report for Demand Side Platform (DSP)
Winter 2026
G2 Report: Grid® Report
Momentum Grid® Report for Demand Side Platform (DSP)
Winter 2026
G2 Report: Momentum Grid® Report