Total Products under this Category: 320
Last updated: October 13, 2026
Why You Can Trust G2's Software Rankings:
G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.
Highlighted products: Data 360 (formerly Salesforce Data Cloud), Insider One, Bloomreach, Brevo, Customer.io, Klaviyo, MoEngage, and D·engage.
Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-data-platform-cdp/grids.json?focus%5B%5D=data-360-formerly-salesforce-data-cloud&focus%5B%5D=insider-one&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=brevo-brevo&focus%5B%5D=customer-io&focus%5B%5D=klaviyo&focus%5B%5D=moengage&focus%5B%5D=d-engage)
Retina uses next-gen algorithms and the data you already collect to pinpoint your highest-value customers and deliver the insights you need to reach more just like them.
Rocket Effect Data IQ is a customer data platform that aggregates information from various sources into unified visitor profiles for entertainment centers. By consolidating data from POS systems, ticketing platforms, CRMs, and other sources, Data IQ creates holistic profiles that reveal engagement patterns, preferences, and behaviors. Key features include: Centralized repository of all customer information in one place Integration with source systems like POS, CRM, reservations etc to unify data Capture of purchase history, gaming activity, visit records, promotional responses Segmentation tools to group customers based on attributes and behaviors Analytics dashboards to uncover trends across customer lifecycle stages Unified profiles enable precision targeting of campaigns across channels, personalization of loyalty program perks, refinement of offerings based on insights, and optimization of customer experiences. The end goal is to maximize the value of entertainment center relationships through a 360-degree customer view. With reliable data centralization as a foundation, Rocket Effect’s platforms for marketing automation, retention and revenue growth can execute intelligent strategies informed by analytics. Consolidated customer records drive everything from acquisition to promotions to win-back initiatives.
Sales Infinite is a holistic platform that combines CRM with complete Customer Lifecycle Management and E-Commerce.
Average Rating: 3.5/5.0
Total Reviews: 1
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Scal-e helps brands deliver the right message, at the right time, to the right person and through the right channel. Via the implementation of a 100% tailor-made DataMart, makes it possible to capture all the data and organize them around unified profiles in order to personalize omnichannel interactions and to have relevant, reliable and actionable information available in real time.
Sirdata offers audience data enabling publishers to provide targeted and relevant advertisements to their consumers.
With Spectrum Context Graph, you get the fully integrated, accurate and enriched 360-degree customer view you need. You can add context to customer profiles, uncover timely actionable insights and create powerful experiences.
Search, analyze, visualize and act on your data with the flexible, secure and cost effective data platform service. Go live in as little as two days, and with your IT backend managed by Splunk experts you can focus on acting on your data. Search any kind of data in real-time to detect and prevent issues before they happen with access to the latest streaming and machine learning capabilities. Search any kind of data in real-time to detect and prevent issues before they happen with access to the latest streaming and machine learning capabilities.
Average Rating: 4.3/5.0
Total Reviews: 2
"Platform as a Service provided which helps to set up quickly without any on-premise infrastructure"
Rating: 4.0/5.0 stars
— Verified User in Supermarkets
Rating: 4.5/5.0 stars
— Verified User in Computer & Network Security
Today’s organizations want to build cohesive, transparent and sophisticated cultures anchored in data-based decision-making but often times lack the resources and “know-how” to execute in a meaningful way. StellarAlgo's customer data platform is uniquely positioned to help organizations quickly and cost-effectively organize, analyze and leverage the data they need to make successful business decisions.
Streamwise is an Audience Platform designed for brands, publishers and agencies that need to understand, build and activate audiences across complex digital ecosystems. Streamwise brings audience intelligence, first-party data, AI-powered profiling, segmentation, analytics and activation into one connected environment. The platform turns behavioral, contextual and customer signals into actionable audience intelligence. Teams can collect and enrich data, build audiences using demographic, geographic, behavioral and interest-based attributes, analyze audience characteristics and synchronize segments across multiple media and activation platforms. Streamwise combines historical audience knowledge with realtime signals, helping understand both long-term audience behavior and what is happening in the moment. Key capabilities include: - Audience profiling and AI-powered data enrichment - First-party data collection and audience management - Advanced segmentation and lookalike modeling - Realtime behavioral signals and content classification - Audience analytics and insights - Cross-platform audience synchronization and activation - Connections across DSPs, social platforms, CTV, publishers and other marketing technologies - Data collaboration and privacy-first workflows - Customer Data Platform capabilities and Unified Customer View - Integrated Ad Server capabilities What makes Streamwise different Streamwise connects audience intelligence and activation in the same platform. Instead of managing audience data, enrichment, analysis and activation across disconnected tools, teams can move from signals to actionable audiences within one continuous workflow. Its open architecture is designed to work across the advertising and marketing ecosystem, giving organizations greater flexibility in how they manage data, technology partners and activation channels. Streamwise — Master Your Audience.
Average Rating: 5.0/5.0
Total Reviews: 3
"Streamwise: centralized management and immediate reporting for more efficient campaigns"
Rating: 5.0/5.0 stars
— Marina D.
"Powerful DMP with great insights and an outstanding team"
Rating: 5.0/5.0 stars
— Salvatore R.
Swayware is a human data platform. It can identify anonymous website visitors and provide their names, emails, demographic data, and real-time behavior from across the internet. Connected to the marketing and data stack, Swayware generates 1:1 personalized emails, SMS, and in-session experiences to drive conversion. Swayware works with both business-facing and consumer-facing companies.
TCS Customer Intelligence & Insights™ is an AI-driven customer analytics and real-time Customer Data Platform designed to help organizations harness data for actionable insights. By unifying data from multiple sources, CI&I enables businesses to deliver personalized services, products, and experiences at the right time through appropriate channels, thereby enhancing customer loyalty and lifetime value. Key Features and Functionality: - AI/ML-Powered Analytics: Utilizes artificial intelligence and machine learning to provide personalized recommendations and next-best actions, enhancing customer engagement. - Pre-Built, Industry-Specific Solutions: Offers ready-to-use solutions tailored for industries such as banking, insurance, retail, and public services, ensuring faster time-to-value. - Omnichannel Customer Experiences: Improves customer interactions across various channels by providing a unified 360-degree customer view, leading to increased engagement and satisfaction. - Real-Time CDP: Collects and unifies multi-source customer data into a single view, enabling real-time personalized customer engagement. - Loyalty Management: Applies AI and real-time CDP capabilities to develop personalized loyalty programs that build strong emotional connections with customers. Primary Value and Solutions Provided: CI&I addresses the challenge of fragmented customer data by integrating information from diverse sources to create a comprehensive customer profile. This integration allows businesses to: - Enhance Customer Loyalty: Deliver personalized experiences that resonate with customers, fostering long-term relationships and increasing lifetime value. - Optimize Marketing Efforts: Utilize AI-driven insights to create targeted campaigns, improving cross-sell and upsell opportunities while reducing marketing costs. - Accelerate Digital Transformation: Leverage pre-built, industry-specific use cases to quickly implement solutions that drive business growth and adaptability. By providing a unified platform that combines customer analytics, real-time data processing, and loyalty management, TCS Customer Intelligence & Insights™ empowers organizations to deliver hyper-personalized customer experiences, build emotional loyalty, and drive top-line growth.
