# Best Customer Data Platforms (CDP) - Page 17

## How Many Customer Data Platforms (CDP) Products Does G2 Track?

**Total Products under this Category:** 296

### Category Stats (Aug 2026)

- **Average Rating:** 4.46/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Stibo Systems MDM (+1.38%) - Among all products in this category, Stibo Systems MDM recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Customer Data Platforms (CDP) Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 27,000+ Authentic Reviews
- 296+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Customer Data Platforms (CDP)
 ![G2 Grid® for Customer Data Platforms (CDP) plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-data-platform-cdp/grids.png?focus%5B%5D=1173013&focus%5B%5D=43119&focus%5B%5D=18316&focus%5B%5D=19103&focus%5B%5D=54136&focus%5B%5D=1393260&focus%5B%5D=22329&focus%5B%5D=3435)

Highlighted products: Salesforce Data 360 (formerly Data Cloud), Insider One, Customer.io, Bloomreach, Tealium, Adobe Real-Time CDP, Klaviyo, and Brevo Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-data-platform-cdp/grids.json?focus%5B%5D=salesforce-data-360-formerly-data-cloud&focus%5B%5D=insider-one&focus%5B%5D=customer-io&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=tealium-2026-07-21&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=klaviyo&focus%5B%5D=brevo-marketing-platform)

**Sponsored**

### ZEPIC

ZEPIC is an AI-infused, unified Customer Engagement Platform that makes possible hyper-personalised customer experiences. With its built-in Customer Data Platform (CDP), ZEPIC provides a Customer 360 view that acts as a single source of truth for all customer-facing teams. Key capabilities that include Audience Segmentation, Customer Journeys and Omnichannel Activation enable businesses to build real-time, hyper-personalized experiences throughout the customer lifecycle. Used by enterprises and small business alike, the award-winning platform's self-serve, drag & drop interface empowers multiple customer-facing teams to create meaningful connections with their customers.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1202&secure%5Bchosen_at%5D=2026-08-08T01%3A06%3A18Z&secure%5Bdisplayable_resource_id%5D=1202&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1202&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1402206&secure%5Bresource_id%5D=1202&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%3Fhubs_post-cta%3Dblognavcard-service%26page%3D17&secure%5Btoken%5D=beebc1b3fc79c02c74a5b87f7d197b688a0eaf3d09f611a21fe422ca5b286198&secure%5Burl%5D=https%3A%2F%2Fwww.zepic.com%3Futm_source%3DG2clickads%26utm_medium%3DG2%26utm_campaign%3DCategory%26utm_id%3DG2%26utm_term%3DRetail&secure%5Burl_type%5D=custom_url)

### [Journify](https://www.g2.com/products/journify/reviews)

Journify - The Composable Customer Data Platform that helps marketers collect and unify customer profiles, define dynamic audiences, and activate them in real-time.

#### Who Is the Company Behind Journify?

- **Seller:** [journify.io](https://www.g2.com/sellers/journify-io)
- **Year Founded:** 2023
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8182be7f9d43bc7abbb5850100f97809370022cd6232baebb6a0e54ccf3b871a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fjournifyio%2F&secure%5Burl_type%5D=linkedin_company_website)  
18 employees on LinkedIn®

### [Lassoo](https://www.g2.com/products/lassoo/reviews)

Lassoo is the easiest way to collect and prepare your first-party customer data for use cases like advanced analytics, AI/ML modeling, and composable CDP. Its auto-capture capabilities track every onsite user action, no complex tracking code is required. It then provides efficient ingestion, curation, reconciliation, and data enrichment. Data teams can use their preferred tools for reporting and activation, directly on the collected data, or after loading/streaming it to their data warehouse.

#### Who Is the Company Behind Lassoo?

- **Seller:** [Lassoo](https://www.g2.com/sellers/lassoo)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Mall Performance Cloud](https://www.g2.com/products/mall-performance-cloud/reviews)

Mall Performance Cloud was developed to help retail centers effectively increase shopper engagement and drive foot traffic.

#### Who Is the Company Behind Mall Performance Cloud?

- **Seller:** [Placewise](https://www.g2.com/sellers/placewise)
- **HQ Location:** Trondheim, Trøndelag, Norway
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d1e8a6eb6851f9df7ce1e2a49a99023bc4f36c3afe84c5a10706171ea577ca63&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fplacewise-group&secure%5Burl_type%5D=linkedin_company_website)  
99 employees on LinkedIn®

### [mediarithmics](https://www.g2.com/products/mediarithmics/reviews)

mediarithmics offers an open and integrated data marketing infrastructure, covering all CDP and DMP uses. The platform can also be used to create Data Alliances, guaranteeing the impermeability of data between partners and compliance with current and future regulations (GDPR, Pipeda, CCPA…). Our technology enables the collect of each customer and prospect data (hundreds of millions of offline & online data profiles) without compression, allowing segmentation and orchestration of multi-channel campaigns in real time. mediarithmics’ clients can add their own algorithms to personalize the platform's strategic points, whether it be on 360° marketing personalization or Data monetization use cases. We’re a Tech-first company, created in 2014, and opening international offices every year. Our customers include big retailers, media groups, ambitious scale-ups, and more generally companies that want to leverage their data like never before.

#### Who Is the Company Behind mediarithmics?

- **Seller:** [mediarithmics](https://www.g2.com/sellers/mediarithmics)
- **HQ Location:** Paris, FR
- **LinkedIn® Page:** [fr.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2390b5ea2df0007d77f95e3eac0a140ce3dc9c73f087f1ad28cf24154219f910&secure%5Burl%5D=https%3A%2F%2Ffr.linkedin.com%2Fcompany%2Fmediarithmics&secure%5Burl_type%5D=linkedin_company_website)  
71 employees on LinkedIn®

### [Mevo Data Platform](https://www.g2.com/products/mevo-data-platform/reviews)

The Mevo Data Platform transforms fragmented, slow, and inconsistent marketing data into a unified source of truth. By consolidating paid, owned, earned, and audience data, it delivers clean, enriched, marketing-ready datasets that power instant reporting and advanced modeling. Purpose-built for marketing complexity—with consistent taxonomies, attribution logic, and privacy-safe enrichment—it maximizes the ROI of your existing tech stack while giving you full control of your data foundation, all accessible from our conversational UI.

#### Who Is the Company Behind Mevo Data Platform?

- **Seller:** [Marketing Evolution](https://www.g2.com/sellers/marketing-evolution)
- **Year Founded:** 2000
- **HQ Location:** New York, New York, United States
- **Twitter:** @MktgEvolution  
1,055 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5ef903b0f4565e8fb6908f92433b03abfa3d5522e184f3394860877b1dcc2c5b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarketing-evolution&secure%5Burl_type%5D=linkedin_company_website)  
321 employees on LinkedIn®

### [Mobio CDP & CEM Platform](https://www.g2.com/products/mobio-cdp-cem-platform/reviews)

MOBIO is a CDP & CEM platform that provide technology solution for data management and operations in Marketing, Sales and Service for mid-size and large enterprises. MOBIO Solution is tailored for Corporations, Banks, Retail chains and receives positive feedbacks from customers.

#### Who Is the Company Behind Mobio CDP & CEM Platform?

- **Seller:** [Mobio.io](https://www.g2.com/sellers/mobio-io)
- **Year Founded:** 2017
- **HQ Location:** Hanoi, VN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=21a293acad9d507ae2f1186a6103a05138e006c3624b93d37f1d6f65dc5055f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmobio-vietnam-jsc&secure%5Burl_type%5D=linkedin_company_website)  
51 employees on LinkedIn®

### [Nash360](https://www.g2.com/products/nash360/reviews)

Nash360 is a Customer Data Platform that gives you access to all your data even from most inaccessible sources, at one place. It integrates predictive AI & machine learning to enable businesses to extract value from streaming data sources, take strategic decisions with real-time intelligence.

#### Who Is the Company Behind Nash360?

- **Seller:** [Tuple Technologies](https://www.g2.com/sellers/tuple-technologies)
- **Year Founded:** 2016
- **HQ Location:** Singapore, SG
- **Twitter:** @DataTuple  
49 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=10173cd1cfe5adc1d17493a619932d7df108b33e42f6e5cc41c35ba4839b83cd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10317697&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

### [Naviga Discover](https://www.g2.com/products/naviga-discover/reviews)

Good data is imperative to making well informed decisions. Uncover actionable insight around both new and longtime subscribers to deliver impactful audience campaigns, and deepen the conversation across the full engagement lifecycle with Naviga Discover.

#### Who Is the Company Behind Naviga Discover?

- **Seller:** [Naviga](https://www.g2.com/sellers/naviga)
- **Year Founded:** 2013
- **HQ Location:** Bloomington, MN
- **Twitter:** @NavigaGlobal  
740 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=539ae0aded808a4f4eaacc82ea95895d8cff0ac7431b1ca67d83b0f829859c1a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnavigaglobal%2F&secure%5Burl_type%5D=linkedin_company_website)  
403 employees on LinkedIn®

### [NectarOM](https://www.g2.com/products/nectarom/reviews)

The NectarOM platform was built to meet the needs of Enterprises looking to build, operate, and scale their personalization function end-to-end.

#### Who Is the Company Behind NectarOM?

- **Seller:** [NectarOM](https://www.g2.com/sellers/nectarom)
- **Year Founded:** 2014
- **HQ Location:** Dallas,
- **Twitter:** @nectarOM  
705 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7eff50e2cea6c5e7911b77bb5584d76c6f3cfa373270e152b44c3ca68819f0bd&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnectar-online-media-inc&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Nessie](https://www.g2.com/products/nessie/reviews)

Nessie bridges the gap between marketing and data science and helps companies make the most of their existing customer data. The solution supplements and enhances the complete marketing tool stack, addressing problems such as siloed teams, the lack of accessibility to valuable data held in multiple tools spread across the organization, the lack of technical knowledge to manage a Customer Data Platform and the difficulty to activate data in marketing campaigns. The technology enables a complete view of first-party data of every single customer, aggregated in once place. Its AI-based recommendation engine ensures each customer can be targeted with highly personal advertising, relevant to them, using the data they have shared. Nessie sets out to support the full customer journey with features dedicated to predict and prevent customer churn and optimize remarketing spend.

#### Who Is the Company Behind Nessie?

- **Seller:** [Nessie](https://www.g2.com/sellers/nessie)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [NetWise](https://www.g2.com/products/netwise-netwise/reviews)

NetWise is the leading provider of B2B Audience Data to Brands, Agencies, Platforms, Sales & Marketing professionals, and Data Science teams. Our unique B2B Data Products enable true multi-channel marketing allowing you to target the same audience across all marketing channels in every platform you want to use. Our proprietary B2B-to-Consumer ID Graph means you reach the same person everywhere and every time. And, we provide the greatest audience reach in industry, period. Our customers regularly work with us to generate and activate custom segments and audiences. We are experts at extracting intelligence and making it useful for your specific business and audience needs. No other company has more unique business data readily available. NetWise uses world-class technology and non-traditional data sets to deliver unique B2B data products to its customers and partners, and we are one of the most experienced, trusted, and reliable data companies in the sales, marketing, and advertising industries.

#### Who Is the Company Behind NetWise?

- **Seller:** [NetWise](https://www.g2.com/sellers/netwise-c6de0d17-2091-4ce0-925e-47e73933871e)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [NP6 CM](https://www.g2.com/products/np6-cm/reviews)

NP6 offers an activation marketing platform to more than 400 customers allowing them, thanks to a single customer repository, to simply activate their cross-channel marketing messages via various marketing scenarios, such as email retargeting by example.

#### Who Is the Company Behind NP6 CM?

- **Seller:** [Chapsvison](https://www.g2.com/sellers/chapsvison)
- **Year Founded:** 2019
- **HQ Location:** Suresnes, FR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=987ab4d3c73f369bca51bdb2fd5e4366b3ec88af1af9d4afb42371de38bf31a3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fchapsvision&secure%5Burl_type%5D=linkedin_company_website)  
645 employees on LinkedIn®

### [OpenText Customer Data](https://www.g2.com/products/opentext-customer-data/reviews)

OpenText™ Experience CDP unifies customer data to enable organizations to deliver the right interaction at the right time, in the right place and in the right context. Providing a common view of customer profile and audience data across various touchpoints, Experience CDP allows businesses to provide relevant and contextual customer experiences and communications.

#### Who Is the Company Behind OpenText Customer Data?

- **Seller:** [OpenText](https://www.g2.com/sellers/opentext)
- **Year Founded:** 1991
- **HQ Location:** Waterloo, ON
- **Twitter:** @OpenText  
21,565 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6c339a6555764b5ffce77c3df08d6ed9c9b1cb1ee1baeebac8435f0485b7cca5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2709%2F&secure%5Burl_type%5D=linkedin_company_website)  
23,048 employees on LinkedIn®
- **Ownership:** NASDAQ:OTEX

### [OptiKPI](https://www.g2.com/products/optikpi/reviews)

OptiKPI is the #1 CRM and marketing automation platform for iGaming operators, designed to increase FTD conversion rates, build player loyalty through smart engagement, and maximize revenue. With real-time targeting, automated retention campaigns, and data-driven segmentation, OptiKPI helps casinos, sportsbooks, and gaming platforms drive higher engagement and reduce churn. Easily reactivate dormant players with timely, automated campaigns while keeping VIPs engaged with personalized offers. Our seamless integration requires minimal setup, and our Customer Success team ensures a smooth onboarding process. Trusted by 50+ top gaming brands across Europe, Asia, LATAM, and Africa to boost conversions, retain more players, and maximize revenue.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind OptiKPI?

- **Seller:** [OptiKPI](https://www.g2.com/sellers/optikpi)
- **Year Founded:** 2016
- **HQ Location:** Espoo, FI
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=04fe30bd9223881632efdb28c79a7baf0957c9641321b6a67af4d1bae5b5a34a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foptikpi%2F&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 200% Large, 100% Small

#### What Do G2 Reviewers Say About OptiKPI?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of OptiKPI, making campaign management and customer communication straightforward and efficient.
- Users value the **time efficiency** of OptiKPI, allowing quick decision-making and streamlined campaign management across channels.
- Users value the **real-time insights** of OptiKPI, streamlining campaign management and enabling quick, informed decision-making.
- Users appreciate the **real-time user analytics** of OptiKPI, facilitating timely decisions and enhancing customer communication.
- Users value the **analytics expertise** of OptiKPI, enabling timely audience targeting and informed decision-making.

##### Cons

- Users experience **slow loading** times in the reporting section, which can hinder efficiency, especially with large data sets.
- Users experience **slow loading times** on the dashboard, especially with larger reports, impacting their workflow efficiency.
- Users experience **slow performance** in OptiKPI, especially when loading larger reports, affecting usability and efficiency.
- Users note the **limited customization** options for reports, making it less flexible than desired, especially for beginners.
- Users find the **template issues** with OptiKPI limit customization options and create delays, particularly affecting beginners.

#### What Are Recent G2 Reviews of OptiKPI?

**["Easy and Smart Way to Reach Customers"](https://www.g2.com/survey_responses/optikpi-review-11262605)**

**Rating:** 4.0/5.0 stars

_— sravya m._

[Read full review](https://www.g2.com/survey_responses/optikpi-review-11262605)

### [OuterSignal](https://www.g2.com/products/outersignal/reviews)

OuterSignal is a customer intelligence and enrichment platform for Shopify and direct-to-consumer brands. It takes the customer data a brand already collects through orders and adds context to it -- who the customer is, what they likely care about, and whether they're worth special attention -- so marketing, retention, and CX teams can act on a fuller picture of each shopper. The platform connects to a Shopify store in one click and begins enriching every customer profile, not just suspected high-value ones. For each customer, OuterSignal adds more than 100 attributes drawn from publicly available information, including occupation and seniority, demographic indicators, social presence, interests, and signals related to spending capacity. The result is a customer database that goes beyond email address and order history to describe the actual person behind each purchase. Brands use OuterSignal in four main ways: - Signal Feed. A live view of recent customer activity, filterable by segment, attribute, or recency. Teams use it to monitor incoming orders, surface notable customers, and spot patterns as they happen. - VIP Detection. Automatic flagging of high-value customers: executives, founders, celebrities, influencers, and other recognizable buyers. Influencer, CX, and retention teams can prioritize outreach instead of treating every order the same. - Segments and Personas. Audience definition using any combination of enriched attributes, plus AI-generated personas that group customers into recognizable buyer types. Segments stay updated as new orders come in. - Outbound Sync. Enriched customer data is sent to the tools brands already use, including Klaviyo, HubSpot, Postmark, and Slack, so the same enrichment powers email flows, CRM records, and team alerts. OuterSignal is built specifically for Shopify and Shopify Plus stores. Installation is one click, billing runs through the Shopify Billing API, orders and products sync automatically through native webhooks, and historical orders can be backfilled at install. Brands not on Shopify can connect through CSV import and direct subscription. Typical use cases include identifying VIPs the moment they place an order, building segments based on attributes that aren't visible in Shopify alone (such as professional context or interest categories), personalizing email and SMS flows with richer audience definitions, and giving CX teams more context on who they're talking to. OuterSignal is intended for growth, retention, lifecycle, and customer experience teams. It is most relevant to operators who feel that Shopify, Klaviyo, and similar tools describe what customers do but not who they are, and who want that gap closed without manual research or a data-engineering project.

#### Who Is the Company Behind OuterSignal?

- **Seller:** [OuterSignal](https://www.g2.com/sellers/outersignal)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dcd467016c81db43fee84dc2f5b07e415a56441787a65925e43dbb2e3b1512b3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foutersignal%2F&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

- [‹ Prev‹ Prev](/categories/customer-data-platform-cdp?hubs_post-cta=blognavcard-service&order=g2_score&page=16#product-list)
- [1](/categories/customer-data-platform-cdp?hubs_post-cta=blognavcard-service&order=g2_score#product-list)
- [2](/categories/customer-data-platform-cdp?hubs_post-cta=blognavcard-service&order=g2_score&page=2#product-list)
- …
- [13](/categories/customer-data-platform-cdp?hubs_post-cta=blognavcard-service&order=g2_score&page=13#product-list)
- [14](/categories/customer-data-platform-cdp?hubs_post-cta=blognavcard-service&order=g2_score&page=14#product-list)
- [15](/categories/customer-data-platform-cdp?hubs_post-cta=blognavcard-service&order=g2_score&page=15#product-list)
- [16](/categories/customer-data-platform-cdp?hubs_post-cta=blognavcard-service&order=g2_score&page=16#product-list)
- 17
- [18](/categories/customer-data-platform-cdp?hubs_post-cta=blognavcard-service&order=g2_score&page=18#product-list)
- [19](/categories/customer-data-platform-cdp?hubs_post-cta=blognavcard-service&order=g2_score&page=19#product-list)
- [20](/categories/customer-data-platform-cdp?hubs_post-cta=blognavcard-service&order=g2_score&page=20#product-list)
- [Next ›Next ›](/categories/customer-data-platform-cdp?hubs_post-cta=blognavcard-service&order=g2_score&page=18#product-list)

Spotlight Categories

[Employee Engagement Software](https://www.g2.com/categories/employee-engagement)

[Enterprise Risk Management (ERM) Software](https://www.g2.com/categories/enterprise-risk-management-erm)

[Performance Management Software](https://www.g2.com/categories/performance-management)

[CRM Software](https://www.g2.com/categories/crm)

[Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence)

Similar Categories

- [Account-Based Marketing](/categories/account-based-marketing)
- [Affiliate Marketing](/categories/affiliate-marketing)
- [App Store Optimization](/categories/app-store-optimization)
- [Audience Intelligence Platforms](/categories/audience-intelligence-platforms)
- [B2B Services Review Platforms](/categories/b2b-services-review-platforms)

- [Blogger Outreach](/categories/blogger-outreach)
- [Book Marketing Tools](/categories/book-marketing-tools)
- [Brand Intelligence](/categories/brand-intelligence)
- [Consumer Insights Platforms](/categories/consumer-insights-platforms)
- [Consumer Video Feedback](/categories/consumer-video-feedback)

- [Content Curation](/categories/content-curation)
- [Content Marketing](/categories/content-marketing)
- [Conversational Marketing](/categories/conversational-marketing)
- [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools)
- [Customer Journey Analytics](/categories/customer-journey-analytics)

[Browse Customer Data Platform (CDP) Themes](/categories/customer-data-platform-cdp/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of the customer. After retrieving this data, a CDP can then help organizations predict the optimal next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be used by customer service teams to cater their support to each individual. [Marketing automation software](https://www.g2.com/categories/marketing-automation), [data warehouse software](https://www.g2.com/categories/data-warehouse), and other platforms that store data can typically integrate with a CDP.

There are a few different types of CDPs to help businesses with varying use cases. A data CDP is the most common system of unified customer data to create a single consumer profile. A campaign CDP is used for campaign management, cross-channel, and multichannel marketing hubs. And an analytics CDP is strictly for the analysis of the type of data it holds.

To qualify for inclusion in the Customer Data Platforms (CDP) category, a product must:

- Provide a 360-degree view of the customer
- Gather data from multiple sources into one platform, including first-party, second-party, and third-party data from online and offline sources
- Unify customer profiles across systems
- Connect with other systems to allow marketers to execute campaigns
- Improve targeting for marketing campaigns

Show More