Customer Data Platforms (CDP) Resources

The possibilities are almost endless! With Insider's integration with Amplitude, you get 2-way data exchange where you can sync Amplitude cohorts into Insider and also send back Insider events to Amplitude. By sending your behavioral cohorts created on Amplitude to Insider, you can actually target the users within the cohorts with personalized messaging across 12+ channels like SMS, WhatsApp, Email, App Push, Google Ads, and more, using Insider. You can also send interaction data from Insider to Amplitude. For example, you can send data when a customer opens an email, enters or exits a journey or clicks on an SMS. This helps you keep your cohorts on Amplitude updated with fresh behavioral data about how users are engaging with your messages, allowing you to get the full story.

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You can make product discovery more rewarding and fun with Instory. Instory helps marketers create Instagram story-like experiences on the website (both desktop & mobile) by showing contents and products in the form of stories. Our thumbnail-to-fullscreen experiences can help brands get more eyes on their content and products through a exciting and snackable storytelling format. These are available in ready-to-use templates to activate the campaigns easily and quickly. Check out how Instory can help you create immersive website experiences to boost product discovery and conversions: https://useinsider.com/instory-product-discovery-solution/

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MetaRouter can be used for various use cases depending on your need! At our core, we help enterprise organizations move their customer data server side to connect their MarTech, ad tech, analytics, and other ecosystems while ensuring continuity for the marketing team. We help our customers limit their dependence on 3rd party tags, like Facebook, Pinterest, Snapchat by replacing them with server side connections which are more effective and more secure. So while we can be considered a "tag manager," that is only a small part of what we do! MetaRouter goes far beyond tags by pioneering the Customer Data Infrastructure space, which truly lays the foundation for additional use cases that other companies are currently struggling to tackle, including: -Increased match rates & addressability (if you have a CDP, we should chat!) -Site Performance Optimizmation -Configurable Data Routing -Automated Data Recovery (of ALL of your data) -Pipeline Integrations and more. Every organization is unique, so if you are looking for a foundational piece of technology to improve data quality, control, and compliance for downstream activations, we are here to help!

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