Selligent
Selligent is a privacy-led, flexible marketing automation platform for enterprise B2C brands that need to turn customer data into relevant, coordinated experiences across channels. It helps marketing teams build audiences, design and automate multichannel journeys, personalize content and cadence, and use real-time reporting and AI-driven recommendations to improve campaign performance. Its flexible data model and integrations enable Selligent to work within an existing martech stack. Built on strong European foundations, Selligent combines regulatory compliance, local expertise and global scale. It is suited to organizations managing multiple brands, geographies or languages that need granular control, data transparency, and specialist implementation and customer-success support.
Average Rating: 4.0/5.0
Total Reviews: 33
How Do G2 Users Rate Selligent?
- Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.2/10)
Who Is the Company Behind Selligent?
- Seller: Zeta Global
- Year Founded: 2007
- HQ Location: New York, NY
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Twitter: @ZetaGlobal
16,660 Twitter followers -
LinkedIn® Page: www.linkedin.com
3,116 employees on LinkedIn® - Ownership: NYSE: ZETA
Who Uses This Product?
- Top Industries: Marketing and Advertising
- Company Size: 47% Medium, 31% Large
What Do G2 Reviewers Say About Selligent?
AI-generated summary from verified user reviews
Pros
- Users value the comprehensive reporting capabilities of Selligent by Marigold, enhancing their operational efficiency.
- Users value the comprehensive reporting capabilities of Selligent by Marigold, finding it essential for their needs.
- Users highlight the efficiency of Selligent by Marigold, as it effectively meets most of their needs.
- Users value the variety of features in Selligent by Marigold, finding it adept at meeting diverse needs.
- Users value the comprehensive reporting features of Selligent, enhancing their operational efficiency and insights.
Cons
- Users find the access restrictions of Selligent limiting, as it lacks updates and key features of newer platforms.
- Users feel the product suffers from lack of updates, missing essential features offered by newer platforms.
- Users find Selligent lacking due to its limited features, as it hasn't received updates to keep up with competitors.
- Users feel that Selligent by Marigold has missing features due to its outdated platform and lack of updates.
- Users find Selligent by Marigold lacks essential updates, resulting in missing key features compared to newer platforms.
What Are Recent G2 Reviews of Selligent?
"Selligent Marketing Cloud has helped My business to save time when sending more marketing messages"
Rating: 5.0/5.0 stars
— Isaac E.
"Clear, Easy to Use, and Packed with Useful Features"
Rating: 4.0/5.0 stars
— Thomas K.

